sme growth hack - constant contact 'getting sales through engagement marketing
DESCRIPTION
TRANSCRIPT
MAKING SALES THROUGH
ENGAGEMENT A CASE STUDY
© Constant Contact 2012
2
Tamsin Fox-Davies Small Business Marketing Mentor
Constant Contact UK
Karen Haller Applied Colour Psychology Expert
Karen Haller Colour & Design
@tamsinfd
@karenhaller
Copyright © 2011 Constant Contact Inc. 3
Grow Your Business with Constant Contact Get results fast, with affordable, easy-to-use engagement
marketing tools and free coaching.
Send personalized
email newsletters and
expand your audience
with our list-building
tools.
Manage your events
online: send invites,
create an event
homepage, and
promote registration.
Turn fans into customers
with coupons, downloads,
and contest on Facebook
and get new likes and
email sign-ups.
Transform your
communications into
conversations with
online surveys and
polls.
Email Marketing EventSpot Social Campaigns Online Survey
Copyright © 2011 Constant Contact Inc. 4
© Constant Contact 2012
© Constant Contact 2012
We trust comments and reviews (even
from strangers)…not marketing. Your
customers’ friends are your next best
prospects. Rise above the ordinary
in small (or large) ways that WOW!
your customers. They won’t join if
you don’t ask! (Yes, you really have
to!) Engagement drives social visibility.
Engagement
matters. © Constant Contact 2012
2012 Neilson Global Trust in Advertising + Brand Messages
© Constant Contact 2012
Copyright © 2011 Constant Contact Inc. 9
We trust comments and reviews (even
from strangers)…not marketing. Your
customers’ friends are your next best
prospects. Rise above the ordinary
in small (or large) ways that WOW!
your customers. They won’t join if
you don’t ask! (Yes, you really have
to!) Engagement drives social visibility.
Engagement
matters. © Constant Contact 2012
relevant
appropriate
qualified!
© Constant Contact 2012
Copyright © 2011 Constant Contact Inc. 12
© Constant Contact 2012
© Constant Contact 2012
We trust comments and reviews (even
from strangers)…not marketing. Your
customers’ friends are your next best
prospects. Rise above the ordinary
in small (or large) ways that WOW!
your customers. They won’t join if
you don’t ask! (Yes, you really have
to!) Engagement drives social visibility.
Engagement
matters. © Constant Contact 2012
© Constant Contact 2012
© Constant Contact 2012
We trust comments and reviews (even
from strangers)…not marketing. Your
customers’ friends are your next best
prospects. Rise above the ordinary
in small (or large) ways that WOW!
your customers. They won’t join if
you don’t ask! (Yes, you really have
to!) Engagement drives social visibility.
Engagement
matters.
© Constant Contact 2012
Engagement = participation
© Constant Contact 2012
Engagement = participation
© Constant Contact 2012
Copyright © 2011 Constant Contact Inc. 24
We trust comments and reviews (even
from strangers)…not marketing. Your
customers’ friends are your next best
prospects. Rise above the ordinary
in small (or large) ways that WOW!
your customers. They won’t join if
you don’t ask! (Yes, you really have
to!) Engagement drives social visibility.
Engagement
matters. © Constant Contact 2012
SMALL
is big! © Constant Contact 2012
SMALL 5 likes 3 shares
4 comments 2 11
3
2
4 1
6
2 1 3 3
is big!
Engagement
happens in
small doses.
(and happens over time)
© Constant Contact 2012
We trust comments and reviews (even
from strangers)…not marketing. Your
customers’ friends are your next best
prospects. Rise above the ordinary
in small (or large) ways that WOW!
your customers. They won’t join if
you don’t ask! (Yes, you really have
to!) Engagement drives social visibility.
Engagement
matters. © Constant Contact 2012
© Constant Contact 2012
Engagement
matters.
We trust comments and reviews (even
from strangers)…not marketing. Your
customers’ friends are your next best
prospects. Rise above the ordinary
in small (or large) ways that WOW!
your customers. They won’t join if
you don’t ask! (Yes, you really have
to!) Engagement drives social visibility.
Engagement
matters.
Engagement drives social visibility.
They won’t join if
you don’t ask! (Yes, you really have
to!)
Rise above the ordinary
in small (or large) ways that WOW!
your customers.
Your
customers’ friends are your next best
prospects.
We trust comments and reviews (even
from strangers)…not marketing.
© Constant Contact 2012
3 things* • WOW: 1 thing you can do to rise above
the ordinary
*do them today
• connect: 1 way that you will entice people
to connect with you
• engage: 1 idea for a social post or e-mail
that might drive engagement
© Constant Contact 2012
32
FREE TRIAL
UK freephone:
0808 234 9315
want more help?
CALL A COACH
60 DAYS & A FREE COACHING CALL
SIGN UP & MORE RESOURCES:
CONSTANTCONTACT.CO.UK