1

2211 Elliott Avenue, Suite 110, Seattle, WA 98121

www.smashingideas.com

2

Agency Overview

Our Services

Motivational UX™

Our Workshops

Our History

Our Values

Leadership

The Company We Keep

A Sampling of Our Work:

Johnson Controls

Philips Sonicare for kids

Designing the future of complex training and simulation

Product and service envisioning

Learn to Quit

Awards

Contacts

3

4

5

7

10

12

13

15

16

17

18

19

20

21

22

23

Table of Contents

3

Just the facts

End-to-enddigital partnerFrom research to realization, Smashing is a modern product, service, and innovation partner that works with Fortune 100 clients to make things that matter.

We help companies crack big business and design problems in digital and teach them modern ways of working in the process. We offer strategy, research, user experience design, visual design, and development services, which means we can take companies

from initial research to full product realization without any breaks in continuity.

Agency Overview

• Connected Smart Products

• Content Management Systems

65 1996

Sectors:

Awards and counting 2+ decades bringing digital projects to market

• Mobile Apps

• Websites

A Penguin Random House / Bertelsmann company

• Aviation

• Health & Wellness

• Entertainment & Media

• Consumer Products

4

Lean Strategy• Market research

• Contextual research

• Market trends analysis

• Competitive analysis

• Business modeling

• Product/service envisioning

Data Science & Analytics• Data strategy & planning

• Engagement & behavior analysis

• Custom dashboards

• Individual user, real-time data

• In-home user tests & pilot programs

Product Realization• Technology & design

• Systems design

• Platform architecture

• Web & mobile development

• Agile development

• Digital quality assurance

Product & Service Design• UX research

• Concept testing

• UX & visual design

• Low & high fidelity prototyping

• Experience mapping workshop

• Value-mapping workshop

Managed Services

• Enterprise infrastructure management

• Mission-critical support services

• Maintenance management & advisory services

Accelerate results Through every stage of digital product, service, and experience design,

Smashing is a catalyst that propels teams forward and helps to scale their efforts.

With services that span early research through full product delivery, and

a methodology designed to foster team collaboration and higher levels of

engagement, our lean approach creates a competitive edge for digital teams

at Fortune 100 companies.

Our Services

5

Motivational UX™

Motivational UX TM

Motivational UX™The art & science of digital behavior.

Motivational UX™ is our user-centric approach to innovation that applies decades of multi-disciplinary research in behavioral psychology, user experience, and game design thinking to technology solutions, giving clients a strategic edge over their competition.

Successfully meet the needs of your customer's decision journey through the adherence of research and design.

UserExperience

Game DesignThinking

HumanBehaviorTrigger moments that are innately human in how we experience, and interact, with the world around us.

Create satisfying experiences that utilize the power of intrinsic and extrinsic rewards to achieve short and long-term engagement.

6

Motivational UX™

Nine Principles, One GoalOur framework for Motivational UX™ draws from the best practices of user experience, behavioral psychology, and game design thinking, grouping them into 9 Principles designed to positively impact digital behavior. Based on our clients’ unique goals and our understanding of their business needs, different principles are emphasized or de-emphasized to create the best solution. The 9 Principles are also a framework for brainstorming, helping teams increase innovation.

UXTM

7

Our Workshops

Catalyst workshops Sometimes the most challenging part of a project is getting it started. Our workshops are designed to kick-start projects, evolve an existing idea, or to infuse an established experience with new thinking.

Motivational UXTM Motivational UX™ is our proprietary framework to increase engagement, built upon decades of multi-disciplinary research in behavioral psychology, user experience design, and game design thinking. In this interactive workshop, we will build a full roadmap, with action items, around your top three identified Motivational UX™ principles and uncover which tactics are needed to create lasting engagement with your audience.

Audience: Product Managers, Designers, UX, Developers, Marketing, Sales, Support

Timeframe: 90 minutes | 1 day

8

Experience Mapping To ensure the effectiveness of your consumer's experiences, and to help organizations navigate omni-channel complexity, we employ the activity of Experience Mapping - a strategic process of capturing and communicating complex consumer interactions. The activity of mapping builds knowledge and consensus across teams and stakeholders, and provides you with an experience map - the strategic foundation for your digital solution.

Audience: Sales, Marketing, UX, Support, Design

Timeframe: 4 hours | 1 day

Product Envisioning It is critical to focus the vision for your product early in the concept development process and establish a very specific set of business needs your product should aim to achieve. In our Product Envisioning Workshop we will uncover and discuss the unique value and business strategy this product will bring to your company. You will receive informed prioritization and scope, user archetypes with journey maps, and full stakeholder alignment will be established.

Audience: Product Managers, Designers, UX, Developers, Marketing, Sales, Support

Timeframe: 2 days

Our Workshops

9

Story Mapping Story Mapping is a textual visualization of identified user tasks, user goals, and business goals within your product's features. In this workshop, we will build a roadmap specifically for your product at the development stage that includes a backlog, prioritized user stories and features, and a release plan based on your unique user types and the associated business value.

Audience: Development

Timeframe: 1+ days

Innovation Hack-a-Thon How you innovate determines what you innovate. Our week-long Innovation Hack-a-Thon is an immersive workshop that puts your team in the lean environment needed to accelerate solution-orientated thinking, rapid growth and learning, cross-functional collaboration, and adaptive planning. You'll walk away with an identified product direction, developed prototypes, and product testing with real consumers.

Audience: Development, UX, Marketing, Design

Timeframe: 1 week

Our Workshops

10

Early 2000’sSmashing positioned itself as a digital innovation agency, leveraging Flash to create engaging online experiences in the form of games, activities, immersive advertising, and websites.

Youth and family markets became a large focus, with clients including Disney, Kraft, and Nickelodeon.

2008-2009Focus evolved to the connected consumer that can access content from any device. Smashing created the user experience of a first-of-its-kind connected device for GE Security. By merging streaming and digital content, such as weather, lighting, temp control, and news headlines within a security console, users were able to access real-time information and customized control at their fingertips.

UX design for multi-screen engagements became a core business component. A technology-agnostic approach to solutions broadened our technical offerings, while our first apps appeared in the App Store, with several Top 10 chart appearances.

Nominated for a Primetime Emmy for the Disney Channel Broadband player on disneychannel.com.

2005-2007Smashing began to experiment in creating

content for multiple platforms, with the belief that consumers would demand rich,

engaging experiences on all screens.

Investment in mobile development and IP creation led to the launch of Smashing’s UK

office and a worldwide push to distribute content on carriers and devices.

New clients included Sony Ericsson, Nokia, Adobe, and Version.

1996Smashing was founded by

Evan Clarrissimeaux, Glenn Thomas, and Ben Yenter.

Focus was on Flash animation in the form of webisodes and taking traditional media

properties and expanding them into digital marketing events on emerging platforms.

Smashing's History Pushing the edge of impossible since 1996

Smashing's HistoryPushing the edge of impossible since 1996

11

2011Smashing was acquired by Bertelsmann, a multinational mass media corporation, for its Random House, Inc. division. The move signified Random House and Bertelsmann’s intention to be leaders in digital content creation.

Smashing built the largest multi-site Drupal installation in the world for Sony Pictures Television.

2012-2016Smashing was awarded several

‘Best of’ year designation from the App Store for notable apps, including Julia

Child’s Mastering the Art of French Cooking and Stephen Hawking’s

Snapshots of the Universe.

Smashing formalized our multi-disciplinary approach for increased engagement,

called Motivational UX™, which applies decades of research in behavioral

psychology, user experience, and game design thinking to technology solutions.

Our continued implementation of current technologies led to the creation of

connected smart products, sensor and BLE integration, VR platforms, and machine-to-machine interactions.

2017-BeyondWith an eye on the expanding role of digital consultancies, Smashing’s services now include business strategy, service design, and end-to-end product lifecycle management.

2010Smashing launched the ePublishing

group to lead the digital evolution of reading with the release of the iPad.

Created first-of-its-kind digital products for our publishing clients and released original

applications over the coming years based on acclaimed literature: War of the Worlds,

Jungle Booke, and OZ.

Fortune 500 clients looked to Smashing to develop innovative UI and content solutions for emerging handheld and in-home devices

as the mobile revolution takes full hold.

12

Our ValuesAt Smashing, we always…

Our ValuesAt Smashing, we always…

13

Lisa ForsythSenior Director, Strategic AccountsAs Senior Director of Strategic Accounts, Lisa is responsible for the successful management of one of the agency’s largest clients. She leads and manages a highly skilled team of front-end and back-end developers, QA engineers, designers, and producers that support more than 70 sites in 20 different languages across the globe for Sony Pictures Television, Digital Media Networks.

Lisa DawsonExecutive Director, Program ManagementAs Executive Director, Program Management, Lisa oversees the day-to-day operations of the teams who work closely with our Smashing clients, focusing on maximizing team performance, meeting program objectives, and ensuring the successful delivery of large-scale, complex digital products.

Brian BurkeChief Executive OfficerAs CEO, Brian is responsible for managing the daily operations of the agency, leading the overall direction for our market strategy and helping Smashing’s team to fulfill its vision to be “digital pioneers who make things that matter.” A believer in a collaborative culture where our talents are nurtured and aligned with our values, he guides Smashing to build strategic design and technology-driven products and services, helping our Global Fortune 500 clients thrive in competitive markets and engage at a deeper level with their customers.

Brian MarrChief Strategy OfficerAs CSO, Brian partners with client and internal teams to drive product, service, and experience vision. As the head of the Smashing strategy practice, he is focused on identifying insights and opportunities that lead to innovative, differentiated solutions, and for helping teams set an ambitious, but achievable, vision and roadmap. He is a strong believer in taking a lean approach to strategy and for the use of Motivational UX™ to create an engaged, loyal audience.

Leadership

14

Tim WissnerChief Financial OfficerAs CFO, Tim leads all facets of finance for Smashing. He provides key business intelligence and inputs aimed at improving all aspects of the agency’s health, with a particular focus on revenue growth and operational efficiency. In addition to traditional finance duties, Tim helps ensure that Smashing has the underlying resources and structure needed to achieve business goals both in the near-term, as well being set up for long-term success.

Victor AllenChief Technical OfficerAs CTO, Victor lends his technical expertise to the development of digital products that have the potential to impact human behavior. He leads the Development and Quality Assurance teams, as well as guides the agency’s overall technical strategy and development process standards. Victor always takes a client-first approach by providing consultation services on product realization for leading-edge partners worldwide.

Kevin WickExecutive Creative DirectorAs Executive Creative Director, Kevin works with clients and Smashing’s internal teams to define and create digital designs that go beyond usability and usefulness to become experiences that delight and have personal significance in the lives of the end-users. Kevin leads the agency’s design practice, which spans design research, conceptual design, information architecture, interaction & UX design, visual design and storytelling, and usability testing.

Patrick CousansExecutive Director, Client EngagementAs Executive Director, Client Engagement, Patrick manages the engagement between Smashing and our partner clients. From aligning product goals to establishing cross-team client/agency dynamics, he helps refine business objectives and guarantees they are translated into workable and actionable project plans. In partnership with the Program Management Team, Patrick helps align clients and project teams as they scope, plan, budget, track, and launch a wide range of large-scale digital endeavors.

Leadership

15

Global CMS video platform 6 Years

Connected health products and platforms 3 Years

Fortune 100 training and simulation products 3 Years

Digital design language systems 2 Years

Connected products envisioning and design 1.5 Years

Online rewards programs design 3 Years

The Company We KeepAs a strategic partner to numerous Fortune 100 clients, the large bulk of our work is related to how they are shaping the future of their companies. As a result, it’s too confidential for us to share. In most cases,

we’re even unable to say who we’re working with. Below is a sampling of who we can.

Confidential

16

A Sampling ofOur Work

17

Johnson ControlsProduct envisioning, user experience, and design for innovative, connected products.

Johnson Controls partnered with Smashing Ideas to advance their design processes to

accelerate innovation for new product lines. Value proposition definition and validation, product

envisioning, and idea generation workshops kicked-off the 14-month engagement. From there,

our strategy and design teams conducted diary studies, user interviews, contextual inquiries,

and testing with participants in four different states. This led to the creation of primary and

secondary archetypes, an experience map, six insight reports, and a set-point interaction

model to inform product design.

Additionally, we led customer journey mapping and engagement loop mapping sessions, which

resulted in high-fidelity prototypes after each three-week sprint. Final outcomes included

Smashing’s design team working closely with corresponding Johnson Controls staff to create

executable user-interface designs for new, innovative, connected products.

18

Philips Sonicare for Kids Establishing a lifetime of healthy oral healthcare habits.

We worked with the innovative team at Philips Oral Healthcare, makers of Sonicare, to design and develop a revolutionary tooth brushing experience for kids. It combines the latest in Bluetooth and sensory technology, our deep understanding of what motivates people into establishing new habits, and a giant dose of F.U.N. to help kids learn to brush better and more regularly. Our goal: create healthy oral healthcare habits that last a lifetime.

Kids adopt their very own Sparkly, a cute fur-ball in desperate need of brushing help. By helping Sparkly brush its teeth as they brush theirs, intrinsic and extrinsic motivators are triggered that prompt emotional engagement and long-term use.

Over time, kids feel empowered to use the connected device without the assistance of mom or dad, while parents are able to monitor their kid's brushing through a parent-friendly dashboard that follows strict COPPA guidelines. Brushing has become not only a habit and routine, but FUN, and Philips Sonicare for Kids is instilling great oral healthcare benefits that will last a lifetime!

Noteworthy

• 98% of parents agree that kids brush better with the Sonicare For Kids toothbrush and application

• Sonicare for Kids is 75% more effective than manual toothbrushes

• Development of an original, trademarked 3D character and game

• 4.5+ star average user rating

• Featured in: Tech Times, AdAge, Huffington Post, PC Magazine, Business Wire, Dentistry IQ, and many more!

19

Designing the future of complex training and simulationAn advanced educational experience within the engineering and manufacturing industry.

A Fortune 100 engineering and manufacturing giant sought to redefine a decades-old approach to the required – and extremely complex – maintenance training for their primary product. We believed a re-imagined approach to how training was created and delivered would increase student engagement, decrease costs to the company, create new revenue streams, and provide the same level of experience whether it was performed on-site in the manufacturer’s classroom, at a remote location, or in one of their buyer’s classrooms.

A critical component of the maintenance education was the need for a “hands-on” environment when the physical product was not available. A portable simulation experience that combined a custom, scalable software solution with a robust front-end user experience with enough stability and flexibility for new and expanding content was the basis of a refined digital learning experience. The digital training program can be deployed worldwide, and allows for students to move through the training at a pace that minimizes the learning curve, while maximizing proficiency and efficiency. Additionally, it has opened up new lines of revenue for our client and spurred new ways of thinking about innovation and creating value-added services for their business.

• The product was recognized by the CEO as a ‘best practice’ across the global organization

• The project became a benchmark for other innovation teams within our client’s organization

• Opened up new lines of revenue, while maintaining our client’s status as the world’s #1 leader in their field

Noteworthy

20

• Literature review of 120+ large-scale academic studies, industry reports, and new articles

• Review of 100+ competitor products

• User feedback from 75 participants on product’s strategy and vision

• A recommended approach for the product strategy, including business models and pricing strategies

Noteworthy

Product and service envisioningHow we helped our Fortune 100 client enter and navigate a new market.

Our client, a global Fortune 100 technology and industrial company, needed help to quickly envision a new product strategy that would fuel business growth before their competitors left them in the dust. To expand into an uncharted business territory, our confidential client needed Smashing’s help to create a novel product strategy that would resonate with a new target consumer and leverage their current expertise in a way that still differentiated them from the competition. Our team gathered findings from large-scale academic studies, industry reports, and news articles, and reviewed 100+ competitor products and services. We analyzed our market research data to reveal consumer insights, identify market trends and opportunities, and future-cast what product features will be must-haves, performers, and delighters in the future years. Based on key takeaways from concept testing, we then modified our concept ideas to define a recommended approach that addressed all user feedback. Additionally, to help our client consider alternative business models, we performed breakeven analysis for several pricing strategies (e.g. monthly lease vs. one-time purchase, premium add-ons, etc.). The culmination of our work provided the client’s senior leadership team with a product vision and strategy that would capitalize on differentiated business opportunities and, effectively, a directional blueprint they could use to approach implementation.

21

Learn to QuitThe first smoking cessation application for the severely mentally ill.

In partnership with clinical psychologist, Dr. Roger Vilardaga, we planned, designed and built a revolutionary smoking cessation app for one of the most underserved segments of our population – the severely mentally ill. This demographic makes up nearly 45% of all cigarettes consumed in the United States, yet out of the more than 530 smoking cessation apps in-market, very few have gone through the rigors of clinical trials needed to address the very specific requirements for lasting treatment. Learn to Quit is based on Acceptance Commitment Therapy (ACT), a new form of behavioral therapy that guides and coaches individuals as they learn to quit. Our design team translated these ACT techniques via visual storytelling to meet the precise needs of SMI. Case in point, to address the physical and behavioral limitations of the user group, we used a muted palette to lessen sensitivity to over-stimulation, buttons were created instead of swiping to account for users with pharma-induced tremors, and simple illustrations conveyed complex, abstract concepts. Learn to Quit is currently undergoing clinical trials and is funded by the National Institute of Drug Abuse.

Noteworthy

• One of only 3 smoking cessation apps to go through clinical trials

• Large-scale clinical trials to begin early 2017

• Exclusive feature in Fast Company

• Featured in Psychiatric News

• Featured on King5 Evening News

22

2017 CES Innovation Award Honoree, Fitness, Sports and Biotech Product CategoryPhilips Sonicare Flexcare Platinum Connected

2016 W3 Awards GOLD winner, Mobile App – Health and WellnessLearn to Quit

2016 PromaxBDA Global Awards GOLD winner, Best Use of Interactive MediaSony Pictures Television

2015 Davey Awards GOLD winner, GamesDavid Wiesner Spot

2015 Digial Signal Award Finalist, Marketing Technology – Mobile Marketing PlatformsVirtual Try-On Experience

2014 USA Today’s Top 5 Apps for Learning to ReadWallykazam! Letter and Word Magic

2013 Editor’s Choice Award from iTunes App StoreStephen Hawking’s Snapshots of the Universe

2013 UK iTunes App Store Best AppsA World of Ice & Fire

2013 Seattle Met Magazine’s Best Place to Work

2006/2007 Primetime Emmy Awards Nomination for Outstanding Creative Achievement in Interactive TelevisionDisneychannel.com Broadband Video Player

A Sampling of Industry SuccessSmashing has collected a wide variety of awards over the years, along with a Primetime Emmy nomination. While awards are a nice recognition of hard work and leading-edge thought, we’re most proud of the fact

that our work has been enjoyed by people in varying disciplines and sectors from around the world.

23

Be in touch.

ContactIf you’re interested in speaking with us to any reason, from business inquiries to having Smashing

educate your team or present at a conference, these are the people to be in contact with.

Brittany CarlstromSenior Marketing Manager

206.378.0100 x 143

brittany.carlstrom@smashingideas.com marketing@smashingideas.com

Matt MurphySenior Engagement Manager

206.378.0100 x 165

matt.murphy@smashingideas.com busdev@smashingideas.com

2211 Elliott Avenue, Suite 110

Seattle, WA 98121

2 0 6 . 3 7 8 . 0 1 0 0 hello@smashingideas.com

w w w.smashingideas .com