smash up metasoft presentation v1.1

Micro Small &Medium Enterprise CloudM.Rammohan /Venu Metasoft Solutions Pvt Ltd

SmashUP

A Tie Hyderabad and Startup Saturday Event

SmashUP, a Startup Saturday and Tie-Hyderabad E vent

SmashUPThe SME Competitive Challenge


SmashUP


Understanding: Limited/minimal ICT literacy of SME owners’ hinders their ability to choose the appropriate technology and understand the concrete benefits

Adoption: Limited/minimal ICT literacy of SME employees slow the adoption and benefits accrual rate

Financing: Limited financial options for SMEs to adopt ICT in developing countries especially due to high costs of borrowing.

SME Challenges for ICT adoption

SmashUPProduct overview

•

• MSME CLOUD FOR SME Domain

• SME’s in India constitute large percentage of Industrial Growth as well as Employment Generation. With growing ICT usage in SME’s, they are bound to have IT infrastructure as well as IT support team which will require financial commitments and more importantly a step away from core-competency.

• Host of Applications deployed on cloud and accessed from anywhere will lower the cost as well as increase the productivity, focusing on their core competency.

• MSME Cloud will act as extended IT arm to SME’s to support their IT needs.


SmashUP

• MSME CLOUD addresses the IT needs of SME’s. It is a one stop solution for their Enterprise IT Applications/Corporate Website design and Hosting/Messaging/online promotion/Social media campaign/Help desk/Surveillance

MSME CLOUD USP


SmashUP

• It’s All in One product customizable to clients needs. • SME’s can choose a fully featured application or a

scaled down version per the needs. • SME’s will have choice of selecting the Enterprise

applications from any Vendor. • Thus, MSME cloud is a facilitator and extended IT arm

to the SME’s.

Product differentiation


SmashUP

• As the market is huge any number of products can co-exist in the market. Since we have identified clients and signed up for this kind of service, first mover advantage will be there.

Entry Barrier :


SmashUP

• There are hell lot of players offering IT services in bits and pieces to SME’s. Be it Webhosting companies or Enterprise application providers, System Integrators sw/hw,Data,Voice etc.

• MSME Cloud offers integrated approach.• Shared infrastructure/Shared applications

lowers the cost of ownership to the SME’s

Competitive Analysis :


SmashUP


Competitive Analysis :

SmashUP

• Direct Selling• Channel Partners• Use print/Electronic media/Internet to market the product• Tie-ups with ministry of MSME to offer the service to SME’s at

subsidized rates• Sell the concept to bigger Supply Chain partners /OEM’s to push

the adoption of cloud based ICT for increased Supply Chain collaboration.

• Not the least/last i.e., “WORD OF MOUTH”

Go to Market Strategy:


SmashUP

• Ben Franklin• Prime hospitals• Tirumala Bank• Maharaja Co-op Bank• Megaserve Energy Systems etc

Customers:


SmashUP

• Microsoft• Polycom• Reliance• Cisco

Partners:


SmashUP

Thanks

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smash up metasoft presentation v1.1

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