s.m.a.s.h innovation: smashing the hand-mind-market barrier

10
ONE SURE WAY FOR INDIA TO BECOME THE NEXT SUPERPOWER Published by: Wiley India

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Invention is the act of creating something new. Innovation is defined as finding new ways to create value. This book talks about innovation, and in specific, innovation in India - the barriers, and the formula to break the barriers. SMASH Innovation: Smashing the Hand-Mind-Market Barrier attempts to guide the Indian scientific community on the path of major next-generation innovations - with real-life examples from how stage was set by Thomas Newcomen and others for James Watt’s steam engine, or Dr. P.K. Sethi’s collaboration with the sculptor Ram Chandra Sharma to produce the revolutionary prosthetic Jaipur-foot. Additionally, the book covers the entire history of innovations starting from Newton, Edison and Einstein, and finally going on to today’s areas like healthcare, energy, automotive sector, water management and lighting and appliances that will drive the innovations of future! On the whole, this new book from Wiley India, describes individual and organizational approaches to developing a strategy and a culture tuned to innovation - including processes to manage innovation with case studies for creating an idea-rich environment, besides a model covering three aspects of individual innovation - create with freedom, nurture with passion, and transcend with detachment. While the approaches described in the book are general, the special focus is on creating a century of Indian Innovation.

TRANSCRIPT

Page 1: S.M.A.S.H Innovation: Smashing the Hand-Mind-Market Barrier

ONE SURE WAY FOR INDIA TO BECOME THE

NEXT SUPERPOWER

Published by: Wiley India

Page 2: S.M.A.S.H Innovation: Smashing the Hand-Mind-Market Barrier

Have you ever thought?

Will the search for a new SearchEngine end

with an Indianinnovation?

Page 3: S.M.A.S.H Innovation: Smashing the Hand-Mind-Market Barrier

Will an Indian Innovation drive the energy

engines of the future?

Page 4: S.M.A.S.H Innovation: Smashing the Hand-Mind-Market Barrier

“If India is the IT capital of the world, why was

YouTube not invented inIndia?” Or, for that matter

“Why are the richest Indian corporations not

taking the risks to set the nation on path to top of

the value chain?”

Page 5: S.M.A.S.H Innovation: Smashing the Hand-Mind-Market Barrier

What’s holding us back - despite the fact that country has a rich

traditionof path-breaking scientific

achievements, from Aryabhatta’s discoveries

inastronomy, use of rocket-fire by Tipu Sultan’s forces

to the invention ofcarbon-steel originally by

Indian scientists?

Page 6: S.M.A.S.H Innovation: Smashing the Hand-Mind-Market Barrier

Here is the answer- “Hand-mind-barrier in India

According to the author the reason is the hand-mind

barrier in India, probably a legacy of the Indian caste

system, which divided the population into distinct

categories. People who work with hands do not have the

education, and those that have education do not work

with hands. This dichotomy is not conducive to

innovation, as innovation happens when theory is

translated into practical application (Think of a dentist

creating a new tooth-material, or a surgeon attempting

a new surgical technique!).

Page 7: S.M.A.S.H Innovation: Smashing the Hand-Mind-Market Barrier

SMASH: History of Innovations

SMASH Innovation: Smashing the Hand-Mind-Market Barrier attempts to guide the Indian scientific community on the path of major next-generation innovations - with real-life examples from how stage was set by Thomas Newcomen and others for James Watt’s steam engine, or Dr. P.K. Sethi’s collaboration with the sculptor Ram Chandra Sharma to produce the revolutionary prosthetic Jaipur-foot. Additionally, the book covers the entire history of innovations starting from Newton, Edison and Einstein, and finally going on to today’s areas like healthcare, energy, automotive sector, water management and lighting and appliances that will drive the innovations of future!

Page 8: S.M.A.S.H Innovation: Smashing the Hand-Mind-Market Barrier

SMASH: Creating a century of Indian Innovation

On the whole, this new book from Wiley India,

describes individual and organizational approaches to

developing a strategy and a culture tuned to innovation –

including processes to manage innovation with case studies

for creating an idea-rich environment, besides a model

covering three aspects of individual innovation - create with

freedom, nurture with passion, and transcend with

detachment.

While the approaches described in the book are general, the

special focus is on creating a century of Indian Innovation.

Page 9: S.M.A.S.H Innovation: Smashing the Hand-Mind-Market Barrier

About the author

Gopichand Katragadda, Ph.D., is the General Manager

– India Engineering Operations for GE Energy

Infrastructure comprising 1600 engineers in Bangalore,

Hyderabad and Mumbai. The team produces next

generation designs for higher efficiency and environment

friendly energy solutions. Previously as the Operations

Manager for GE Global Research Bangalore (GEGR-B),

Gopi worked with the GEGR-B technology team of 400

researchers to deliver growth through innovation. The

Team filed over 225 US patents in just three years. Gopi

is a certified GE Six-Sigma Master Black Belt.

Page 10: S.M.A.S.H Innovation: Smashing the Hand-Mind-Market Barrier

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