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Note: Confidential. Subject to final editorial approval. © 2016 Bloomberg LP.
Smarter. Faster.
Note: Confidential. Subject to final editorial approval. © 2016 Bloomberg LP.
Bloomberg Media is designed to make global business leaders smarter, faster with breaking news, expert opinion
and proprietary data-powered insights distributed on every platform, across every time zone.
Note: Confidential. Subject to final editorial approval. © 2016 Bloomberg LP.
Note: Confidential. Subject to final editorial approval. © 2016 Bloomberg LP.
Preparing business leaders to compete in the week ahead
Bloomberg Businessweek
AWARDS IN 2015 ASME, SABEW, LOEB
65+
Paul Barrett’s book, Law of the Jungle, optioned by Brad Pitt. First reported in Bloomberg Businessweek
5 BEST SELLERS inspired by Bloomberg Businessweek editorial
Note: Confidential. Subject to final editorial approval. © 2016 Bloomberg LP.
“We've created an interdisciplinary business magazine, because in today’s rapid-fire environment our readers need to know everything.” - Ellen Pollock, Editor-in-Chief
B L O O M B E R G B U S I N E S S W E E K
920K 2016 RATE BASE NORTH AMERICA
1MM 2016 GLOBAL RATE BASE +64% PAID DIGITAL SUBSCRIPTIONS +32% DIGITAL NEWSSTAND
+13% TOTAL BRAND GROWTH VS. 2014
#10 OUT OF 144 MEASURED MAGAZINES FOR TOTAL BRAND AUDIENCE
ISSUES DELIVERED BONUS CIRCULATION 500+
The Experience
Sources: June 2015 AAM Publisher’s Statement (2014 digital growth percentages); MPA Magazine Media 360 (October 2015)
Note: Confidential. Subject to final editorial approval. © 2016 Bloomberg LP.
$244K
48
70%/30%
920K
The Audience
C-Suite executives Index 254 Household net worth $2MM+ Index 193 Senior financial decision makers Index 233
@BW 1.2MM+
AVG HHI
AVG AGE
MALE/FEMALE
2016 RATE BASE NORTH AMERICA
Sources: June 2015 AAM Publisher’s Statement; 2015 Ipsos Affluent Survey USA.
B L O O M B E R G B U S I N E S S W E E K
1MM 2016 GLOBAL RATE BASE
Note: Confidential. Subject to final editorial approval. © 2016 Bloomberg LP.
48.5MM+
Sources: Unduplicated audience figure based on global third-party metrics and internal measures including TV-Distribution, Q4 2015; Radio-2015 Ipsos Affluent Survey USA; Print–2015 AAM Publisher’s Statements; Digital-comScore MediaMetrix, October 2015; Mobile-comScore Dax, October 2015. LIVE-Publisher’s data, 5 year cumulative; Podcasts- iTunes, October 2015; Briefs-Publisher’s data. All numbers worldwide unless otherwise indicated.
Unduplicated Global Audience
TELEVISION HOUSEHOLDS
330MM+ U.S. PRINT
CIRCULATION
1.1MM+ U.S. UNIQUE
DIGITAL VISITORS
27.5MM+ U.S. UNIQUE
MOBILE USERS
11.1MM CONFERENCE ATTENDEES
15K+ U.S. AUDIO LISTENERS
1.2MM+ BRIEFS
SUBSCRIBERS
400K+
Influential Audience at Scale
PODCAST DOWNLOADS
527K CORE TERMINAL
SUBSCRIBERS
320K
Note: Confidential. Subject to final editorial approval. © 2016 Bloomberg LP.
Reading Listening Viewing
Experiences Across Platforms
Note: Confidential. Subject to final editorial approval. © 2016 Bloomberg LP.
700+ editorial awards since inception 5,000+ stories produced every day 3,000+ video streams every minute Pulitzer Prize in 2015 for explanatory reporting 29 advertising industry awards in 2015 #1 syndicator of audio business reports #1 originator of digital business video
Delivering multi-sensory experiences across platforms that engage an unduplicated global audience of
48.5MM+
Bloomberg Media is designed to make global business leaders smarter, faster with breaking news, expert opinion
and proprietary data-powered insights distributed on every platform, across every time zone.
Sources: Unduplicated audience figure based on global third-party metrics and internal measures including TV-Distribution, Q4 2015; Radio-2015 Ipsos Affluent Survey USA; Print–2015 AAM Publisher’s Statements; Digital-comScore MediaMetrix, October 2015; Mobile-comScore Dax, October 2015. LIVE-Publisher’s data, 5 year cumulative; Podcasts- iTunes, October 2015; Briefs-Publisher’s data.