smarter employee surveys for the information age...the changing employee opinion measurement...

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Smarter employee surveys

for the information ageOctober 10, 2018

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Today

© 2018 Willis Towers Watson. All rights reserved. Proprietary and Confidential. For Willis Towers Watson and Willis Towers Watson client use only. 2

The changing employee opinion measurement landscape

Navigating the new world of quick-and-easy surveying

Thinking strategically about employee listening

Practical tips for getting the most out of your listening program


Our world has changed…


Everything is

personal

Technology is

everywhere

ConnectedAlways

online

Ready

access to

information


…as has the landscape for employee listening


It’s a fast moving world, we

need to react quickly

How do we decide which

survey tools to use, and when?

We don’t have the time and

resources we used to

We need easy access

to our data for

ongoing analysis


Technology is driving demand, but traditional challenges persist


Ad hoc pulse surveys

“Always-on” surveys

Social media scans

Online chats

Crowdsourcing “jams”

…and more

Getting the content right

Avoiding analysis paralysis

Ensuring ownership

Taking action

New technology supports… …while fundamental challenges persist.


Paradoxes

The need for speed without compromising sophistication


More frequent surveys

Shorter content

Faster turn-around

but keep delivery resources lean

but more insights

but deeper analyses



An effective listening strategy should have four key components…

Establish a strong foundation

1

Supplement with agile (pulse) surveys

2

Automate life-cycle

“check ins”

3

Add active listening

4


… and be delivered continuously

Leveraging the Right Tools at the Right Time


October 2018

Census “Event”

Running ContinuouslyExit/On-Boarding Surveys

October 2019

Census “Event”

October 2020

Census “Event”

Deployed as NeededPulse Surveys

Measuring Progress

Deployed as NeededPulse Surveys on

Key Initiatives

Running Continuously“always On” Data Capture


Governance

Developing “rules of the road” for delivering your listening strategy


Context Process Insights Actions

Fit the

strategy

Enable and

coordinate

Analyze

appropriately

Communicate

and connect


Another paradox: Employee engagement is a powerful predictor of business success,

but tends to change slowly


EPS Employee

Engagement

Fiscal Year

65%

68%

70%

73%

75% 75%

77% 77% 77%

$1.04

$1.39

$1.87

$2.76

$3.18

$1.92

$2.77

$4.32

$4.06

$3.47


What makes a better pulse survey? Keep it simple!

Ask only as many questions as you need, and only ask the people you need to hear from


Progress Checks

How are we doing?

Significant actions have been

taken to address priorities

from our last survey

I have received a complete

briefing of the results of our

last survey

Team Checks

How are teams performing?

Any barriers?

Recently, I have had ready

access to the work tools and

resources I need to excel

There is good cooperation

within my department/team

Initiative Checks

How successful is your

recent initiative?

The initiative will result

in enhanced value for

our customers

Communications regarding

the initiative have been timely


Where in the employee journey do poor experiences happen?

From entry to exit, opportunities to motivate or disengage


“Team Check” pulsePoor working relationships with manager

“Sentiment Check” pulseDisengaging goal setting experience

“Progress Check” pulseIneffective annual review/promotion cycle

“Initiative Check” pulseConfusing organization change process

Exit survey feedbackDamaging organization exiting event

Joiner survey feedbackSub-optimal onboarding or training

An overall listening strategy

targets milestones to

enhance experiences

LISTENING CHANNELS


Inclusion &

Diversity

Other hot topics popular for pulse survey methods


Total Rewards

Career Modernization

Cyber Risk Culture

Safety Culture

Culture Assessment

for M&A

Corporate Function

Effectiveness

Merger Monitor

Change

Readiness

Performance

Management


What to measure: Linking strategic priorities to employee metrics

14

Leadership,

Culture and

People Programs

Employee

Behavior

Customer

Behavior

Business

Performance

Senior Leadership

Local Supervision

Training

Empowerment

Communication

Collaboration

Resources

Pay and Benefits

Attraction

Retention

Absenteeism

Engagement

Cyber Policy Compliance

Safety Compliance

Attraction

Retention

Customer Engagement

Customer Loyalty

Net Promoter Score

Revenue Growth

Earnings

Sales

Cyber Security

Safety Incidents


And the key to a successful listening strategy: taking action


Software that enables clear direction and focus

… and links to best practice intervention ideas.


A listening strategy is essential to long-term success

Fundamentals still matter – balance quality and quantity

Linking data to business outcomes will ensure the strongest ROI

Technology can be a great enabler (and it keeps getting better)

Concluding thoughts


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Any questions?


smarter employee surveys for the information age...the changing employee opinion measurement...

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