smart ux - giles colborne, cxpartners

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Smart Experience Design @gilescolborne

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Page 1: Smart UX - Giles Colborne, cxpartners

Smart Experience Design @gilescolborne

Page 2: Smart UX - Giles Colborne, cxpartners

2001 dot com crash

Page 3: Smart UX - Giles Colborne, cxpartners

2007 iPhone

Page 4: Smart UX - Giles Colborne, cxpartners

2016 AI?

Page 5: Smart UX - Giles Colborne, cxpartners
Page 6: Smart UX - Giles Colborne, cxpartners
Page 7: Smart UX - Giles Colborne, cxpartners
Page 8: Smart UX - Giles Colborne, cxpartners

Deepcontext

Anticipation& agents

Naturallanguage

Sensoryinput

APPLE

Page 9: Smart UX - Giles Colborne, cxpartners
Page 10: Smart UX - Giles Colborne, cxpartners

Stuff that the user wants

goes here.

Page 11: Smart UX - Giles Colborne, cxpartners
Page 12: Smart UX - Giles Colborne, cxpartners

Book me an off peak return from Bath to London for next Tuesday with a seat reservation on the way back at 4:30.

Would you like to add a Zone 1-5 Travelcard for £5.80?

Yes plz

That comes to £78.20 including booking fee. Want to go ahead?

Trainline BookingMenu My tickets

OK

Page 13: Smart UX - Giles Colborne, cxpartners

Here is exactly what you need

right now

Page 14: Smart UX - Giles Colborne, cxpartners

Richard Hooker

Page 15: Smart UX - Giles Colborne, cxpartners
Page 16: Smart UX - Giles Colborne, cxpartners

Machine learning is not magic it’s engineering

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High varianceHigh bias

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Page 26: Smart UX - Giles Colborne, cxpartners

Richard Hooker

Page 27: Smart UX - Giles Colborne, cxpartners
Page 28: Smart UX - Giles Colborne, cxpartners
Page 29: Smart UX - Giles Colborne, cxpartners
Page 30: Smart UX - Giles Colborne, cxpartners

Book me an off peak return from Bath to London for next Tuesday with a seat reservation on the way back at 4:30.

Would you like to add a Zone 1-5 Travelcard for £5.80?

Yes plz

That comes to £78.20 including booking fee. Want to go ahead?

Trainline BookingMenu My tickets

OK

Page 31: Smart UX - Giles Colborne, cxpartners
Page 32: Smart UX - Giles Colborne, cxpartners
Page 33: Smart UX - Giles Colborne, cxpartners
Page 34: Smart UX - Giles Colborne, cxpartners

Book me an off peak return from Bath to London for next Tuesday with a seat reservation on the way back at 4:30.

Would you like to add a Zone 1-5 Travelcard for £5.80?

Yes plz

That comes to £78.20 including booking fee. Want to go ahead?

Trainline BookingMenu My tickets

OK

Page 35: Smart UX - Giles Colborne, cxpartners
Page 36: Smart UX - Giles Colborne, cxpartners

Thank you @gilescolborne