2020 Your Tomorrow

The social market today

Some key trends as we look to 2020

The Spredfast plan

~7.5 billionon this planet

3.8 billioninternet users

3 Billion active social media users

80%

Online population on social

2 B

1.3 B 1.3 B

889 M800 M

340 M 328 M227 M

166 M81 M

Monthly Users

40

35

30

25

May 2012 June July

Facebook Stock Price

200

150

100

0

2013

50

2014 2015 2016 2017

1 day 5 days 1 month 3 months 1 year 5 years max

Facebook Stock Price

0

15

30

45

2012 2013 2014 2015 2016 2017

Facebook Annual Revenue(Billions)

Facebook Instagram Feed Instagram Stories SnapChat

Age 13-17

Facebook Instagram Feed Instagram Stories SnapChat

Age 18-24

0

50

100

2012 2013 2014 2015 2016 2017 2018 2019 2020

Facebook Annual Revenue(Billions)

3 Billion active social media users

Trend #1 Automation

Overwhelmed.

Trend #2Video

From Social on TV

to TV on Social

29M Views on Episode 1

1M daily viewers

1/5 videos on Facebook are live

1.5B people watch 45min of video per day on mobile

72% of all video is viewed on mobile

55% of people watch videos for longer than 20min on mobile

What’s your ad strategy to playin a video world?

Trend #3Digital Drives Physical

Julia SteynCEO, Maven

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Keep you connected.

Drive convergence.

2020 Your Tomorrow