Smart Social Media & PR for Small Business

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Post on 19-Feb-2017

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PowerPoint Presentation

Smart Social Media & PR for Small Business

Tweet questions & follow via:#teamsmarthouse

Join livestream here:

http://www.frontrowbeta.live/smartsocialpr/

Smart social & PR worksheet

Audience determination

Goal, objectives, &key performance indicators

Walk-through exercise with attendee to set 2-3 goals and introduce strategy framework outcomes & metrics5

SpecificMeasurableAchievableRealisticTime-bound

Getting to your goal

Measure & manage

Building your narrative

Whats your angle?

Whats special about your business? They dont just want to know what youre selling; they want the story behind it. What are you really selling? 10

Who has a story?

Not just about you.11

Why now?

Timeliness

12

Build relationships

Long game. Must get to know the reporters on your beat.Think beyond the traditional press, such as other business blogs (influencers, Yelp, etc.)Have an internet presence13

Stay in touch

SharePostThank reportersStay in touch even when you dont have a pitch

14

Metrics tracking

Entrepreneur first&Owning your audience

Smarthouse Creative@teamsmarthouse

j. brad wilke & ryan davis@jbwilke // @indieartsvoice

heyyouguys@smarthousecreative.com

www.smarthousecreative.com