SMARTSHOP

MARKETING PLANBy: Kunal GuptaIIT BombaySMARTSHOP

CONTENTSEXECUTIVE SUMMARYSITUATION ANALYSISCompany OverviewMarket OverviewTarget CustomersGoalsSTRATEGYTarget MarketValue PropositionTACTICSProductServicesBrandPrice and IncentivesCommunication and DistributionIMPLEMENTATIONInfrastructureProcesses and Schedule

EXECUTIVE SUMMARY

SmartShop is an app which helps customer find the right product at the lowest price available. It also provide online buying option through other apps and product reviews and details in its premium version.SmartShop will revolutionize the way you shop by saving you a lot of money and making you a smart shopper.

SITUATION ANALYSIS

COMPANY OVERVIEWSmartShop covers large number of products under its belt.Its premium version contains product details and reviews which helps customers make the right decision .SmartShop offer much more features than its competitors including social connectivity, offers etc.

MARKET OVERVIEWEvery consumer wants to buy the best product in minimum cost without making efforts in searching for one. This is an opportunity for SmartShop to place itself as a search engine for customers.Also there is threat due to other competitors with already established database and users.

TARGET CUSTOMERSSmartShop is mainly targeting customers who buys anything from local supermarkets/shops which include smart phone using teenagers to mothers, wives and senior citizens.

GOALSSmartShop aims at developing database for all products in Mumbai area.Over the next 6 months it plans to achieve 10000+ active users in Mumbai area.As in terms of monetary investments, SmartShop plans to breakeven in a time span of three years and then turn profitable.

STRATEGY

TARGET MARKETCustomers:They would be customers who buy products from supermarkets/shops frequently.Customers in Mumbai region will be the initial primary focus.Collaborators:Companies which are looking to expand their product are the major potential collaborators for barter deals.

TARGET MARKETCompany:Market researchers who collect all relevant information about products will be the backbone of the company.Competitors:Quick Scan iOS app act as the biggest competitors.

VALUE PROPOSITIONCustomer Value:Customers which are majorly shoppers in supermarkets/shops will get best product suggestion at least available price.Collaborator Value:It would benefit them as they are looking for expansion and SmartShop will provide better advertisement and better review of their product.

VALUE PROPOSITIONCompany Value:SmartShop looks at itself as an offering that could help customers buy the right thing at the right price.This is the way in which it positions itself among the customers and the company stakeholders.

TACTICS

PRODUCTThe app developed by SmartShop is a freemuim type product .The free version offers best price available, social media connectivity, similar products suggestion.The premium version provides detailed product information and reviews along with the buy it option through other apps.

SERVICESThe services is offered initially in Mumbai region only.It consists of product database in major supermarket chains.

BRANDSmartShop is perceived as a reliable brand on which customers can rely and make their best shopping decisions.It is looked as a brand which has a trustworthiness among the customers and collaborators.

PRICE AND INCENTIVESSmartShops premium version is priced at $2.99 as a one time price to get additional sevices like product reviews, offers available on different products.SmartShop provides discount offers on products of the companies associated with it to customers.There are also some offers available on products of customer buy them through other apps via SmartShop app.

COMMUNICATION & DISTRIBUTIONThe products and services of SmartShop will be communicated with customers through a lot of mediums.Collaborators will play an important role in this, also social media platforms and the app will instrumental in distribution of offerings to customers.

IMPLEMENTATION

INFRASTRUCTURESmartShop app will be the main source of interface between the customers and company.SmartShop will provide advertisement to the products of the partner companies.Also collaborators will play a big part in marketing the SmartShop app through various means.

PROCESSES AND SCHEDULECustomers can scan the bar code for whichever product they want.SmartShop app will show the best available price and option for social connectivity .Customers can also save the products scanned by them in history to keep a track.The company will constantly update the product database and expand geographically.

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