Smart Food Purchasing

What should you consider when buying food?

• How much you need• How much you will use before it

goes “bad” (perishables)• How much you will use before you

tire of it• Storage space• What you are using it for• Price

Unit Pricing

• Shoppers can use UNIT PRICING to COMPARE costs of…– Different BRANDS– Different SIZES

• Why do supermarkets have Redboxes to rent movies?

• To get repeat customers!

• What is a DEMAND item?• An item frequently used

(milk, bread, bananas)

• What is an IMPULSE BUY?• An unplanned purchase

(flowers, magazines, candy)

What “level” on the shelf are most foods picked from?

• EYE LEVEL

How do supermarkets encourage shoppers to spend more time & money?

• Aromas• Demonstrations/free samples• Coupons• Displays (tumble, cut-carton, end-cap)• Tie-in sales• Higher-priced items at eye level• Signs (“shelf talker”, “new”, color)• Continued offers• Store layout

How can you SAVE MONEY at the supermarket and still buy what you need?• MAKE A LIST & do not linger in the store• Don’t go shopping hungry/thirsty• Compare prices (unit pricing label)• Plan meals around sales• Use coupons on things you need• Consider cost for convenience• Buy seasonal produce• Buy perishables in the amount you will consume • Stock up on non-perishables when on sale• Keep to the perimeter of the store