smart coatings markets, an emerging opportunity

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1. n-tech Research Note Smart Coatings Markets: An Emerging Opportunity Issue date: June 2015 n-tech Research PO Box 3840 Glen Allen, VA 23058 Phone: 804-938-0030 Email: info@ntechresearch.com 2. n-tech Research PO Box 3840 Glen Allen, VA 23058 Phone: 804-938-0030 Email: info@ntechresearch.com Web: www.ntechresearch.com 1 n-tech Research PO Box 3840 Glen Allen, VA 23058 Phone: 804-938-0030 About n-tech Research n-tech Research is the industrys leading source of market analysis and forecasting for the smart materials space. Our Smart Materials research program addresses the key smart materials markets, focusing on material functionalities and their application to various vertical markets and product solutions. We supply information and analysis to the smart materials sector through both reports and custom consulting. Founded in 2004 as NanoMarkets, our firm has been involved with researching nanomaterials, thin-film, printed and organic electronics, conductive materials (inks and coatings) and smart coatings and materials related markets and applications. Please visit us on the web at www.ntechresearch.com of contact our offices at (804) 938- 0030 or sales@ntechresearch.com to arrange a discussion on how our program can benefit your organization. n-tech Report Program Our reports examine the commercial opportunities brought about by advances in material science and the increasing functionality and performance that intelligent materials make possible through applications in energy, electronics, medicine, construction and other industries: n-techs reports identify current and future market opportunities. n-techs comprehensive analysis reflects todays smart materials realities and tomorrows profitable possibilities. Our reports provide marketing and business development executives with guidance on developing business models fine-tuned to the emerging smart materials market. And they are candid assessments of the market; not just data dumps from the Internet. Our reports complement internal product planning and technology road mapping. They can provide low-cost knowledge enhancement for firms at every level of the smart materials supply chain. They can also serve to validate internal smart materials market strategies or to provide a third-party assessment of the prospects for outside investors. 3. n-tech Research PO Box 3840 Glen Allen, VA 23058 Phone: 804-938-0030 Email: info@ntechresearch.com Web: www.ntechresearch.com 2 n-tech Research PO Box 3840 Glen Allen, VA 23058 Phone: 804-938-0030 All n-tech reports include detailed revenue and volume forecasts based on tried and tested methodologies that have been used by n-tech and associated companies going back three decades. Our forecasts are both believable and provide clients with a deep insight into where the money will be made and lost in the smart materials space over the next eight years. n-tech reports can be purchased individually or as a subscription. Current Reports: Electrochromic Glass and Film Markets 2014-2021 Smart Coatings Markets 2015-2022 Smart Surfaces Markets 2015-2022 Smart Mirrors Technologies and Markets 2015-2022 Markets for Self-Healing Materials 2015-2022 Smart Window Materials and Films Markets 2015-2022 Upcoming: Shape Memory Materials Markets Color Shifting Materials Markets Multi-Functional Materials and Coatings Markets Self-Assembling Materials Markets Self-Cleaning Materials Markets Antimicrobial Materials and Coatings Markets Anticorrosive Materials and Coatings Markets Smart Windows Markets Sensor Embedded Coatings and Materials Markets Metamaterials www.ntechresearch.com/market_reports 4. n-tech Research PO Box 3840 Glen Allen, VA 23058 Phone: 804-938-0030 Email: info@ntechresearch.com Web: www.ntechresearch.com 3 n-tech Research PO Box 3840 Glen Allen, VA 23058 Phone: 804-938-0030 n-tech Custom Consulting While reports are our core deliverable, n-tech also carries out custom consulting assignments when our clients need more detailed assessments of markets and companies: Market sizing and segmentation Product and market validation Messaging Investment support Due diligence Research Team Lawrence Gasman is the Principal Analyst at n-tech Research and one of its co- founders. Mr. Gasman has 35 years' experience of analyzing the commercialization potential of complex technologies and currently manages all of n-techs industry research. For more than a decade Mr. Gasman has focused his interests on identifying the business opportunities in advanced materials and manufacturing and contributes much of the analysis for n-techs core research work on smart materials and surfaces. He is also an acknowledged expert on forecasting for high-technology markets in a broad range of industries. Mr. Gasman's consulting clients have included multinationals, start-ups and investors and he has advised them on new product introduction, market positioning and strategy, and sales potential. He has also provided due diligence on mergers and acquisitions for his financial clients and serves on the technology advisory board of a major specialty chemicals firm. He was educated at Manchester University, with advanced degrees from the London School of Economics and London Business School. Tarun Vemulkar is a technology analyst at n-tech Research. Tarun has a background in materials-related research, process development, and engineering, with hands-on 5. n-tech Research PO Box 3840 Glen Allen, VA 23058 Phone: 804-938-0030 Email: info@ntechresearch.com Web: www.ntechresearch.com 4 n-tech Research PO Box 3840 Glen Allen, VA 23058 Phone: 804-938-0030 experience researching nanomaterials, and the industrial manufacture of DRAM and NAND memory at a leading company in the semiconductor industry. Vemulkars academic background is as a materials scientist. He holds a Bachelor's and a Master's in Science and Engineering from the University of Pennsylvania. He has published research on novel semiconductor nanomaterials and their application in real world devices. At n-tech he has issued reports on new electrode materials for lithium ion batteries and oxide thin-film transistors and is currently working on his next report on shape memory materials. James Montgomery is a market analyst for n-tech research having extensive experience in covering clean tech and electronics and related materials markets during his time with the firm. Since 2003 he has covered various business and technology markets, delivering a wide range of content to broad B2B/B2C audiences in renewable energy, industrial lasers, and semiconductor manufacturing. He has produced content from daily news to C-level executive interviews, magazine features, blogs, and video coverage. Prior to coming to n-tech he was associate editor at RenewableEnergyWorld.com, reporting on trends in solar and wind technologies, policies, and finance. Prior to that he focused on the market for industrial lasers used in manufacturing for Industrial Laser Solutions, and for nearly 10 years he covered semiconductor manufacturing trends and technologies for Solid State Technology. 6. n-tech Research PO Box 3840 Glen Allen, VA 23058 Phone: 804-938-0030 Email: info@ntechresearch.com Web: www.ntechresearch.com 5 n-tech Research PO Box 3840 Glen Allen, VA 23058 Phone: 804-938-0030 Table of Contents 1 Technology Evolving: The Business Impact of the New Smart Coatings ............. 6 1.1 Its Not the Smartness ......................................................................... 7 1.2 The Next Big Thing? ............................................................................ 7 1.3 Self-Healing, Self-Assembling and Self-Cleaning Coatings: The Nanotechnologists Dream Fulfilled .............................................................. 8 1.4 Smart Coatings for Smart Glass and Color-Shifting ................................. 10 1.5 Other Coatings and Future Coatings ..................................................... 10 2 The Next Markets for Smart Coatings......................................................... 11 2.1 The Future of Smart Coatings is in Electronics........................................ 11 2.2 Whats Left for Smart Coatings in the Energy and Construction Sector ....... 12 2.3 Military and Healthcare: Standing Outside the Fray................................ 14 2.4 Smart Coatings in the Automotive and Transportation Sector ................... 15 3 Effective Competition in the Smart Coatings Space ...................................... 16 3.1 Smart Coatings Compete With Sensors and Smart Surfaces ..................... 16 3.2 The Supply Chain versus the Innovation Chain....................................... 16 3.3 Barriers to Growth in the Smart Coatings Market.................................... 18 4 Summary of Eight-Year Smart Coatings Market Forecasts ............................. 18 List of Exhibits Exhibit 1: Levels of Intelligence in Smart Coatings ............................................. 6 Exhibit 2: Eight-Year Revenue Forecast for Smart Coatings ($ Millions)............... 19 Exhibit 3: Total Smart Coatings Market, 2015-2022 ......................................... 19 7. n-tech Research PO Box 3840 Glen Allen, VA 23058 Phone: 804-938-0030 Email: info@ntechresearch.com Web: www.ntechresearch.com 6 n-tech Research PO Box 3840 Glen Allen, VA 23058 Phone: 804-938-0030 1 Technology Evolving: The Business Impact of the New Smart Coatings Over the years, smart coatings have been tacitly defined as the most functional of functional coatings. Of course, functionality of coatings and other materials has changed. A coating that might have been thought of as smart in the past is not considered as such now. Over time, one generation of smart coatings becomes merely functional, and a new generation of coatings takes over in the smart coatings category. n-tech Research believes that this is what is happening right now. What we are seeing is that smart coatings a

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