BUS INE S S I N T E L L I G E N C E B U I L D I N G A S M A R T S Y S T E M F O R

Alain Lesage, 2016

W H A T I T I SB U S I N E S S I N T E L L I G E N C E

Photo: Jaume Plensa

K N O W I N GT H E I N D U S T R Y T H E M A R K E T S T H E V A L U E C H A I N

Photo: Club Magellano SRL

U N D E R S T A N D I N GC U S T O M E R B E H A V I O U R M A R K E T O F F E R I N G S I N D U S T R Y D Y N A M I C S K E Y P L A Y E R S T R A T E G I E S

Photo: Daniel Spies

I D E N T I F Y I N GC U S T O M E R S S U P P L I E R S C O M P E T I T O R S I N F L U E N C E R S

Photo: James Cridland

D E C I P H E R I N GT R E N D S C Y C L E S D I S R U P T I O N S G A M E C H A N G E R S

Photo: Peter John Maridable

E N C O M P A S S I N GS T R A T E G Y M A R K E T I N G T E C H N O L O G Y F I N A N C E

Photo: Nick Southall

W H Y D O I TB U S I N E S S I N T E L L I G E N C E

Photo: Daniel Burka

D E S I G N S T R A T E G Y

Photo: anuarsalleh

D R I V E I N F R O N T S U C C E E D F A S T E R U S E R E S O U R C E S E F F E C T I V E L Y S H O W O F F

E N H A N C E M A R K E T I N GC O M M U N I C A T I O N P O S I T I O N I N G D I S T R I B U T I O N P R O D U C T D E S I G N

Photo: Alain Lesage

S P O T O P P O R T U N I T I E SN E W C U S T O M E R S E X T R A S A L E S N E W M A R K E T S P O T E N T I A L P A R T N E R S H I P S

Photo: Wil Stewart

M I T I G A T E R I S K SA N T I C I P A T E C H A N G E A V O I D W R O N G R E L A T I O N S H I P S L E A R N F R O M O T H E R P E O P L E S M I S T A K E S

Photo: Jon Roig

H O W T O D O I TB U S I N E S S I N T E L L I G E N C E

Photo: Simon James

O R G A N I Z E I N F O

• Set up the tree

• Decide on a vocabulary

• Maintain lists

• Tag for what, who, where

Photo: Mathias Pastwa

F I N D S O U R C E S• Listen to people

• Search the web

• Subscribe to publications

• Join organisations

• Attend events

• Talk to people!

Photo: Glen Noble

C U R A T E

• Read, browse, watch

• Follow links

• Select and collect

• Classify and tag

• Share and comment

Photo: Jeffry