small shop big success
DESCRIPTION
AFP Congress 2013 session on small shop fundraising. Some slides courtesy of hjc media (with thanks) Please only reproduce with creditTRANSCRIPT
{
Small Charity BIG Success
Ann Rosenfield, MBA, CFRE AFP Congress 2013
How to get the biggest bang for your buck (79%)
How to get going on major gifts (61%) How to benchmark results (58%) Stronger fundraising from Board (58%) Getting buy-in on social media (32%) Making budget for year end (23%)
Here’s what you said you wanted to discuss
What do you have in
ABUNDANCE
Top 5 ideas Hire consulting expertise by the hour Easy corporate donations – product, space,
catering Take a hard look at killing an event (or 2) Small steps, big return – like maximize your
donation button, optimize online giving Monthly giving/pledged givingBonus ideaPlant a seed for the future, get going on bequests
Biggest bang for your buck
Top 5 ideas Get consulting help Don’t quit at mile 22 Research Donor cultivation events Hands on volunteering
Bonus tipWork this area into Board recruitment criteria for future
How to get going in major gifts
Major Gifts 80-150 major gift prospects to be cultivated
over next 2-5 years leading to 30-35 asks/year to yield 10-15 gifts/year1
Cost per dollar spends $1 to raise $362
High performing organizations have a President/ED who is active in fundraising3
Events Average event spends 50 cents for each $1
raised Annual Fund
29 cents to raise $12
Benchmarking results
Top 5 ideas Start by engaging in stewardship phone calls or
notes Engage by briefing and educating on how to
work an event Engage in mission – updated on the good news Warm introductions “will you have a coffee
with” Annual contract – Kim Klein “53 Ways for Board
members to raise $1000”Bonus tipFind a Board member who can be an exemplar
Stronger Board Fundraising
Top 5 tips Just do it – ask for the magic superpowers to run
social media Set up your charity’s LinkedIn page and get
Board to join Prioritize recruiting tech savvy Board members Add social media benefits to your sponsorship
packages LinkedIn is priority for corporations Facebook more geared to individuals
Attend Be Good Be Social or Social Media week
Getting buy-in on social media
Top 5 tips Run your LYBUNTs and start calling now. Start with
$1000 donors Throw together a Giving Tuesday campaign
(December 3) Check if every single one of your Board members have
given something Make your donate button easy to find on home page
and animate Simplify your giving form
Do a round 2 of phone calls near fiscal year end
Bonus tipCalendar now to do an active effort on this in August. Many major gift donors begin year-end donation shopping in August5
Making year-end budget
