small merchant marketing and payments - first data wallet app 83% 39% contactless payment 83% 34%...
TRANSCRIPT
POS Technologies: High Awareness… Room for Growth
More than half of merchants are excited about adopting technology that provides new ways of connecting with their customers.
AWARENESS LEVEL PLAN TO ADOPT
PayPal 90% 23%
Mobile phone w/card reader 89% 43%
iPad/tablet w/ card reader 89% 41%
Mobile wallet app 83% 39%Contactless payment 83% 34%
50%
Merchants are Modern Marketers
Use QR codes to provide company
information to customers
Advertise online Use email receipts
4040% 1616%%4545
Social is In-Store
of merchants pay some or a great deal of attention to what consumers say about their brands on social media channels.
59% use Facebook
46% Google
35% Twitter
19% use Yelp and Groupon
80%
Small Merchant Marketing and PaymentsOpen for Business… and OpportunityMerchants have embraced online advertising and social media marketing to connect with customers and grow business. They are highly aware of alternate point of sale (POS) technologies – some are using, while others express interest.
First Data Merchant Universal Commerce Tracker, August 2012 (Research conducted for First Data by Applied Research and Consulting LLC) © 2012 First Data Corporation. All Rights Reserved.
The F & Design logo is a registered trademark of Facebook, Inc.The Google name and logo are registered trademarks of Google, Inc.The Bird design is a registered trademark of Twitter, Inc.The Urbanspoon name and logo are registered trademarks of Urbanspoon.
iPad is a registered trademark of Apple, Inc.All other trademarks and service marks referenced in this material are the property of their respective owners.