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A presentation on Consumer Behavior of Introducing a new airlines company in Dhaka-Kolkata-Dhaka Route.

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Page 1: Slides embraer 344

Welcome

Page 2: Slides embraer 344

INTRODUCTION

Recent GDP growth of 2%. Biman Issues. Intensive Industrialization. Introduction of a new Airlines. Purpose of this Research. Justification of choosing this country.

Page 3: Slides embraer 344

METHODOLOGY

20 Respondents. Open Ended Questions and Interviews. Post decision Evaluations are being

considered mostly. Source of International Data- CAPA

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Page 5: Slides embraer 344

RESULTS AND DISCUSSION

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10%

25%

25%

40%

Things that come into consideration

Food Service Cheap Price Standard in all aspects

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15%

25%

20%

40%

Most preffered airlines for international Flights

Biman United GMG Emirates

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30%

70%

Sufficiency of number of airlines to Kolkata

Suffecient Insufficient

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70%

20%

10%

Motive of going to Kolkata

Business Vacation Personal

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33%

22%

28%

17%

Preferred flight to Kolkata

United Biman GMG Jet airways

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10%

25%

50%

15%

Reason behind the choice of airlines

Food Service Economy Luxury

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40%

10%

30%

20%

Level of rush in the flights

Lot of rush Not much Allways Sometimes

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40%

10%

30%

20%

Flight Delays

Delayed Not Delayed Allways Delayed Sometimes Delayed

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60%

40%

Maintenance of the standards

Yes No

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40%

20%

40%

Will a new airliner can solve the problems?

Yes No Maybe

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INDUSTRY ANALYSIS

Size. Trends. Outlook

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COMPETITOR ANALYSIS

28%

8%

5%5%5%5%

4%

4%

35%

Bangladesh International Capacity breakdown by airlines

Biman Bangladesh Emirates United airwaysJet airways Flydubai Air ArabiaQatar Airways Saudi Arabian Airlines Other

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SWOT

Strengths. Weakness. Opportunity. Threats.

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FLEET DESCRIPTION

Embraer E-175. Capacity:120 Price: 28.5 MillionUS$ Number of Planes: 2

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ROUTE PLANNING AND RELEVANCE WITH AIRCRAFT

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Dhaka-Kathmundu

Dhaka-Kulalampur

Dhaka-Riyadh

Dhaka- Kolkata

Dubai-Lahore

Dhaka-Singapore

Dubai-Chittagong

Dhaka-Jeddah

Chittagong-Abu Dhabi

Sylhet-Dubai

0 1000 2000 3000 4000

Biman Bangladesh Top 10 International Routes

Biman top 10 Interna-tional Routes

Page 22: Slides embraer 344

Kolkata-Chittagong

Dhaka-Kathmundu

Dhaka-Kulalampur

Dhaka-Dubai

Dhaka-Bangkok

Dhaka-Kolkata

London-Sylhet

Dubai-London

Sylvet-Dubai

0 500 1000 1500 2000 2500

United airways Top 10 international routes

United airways Top in-ternational routes

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TIME SCHEDULE

Labor Flights

• Dhaka 7.00 AM

Premium Flights

• Dhaka 12.00 AM

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PRICING

Labor Flights Dhaka-Kolkata-Dhaka 12000 BDT.

Premium Flights Dhaka-Kolkata-Dhaka 20000 BDT

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QUESTIONS?

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LET’S CALL IT A DAY.

Thank You Very Much For Your Concentration