sleeper brazil 2014
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Hotel design, development and architecture in Brazil.TRANSCRIPT
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Isay WeinfeldThe Campana Brothers The Favela Experience
HOTEL ALIAHSustainable luxury in São Paulo
MARIA SANTA TERESADesign Hotels pops-up in Rio
HOTEL DESIGN, DEVELOPMENT & ARCHITECTURE
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It was a night of anger, frustration and sheer humiliation for a stoically proud nation, only worsened by the fact that such a defeat was played on home turf. But once the World Cup’s final whistle blows, Brazil will have something far greater to celebrate.
On a recent trip to research this supplement, I was pleasantly surprised at what São Paulo had to offer. Often playing second fiddle to culture-rich Rio, the sprawling metropolis was brimming with a lively samba scene, inspiring architecture, and a spirit only known by true Paulistanos.
The country has come a long way since my first visit almost a decade ago, when, other than the scantily clad beauties posing on Rio’s famous Copacabana Beach, Brazil’s global image was of terrifying crime rates and alarming deforestation of the ‘lungs of the world’.
It is fair to say that Brazil has come a long way. Ever since it was announced as host for the FIFA World Cup, the nation has poured its heart and soul into putting on a spectacle that would show the world what it has to offer. There’s improved tourist facilities, investment in infrastructure, and best of all, new hotels. Development has not necessarily been to the levels expected, but there’s progress to be proud of.
This is the final installment of Sleeper’s BRIC supplements, a special series focusing on hotel design and development in four nations that collectively make up 40% of the world’s population. For me, Brazil has been the most interesting market, particularly in terms of hotel development. Its current inventory is limited with little in the way of affordable luxury concepts, or innovative lifestyle hotels that have infiltrated Europe and the US in recent years. Yet, the country’s population is overwhelmingly young, aspirational, and open to new experiences, fitting the demographic of such brands perfectly. Opportunities abound.
Emerging markets have long been a challenge for the developers, investors and hotel groups hoping to plant flags and capitalise on a growing economy. Not to mention for the architects and designers tasked with bringing these hotels to life, or the product suppliers who wish to be specified. The big question is, will such an investment of time, money and resources pay off? Regrettably, there is no simple answer. It can depend on dozens of factors. But I can tell you this. Despite the vast differences between the four markets studied – Brazil, Russia, India and China – the advice has always been the same. Do your research. Come prepared. And be patient.
Supplement EditorCatherine [email protected]
Design & ProductionDan Seaton [email protected]
Editorial DirectorMatt [email protected]
Marketing & EventsAmy [email protected]
Editorial AssistantMolly [email protected]
SubscriptionsDanielle [email protected]
Commercial DirectorBecky [email protected]
AccountsDonna [email protected]
Advertising SalesRob [email protected]
Finance DirectorAmanda [email protected]
Design & ProductionDave [email protected]
ChairmanDamian [email protected]
FRONT DESK
Publishers: Sleeper Magazine Ltd, Waterloo Place, Watson Square, Stockport, SK1 3AZ, UK • Tel: +44 (0)161 476 8390 • Fax: +44 (0)161 429 7214 • www.sleepermagazine.com • Printed By Buxton Press
WELCOMEAs Brazil are knocked out of their own World Cup in spectacular style, weeks
of analysis will no doubt begin to determine the whys and wherefores of what has been dubbed the country’s worst performance in footballing history.
Catherine Martin, Supplement Editor
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SUPPLIERS
DESIGNERS
CONSULTANTS
OWNERS ANDOPERATORS
CONTRACTORS
INNSPEC
06 The Roar of Brazil
10 Drawing Board
18 The Brand Race
24 Market Overview
26 Challenges & Opportunities
28 Isay Weinfeld
34 The Campana Brothers
36 Maria Santa Teresa – Rio de Janeiro
42 Sky Pool Penthouse, Emiliano – São Paulo
46 WE Hostel – São Paulo
50 Boom or Bust? A Guide to Doing Business in Brazil
55 Events Diary
56 Event Report: BONDdiseñotel
61 Brazilian Design: Modern & Contemporary Furniture
64 Specifier
68 Impressions by Laufen
70 Check Out: The Favela Experience
CONTENTSGUESTBOOK
61LINA BO BARDIDesigned in 1951, Lina Bo Bardi’s Bowl Chair reinvented the way people sat. The semi-spherical seat resting on a metallic ring structure, supported by four legs has gained iconic status and now forms part of a travelling exhibition of Brazilian design classics. It has also been re-introduced by Italian manufacturer Arper.
36 CLAUS SENDLINGERClaus Sendlinger is the founder and CEO of Design Hotels, a curated collection of 250 independent hotels around the world. Following the success of pop-up hotels in Tulum and Mykonos, Sendlinger has brought his temporal hospitality experiment to Brazil with a six-room property perched on a Rio hillside.
ARTHUR CASASRecognised as one of Brazil’s leading architects, Arthur Casas has been announced as keynote speaker at the forthcoming HD Americas in Miami. His latest project is the creation of a luxurious suite at São Paulo’s Emiliano hotel, uniquely housed in a glass box overlooking the city.
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ZANINI DE ZANINEFollowing in the footsteps of his father, José Zanine Caldas, industrial designer Zanini de Zanine was recently involved in the ‘Impressions by Laufen’ exhibition. The project took the Living City washbasin as its canvas and asked contributors to transform it into a work of art, honouring Brazil’s rich culture.
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RECEPTION
© Joao Gaudenzi
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OLÁ BRASIL!
BRASILIA
MEXICO
NICARAGUA
GUATEMALAEL SALVADOR
HONDURAS
COSTA RICAPANAMA
COLOMBIA
ECUADOR
VENEZUELA
PERU
BOLIVIA
ARGENTINA URUGUAYCHILE
CUBA
HAITIDOMINICAN REPUBLIC
PUERTO RICO
PARAGUAY
SÃO PAULO RIO DE JANEIRO
BELO HORIZONTE
PORTO ALEGRE
RECIFE
FORTALEZA
SALVADOR
CURITIBA
CAMPINAS
PARAUAPEBAS
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With one of the fastest growing economies in the world and an Olympic Games on the horizon, Brazil is undergoing significant changes. Stability, investment in infrastructure and
a growing middle class all contribute to the attractiveness of thecountry, making it ripe for development.
TOTAL AREA: 8,515,767km2 (ranked 5th in world)
COASTLINE: 7,491km
CAPITAL: Brasilia
Brazil is the largest country in South America and covers nearly half (47%) of the South American continent. It borders every South American country except Ecuador and Chile.
Brazil is the most urbanised region in the world with 80% of population living in cities.
POPULATION: 201 million (ranked 5th in world)POPULATION IN 2022: 213 million POPULATION DENSITY: Despite its huge population, Brazil is one of the least densely populated countries in the world with just 23.7 inhabitants per km2. By comparison, there are over 18,000 people per km2 in Macau.
The population is relatively young with 62% of Brazilians under the age of 29.
GEOGRAPHY
POPULATION
GDP: US$2.245 trillion
Brazil is the 6th largest economy in the world and amongst the fastest growing However it has one of the greatest gaps between rich and poor.
CURRENCY: Real R$ (BRL)
ECONOMY
POPULATION2014
201m2022
213m
EXISTING HOTELSUPPY
PROJECTED HOTELSUPPY
2012
271kROOMS
2022
463kROOMS
TOTAL CONTRIBUTION OF TRAVEL & TOURISM TO GDP
2013
9.2%2024
10.2%
FORECAST GROWTH
192kNEW ROOMS BY 2022
Source: Jones Lang LaSalle
INTRODUCING BRAZIL
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As Brazil wakes up to its potential as a world-leading destination, there has never been a better time to visit. Successful bids to host the
2014 FIFA World Cup and 2016 Olympic and Paralympic Games have not only raised its profile, but proved a catalyst for growth.
Investment in infrastructure, better national and international transport links and improved tourist facilities are not only of interest to the growing number of travellers that flock here every year, but developers are taking note too. Tourism is becoming a major industry in Brazil.
With its famous beach culture and year-round carnival atmosphere, no trip to Brazil would be complete without a jaunt to Rio de Janeiro. Seen from the peaks of Sugar Loaf Mountain and Corcovado – where Christ the Redeemer resides – it is undoubtedly one of the most beautiful cities in the world. Copacabana is home to a number of the city’s landmark hotels, with many more cropping up alongside new shopping malls, museums and restaurants.
Although Rio is often seen as the main attraction, and initially the focus of new hotel development, there are countless other urban attractions, from the rooftop haunts of São Paulo to the iconic buildings of Brasilia, designed by renowned Brazilian architect Oscar Niemeyer.
If Brazil’s cities sound all too familiar, there are hidden depths to this continent-like country. Take Tiradentes, for instance. History lies in every brick of this picturesque 18th century town, founded by the Portuguese and located 200 miles from Rio. Now an historic monument, this blissfully unpopulated haven in the state of Minas Gerais is a must-see for anyone wanting to immerse themselves in beautifully restored colonial architecture.
Furthermore, there are the lazy beaches of Bahia; the imposing Iguazu Falls on the Argentine border, and the idyllic islands of Florianopolis. And it´s inevitable when chatting with locals, someone will refer to the Amazon as a once-in-a-lifetime experience. But for the discerning traveller, few places pack as many hidden gems as the Pantanal in the state of Mato Grosso. As an alternative to the river cruises, these unfenced wetlands of the inner west are stunningly beautiful and populated with indigenous species of birds, mammals and plantlife.
Brazil’s annual events such as the nation-wide carnival and Rock In Rio festival, as well as forthcoming Olympic Games, will keep the country – particularly Rio – in focus for the foreseeable future.
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THE ROAR OF BRAZIL
THE ROAR OF BRAZILFrom the thundering rhythms of the samba to the uninterrupted vistas of the Amazon,
Brazil has something for everyone. Arguably one of the most diverse tourist destinations in the world, visitors can expect cosmopolitan cities, pristine beaches, tropical wetlands
and an invite to the biggest street party on the planet.
WORDS: Antonella Kann PHOTOGRAPHY: © lazyllama, Kasto, Cmon, Dietwalther, Mariusz Prusaczyk - Fotolia.com
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THE DRAWING BOARD
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DRAWING BOARD
The transformation of Rio de Janeiro’s downtown port into a new business, residential and cultural centre is under way with the first hotel projects announced.
Set to become a tourist attraction and business hub, Porto Maravilha involves the revitalisation of a five million square foot area bordering Avenues Presidente Vargas, Rodrigues Alves, Rio Branco and Francisco Bicalho. The landmark project, developed with the support of the State Government and Ministry of Tourism, aims to reclassify the area and provide new conditions for work, housing, transportation, culture and leisure. It involves the implementation of new urban standards in approximately 70km of streets; construction of 17km of bike paths; the planting of 15,000 trees; and the development of a new light-rail transport system connecting the port to downtown Rio. Facilities include museums, parks, bars and restaurants. The first hotels have also been announced, with IHG set to open two newbuild properties by 2016. The 244-room Holiday Inn Porto Maravilha and 350-room Holiday Inn Express Porto Maravilha will be situated in the heart of the district. Their proximity to Trump Towers (pictured) – one of the largest urban office developments in the world – will ensure a strong corporate guest profile.
PORTO MARAVILHA RIO DE JANEIRO
DRAWING BOARD
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Taking inspiration from the dramatic natural setting and the energy and ambition of Rio de Janeiro, AECOM’s winning masterplan for the 2016 Olympic and Paralympic Games is becoming a reality, as work begins on a host of sports facilities and supporting hotels.
AECOM’s scheme – created in a team effort with Rio-based DG Architecture, as well as Wilkinson Eyre Architects, Pujol Barcelona Architects, Expedition, and IMG Sports and Entertainment – focuses on approximately 300 acres of land in the district of Barra de Tijuca, southwest of Rio.
It includes three phases: the Olympic Park area during the 2016 Games, a transition plan, and the final position showcasing the site in legacy mode after 2016. “AECOM is very proud to be helping the city of Rio
de Janeiro build a lasting legacy with its masterplan,” comments AECOM Chairman and Chief Executive Officer, John M. Dionisio. “We are excited that our work will improve the quality of life for the city’s residents, businesses and visitors.”
AECOM’s vision for the future is not just to create a global stage for the Olympic and Paralympic Games, but also, in the longer term, to create a lasting legacy with new homes, jobs and places for leisure activities. It is also to become a global centre of sporting excellence.
The hospitality complex (not part of AECOM’s remit) will be located in Barra da Tijuca less than one mile from the site. It will feature a 150-room Novotel and a 255-room Ibis following the signing of a management agreement between Accor and Host Hotels & Resorts.
OLYMPIC PARK RIO DE JANEIRO
DRAWING BOARD
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Developed in partnership between Hiperstudio and Estudio Arkiz, Hotel Aliah is designed as a sustainable luxury hotel complex in the outskirts of São Paulo.
Once complete, it will be a living example of the application of green building technologies, utilising recycled materials and clean-tech power generation. Furthermore, the hotel will be operated in a sustainable manner with guiding principles of reduction, reuse and recycling, encouraging guests to adopt an environmentally-sound lifestyle.
The project was the winning entry of an architecture competition organised by sustainable development consultancy Projeto Aliah. Participants were briefed to design a hotel and adjacent convention centre that would promote sustainable
development through practices that are profitable as well as having a positive socio-environmental impact.
Hiperstudio and Estudio Arkiz’s concept aims to not only be a comfortable and innovative hotel, but a transcendental space where visitors are encouraged to evaluate their attitude in favour of a better, healthier, more balanced way of life. The proposed architecture seeks to put these concepts into focus, restoring essential and timeless values that underlie the interaction between humans and the environment, offering opportunities for contemplation, walking and meditation.
Inspired by nature, the hotel is arranged around the area’s natural topography. “We chose to place the hotel complex on high ground in a longitudinal axis along the land’s ridge, accommodating itself on the
natural topography and providing beautiful views towards the landscape,” explain the team. Open corridors serve the rooms of the hotel, each with its own outdoor space from which to embrace the surroundings.
“The sensitive analysis of this region is reflected in the way in which the building interacts with the ground, establishing a dialectical relationship in which architecture acts as a physical support for contemplation.”
The architectural language of the project seeks to highlight the different strategies of sustainability and environmental comfort liabilities that were employed, demonstrating the solutions involved to achieve high environmental performance while ensuring the energy efficiency and resource savings.
HOTEL ALIAH CAMPINAS, SÃO PAULO
DRAWING BOARD
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Trump Hotel Collection and LSH Barra S.A. have announced the development of Trump Hotel Rio de Janeiro, due to open in 2016.
Located in the Jardim Oceanico sub-district of Barra da Tijuca and facing one of Rio’s most magnificent beaches, the 13-storey, 171-guestroom property will be the group’s first in South America. “With the Barra da Tijuca hosting most of the venues of the 2016 Summer Olympics as well as Jardim Oceanico’s perfect mix of modernity and nature, the area is poised to emerge as the heart of Rio de Janeiro,” comments Donald Trump Junior, Executive Vice President of Development and Acquisitions for The Trump Organisation. “This is an exciting time to develop our first project in South America and the perfect location to do so.”
Trump Hotel Collection and LSH Barra S.A. have partnered with the world’s premier design firms to create Trump Rio, including a cutting-edge architectural concept by WATG, interiors by Rockwell Group, and landscaping by Witkin-Hults Design Group.
For its interior design, Rockwell Group will infuse a vibrant and contemporary aesthetic into the hotel’s public spaces and guestrooms. Features include an amorphous sculptural front desk inspired by Rio’s mountainous landscape, beautifully crafted travertine walls with brass inlays in the lobby and event spaces, and guestroom furnishings that are modern yet organic. “Our design concept for Trump Rio combines modernism with the energy and creativity of this burgeoning city,” explains David Rockwell, founder and President of Rockwell Group.
With ocean or mountain views, expansive guestrooms will feature grey marble floors that seamlessly adjoin private outdoor balconies and terraces. Eleven spacious suites, ranging from 1,200ft2 to 1,800ft2 boast private plunge pools on expansive private patios, from which ocean views can be soaked in. The capacious Presidential Suite will offer 2,992ft2 of luxury living like no other in Rio.
Trump Rio will offer nearly 10,000ft2 of meeting and event space, a pool deck with private VIP cabanas and beachfront views, a nightclub, spa, and fitness center.
Trump Hotel Collection opened its first Latin American property, Trump Ocean Club International Hotel & Tower Panama, in 2011, and developments are currently under way in Vancouver and Washington, D.C.
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DRAWING BOARD
TRUMP HOTEL RIO DE JANEIRO
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Studio Arthur Casas has unveiled renderings of a new development in Joá, a neighbourhood in the southern zone of Rio de Janeiro between São Conrado and Barra da Tijuca.
Situated in a densely forested landscape overlooking the ocean, the project comprises 34 apartments across four levels.
The region possesses a number of environmental and historical heritage restrictions that have been taken into account in the design process. Buildings must not exceed 11 metres in height in relation to the natural slope of the surrounding area, therefore the 34 apartments are distributed across four levels that form a staircase of cubes. The modular
system ensures the hotel does not exceed the height stipulation, at the same time, preserving the natural beauty of Tijuca National Park. Construction materials such as cyclopean concrete, weathering steel and wood have been chosen to minimise impact on the environment.
Guestrooms range from 30m2 to 90m2 and offer views across the picturesque landscape. The lobby is located on the second level, while the hotel pool is in a prime position on the rooftop.
Due to the steep slope of the terrain and the hotel’s treetop location, access from the road is via an elevator, even for automobiles.
With the project currently awaiting approval, an opening date is yet to be announced.
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DRAWING BOARD
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THE BRAND RACE
With one property open in São Paulo, Hyatt is planning expansion in Brazil with the addition of Grand Hyatt Rio de Janiero and Hyatt Place Sao José do Rio Preto.
Upon completion in 2016, Hyatt Place São José do Rio Preto will be the first hotel under the Hyatt Place brand to open in Brazil. The hotel is being developed in a joint venture with FSA Group S.A. and is the first property to be announced under the landmark master development agreement for nine Hyatt Place hotels throughout Brazil. Hyatt Place São José do Rio Preto will be an integral component of a mixed-use project known as Iguatemi Shopping, currently under development by Iguatemi Empressa de Shopping Centers S.A.
“We are delighted to be working with FSA Group on the first Hyatt Place hotel in Brazil. Hyatt Place São José do Rio Preto is a critical step forward in our Brazilian and Latin American growth strategy for Hyatt Place,” comments Pat McCudden, Senior Vice President of Real Estate and Development, Latin America & Caribbean, Hyatt Hotels & Resorts. “We believe the Hyatt Place brand will have a very strong appeal to Brazilian business and leisure travellers with its high quality accommodations and contemporary style and amenities.”Also under construction is Grand Hyatt Rio de Janeiro, scheduled to open in late 2015. Architects and designers on the project include Arcadia Design, Arq&Urb Projetos, Yabu Pushelberg, Anastassiadis and Studio Arthur Casas.
With a shortage of affordable sites in Brazil’s major hubs, hotel groups are looking to secondary and tertiary cities to boost their inventory, focusing on the undersupplied budget sector.
HYATT HOTELSHOTELS OPERATING IN BRAZIL: 1HOTELS IN THE PIPELINE: 2FUTURE OPENINGS: Grand Hyatt Rio de Janeiro, Barra da Tijuca, 436 rooms, 2015; Hyatt Place Sao Jose do Rio Preto, São Paulo, 150 rooms, 2016
Grand Hyatt Rio de Janeiro is scheduled to open in late 2015 with design by Yabu Pushelberg and Studio Arthur Casas
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THE BRAND RACE
InterContinental Hotels Group has strong roots in Brazil with it being the location of the group’s first ever hotel opened in 1946.
The group now has 15 hotels operating in Brazil and more than 200 in Latin America, the Caribbean and Mexico. With a focus on expanding the Holiday Inn and Holiday Inn Express brands, IHG has recently opened the Holiday Inn Express Rio Branco and Holiday Inn Belo Horizonte Savassi.“Belo Horizonte is a renowned business metropolis and industrial sector boasting an active cultural calendar of festivals, shows and museums,” comments Alvaro Diago, Chief Operating Officer, Latin America and the Caribbean, IHG. “The opening of our first Holiday Inn hotel here aligns with the region’s development strategy including growth in key economic hubs across Latin America and the Caribbean.”Also a first for IHG, the recently opened Holiday Inn Express Rio Branco marks the 15th IHG-branded hotel in the country. The newbuild hotel is owned by Inter Oceanica Hotelaria Ltda and is franchised by an affiliate of IHG. In the pipeline are:• Holiday Inn Goiânia, Goiânia, 213 rooms, 2015• Holiday Inn Express Manaus, Manaus, 120 rooms, 2015• Holiday Inn Express São Luis, São Luis, 128 rooms, 2016• Holiday Inn Jundiai, Jundiai in São Paulo, 275 rooms, 2016• Holiday Inn Rio de Janeiro, Rio de Janeiro, 244 rooms, 2016• Holiday Inn Express Rio de Janeiro, Rio de Janeiro, 350 rooms, 2016
INTERCONTINENTAL HOTELS
Wyndham Hotel Group is pursuing growth for its broad portfolio of brands in key cities and markets throughout Latin America, with particular focus on Mexico, Brazil, Colombia and Peru.
As of March 31, 2014, Wyndham’s portfolio consists of 122 properties and over 15,000 rooms throughout Central and South America, Mexico and the Caribbean. In addition, it has one of the largest regional pipelines of any international hotel group. Wyndham reached several important milestones last year, including the opening of the first Super 8 hotel in the region, Super 8 Aeroporto Confins in Lagoa Santa, Brazil. There are plans to expand the economy brand in secondary and tertiary markets in the country, with 200 Super 8 hotels set to open over the next ten years with development partner HotelPar.Several of Wyndham’s other brands also entered new markets, including Wyndham Hotels and Resorts in Venezuela and Peru, Days Inn in Brazil and Ramada in Colombia. Additionally, the midscale Howard Johnson brand celebrated the opening of its 30th hotel in Argentina, the Howard Johnson Resort and Convention Center, Ezeiza.
Future openings include:• Ramada Copacabana, Rio de Janeiro, 104 rooms, 2014• Ramada Encore Luxemburgo, Belo Horizonte, 90 rooms, 2014• TRYP by Wyndham Guarulhos, Belo Horizonte, 151 rooms, 2014• Ramada Encore Tatuí São Paulo, São Paulo, 153 rooms, 2014 • 2-3 Super 8 hotels, São Paulo
WYNDHAM HOTEL GROUPHOTELS OPERATING IN BRAZIL: 20HOTELS IN THE PIPELINE: 72RECENT OPENINGS: Super 8 Aeroporto Confins, Lagoa Santa, 75 rooms; Ramada Encore Minascasa Belo Horizonte, Belo Horizonte, 200 rooms;and Days Inn Taguatingua, Taguatingua, 150 rooms, all opened in 2014
HOTELS OPERATING IN BRAZIL: 15HOTELS IN THE PIPELINE: 9
Wyndham plans to expand its Super 8 brand across Latin America, with hotels planned to open over the next ten years
Yoo Hotels has announced the alliance of its new design-led brand Yoo2, with InterCity Hotels, known for their extensive reach in the Brazilian market.
Marco Nijhof, CEO of YOO Hotels comments: “We are excited to see the Yoo2 Hotels brand enter into the Brazilian market, there is a natural synergy with South America for the brand. Yoo2 Hotels all have great eclectic designs and a special energy that combines the best in international thinking, and a feel of local soul. We believe InterCity is our perfect partner to bring the brand to life in Brazil.”
YOO HOTELS
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THE BRAND RACE
Latin America is a developing market for Accor. The group operates around 250 properties in the region and plans to reach more than 400 hotels (65,000 rooms) by the end of 2017.
2014 marked the arrival of Ibis Styles, Accor’s economy and design brand in Brazil. “Each Ibis Styles hotel offers guests the Ibis family’s core features of modernity, simplicity and wellbeing. However, they also boast their own distinctive personalities and unique styles,” explains Franck Pruvost, Director General of Economy & Budget brands in South America. “The wide range of styles available in this network of non-standardised hotels allows the brand to develop through franchises and the renovation of existing hotels.”The Ibis Styles network is a concrete illustration of the expansion of Accor in this area of the world, as three additional hotels are set to open by the end of 2014. The network is expected to expand rapidly, mirroring the growth around the rest of the world. 16 contracts have already been signed following an investment of close to US$75m made by Accor partners. By the end of 2017, the Ibis Styles network will comprise 19 hotels located in key cities such as São Paulo, Goiânia, Palmas, Taguatinga, Três Ríos, Campinas, Birigui, Salvador, Ribeirão Preto and Guarujá.
ACCORHilton Barra in Rio de Janeiro is scheduled to open later this year
Hilton Worldwide is set to launch the Hilton Garden Inn brand in Brazil after signing a management license agreement with HDauff Empreendimentos Imobilarios Ltda.
The new Hilton Garden Inn hotel in São Jose do Rio Preto, São Paulo will be built in Georgina Business Park, a business epicentre that unites technology and nature preservation. “Bringing Hilton Garden Inn to Brazil is a tremendous milestone for our brand,” comments Adrian Kurre, Global Head, Hilton Garden Inn. “We’re thrilled to expand the Hilton Worldwide portfolio in this country, bringing the affordable, best-in-class services and amenities Hilton Garden Inn has to offer to a new segment of travellers.”Designed by Ilha Arquitetura Company with interiors by Triplex Arquitetura, the hotel will be the first condo-hotel model operated by Hilton Worldwide. Elsewhere in Latin America, Hilton has a portfolio of six hotels in Colombia, three in Peru and one in Chile, and will continue to expand with 60 hotels in the pipeline throughout the region.
HILTON HOTELS & RESORTSHOTELS OPERATING IN BRAZIL: 2 HOTELS IN THE PIPELINE: 2FUTURE OPENINGS: Hilton Barra, Rio de Janeiro, 298 rooms, 2014; Hilton Garden Inn Sao Jose de Rio Preto, São Paulo, 132 rooms, 2017
HOTELS OPERATING IN BRAZIL: 188 FUTURE OPENINGS: Ibis Styles Ponta Porã, Ibis Styles Camboriú, and Ibis Styles Anhembi São Paulo, 2014
Radisson is continuing its expansion in Brazil with the recent opening of Radisson Hotel Barra, Rio de Janeiro.
Offering 196 guestrooms and 96 suites – each with balconies and ocean views – the hotel is located on the seven mile Barra da Tijuca beach in the Barra region of Rio de Janeiro. “As part of our strategic partnership with Atlantica Hotels International, the opening of this hotel reinforces our position as the leading international upscale hotel brand in Brazil,” comments Javier Rosenberg, Chief Operating Officer, Radisson. “We are excited about this expansion in anticipation of the upcoming Olympic games in 2016 and are pleased to welcome a hotel that is perfect for both business and leisure guests.”
CARLSON REZIDORHOTELS OPERATING IN BRAZIL: 11HOTELS IN THE PIPELINE: 0 (Announcements due soon)REGION PARTNER: Atlantica Hotels International (master franchise for Carlson Rezidor in Brazil)
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THE BRAND RACE
With almost 80 hotels in Latin America, Starwood Hotels & Resorts has announced plans to open 17 more, increasing its portfolio by 20% by 2016.
Starwood’s momentum in the region is largely driven by growth in Mexico – its seventh largest market – and accelerated expansion in Colombia. “With sustained GDP growth, a stable influx of foreign direct investment to high-growth markets, and a fast-rising middle class, Latin America continues to be a region filled with growth opportunities for our globally recognised and admired brands,” comments Frits van Paasschen, President and Chief Executive Officer at Starwood Hotels & Resorts. Expansion in Mexico includes the addition of Aloft Guadalajara, as well as the announcement that it will open The Westin Cozumel in 2016. Responding to strong demand for business and leisure travel in Colombia, Starwood will double its footprint from four to eight hotels by 2016 with two more Four Points by Sheraton and W Bogota in 2014, closely followed by the beachfront Sheraton hotel in Cartagena in 2015.Additionally, Starwood will return to Bolivia after 30 years with the opening of The Sheraton Santa Cruz Hotel, expanding the reach of the Sheraton brand to 13 countries in Latin America.
STARWOOD HOTELS & RESORTSHOTELS OPERATING IN BRAZIL: 8HOTELS IN THE PIPELINE: 17 across Latin AmericaRECENT OPENINGS: Sheraton da Bahia Hotel, Salvador, 284 rooms, 2013; Sheraton Reserva do Paiva Hotel & Convention Centre, Recife, 298 rooms, 2014
Already present in Buenos Aires, Carmelo and Costa Rica, Four Seasons is planning to open its first two properties in Brazil, with speculation of three more to follow.
Initial plans are in place to open properties in São Paulo and Pernambuco with construction commencing this year. “The consumer market for luxury tourism in Brazil has grown a lot,” comments Alinio Azevedo, Development Director for Latin America and the Caribbean, Four Seasons. “We are very optimistic for the potential in this market.” According to Azevedo, credit from national banks also makes it “financially more appealing to build hotels”. Confirmed plans include a beachfront resort in the north-eastern state of Pernambuco, located just south of the city of Recife. The property will have 153 guestrooms and 100 residences with a lagoon winding through the grounds. Due to open in 2016, the urban resort will be the first to be operated by Four Seasons in Brazil. Also opening in 2016, the Four Seasons São Paulo, which will be a part of the 82,000m2 Parque da Cidade mixed-use development and feature 240 luxury guestrooms. Speculation of additional properties in Rio de Janeiro and Brasilia, and a second site in São Paulo are yet to be officially confirmed.
FOUR SEASONSHOTELS OPERATING IN BRAZIL: 0 (3 in Latin America)HOTELS IN THE PIPELINE: 2FUTURE OPENINGS: Four Seasons Resort, Reserva do Paiva, Pernambuco, 153 rooms, 2016; Four Seasons Hotel, São Paulo, 240 rooms, 2016
Meliá Hotels International will open its 17th hotel in Brazil, the newbuild TRYP Itaboraí, in 2015.
The 272-room property will be located in the centre of Itaboraí, where oil giant Petrobras is building one of the largest petrochemical plants in the country. Gabriel Escarrer, Vice President and CEO of the company, has repeatedly mentioned Brazil as one of the most interesting countries for growth for Meliá in Latin America, where it will continue to grow.
MELIÁ HOTELS
Meliá Hotels International will open its 17th hotel in Brazil, the newbuild TRYP Itaboraí, in 2015
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THE BRAND RACE
Marriott will introduce the Fairfield Inn brand to Brazil with properties in Curitiba and Porto Alegre
Marriott International is focused on building its business acumen to drive the growth of its brands in the Caribbean and Latin America. As of year-end 2013, Marriott had over 80 properties in Latin America and the Caribbean and nearly 50 in the pipeline.
The group has recently announced plans to open the first three AC Hotels by Marriott in Latin America; Rio de Janeiro, Mexico City and Panama City. The trendy, design-focused brand inspired by the runways and fashion houses of Milan, features simple, clean and crisp lines, marrying sophisticated European style with approachable design for a distinctly urban feel. Sticking to its strong lifestyle concept, each hotel will reflect the uniqueness and character of its pertaining Latin American destination. “There is tremendous opportunity for the AC by Marriott brand in Latin America, and we are aggressively pursuing numerous
development opportunities in new markets throughout the region and look forward to expanding our portfolio,” comments Laurent DeKousemaeker, Chief Development Officer, Caribbean & Latin America at Marriott International. “Our experienced owners and franchisees are highly enthusiastic about the growth potential of this unique, design-focused brand.”Marriott also has plans to introduce the Fairfield Inn brand to Brazil with properties in Curitiba and Porto Alegre.
Future openings include:• Courtyard by Marriott Recife, Recife, 162 rooms, 2014• Fairfield by Marriott Porto Alegre, Porto Alegre, 165 rooms, 2014 • AC Hotel Rio de Janeiro, Rio de Janeiro, 378 rooms, 2015 • Fairfield by Marriott Curitiba, Curitiba, 160 rooms, 2016• Courtyard by Marriott Curitiba, Curitiba, 158 rooms, 2017
MARRIOTT INTERNATIONALHOTELS OPERATING IN BRAZIL: 6HOTELS IN THE PIPELINE: 13
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THE BRAND RACE
While the hosting of a global sporting event undoubtedly contributes to the attractiveness of a market,
investors would be foolish to base their business decisions on such a short-lived occurrence. So why has Brazil become such a hotspot for hotel development? “Primarily, because of the basic interest rate,” explains Michael Schnürle, Director, Brazil, at Horwath HTL. “Once it fell below 10% in mid-2009, the hotel business IRR started to make sense again, even to those funded as condo-hotels, where the investment is increased by 20% to 25% because of the real estate business spread. There are also key market conditions that acted to promote the development of these new products,” he continues. “Brazil’s hotel supply needed to be updated in terms of brands and products. This resulted not only in the development of new hotels, but also in the retrofit and actualisation of existing properties in order to maintain their competitiveness.”
While the World Cup is expected to drive revenue, new data from STR Global shows that hotels in Brazil experienced declines in RevPAR in the period immediately preceding the event. This follows a similar trend
observed by other host nations and can be attributed to new supply coming on line. That said, the overall supply trend for Brazil has been relatively flat showing a compound annual growth rate (CAGR) of 1% since it was announced as World Cup host in 2007.
The rapid rise in supply that often comes with such an event didn’t transpire, leading to concerns over a shortage of accommodation for the duration of the tournament. As is often the case, a number of developments have been subject to delays, while a handful of landmark hotels lay empty, seemingly abandoned. Plans to reincarnate the Oscar Niemeyer-designed Nacional hotel failed to materialise, and the transformation of Hotel Gloria is at a standstill with no word from owners EBX Group as to the status of the project. Gávea Tourist – derelict since the 1970s after former owners filed for bankruptcy – also remains empty despite being under new ownership since 2011. And only five of the 10 hotels financed by Rio’s government – to the tune of US$378m – opened on time.
Some blame bureaucracy and its fiscal, legislative and regulatory policies for hampering growth, but Schnürle believes there are bigger issues. “What Brazil has
missed, once again, due to lack of planning and inefficient execution, is the opportunity to invest in infrastructure and to promote the country as an attractive international tourism destination,” he explains. “I understand that, unfortunately, we won’t have long lasting positive consequences to both of the global events, as was the case with London and Barcelona.”
There are also concerns over rates. A survey carried out last year by Brazilian tourist board Embratur, revealed that room rates during the World Cup would soar to an average of $461 a night. The agency has since aired concerns that the exorbitant costs could damage the tourism industry long term.
Data collected by HVS on the eve of the World Cup confirmed an estimated 150% rate hikes when compared to the same period last year. And not all host cities will see a benefit. Curitiba, for example, hosted only four games, all in the early stages of the competition and is thought to have experienced a decline in RevPAR. However Recife, Salvador, Fortaleza and Natal are expected to perform well due to their relatively small inventories.
Brazil is surely guaranteed a strong
PEAKS & TROUGHS A MARKET OVERVIEW
MARKET OVERVIEW
Analysis from the industry’s leading research bodies reveals the mixed fortunes of Brazil’s performance and pipeline.
WORDS: Catherine Martin GRAPHICS: © 4designersart - Fotolia.com
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performance in 2014, particularly against a negative 2013. The 2014 edition of Trends and Opportunities Brazil – an annual report released by HVS and Hotel Invest – reveals that for the six markets studied (Rio de Janeiro, São Paulo, Salvador, Curitiba, Porto Alegre and Belo Horizonte), hotel occupancy suffered a slump in 2013, falling 3% to 65%. Average daily rate dropped 0.5% to BRL318 – a sharp contrast to the 7.7% increase seen in 2012 – and RevPAR fell by 3.5%.
Performance for 2014 so far is overwhelmingly positive in comparison to the same period last year according to data
released by STR Global. Nationwide RevPAR saw a 10.5% increase while occupancy rose by 6.2%. Among the key markets, São Paulo reported the largest occupancy growth year-on-year, up 9.2% to 74.3% compared to a Brazil average of 66.9%.
Looking to the future, the Central/South America hotel development pipeline comprises 399 hotels totaling 65,895 rooms, according to the May 2014 STR Global Construction Pipeline Report.
“Brazil has the most rooms under contract in our pipeline with 44,861 rooms due to open over the next few years,” explains Patricia Boo, Senior Business Development Manager at STR Global. This equates to a 21.7% increase. Five other countries in the region reported expected room growth of more than 15% including Paraguay (+45.4% with 916 rooms); Panama (+22% with 3,631 rooms); Colombia (+17.9% with 4,358 rooms); and Bolivia (+17.6% with 594 rooms). Guyana has the largest expected room growth (+51%) if all 222 rooms under contract open. “Brazil is not the only country in Latin America where we have seen interest,” confirms Boo. “Mexico and Panama have the second and third largest pipelines in the region, and Peru, Chile and Colombia
have been showing good performance during 2014.”
While this may be welcome news to investors, developers and product suppliers, operators have expressed concerns over staff shortages. “In an economy that has been experiencing historically low unemployment rates, it becomes ever more difficult for the expanding hotel industry to access adequate skilled labour,” explains Schnürle. “The fact that hospitality jobs traditionally offer low wages and imply working in shifts only adds to the difficulty.”
Despite the challenges, hotel groups
are pushing ahead with expansion plans, with the majority of global players building a presence in the region. Wyndham, for instance, plans to open 200 Super 8 hotels over the next 10 years, while IHG is ramping up development of its Holiday Inn and Holiday Inn Express brands. Also significant is Accor’s ambitions to reach 400 hotels in Latin America by the end of 2017, largely led by Ibis Styles. It is worth noting that the majority of growth is in the budget sector, largely under-represented across Brazil. However lack of affordable land has forced developers to disregard the larger cities and look to newer markets. “Hotel development in Brazil over the last couple of years has been focused in two main segments: luxury properties in main markets and limited service properties in secondary and tertiary cities,” explains Schnürle. “Luxury hotels are funded by private equity, while the economic and budget hotels are funded by the Brazilian condo-hotel structure, where every room has its own owner and deed.”
He continues: “There is a specific set of secondary and tertiary cities that have presented a solid average growth above 10% over the last eight years. In a recent study we have identified 260 of these
cities, with population ranging from 80,000 to one million. Only 25% have branded hotels, while 7% have branded hotels under development. That leaves us with, at least, 170 cities with good potential for hotel development. Not to mention that there is room for more than one branded hotel in many of them.”
One example is Parauapebas, a town in the northern region of Brazil, identified by Jones Lang LaSalle (JLL) as having potential. Expansion of the neighbouring Carajás Mining Complex to become the largest iron ore project in the world will create some
30,000 jobs. Construction of new road and rail links are under way and there is talk of an airport to follow. According to JLL, this rapidly growing population equates to a need for some 900 rooms by 2022, a 300% growth rate. Parauapebas currently has just five hotels (213 rooms) and an active pipeline of 250-300 rooms, equating to a significant shortfall.
Almost all new supply in recent years has been branded but not all of the big players are represented. Four Seasons, for one, is notable for its absence. Others who have expressed an interest in the region and are actively seeking opportunities include Hard Rock, Banyan Tree, and Yoo Hotels, indicating there is still appetite for growth. That Brazil will take its place on the world stage once again in 2016, when Rio de Janeiro hosts the Olympic and Paralympic Games, is one reassuring factor. But can the nation build on its World Cup appearance in preparation for its next sporting fixture, or will it be shown a red card? The results of Brazil’s performance on the pitch may be in, but off the pitch, the hospitality industry awaits the final score. Like any competition, there’ll be winners and there’ll be losers.
MARKET OVERVIEW
“HOTEL DEVELOPMENT IN BRAZIL OVER THE LAST COUPLE OF YEARS HAS BEEN FOCUSED IN TWO MAIN SEGMENTS: LUXURY PROPERTIES IN MAIN MARKETS AND
LIMITED SERVICE PROPERTIES IN SECONDARY AND TERTIARY CITIES,” Michael Schnürle, Director, Brazil, at Horwath HTL
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The rise in domestic travel and emergence of budget airlines has contributed to a dramatic rise in air traffic. Airports are already operating above capacity and the government is urgently trying to boost capacity. São Paulo-Guarulhos International Airport partially opened its third terminal weeks before the World Cup adding 12 million passenger capacity, but new airport terminals at many of the World Cup host cities, including Fortaleza, failed to open on time.
In 2012, TAM and LAN Airlines completed a merger to create the largest airline in Latin America and one of the largest in the world – LATAM Airlines Group SA.
CHALLENGES & OPPORTUNITIES
AIR TRAVELTravel and tourism investment in 2013 was BRL52.0bn, or 5.8% of total investment. It should rise by 21.8% in 2014, and by 6.1% per annum over the next ten years to BRL114.7bn in 2024.
INVESTMENT
With the World Cup coming to an end, all focus will be on the development of the Olympic Park in the countdown to Rio 2016. While such mega-events are short-lived, they are a catalyst for growth.
EVENTS
According to the WTTC, the total contribution of travel and tourism to GDP in 2013 was BRL443.7bn, equivalent to 9.2% of total GDP. It is forecast to rise by 5.2% in 2014, and by 4.1% per annum to BRL696.6bn (10.3% of GDP) in 2024.
GDP
Tech-savvy Brazil ranks amongst the highest in the world for mobile cellular subscriptions with 135 active subscriptions per 100 people. In addition, Wi-Fi is rapidly becoming the number one requested amenity.
TECHNOLOGYWhen Brazil won the opportunity to host the World Cup, promises were to made to overhaul its infrastructure. But seven years on, little progress has been made and a number of projects have been delayed or scrapped. The signature project in public transport was to be Latin America’s first bullet train, a US$16 billion high-speed rail service linking Rio de Janeiro and São Paulo. It never made it off the drawing board. It is hoped that with an infrastructure budget of US$14.2 billion for Rio 2016, further advances will be made.
INFRASTRUCTURE
Research carried out by the WTTC shows that in 2013, the total contribution of travel and tourism to employment, including jobs indirectly supported by the industry, was 8.4% of total employment (8,498,500 jobs). This is expected to rise by 4.5% in 2014 to 8,883,000 jobs and by 1.9% per annum to 10,684,000 jobs in 2024 (9.7% of total).
EMPLOYMENT
The WTTC has encouraged Brazil to reform its visa policies to boost tourism. Temporary measures introduced for the World Cup enabled processing fees to be waived with proof of ticket purchase. It is hoped the same measures will be introduced for Rio 2016.
VISAS
Hotel development is inextricably linked to a variety of factors, from economic climate to infrastructure, major events to air travel. Those looking to enter the market must weigh up the challenges and opportunities before making their move.
Brazil’s Ministry of Tourism was only founded in 2003, signifying just how new the industry is in the country.
TOURISM
CHALLENGES & OPPORTUNITIES
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In 2010, the Ministry of Tourism and BNDES (the Brazilian Development Bank) assigned BRL1 billion to the reform and construction of hotels. The ProCopa Turismo programme is expected to expand the capacity and quality of accommodation for the 2014 World Cup and beyond.
FINANCING
Brazil surpassed a record six million foreign visitors in 2013. With some 600,000 foreigners expected during the World Cup, the country hopes to hit the seven million mark in 2014.
INTERNATIONAL TOURISM
According to Gallup, Latin Americans are a cheery nation. The research bureau compiled a Positive Experience Index score for 138 countries by asking people whether they experienced positive emotions the previous day. Of the 10 countries with the highest percentages, all but one is in Latin America, with Paraguay taking the top spot.
LIFESTYLE
Brazil is the most urbanised region in the world with 80% of population living in cities. São Paulo is the largest metropolis in the southern hemisphere and the world’s ninth largest city by population.
CITIES
The rise of the middle classes has encouraged Brazilians to travel more, both internationally and domestically. Domestic tourism makes up 95% of the sector’s contribution to the Brazilian economy.
Every year, hundreds of thousands of visitors descend on Rio de Janeiro for the world’s largest street party. Held during the week leading up to Lent, Rio Carnival is one of the most attended events on the planet. The attraction of the samba parades and extravagant costumes means hotel rooms are booked up months, even years, in advance.
DOMESTIC TOURISM
CARNIVAL
The stagnating oil industry is becoming a hot issue in Brazil right now. Once dubbed the backbone of Brazil’s economy, state-owned oil giant Petrobas is now the world’s most indebted and least profitable major oil company.
In 2014, Forbes ranked Brazil as having the 5th largest population of billionaires in the world, more than in any other Latin American country.
OIL
RICH LIST
URBAN PLANNINGAn updated strategic plan for the city of São Paulo was passed on 30 June 2014. The guidelines, which dictate zoning laws and approvals, affect what kind of buildings can be constructed in which areas. Significant to the hotel industry is the introduction of incentives to encourage mixed-use developments, previously not permitted.
CHALLENGES & OPPORTUNITIES
There are two words on the Brazilian flag – Order and Progress – and they can also be applied to Isay Weinfeld, Brazil’s flag-waving architect and designer.
We meet at his office on the afternoon of England’s confirmed departure from the World Cup: Costa Rica have just beaten Italy. “I’m so sorry,” he says genuinely. “But it doesn’t look good for us either…” I raise an eyebrow. The home nation’s excited anticipation of success is tempered by a natural caution towards the Brazilian team’s potential progress. He is a genuine football fan admitting that they have set up a big screen in the office to catch the major games.
Unlike past competitions, he notes that there has been no focus on the architecture of these World Cup Finals. Perhaps the beautiful game needs no distractions. “The stadia aren’t special,” he reflects, “there are no Herzog, Shigeru Ban or Zaha buildings.”
His 7th floor office in the leafy and hilly Vila Madalena district provides a great urban vista. “I am a very urban man,” he states straight away. “I
like this city, the possibilities it gives you and the cosmopolitan mix of people.”
He acknowledges that his hometown of São Paulo, the largest city in the southern hemisphere, reinforces his aesthetic. “It’s a completely chaotic city, but its lack of personality is in effect its personality with its mix of styles and heights. It’s ugly, but interesting.”
And yet, his work reveals a definite yearning for the rural. There is an interplay with plants in his residential work – always present in internal courtyards – and the generous use of landscaping. He says his greatest influence in his hotel design work is a country resort he used to visit as a child, he eulogises about the need for cities to provide good areas for walking and his shelves contain many gardening books – from a guide to trees of Brazil to appreciations of ‘The English Garden’.
While green ‘soft’ architecture is clearly important to him, it is done in the context of the city, and so it is in the midst of São Paulo’s energetic sprawl where you’ll find much of his work – elegant residences, thoughtful hotels and award-winning shops.
WORDS: IJ Miu PHOTOGRAPHY: © Fernando Guerra
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ISAY WEINFELDWith a number of award-winning hotels to his name, Brazilian architect
Isay Weinfeld reflects on the creative influences of his home city of São Pauloand announces new projects in Brasilia, Salvador and Trancoso.
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“People ask me if I try to create a style of Brazilian architecture and I say ‘no’. However, of course I am influenced by my home city.”
But his work isn’t chaotic – if anything you can argue that there is a prevalence towards boxes – witness the jenga-like residential 360° Building and how he seems to enjoy compartmentalising rooms for specific uses in his low-level housing projects. They do not seem to have mixed-use spaces: there is a purity of intention. A room intended for ballet dancing, or a pool devoted to long laps, are just that and no more. You feel that you wouldn’t expect to find a utility room in an Isay Weinfeld house.
When you discuss his work, one aspect of it becomes clear, and that is the close relationship he demands and fosters with his clients. “I try to do humble work, to be
respectful of the immediate environment,” he explains. “My work is about solving the problem that the client has brought up. Trying to do something that people will enjoy, not taking the opportunity to design something that will please myself more than pleasing the client or the city. It’s an important point for me,” he adds. “I’m never more than my work.”
When it comes to his hotel projects, the client–architect relationship is again brought to the fore. “What kind of hotel I am designing always depends on the client,” he explains. “The ones I have or am designing up until now were all from private families, not brands. That means I have a very direct contact with the owner. That is essential for me so I can translate their wishes.”
Obviously this personal relationship is what he is used to with his residential
“PEOPLE ASK ME IF I TRY TO CREATE A STYLE OF BRAZILIAN ARCHITECTURE AND I SAY ‘NO’. HOWEVER, OF COURSE I AM INFLUENCED BY MY HOME CITY.”
OPPOSITE: In 2003, Weinfeld designed the restaurant at Fasano São Paulo for hotelier and restaurateur Rogerio FasanoABOVE AND OVERLEAF: He worked with Fasano again on the creation of a country retreat at Fazenda Boa Vista
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work, but it’s more unusual in hospitality, and to date he hasn’t worked with a large international hotel group.
“This will happen,” he predicts. “As I have been working with private owners, maybe I can take this experience and discover a way to work with a big chain in a similar way.”
His hotel work is defined by projects for hotelier and restaurateur Rogerio Fasano. Their first project together was the 64-room Fasano São Paulo, which opened in 2003. Working with fellow Brazilian architect Marcio Kogan, Weinfeld combined a contemporary aesthetic with rich textures and classic details, such as travertine marble walls and an English brick façade. He was also responsible for the interiors of the hotel’s restaurant, considered one of the best Italian eateries in South America.
In 2012, he worked with Fasano again,
this time on a 750-hectare residential and hospitality complex in Porto Feliz. Located on the Fazenda Boa Vista estate, the hotel combines the charm of a country retreat with the comfort of a Fasano hotel. Clean lines and natural materials define the rooms, with each opening up to panoramic views.
And the relationship between Weinfeld and Fasano continues with a number of new projects. “We are currently designing three hotels in Brazil – one in Brasilia, and two more for Fasano in Trancoso and Salvador in the state of Bahia,” says Weinfeld. The one in Brasilia is again for a private owner: “It’s a family of lawyers, who aren’t in the hotel business. I designed their home around 15 years ago in Brasilia.”
The layout of Brazil’s capital, overseen by Oscar Niemeyer, is a study in urban-planning with districts devoted to separate
“I HATE DESIGN HOTELS, AND I STEER CLEAR FROM THOSE TYPE OF NON-COSY BOUTIQUE HOTELS.”
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causes – including a sector just for hotels. “These owners, the Bettiol family, had the last vacant plot available in this district – the Northern Hotel Sector,” he explains. The Rio da Pedras hotel has its limits strictly enforced by building regulations with a footprint of 15m x 60m and a maximum height of 55m – fifteen floors. Within that shell, the concrete and limestone-clad hotel will have 306 guestrooms. Geared towards the business traveller, Rio da Pedras will have its public spaces flowing into eachother on the open-plan ground floor, a mezzanine for events, plus a swimming pool, gym and second bar on the top floor. “This is what we’re working on now and they should be open in the next six months…” he confirms.
Ask him what he finds important in a hotel and he pauses before answering and
smiling: “When they call me by my name and when I have a very good club sandwich. This is what I’m looking for.
“I hate design hotels, and I steer clear from those type of non-cosy boutique hotels. They may be beautiful but I’m not interested in that. The main thing I think a hotel should have is comfort. I love comfort. You are not in your house, so a hotel shouldn’t be like a home – but it still should be comfortable. Personally, I prefer staying in classic small hotels, but unfortunately many have tried to renovate the interiors, and most of the time it ends up being a big mistake,” he explains. “Hotels make the mistake of thinking modernity is desirable, but then they come up with bad interior design…” and he tails off, obviously still disappointed by former favourites that have changed for the sake of change.
He talks of a period property in the UK that he used to love before it was sold – “the perfect example of what I think a hotel should be, very elegant, wonderful service and food, but it changed when it was sold and I never went there again.”
However he proclaims that his greatest hotel design influence is from his childhood: “It was a hotel that I used to stay at with my parents. It was an amazing, amazing country hotel called Tamoyo, two hours from São Paulo, which doesn’t exist anymore.”
He concludes: “All the hotels I have designed are influenced and based from my family holidays and the memories I have of this place. It’s the atmosphere it had that I remember more than anything else. Actually, I think I can say that the most important part of any hotel is precisely that – the atmosphere.”
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DESIGN FILE
THE CAMPANA BROTHERS
PROFILEBorn on 17 March 1953 in Rio Clara, São Paulo, Humberto Campana studied law before embarking on a career in design. His brother Fernando, was born on 19 May 1961 and spent his early adulthood studying for a Bachelor’s Degree in Architecture at the São Paulo School of Fine Arts. In 1983, the brothers teamed up to make furniture from industrial waste such as discarded wood, rope, fabric off-cuts and scrap aluminium.
DESIGN IN BRAZIL“Design is blooming in Brazil,” exclaims Fernando, believing that more and more nationals are studying for design-related degrees while there is a rise in the number of self-made independent designers, which “makes the scene richer”. Adds Humberto: “The mentality is quickly changing and people now have another vision of design.”
APPROACH“When we have an idea we need to realise it while we are creative and actually make the pieces straight away, adopting a necessary and healthy sense of utopia,” explains Humberto of their approach to designing a new product. “The materials are elements that will determine projects and concepts,” he continues, believing that the object itself indicates “what it wants to be, be it a chair or a lamp.”Passionate about adaptive reuse of waste materials, Fernando comments: “We enjoy the process of discovering new materials and to push them as far as we can to define the forms they could take.”
INSPIRATION“Brazil is a very important source of inspiration for us. Brazilian multiculturalism nourishes our creations,” explain the brothers. “Translating Brazilian identity into design is one of our most important challenges but we actually find inspiration everywhere we go, mainly in life’s magnitude, in nature and in craft traditions that are disappearing.”
PRODUCT DESIGNFernando and Humberto have designed pieces for a number of European brands, but it is Italian manufacturer Edra that produces their best-known designs. In fact, the Campana Brothers owe much of their success to Edra’s Art Director, Massimo Morozzi, who passed away earlier this year during Milan’s Salone del Mobile. Morozzi, their “mentor” was the one who initiated industrial production of Vermelha in 1997, despite it being handwoven from over 450m of rope in a very imprecise way. Humberto once said of the piece: “For me, the Vermelha chair is an homage to chaos. It’s a portrait of Brazil, a melting pot of culture and races...” Vermelha became one of Edra’s bestsellers and the collaboration continues to this day. Other pieces produced by the brand include Boa (2002), made from over 120m of stuffed velvet tube that loops into itself like a boa constrictor, Favela (2003), crafted from off-cuts of wood similar to those used to build the shacks of the favelas in Brazil, and their most recent piece, Bastardo (2014). “It’s really easy to recognise where our work comes from and Europe is always open to situations that are different from their own,” explains Fernando. “Our design carries expression and creative freedom. It tries to translate our culture through the processes and the materials we use.”
HOSPITALITY DESIGNThe Campana Brothers have also designed or collaborated on a number of hotel projects around the globe. In 2011, art collector Dakis Joannou enlisted their services to transform a run-down property in Athens into New Hotel. Joannou was keen that nothing in the original building was thrown away and so Fernando and Humberto – with their ability to create masterpieces from cast-offs – were the perfect fit. “Interior design, architecture and landscaping have become an increasingly important part of our work,” says Fernando. “For us it’s an exercise of expression in another scale different from furniture.” In 2012 Fernando and Humberto designed a suite at Hotel Lutetia in Paris, and their most recent project was at Iniala Beach House in Phuket, Thailand, a collaborative project featuring the works of a number of world-class designers. The Campana Brothers were responsible for creating the living room, spa, cinema, and courtyard at the resort’s centerpiece, The Collector’s Villa. Humberto concludes: “We see our work going to larger scales, working not only on a single object but investigating large spaces such as houses and gardens for interior design and architectural projects.”
WEBSITEwww.campana.com.br
Best known for their ability to create masterpieces from cast-offs and reclaimed materials, internationally acclaimed designers Fernando and Humberto Campana talk of using their Brazilian heritage as inspiration, and a desire to collaborate on more hotel projects.
© Simona Caleo
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Perched on a hillside overlooking the city of Rio, a third pop-up experiment from Design Hotels takes its
inspiration from the surrounding urban jungle.
WORDS: Guy Dittrich PHOTOGRAPHY: Courtesy of Design Hotels
MARIA SANTA TERESARIO DE JANEIRO
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A city of great contrasts and much in the news this summer, Rio de Janeiro stretches out across spectacular bays and verdant
hillsides. Hidden amongst these urban jungles and overlooking the panorama is the hilly neighbourhood of Santa Teresa, a place where marmoset, or Saguis Monkeys, amuse themsleves amongst the dense green of Jacaranda trees, palms and climbing Bougainvillea. Rickety trams stall their way up steep cobbled streets. Power cables criss-cross the scene, where homes of a certain faded-grandeur peek out from behind their shuttered windows. This is the district for the third and latest pop-up from Design Hotels, the Berlin-based marketing organisation now celebrating its 21st year.
The Rio project, with only six rooms, is the smallest of three experiments in
temporal hospitality by Design Hotels. Their first, Papaya Playa on the beautiful Tulum coastline in Mexico launched in December 2011. San Giorgio on the Greek island of Mykonos followed in May 2012.
The overall aim of this ongoing Design Hotels project according to founder and CEO, Claus Sendlinger, is “a strategic brand exercise that gives us the chance invite the local community to connect with the Design Hotels crowd.” A great marketing opportunity that also allows the owners of such properties to create some ‘noise’ about the forthcoming arrival of their permanent hotel. The pop-up idea is also envisaged as a “pre-release” of the final offer, an opportunity to utilise a site whilst planning for the new hotel is under way. Both the Papaya Playa and San Giorgio projects have proved so successful that the pop-up has
gone long-term and the hotels are now fully-fledged members of Design Hotels.
“The owners see an incredible increase in the value of their property,” enthuses Sendlinger. “At Papaya Playa there has been a twenty-fold increase in total trading revenues since the pop-up opened.” Admittedly this is coming from a low base but Design Hotels has been the catalyst for a vision of large-scale sustainable community development in a poor part of Mexico.
Whereas the project in Tulum focused on the beach, and that in Mykonos on the nightclub next door, the Rio project is based around an event, which coincidently features Sendlinger’s favourite sport, the FIFA World Cup. Indeed, the Maria Santa Teresa project came about partly because of the sporting connections of owner Hans Georg Näder. Näder heads up the
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family business, OttoBock, the market leader in prosthetics. A supporter of the Paralympics for the last 25 years, OttoBock will once again be heavily involved in the Rio 2016 Paralympic Games. “I’ve always been fascinated by Rio – the people, culture, its energy, and its contrasting beauty,” says Näder. “My vision for Maria Santa Teresa is to create a microcosm of the city’s best, while being a rare and intimate sanctuary in setting, spirit and service.”
With the redevelopment of Maria Santa Teresa planned for 2015, Design Hotels proposed the collaboration during the interim. Their involvement is currently only for one-year and, compared with the two other projects, Design Hotels have had little say in the design. This has been the responsibility of Anja Müller-Penzkofer who also provided the significantly more
sober interiors of Näder’s first property, the Hotel zum Löwen, a member hotel of Design Hotels in the Lower Saxony city of Duderstadt at the heart of Germany.
In Rio, Müller-Penzkofer’s approach was influenced by the view, the special atmosphere of the Santa Teresa neighbourhood and the proximity of the nature. “It’s a wonderful place with the jungle and wild animals,” she explains, “I loved the complete situation from the first time I visited.” Her more relaxed style here is reflected in the wall murals and mirror silhouettes of the Saguis at play that are scattered throughout the property. The look is an eclectic mix of unorthodox colours and a juxtaposition of styles – some European, some local and some vintage Americana. “It is very common to find traditional Brazilian mid-century pieces in the local hotels,”
explains Müller-Penzkofer, “so I wanted to create a more off-beat vibe. The interiors were rather based on a combination of my impressions of the area.”
The property, most recently a bed and breakfast, occupies a steep plot. The main structure is built over several levels with enough stairs to keep both staff and guests fit. It has a typically Colonial feel with a deep vaulted veranda and arched colonnade finished in stone and plaster. This provides direct shade and generally keeps interiors cool in the mid-summer heat.
Entering from the street, the property’s parking garage, lined with white ceramic tiles, has been re-purposed as a cigar lounge. Deeply studded Chesterfield-style sofas and clubby leather armchairs sit on animal hides partially covering a floor of cracked blood-red tiling. Quirky details range from
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surfboards to antique globes. The lobby meanwhile features a bronzed stone wall framing a hand-built retro Harley Davidson.
Each of the six guestrooms has richly varnished parquet flooring and a simplistic design ethos enlivened with splashes of colour in the way of furnishings or locally focused artworks sourced by Berlin’s premiere photography gallerist Rudolph Kicken. Seemingly every terrace has a tripod-mounted telescope for maximising the view.
The property is topped by a pool set in gardens furnished with inexpensive plastic rattan terrace furniture and decorative strings of exposed light bulbs. Here, guests are served a simple menu at communal dining tables. Both are reflective of the relaxed, easy-going spirit of Maria Santa Teresa. Weekly poolside parties bring the community together with expertly crafted
caipirinhas and a traditional churrascaria.With a low guestroom count, the lobby,
lounges, terraces and pool deck make the venue more than the sum of its parts. “We have had great feedback on our Club House scene,” says Sendlinger with particular reference to the weekend brunches that go on ‘till late. “There is no place like it in Rio. The USP is our ability to get the wealthy elite to mix with the creatives,” he continues. This is no mean feat given the city’s distinct clustering of disparate communities.
Whilst Sendlinger confirms Design Hotels’ continued interest in Maria Santa Teresa, its future is currently uncertain. Redevelopment of the site is speculated to involve the modernist architect Marcio Kogan of Studio MK27. But given its success, perhaps Maria Santa Teresa will be another pop-up project that morphs into a fully-fledged hotel.
Maria Santa Teresa163 Rua Aprazivel 20241-270 Santa Teresa Rio de JaneiroBrazil www.mariasantateresa.com
6 guestrooms Salão de Charutos Swimming pool and terrace
Owner: Hans Georg NäderPartner: Design HotelsInterior Designer: Anja Müller-PenzkoferProposed Architect: Studio MK27Landscape Architect: Isabel Duprat
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Arthur Casas returns to Emiliano to complete the design of a luxurious new suite, uniquely housed in a glass cube overlooking the city.
WORDS: Catherine Martin PHOTOGRAPHY: Courtesy of Emiliano
SKY POOL PENTHOUSE, EMILIANOSÃO PAULO
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Since opening its doors in 2001, Emiliano has set a new standard of luxury in São Paulo. Designed by renowned Brazilian architect Arthur
Casas, it was considered one of the finest five-star hotels in the city, and over a decade on, continues to rank amongst Brazil’s leading hotels.
A number of upscale properties have since entered the market, yet Emiliano continues to stay ahead of the game with a staged refurbishment and most recently, the addition of an exclusive new suite.
Perched atop a soaring tower in the charming Jardins neighbourhood, the Sky Pool Penthouse is a sprawling duplex that will likely appeal to Brazil’s new breed of super-rich, not least for its private helipad offering direct access.
Designed once again by Arthur Casas, the suite is encased almost entirely in glass. A criss-cross framework wraps around the space, forming a transparent cube that allows for spectacular 180-degree views of the São Paulo skyline.
Inside, the ground floor features two living rooms, a dining room, a well-equipped
kitchen, office and bedroom. The focal point is undoubtedly the indoor heated pool, accompanied by lounge chairs positioned to take advantage of the mid-day sun. Up on the mezzanine, the master bedroom – complete with king-size bed and freestanding bath tub – offers the sensation of floating above the city.
Continuing Emiliano’s understated luxury, the Sky Pool Penthouse is characterised by clean lines and a sophisticated aesthetic. Crafted woodwork, natural materials and a neutral colour palette are punctuated by locally inspired detailing and key pieces of furniture by renowned Brazilian designers, such as Fernando and Humberto Campana’s woven Vermelha Chair for Edra.
In total, the hotel has 56 guestrooms and suites featuring upscale amenities such as Egyptian cotton bed linen and luxury Santa Pele toiletries inspired by Brazil’s colourful and exuberant flora. Furthermore, all guests have access to a team of dedicated butlers.
Public spaces include a restaurant, lobby bar and Champagne & Caviar Bar, as well as a spa, which reopened in 2013 following refurbishment.
Emiliano384 Oscar Freire Street Cerqueira César São PauloBrazil 01426 000www.emiliano.com.br
Sky Pool Penthouse Private heated pool Helipad
Architect / Designer: Studio Arthur Casas
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Crafted woodwork, natural materials and a neutral colour palette are punctuated by key pieces of furniture by renowned Brazilian designers
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HOTEL REVIEW
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Accept no substitutes.
Entrepreneur Guilherme Perez marks his entry into the hospitality industry with the opening of a stylish hostel in Vila Mariana’s last remaining 1920s mansion.
WORDS: Antonella Kann PHOTOGRAPHY: © Fran Parente
WE HOSTEL SÃO PAULO Reminiscent of the luxurious mansions
that populated Vila Mariana almost a century ago, WE Hostel stands majestically on a quiet, residential
street in the south of São Paulo. While budget lodgings may seem an unlikely addition to this wealthy neighbourhood – located a few blocks from the city’s famed Ibirapuera Park – owner Guilherme Perez has ensured that the property retains its class, both inside and out.
With its dazzling white façade, WE Hostel is the only 1920s property in the whole of Vila Mariana that remains intact. Its original architecture distinguishes it from the modern newbuilds nearby, and inside, Perez has created something far superior than the standard of hostel seen elsewhere in the city.
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“This should not only be a place where guests come at the end of the day to sleep,” explains Perez, a former banker who had an epiphany whilst travelling. “All my experiences during this year-long trip, together with the memorable stories that I tag along, are from interesting travellers I met in hostels, so this concept grew in my mind,” he continues. “All I want is my guests to have this feeling of belonging, as in their own home. That´s why I have created an environment of togetherness, offering the opportunity to interact but without interfering in privacy.”
And so Perez, with a little help from his friends – namely architect Felipe Hess and Creative Director Rodrigo Marangoni – realised his dream. Minimal changes were
made to the building in order to preserve the original features that include high ceilings, a wooden staircase in the lobby, and vintage tiling in the bathrooms. There has been little in the way of modern intervention too, other than the installation of air conditioning, a few TVs in the public spaces and the obligatory Wi-Fi.
“This is an old house with several problems,” describes Perez in an amusing tone as he tests the electric switches in the all-female quarters. “But I would live here without hesitation,” he adds proudly. In the near future, there are plans to decorate the upstairs terrace with sun beds, hammocks and lounge chairs… Just a little extra pampering for those who want to soak up the tropical sun. But Perez promises that this
will be his final investment: “I don´t want to touch a brick, it´s all too special.”
The two-storey hostel can sleep up to 46 guests across nine guestroom types including mixed and single-sex dorms. The most exclusive is the private double, featuring a queen-sized bed, cable TV and balcony. There is also a five-bed suite with a private bathroom and extended balcony from which to enjoy the garden views.
The dormitories are simple in their design with all-white walls and original parquet flooring, while metal-framed bunk beds and industrial-style light fittings add character. Simple yet functional, each dorm bed comes with a reading light, power point and storage space. Linens and towels are also included in the price.
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Communal spaces include a comfortable lounge with intimate reading corner on the ground floor, a small garden, and a circular terrace where breakfast is served al fresco. The fully-fitted kitchen is open to all. Two further venues on the first floor are meant for recreation. “People come here to read, work or simply relax while watching TV,” says Perez. In one room, the ceiling has been used as a blackboard with interesting chalk drawings, signatures, sentences and messages, all done by guests. There´s also a long, communal desk that can be used for work or play.
Signage and wall art throughout the hostel – complete with QR codes that allow guests to download associated maps and
information – is a gentle touch of creativity thanks to Marangoni. Furniture and fittings – from couch to coathanger, chairs to carpet, tables to lamps – were sourced locally from flea markets, vintage stores and garage sales.
Rounding out the facilities, a corridor on the first floor leads to an inner courtyard where a small bar stands. For residents only, it is a place to get acquainted and soak up the relaxed atmosphere. “The purpose is to socialise, make everyone feel at ease and enjoy each other´s company,” concludes Perez, pointing to the hostel’s impressive menu of caipirinhas. And where better to sample Brazil’s national drink than in the city it originated, coincidentally at around the same time that this hostel was first built.
WE HostelMorgado de Mateus 567Vila MarianaSão PauloBrazilwww.wehostel.com.br
46 beds in nine rooms Kitchen Bar
Owner: Guilherme PerezArchitect: Felipe HessCreative Director: Rodrigo Marangoni
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HOTEL REVIEW
BOOM OR BUST?A GUIDE TO DOING BUSINESS IN BRAZIL
BUSINESS
WORDS: Catherine Martin PHOTOGRAPHY: © Tiero – Fotolia.com
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There’s no denying there are opportunities to be had in Brazil. You only have to look at the projected growth of visitors to the country,
its world-class tourist attractions, and the number of hotel projects under construction for confirmation of its status as a rapidly emerging market.
But the reality of doing business in the country is far from straightforward. It is complicated, bureaucratic and often very expensive. And, although there is commonality in many aspects of operating in the different countries of the region, each has its own laws, rules, regulations and unique issues to consider when investing.
An annual report co-produced by The World Bank and International Finance Corporation measures the ease of doing business across 189 economies. Brazil is ranked 116th. The report states: “While this ranking tells much about the business environment in an economy, it does not tell the whole story. The ranking on the ease of doing business and the underlying indicators do not measure all aspects of the business environment that matter to firms and investors, or that affect the competitiveness of the economy. Still, a high ranking does mean that the government has created a regulatory environment conducive to operating a business.”
Brazil’s low ranking means that, like any emerging market, operating here has its challenges. There is a language barrier that can lead to misunderstandings when negotiating contracts; land use regulations that vary from city to city; and tax procedures that even the most experienced of accountants would struggle with.
The country is also ranked poorly (130) for its ease at applying for construction permits. Research shows that, when building a warehouse, a total of 15 licenses and permits are required, taking up to 400 days to obtain, significantly longer than in other emerging markets such as Russia (297 days), China (270 days) and India (168 days).
And it gets worse. The World Bank ranks Brazil 159th when it comes to the ease of paying taxes. The report states that on average, firms make nine tax payments a year, spend 2,600 hours filing, preparing and paying taxes and pay total taxes amounting to a hefty 68.3% of profit. A figure that is significantly higher than the regional average of 47.3%.
From legal standpoint, firms such as Baker & McKenzie and DLA Piper offer on-the-ground support to assist those investing in Latin America. DLA Piper has partnered with Campos Mello Advogados, an independent, top-tier national firm in Brazil with offices in Rio de Janeiro and São Paulo, to allow them to collaboratively advise international companies doing business in Brazil, as well as domestic companies that are expanding or doing business abroad.
While it is important to understand the legal environment of any new market, there are marked differences between the way Brazil operates in comparison with other western societies. For starters, all Latin American countries operate under civil law systems, rather than the common law practiced in the UK and USA. The differences between the two are significant, from different outlooks to the different use of legal terms.
According to Staurt Berkson, Chair of DLA
Piper Latin America, there are five key topics to be aware of when investing or doing business in Latin America:
1. Employment2. Tax3. Remittance4. Anti-corruption5. Dispute resolution
Some apply only to those starting or buying a company, while others also affect suppliers and manufacturers trying to sell into the region. The underlying principles of an employment contract are different for example, and tax is a major problem. Laws are often passed in name but no implementing regulations are put in place meaning compliance is totally unpredictable and sometimes impossible. The Foreign Corrupt Practices Act (FCPA) is broadly interpreted and imposes duties and liability in unanticipated places. Statutes often conflict with one another. International investors generally dislike local courts and often ask: when I fight, will it be fair?
According to Berkson, remittance also presents challenges. “There are countries like Venezuela and Argentina where remitting foreign currency is very, very difficult,” he explains. “In Brazil, even though there’s plenty of foreign exchange available, the procedures to get your import license take a long time,” he adds. But the situation is changing. There is a trend towards commonality in contracting and some countries have adopted the US dollar as their currency providing a sense of security.
The practicalities of doing business in Latin America are also challenging, seen
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From construction permits to contracts, import duties to dispute resolution,the challenges of developing a hotel in Latin America are extensive.
So is it worth the effort?
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on a daily basis by the international hotel groups building a presence here. Outlining the differences in culture, approach and habits of each of the countries in the region, Salo Smaletz, Vice President of Development for Latin America at InterContinental Hotels Group, comments: “The way we do business in Brazil is very different to the way we do business in Argentina. But being an international company, we have to deal with all these cultures and languages at once.”
Managing the expectations of local owners and developers is also a challenge. And while this can be an issue anywhere in the world, in Brazil, it is often a case of educating the market, particularly those who have never developed a hotel before.
So what does an international brand bring to a hotel? In short, brands bring exposure and reach. But the standards demanded by an international group can result in yet more complications. For example, when it comes to upgrading an existing building, or meeting fire retardancy regulations, the involvement of an international hotel group with its heightened standards may incur additional costs.
Inexperience is also an issue for procurement firms. Liliane Stacishin-Moura, Managing Director for Latin America & Caribbean at Benjamin West, explains: “The biggest challenge for us is that most developers don’t know about our profession as an FF&E and OS&E procurement agency. This is a disadvantage to the developers as they are unaware of the value and efficiencies that take place when an expert purchasing team is involved in a project.”
She continues: “Developers in Latin America also have a do-it-yourself mentality
supported by the fact that it is not a service-based economy; therefore they look to their own experiences for solutions and not to outside expertise.”
Working directly with interior designers, developers and suppliers, Stacishin-Moura is well versed on the issues faced, particularly when it comes to locally sourced products versus imports. “In Brazil, because of the high tariffs, it is cost prohibitive for most of our clients to import so we only import the items
that financially make sense,” she explains, quick to add that such issues don’t apply to all Latin American countries. “Mexico has good quality products and the industry is evolving faster than in most countries in the region. Many international brands are building their presence here faster than anywhere else.” Stacishin-Moura continues: “In other smaller countries, we can import and bring to our clients the benefit of a global economy, especially because in many cases, hospitality projects are tax exempt.”
There are challenges for product suppliers too. Brazil currently stands at 124 in the ranking of 189 economies on the ease of trading across borders: not exactly an encouraging statistic. In today’s globalised
world, trading across borders is increasingly important for growth, not only for individual businesses but for the economy as a whole. Yet excessive document requirements, lengthy customs procedures and inefficient operations lead to costs and delays, stifling trade potential.
A free trade agreement between Argentina, Brazil, Paraguay, Uruguay and Venezuela has been less than successful, while the North America Free Trade
Agreement (NAFTA) allows for some US products to be cost competitive. It is hoped that the Pacific Alliance, currently under review, will open up trade routes between countries bordering the Pacific Ocean, both in the Americas and Asia.
A number of American and European manufacturers have been testing the market in recent months with limited success. According to The World Bank’s report, importing a standard container of goods requires eight documents, takes 17 days and costs $2275. And it is these costs that are the major issue.
“Brazil has some of the world’s highest import tariffs, which considerably increase the landed price of products,” explains
“IF YOU ARE LOOKING FOR A LONG-TERM PARTNERSHIP, IT IS IMPORTANT TO BE PATIENT AND COLLECT INFORMATION BEFORE MAKING INVESTMENTS.” Helen Emanuelsson, Chief Marketing & Sales Officer, Bolon
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An annual report co-produced by The World Bank and the International Finance Corporation measures the ease of doing business across 189 economies and ranks them by topic.
EASE OF DOING BUSINESS
Soren Clausen, Senior Vice President of International Operations at Janus et Cie. The US manufacturer has a dedicated sales manager in Brazil and is focusing on promoting collections that will complement the tropical woods seen in the country’s architecture. He continues: “It is our obligation to communicate to the client that while there may be a price difference; the superior design, quality and craftsmanship of our products are rarely matched by domestically made goods.”
And there is a demand for such products. But high barriers to entry force some to question whether it is worth the time, energy and investment.
For Stockholm-based flooring manufacturer Bolon, the key is to ensure there are no local competitors. Attempting to import a product that is already well produced and readily available is futile. Chief Marketing & Sales Officer Helen Emanuelsson comments: “Although taxes may seem high, you are on a level playing field with other international competitors. Where it could lead to a disadvantage is if you have a Brazilian competitor who would not face some of the import tax burdens.”
Bolon has recently appointed Revon as its distributor in Brazil, having meticulously planned its entry. “It is important to spend time in the market and meet people in the industry to understand the local business culture and pre-requisites,” explains Emanuelsson. “If you are looking for a long-term partnership, it is important to be patient and collect information before making investments.”
Laufen is another European manufacturer that has made great advances thanks to
strategic planning and the appointment of a team on the ground in São Paulo. “Having a local office has been a key factor to developing the Laufen brand in Brazil,” explains Ilker Hussein, Commercial Director at Laufen. Key exhibitions have also been an important platform to raise the profile of the brand. “Events like Expo Revestir have had a great impact, not only with the level of engagement with those involved, but also the wider creative community in Brazil,” he continues. With the support of the head office in Switzerland, Laufen has a clear focus on working with architects and interior designers in the region to be specified on a range of projects, including hotels.
For manufacturers and suppliers looking to do business in Brazil, the fundamental advice is to partner with local firms that have knowledge of the importation process and taxation laws, as well as strong distribution networks. Stacishin-Moura advises: “Educate yourself on the different bureaucracies and market culture in each country regarding your particular product; just because one project could afford to import it, it doesn’t mean the larger market is easily accessible.” She concludes: “There needs to be a huge investment of time on the part of the manufacturer’s sales team to explain the technical differences between a residential product and a hospitality product and the aggregate value their product brings to the overall FF&E investment, particularly to local interior designers and developers, as most are new to hospitality development.”
But those who can overcome the challenges and break Brazil, will no doubt reap the rewards.
STARTING A BUSINESS: 123
DEALING WITH CONSTRUCTION PERMITS:130
GETTING ELECTRICITY:14
REGISTERING PROPERTY:107
GETTING CREDIT:109
PROTECTING INVESTORS:80
PAYING TAXES:159
TRADING ACROSS BORDERS:124
ENFORCING CONTRACTS:121
RESOLVING INSOLVENCY:135
DOING BUSINESSIN BRAZIL 2014 RANK:
116
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Hôtel Les Haras - © Helene Hilaire
Following a landmark year for sister show HD Expo in Las Vegas, HD Americas – dubbed the design gateway to Latin America – has announced noted Brazilian architect Arthur Casas, founder of Studio Arthur Casas as keynote speaker.
In an on-stage interview with Michael Adams, Editorial Director of Hospitality Design, Casas will provide a retrospective on his career and the unique aesthetic that has influenced many architects around the globe. Casas will also discuss his unique take on modernism and how the ‘chaotic urbanism’ of his native city drew him to the style he has applied to residential, commercial, and hospitality spaces, as well as to furniture design. Guests will be provided with an intimate look into the growth of hospitality development in South America with a focus on the booming metropolis of São Paulo.
Held at Miami Beach Convention Center from 16-17 September 2014, the conference programme will also feature presentations from a number of leading designers, developers and hotel groups, as well as the popular Owners’ Roundtable session. Running alongside, the exhibition space is expected to host over 250 exhibitors, unveiling the latest products and services.
HD Americas is considered one of the leading hospitality events in South America, where industry professionals can gain insight on hotel development in the growing and expanding region. www.hdamericasexpo.com
South American Hotel & Tourism Investment Conference (SAHIC)Quito, Ecuador15-16 September 2014www.sahic.com
EquipotelSão Paulo, Brazil15-18 September 2014www.equipotel.com.br
HD AmericasMiami, USA16-17 September 2014www.hdamericasexpo.com
Expo RevestirSão Paulo, Brazil3-6 March 2015www.exporevestir.com.br
Hotel Opportunities Latin America (HOLA)Miami, USA28-30 April 2015www.holaconference.com
BONDdiseñotelCancun, Mexico7-10 May 2015www.disenotel.com
HD Americas announces Brazilian architect Arthur Casas as keynote speaker
Gracing a different city every year, the 2014 South American Hotel & Tourism Investment Conference will be held at the JW Marriott Hotel in Quito, Ecuador. Now in its 7th year, SAHIC is attended by senior executives and industry leaders from around the world, bringing together more than 450 decision-makers from 30 countries.
The two-day event comprises a range of conferences, panel discussions, networking lunches and cocktail parties with the aim of connecting developers with interested investors and sharing ideas for growth.
Confirmed as keynote speaker, Eric Danziger, President and CEO of Hampshire Hotels Management, will speak about his experience in the industry and vision on the development of the region. “In my years developing hotels, some of my most cherished experiences have been working in South America,” he comments. “It gives me great pleasure to see the region opening up to keep pace with the dynamic global hotel marketplace.”
An impressive line-up of CEOs will also take to the stage during the event. Arturo Garcia Rosa, President of SAHIC comments: “It is an absolute honor for us to bring together some of the most influential leaders of brands with representation in our region. Their interest in participating in our conference, as well as their desire for growth in South America is to be respected and revered by the investors, operators and developers who gain so much from SAHIC.”www.sahic.com
Quito set to host South American Hotel & Tourism Investment Conference
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DIARY 2014-2015
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Established to foster relationships between specifiers and suppliers working in Latin America’s burgeoning hospitality industry,
BONDdiseñotel made its debut in May, providing a new platform for doing business in the region.
Over 125 delegates, including senior executives from leading hotel groups and principals of major design firms, attended the three-day forum to meet with manufacturers and service providers across a range of sectors.
Diseñotel was set up by Bond Events, which has a healthy track record in organising business-to-business forums for architects and interior designers in North America and the Middle East. Developed in association with the successful HI Design events in Europe and Asia, it marks the group’s first venture into hospitality.
“There’s a huge gap in the market for designers, owners, purchasing companies and developers to meet with suppliers who would like to be specified in their projects,” explains Oliver Needs, President of Bond Events. “Latin America’s hotel industry is incredibly strong and will continue to grow, so we thought it was a great opportunity to launch such an event.”
Held at The Westin Playa Bonita, a beachfront resort close to Panama City, the setting was a tropical oasis of palm trees, infinity-edge pools and five-star dining overlooking a private beach and the Pacific Ocean beyond. But it wasn’t the sun, sea and sand that attracted Latin America’s hotel design community.
BONDdiseñotel’s meticulously planned programme of one-to-one meetings is combined with a mini exhibition, educational seminars and quality networking opportunities designed to make the best use of precious time away from the office. The tried-and-tested formula of pre-scheduled 30-minute meetings between specifiers and suppliers ensure that designers are kept abreast of the latest trends, products and services, while manufacturers are informed of new hotel developments in the region. Decision-makers from Accor, Atlantica Hotels, Benjamin West, FSA Group, Gensler HBA, Hilton, Perkins Eastman and VOA Associates were amongst the hotel groups, design practices and procurement firms in attendance, while participating suppliers included Artemide, Frontgate Contract, Janus et Cie, P/Kaufmann and VingCard Elsafe along with a host of European
manufacturers aiming to establish a presence in the region.
The event opened with a lively and thought-provoking presentation from Liliane Stacishin-Moura, Director Latin America & Caribbean at Benjamin West, who addressed the regional challenges faced by suppliers and FF&E procurement. Based on personal experience, Stacishin-Moura revealed that the practice of hotel design and development in Latin America was a steep learning curve with many firsts. Local practices have little experience of designing hotels, she explained, while development companies, many of which are family owned, are ignorant to the benefits of using a procurement agent, viewing it as a cost rather than an investment. There was also said to be issues for local manufacturers whose products don’t meet certain safety standards, and so cannot be specified in internationally branded hotels.
Addressing the American and European suppliers in the audience, Stacishin-Moura told of the difficulties faced in establishing a presence in the region. Importation tax was deemed incredibly high for example, particularly in Brazil, making trading difficult and not always commercially viable. But, she encouraged them to partner with local firms
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BONDdiseñotel8-11 May 2014 – The Westin Playa Bonita, Panama
Latin America’s hospitality design elite gather in Panama City for three-days of business meetings, seminars and networking at the inaugural BONDdiseñotel.
WORDS: Catherine Martin PHOTOGRAPHY: Courtesy of Bond Events
that have knowledge of the importation process and taxation laws, as well as strong distribution networks.
The event’s seminar programme, accredited by the American Institute of Architects (AIA) and American Society of Interior Designers (ASID), continued on day two with a look at the key issues to be aware of when doing business in Latin America. While there is a degree of commonality in the countries across the region, each has its own laws, rules and regulations to consider, making business practice complicated, bureaucratic and often expensive.
Taking a legal standpoint, Staurt Berkson, Chair of DLA Piper Latin America presented on issues of employment, anti-corruption and dispute resolution, all of which could be faced by those entering the region. Tax was once again identified as a major problem, not only for product suppliers but for service providers too.
According to Berkson, remittance also presents challenges. “There are countries
like Venezuela and Argentina where remitting foreign currency is very, very difficult,” he explained, making it hard to sell product. “In Brazil, even though there’s plenty of foreign exchange available, the procedures to get your import license take a long time,” he added.
But the situation is changing. Some countries have adopted the US dollar as their currency providing a sense of security, while others have developed free exchange systems that don’t restrict remittance. Furthermore, a free trade agreement known as the Pacific Alliance is currently under development, opening up trade routes between countries bordering the Pacific Ocean, both in the Americas and Asia.
In what appeared to be a legal minefield, Berkson touched on Latin America’s application of civil law, and the different meanings of legal terms used in contracts. But he urged delegates not to take his presentation as pessimistic. “I’m very bullish on Latin American and very bullish
on Brazil,” he concluded. “Latin America is different. It doesn’t mean it’s bad. It’s different. And the only way that you’re going to be successful if you’re a foreigner is to be prepared, have a long term view and be very patient.”
Immediately following, Salo Smaletz, Vice President of Development for Latin America at InterContinental Hotels Group, discussed the challenges for international hotel groups doing business in the region. Outlining the different cultures, approaches and habits of the 18 countries, he stated: “The way we do business in Brazil is very different to the way we do business in Argentina. But being an international company, we have to deal with all these cultures and languages at once.”
Smaletz addressed the challenges of balancing the expectations of local investors – often wanting to sacrifice room size for a larger inventory – with the global standards expected of a particular brand. Do we adapt and risk losing brand
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consistency, he questioned. This was also applicable when specifying FF&E. “We try to use local materials as much as possible but inevitably there are things we need to import,” explained Smaletz, echoing earlier concerns over locally sourced products that don’t comply with international standards.
Taking a design focus, Thomas Ito, Principal of Hospitality at Gensler, and Leo Eskenazi, Director of Design for Latin America & The Caribbean at Hilton Worldwide, offered their view of the region’s design trends. Ito took delegates on a journey around the world, calling at hotels designed to reflect local culture and imagery. He believed that hotel groups face a challenge to be both local and global, stating the need to offer a memorable, authentic experience, while respecting standards of the brand.
Eskenazi continued the discussion, highlighting regional sources of design inspiration from the architecture of Oscar Niemeyer to the natural beauty
of the Amazon. He also revealed that Latin American consumers are becoming increasingly design-savvy and demanding, requiring multi-functional social and work spaces, and access to high-speed WiFi.
Rounding out the seminar programme, a panel of operators and designers continued the discussion on challenges and opportunities for international hotel groups, and Gabriela Neuenschwander, Business Development Manager at STR Global provided an overview of current performance trends and future pipeline. According to the latest data, occupancy in Central America was measured at 64.4% for the year-to-date to March 2014, ADR was US$128, and RevPAR was $82, marking a 2.8% increase. The results for South America weren’t as encouraging however with a fall of up to 6% in both ADR and RevPAR.
The negative performance could be due to new supply coming on line before the World Cup, and development doesn’t look set to slow any time soon. According STR
Global’s Construction Pipeline Report for March 2014, the Central/South America hotel development pipeline comprises 390 hotels totaling 63,780 rooms. Among the countries in the region, Brazil ended the month with the most rooms in construction with 12,937 rooms, followed by Colombia (2,805 rooms), Panama (1,919 rooms), Argentina (1,719 rooms), Chile (985 rooms) and Costa Rica (899 rooms).
Neuenschwander also noted that, for the first time in recent years, supply outweighs demand, although this is not expected to be an issue going forward due to a predicted increase in tourist arrivals.
Diseñotel closed with a final networking dinner and a promise from the organisers to continue this crucial platform for doing business in Latin America. With 75% of delegates already signed up, the next BONDdiseñotel will take place at the Fiesta Americana Grand Coral Beach & Spa, Cancun, Mexico from 7-10 May 2015.www.disenotel.com
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EVENTS
07 – 10 May 2015 • F i e s ta a M e r i c a n a G r a n d c o r a l B e a c h r e s o r t & s p a c a n c u n
Bond events has been organizing highly focused one-to-one meetings forums since 2004,for the world’s largest architecture and interior design firms. talk to those who come.
www.disenotel.comUK: +44 208 432 3466
[email protected] USA:+1 704 248 7945
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PRODUCT FEATURE
BRAZILIAN DESIGN Modern & Contemporary Furniture
A touring exhibition curated by collector Raul Schmidt Felippe Junior and designer Zanini de Zanine pays homage to Brazil’s greatest exports, many of which are still in
production today.
Recognised worldwide, Oscar Niemeyer’s Rio Chaise Longue is perhaps the best-known example of Brazilian industrial design. Designed
in collaboration with his daughter Anna Maria in 1978, the timeless classic celebrates Niemeyer’s trademark curves and abstract forms seen in a variety of his projects, from furniture to architecture.
The icon is just one of the pieces on show at a travelling exhibition offering an insight into Brazilian modernist and contemporary design. Curated by collector Raul Schmidt Felippe Junior and designer Zanini de Zanine, ‘Brazilian Design: Modern & Contemporary Furniture’ was conceived to introduce Brazilian industrial design to Europe. It comes at a time when a handful
of European manufacturers are reissuing Brazilian design classics, while others are collaborating with the country’s rising stars to produce new pieces.
The exhibition made its debut in Berlin, Germany in 2012, and has since travelled to Lisbon as part of the ‘Year of Brazil in Portugal’ festival, followed by a six-week run in London. Presented by Embassy of Brazil in London and Vanishing Points, it showcased over 45 pieces of furniture and became the largest Brazilian design exhibition ever held in the UK. The Caixa Cultural Centres in Rio de Janeiro and Brasilia have also played host to the collection, which will be shown in Salvador before making a return to Europe.
The exhibition focuses on two distinct periods of Brazilian design, spanning over
eighty years. Modernism – often referred to as the golden years of Brazilian design – began in the 1930s and 1940s and follows the architectural movement that emerged in the country at that time. Based on the use of concrete and glass, it was influenced by Bauhaus yet freed itself from traditional European aesthetics by creating a language of its own. The era is represented by iconic figures such as Oscar Niemeyer, Joaquim Tenreiro, José Zanine Caldas, Lina Bo Bardi, Paulo Mendes da Rocha, Sergio Rodrigues, Jorge Zalszupin, Aida Boal and Móveis Cimo.
From the 1980s, the Contemporary period was notable for its diversity and irreverence in tandem with socio-economic and environmental sustainability, as corroborated by the works of the Campana
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PRODUCT FEATURE
THIS PAGE: Visitors to Brazilian Design: Modern & Contemporary Furniture will have an opportunity to see a selection of the most significant furniture ever produced in Brazil PREVIOUS PAGE: Lina Bo Bardi’s sketches of the Bowl Chair, now being reproduced by ArperRio Chaise Longue (1978), Oscar Niemeyer
Africa Chair (2006), Rodrigo Almeida Agua Table (2008), Domingos Tórtora
Brothers, Carlos Motta, Maneco Quinderé, Domingos Tótora, Zanini de Zanine, Rodrigo Almeida and Gustavo Bittencourt.
Visitors to Brazilian Design: Modern & Contemporary Furniture have a unique opportunity to see a selection of the most significant furniture ever produced in Brazil, such as the Three Feet Chair and Five-Woods Table by Joaquim Tenreiro; the Fish Bench, a unique piece designed by the Campana Brothers for their first ever exhibition in Brazil; and Sideboard by José Zanine Caldas, considered by many as the first sustainable Brazilian designer. Other highlights include the Oscar Chair by Sergio Rodrigues, Africa Chair by Rodrigo Almeida, Moeda Chair by Zanini de Zanine, Braz Chair by Carlos Motta, Água Table by
Domingo Tótora, and the Bowl Chair by Lina Bo Bardi, now being reproduced by Italian manufacturer Arper.
Alongside the pieces, short video testimonials specially commissioned for the exhibition feature eight of the designers talking about their creative processes, ideas and influences. Co-curator Zanini de Zanine comments: “It is with great pleasure and pride that I have had the opportunity to witness and participate closely in the significant growth of Brazilian furniture design on the international scene. As a designer I can surely say that we are part of a versatile and capable generation, determined to reveal our daily lives and our culture through our designs... The current production of Brazilian furniture with its
unique proposals and concepts captures the diversity present in our people. The use of recycled materials and the ability to subvert them alongside the traditional use of wood are now allied to the new technological developments that have been recently established with the new era of growth for our country. By incorporating craft and handmade techniques into our designs, we have become so sophisticated as to be perceived as commonplace by much of today’s furniture industry.”
He concludes: “Welcome to a new Brazil. A country more mature, more responsible but with the same charm as always. A Brazil that shows its cultural identity through its furniture design.”www.brazilianfurnituredesign.com
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PRODUCT FEATURE
Paulistana Armchair (1957), Paulo Mendes da Rocha Oscar Chair (1950), Sérgio Rodrigues Three Feet Chair (1947), Joaquim Tenreiro
Moeda Chair (2009), Zanini de Zanine Bowl Chair (1951), Lina Bo BardiVermelha Chair (1993), Campana Brothers
SPECIFIER
FRONTGATE CONTRACTFrontgate Contract is dedicated to bringing the highest quality of outdoor furniture to the hospitality industry. With a reputation built on design, superior materials and exceptional customer service, the wide selection of stock allows products to be versatile in any environment.The Frontgate Contract team offer expertise in multi-faceted, large-scale and custom projects, as well as industry knowledge, allowing them to work closely with clients. With dedicated sales reps based in South America, the brand has worked on projects with the likes of Marriott International, Rosewood, Wynn Hotels and Renaissance, as well as the Zancudo Lodge in Costa Rica and the soon-to-open Sortis Hotel and Casino, Panama City. Recent products include the Oasis Daybed, a shaded cocoon with a dozen back pillows.www.frontgatecontract.com
GROHEBuilding on a trendsetting premium product range, unique expertise and target group-orientated services, Grohe is a global leading supplier of sanitary fittings. With heritage an important feature of the brand, the company’s core competencies are rooted in Germany, from development and design to production and quality assurance.Several hotels in Latin America boast Grohe products, including Copacabana Palace in Rio de Janeiro, Hotel B.O.G in Bogata, Live Aqua Bosques Hotel in Mexico City and the soon-to-open Baha Mar Casino & Hotel, SLS and Grand Hyatt hotels in the Bahamas. Grohe’s extensive product range provides inspiration to architects and interior designers, regardless of the budget, project or location. With sales offices in Mexico City, Bogota, Santiago and São Paulo and a broad network of partners in every Latin America country, the team offers support spanning the region.www.grohe.la
PRODUCTS AND SERVICES
SPECIFIER
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VILLEROY & BOCHInnovative strength, lifestyle competence and consumer orientation rank amongst the most important factors for ceramics manufacturer Villeroy & Boch. Founded in 1748, the company is represented in 125 countries and is now pressing ahead with international growth, focusing on markets such as Panama, Colombia, Costa Rica, Guatemala and Peru. Hotel projects in the region include: Radisson Bogota, Colombia; InterContinental, Guatemala; Marriott Lima, Peru; and Wyndham Playa Bonita, Panama. With hygiene standards a priority, the new rimless DirectFlush WC from the company replaces the conventional flushing rim with an innovative water flow that rinses the entire interior of the bowl. The product is now offered with the Omnia Architectura, Subway 2.0 and O.novo lines.www.villeroy-boch.com
SPECIFIER
LAUFENEstablished in Switzerland in 1892, Laufen specialises in high-end complete bathroom solutions. The brand’s modus operandi respects the room and offers architects and interior designers two possible approaches: complete bathrooms that include washbasins, WCs, faucets, bathtubs and furniture, or modular concepts that integrate flawlessly into architectural designs. Laufen has almost 100 showrooms across Brazil, as well as an office in São Paulo. Current hotel projects in the region include the Grand Mercure Riocentro Hotel in Rio de Janeiro, a 306-key property due to open in late 2014. After five years of research and development, Laufen has launched SaphirKeramik, a patented ceramic material set to revolutionise the bathroom landscape. Offering an alternative to traditional ceramics, the strong and malleable product permits the creation of thin, yet robust walls in a range of basins. www.laufen.com
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VINGCARD ELSAFEPart of Assa Abloy Group, VingCard Elsafe is a world-leader in security solutions and has products installed in over 42,000 hotels. The company provides electronic locks, in-room safes, and advanced energy management systems for hotels. VingCard hotel electronic locks include RFID contactless technology, wireless RF-online hotel locks and complete guestroom lock solutions. The group also offers a complete range of energy management solutions, Orion by VingCard Elsafe, which helps save energy while ensuring comfort. With worldwide service and support in over 166 countries, the brand also has dedicated local sales, service and support in Brazil. www.vingcardelsafe.com
CETISFormed through the 2006 merger of Scitec and TeleMatrix and the 2009 acquisition of Teledex assets, Cetis, Inc. designs and manufactures a broad range of analogue and VoIP telephones and high-speed internet products. Engineered in the USA, Cetis products are built to exacting standards and backed by a global distribution and support network, including designated distributors throughout Latin America. www.cetisgroup.com
ANDRIANNA SHAMARISWith over 20 years experience, Andrianna Shamaris specialises in high quality organic furniture, serving the architecture, design and hospitality communities, as well as the public. The firm designs and directly imports its products from Southeast Asia to provide clients with authentic premium quality designer furniture at competitive prices. The new collection includes St. Barts Cube, made from polished organic bleached teak wood filled with aqua resin.www.andriannashamarisinc.com
SPECIFIER
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September 16 -17, 2014Miami Beach, FL
The Ultimate Connector to the Hospitality Design Industry
Join us at HD Americas, the premier event dedicated to hospitality design in Latin
America and the Caribbean. See an exclusive selection of products specifically
created for the emerging Americas market and meet the most respected hoteliers
and designers in the region. Don’t miss keynote speaker Arthur Casas, of Studio
Arthur Casas, São Paulo; and our signature session Owners’ Roundtable: The
Americas Analyzed. We can’t wait to see you September 16-17th!
hdamericasexpo.com
Register today. Use code 4040, for $25 off any ticket
Presented by In association with Produced by
Contemporary Brazilian design is undoubtedly making its mark on the world. The furniture of Sérgio Rodrigues, Joaquim Tenreiro
and José Zanine Caldas – responsible for introducing Brazilian industrial design to the world – is in high demand, and international manufacturers are seeking the nation’s creatives, past and present, to collaborate with. Arper for example, has reintroduced Lina Bo Bardi’s Bowl Chair, Espasso launched a collection of furniture by the late Brazilian architect Oscar Niemeyer, while Edra has unveiled the Bastardo sofa by the Campana Brothers. Now Laufen, the Swiss maker of bathroom ceramics, has joined forces with ten of Brazil’s leading designers to produce a series of limited edition washbasins.
The ‘Impressions by Laufen – Brazil at its intimacy’ project, unveiled at Expo Revestir in March, took the Living City washbasin as its canvas and asked contributors to transform it into a work of art, honouring Brazil’s rich culture. The minimalist ceramic piece, designed exclusively for Laufen by Phoenix Design, revolutionises the
washbasin concept providing an extended surface that doubles as a counter. It is here that David Bastos, Diego Revollo, Fernanda Marques, Guto Requena, José Roberto Basiches, Marcelo Rosenbaum, Mario Figueroa, Roberto Migotto, Ruy Ohtake, and Zanini de Zanine have stamped their personal interpretations of the Brazil theme.
David Bastos, founder of DB Arquitetos, references tilework prevalent in Brazil in the 1960s in his design, while Diego Revollo applied Concretism and Neoconcretism to signify the diversity found throughout the country. Meanwhile Fernanda Marques was inspired by the aridity of the Cerrado region, replicating its parched and cracked earth on the ceramic surface, and Guto Requena pays homage to the unexpected symbiosis between technology and nature, city and countryside, modern and primitive through a design made up of electronic circuits inlaid with a flower in bloom. São Paulo-educated architect José Ricardo Basiches looked to the Brazilian flag for inspiration, as did Roberto Migotto, while Marcelo Rosenbaum created the look of annatto
seeds, widely found in Brazil’s indigenous communities. Mário Figueroa associates Brazil with nature and so his design references the garden landscape, while Ruy Ohtake, the architect behind São Paulo’s distinctive Hotel Unique, greets users with a sketch of the sun and moon. Finally, Zanini de Zanine pays homage to the crumbling colonial buildings he saw as a child whilst accompanying his father, architect José Zanine Caldas.
Laufen’s Commercial Director Ilker Hussein comments: “This project is very special to us. It is a true example of cultural individualism and creativity where each designer has presented their own concept, inspiration and imagination to highlight the connection of art, design and the senses to create a bridge between Europe and Brazil.” He concludes: “My congratulations to the Laufen Brazil team for developing such an innovative initiative with the engagement of such talented and trendsetting creatives.”
A limited number of the designs are on sale with proceeds going to non-profit organisations selected by the designers.
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PRODUCT FEATURE
© Victor Affaro
IMPRESSIONS BY LAUFEN
Diego Revollo Fernanda Marques Guto Requena José Roberto BasichesDavid Bastos
Swiss design meets Brazilian creativity in an innovative project unveiled at Expo Revestir. By Diego Revollo
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PRODUCT FEATURE
© Joao Gaudenzi
© Cauà Diniz
Marcelo Rosenbaum Mario Figueroa Roberto Migotto Ruy Ohtake Zanini de Zanine
THIS PAGE: The ‘Impressions by Laufen – Brazil at its intimacy’ project took the Living City washbasin as its canvas and asked contributors to transform it into a work of art, honouring Brazil’s rich culture
By Ruy Ohtake
By Mario Figueroa
By Zanini de Zanine
By David Bastos
By Roberto Migotto
By Marcelo Rosenbaum
By Guto Requena
CHECK OUT
THE FAVELA EXPERIENCEAuthentic homestays in Rio de Janeiro’s favelas provide a truly
immersive experience that is both a� ordable for guests andbene� cial to Brazil’s developing communities.
Ever considered bunking down in a city slum? Probably not. But self-styled “favela entrepreneur” Elliot Rosenberg has set up a new concept that aims to provide meaningful experiences and a� ordable accommodation in Rio de Janeiro’s impoverished neigbourhoods. Rosenberg, who himself lives in the Rocinha favela, comments: “We began Favela Experience to provide an alternative kind of immersion for visitors, exposing them to the vibrance and reality of the lives of a large component of the Brazilian population that’s often marginalised and overlooked. At the same time, we wanted to practice ethical tourism
and provide tangible bene� ts to residents.”The project seeks to generate income for families – some of whom will earn the equivalent of a year’s salary during the World Cup alone – while challenging negative stereotypes about these communities through cultural exchange. Although questions have been raised over safety, a rigorous selection process is in place to recruit hosts and the scheme only operates in communities with a permanent police presence. Furthermore, hosts understand that by providing a good experience, they draw more guests and generate additional income for their families.
© Miragik, Fotolia.com
CHILE: ATIKA (562) 488 3064 / COLOMBIA: ACCESORIOS Y ACABADOS (571) 719 9400 / COSTA RICA: DIHASA (506) 2233 9925 / ECUADOR: BERMEO HNOS. (593) 7283 1722 /GUATEMALA: ROGE (502) 2385 4712 / REPUBLICA DOMINICANA: INVERSIONES GRAMMY (809) 412 5333 / PERÚ: MEGLIO (511) 719 9400 / PUERTO RICO: CARLOS ROBLES (878) 751 1446 www.villeroy-boch.com
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