sky line corporation pjt 2

Download Sky Line Corporation Pjt 2

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Another Presentation for SME's for On-line & Off-line Promotion

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  • 1. Sky Line corporation
    A step towards you Dream
    TM
    R

2.
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Sky Line corporation
A step towards your Dream
A step towards your Dream
KEY PLAYERS
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Sky Line corporation
A step towards your Dream
It is a capital mistake to theorize before one has data.
-Sir Arthur Conan Doyle as Sherlock Holmes
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Sky Line corporation
A step towards your Dream
MARKETING ACTS LIKE A BRIDGE BETWEEN COMPANY AND CUSTOMER..
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Sky Line corporation
A step towards your Dream
Our dedicated team can manage your technology trials efficiently throughout Europe, supported by our qualified assurance staff. Our flexible organizational structure and customer focus allow us to respond quickly to your project needs, ensuring a fast study start-up.
6.
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Sky Line corporation
A step towards your Dream
RESEARCH
We define research according to two main criteria.
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Sky Line corporation
A step towards your Dream
Knowledge is Power
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Sky Line corporation
A step towards your Dream
Marketing Research
Primary Research (Still in Research Design)
Descriptive
statistical measurement of attributes
determine relationships
Explanatory (Causal)
explain cause and effect of descriptive results
build models
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Sky Line corporation
A step towards your Dream
Marketing Research
Primary Research (Still in Research Design)
Predictive
use cause/effect knowledge to predict the future
test markets
experiments
forecasts with new parameters
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Sky Line corporation
A step towards your Dream
INTERNAL

  • Sales figure

11. Customer report 12. Trend data 13. Sales report 14. Cost data 15. Company reportEXTERNAL

  • Competitors information

16. Government publications 17. Commercial publications 18. Trade association data 19. Retail audits 20. Directories Source: Marketing research and trading methods
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Sky Line corporation
A step towards your Dream
22.
Data can be obtained from:
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The Five Basic Methods of Market Research and collecting data
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Surveys
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Sky Line corporation
Advantages
A step towards your Dream

  • Good for gathering data

25. Can cover a wide range of topics 26. Can be analyzed using a variety of existing softwareTypes
In-person surveys
Telephone surveys
Mail surveys
Online surveys
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Sky Line corporation
A step towards your Dream
Surveying involves gathering information from individuals using a questionnaire
Surveys can
reach a large number of respondents
generate standardized, quantifiable, empirical data - as well as some qualitative data
and offer confidentiality / anonymity
Designing survey instruments capable of generating credible data, however, can be difficult
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Sky Line corporation
A step towards your Dream
Surveys can be
descriptive or explanatory
involve entire populations or samples of populations
capture a moment or map trends
can be administered in a number of ways
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Sky Line corporation
A step towards your Dream
Survey construction involves
formulating questions and response categories
writing up background information and instruction
working through organization and length
determining layout and design
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focus groups
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Sky Line corporation
focus groups
A step towards your Dream
Exploratory Research (Primary Research)
32.
Interviewing

  • Interviewing involves asking respondents a series of open-endedquestions

33. Interviews can generate both standardized quantifiable data, and more in-depth qualitative data 34. However, the complexities of people and the complexities of communication can create many opportunities for miscommunication and misinterpretationInterviews
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Sky Line corporation
A step towards your Dream
Interviews can range from
formal to informal
structured to unstructured
can be one on one or involve groups
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Sky Line corporation
A step towards your Dream
When conducting your interviews you will need to
question, prompt, and probe in ways that help you gather rich data
actively listen and make sense of what is being said
manage the overall process
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observation
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Sky Line corporation
A step towards your Dream
Observation relies on the researchers ability to gather data though their senses - and allows researchers to document actual behaviour rather than responses related to behaviour
However, the observed can act differently when shrivelled, and observations can be tainted by a researchers worldview
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Sky Line corporation
A step towards your Dream
Observation can range from
non-participant to participant
candid to covert
from structured to unstructured
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Sky Line corporation
A step towards your Dream
The observation process is sometimes treated casually, but is a method that needs to be treated as rigorously as any other
The process should include planning, observing, recording, reflecting, and authenticating
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field trials
Placing a new product in selected stores to test customer response under real-life selling conditions can help you make product modifications, adjust prices, or improve packaging. Small business owners should try to establish rapport with local store owners and Web sites that can help them test their products.
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THE MARKETING RESEARCH PROCESS
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Market Research Monitoring
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Sky Line corporation
A step towards your Dream
Our market research and intelligence team will help your business enter the marketplace or expand current market share, help your organization disseminate insight to its members, or counsel your investment firm on ways to grow and thrive in the current economic climate.
At Skyline, we provide market research that meets your changing needs and moves with the needs of private business. SKYLINEs extensive network of consultants provides you with the on-the-ground intelligence and insight you need to research company-critical issues in a market typically fragmented and difficult to evaluate.
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Sky Line corporation
A step towards your Dream

  • Validity and Reliability

46. Did you measure what you intended to measure? 47. Can you do it again?