1.

2. 3. Story Telling and Interaction Design
A [good] story is worth a thousand pictures. (Gershon & Page 2001)
Words are more timely, cheap, and quick to produce. Stories help to discover, it is the
discursive element wherein the insights are found and where the value lies.
Sketch: invite, suggest and question
Scenerio: tell, show, explain and try to convince
4. Playing with Words
Without play, imagintion dies
Challenges to imagination are the keys to creativity. The skill of retrieving imagination
resides in the mastery of play. Possibility incubates creativity.
Best ideas consistently come from verbal playing around with thoughtstriggered during
conversations with others.
5. Stories...

memorable, people will remember and retell

6. have an informality that is well suited to the lack of certainty that characterizes muchdesign-related knowledge. (Erickson 1996; p.35)
Through their memorability and retelling;
they provide a means whereby your audience itself becomes an effective conduit for
spreading the debate and understanding reflected in your tale. In short, they are a form
of viral marketing for design ideas.
7. Role-playing
Stories can be theatrical-another kind of play.
Interaction is about roles and their changing relationships;

Role of User

8. Role of ProductRole of the Product
Personal Analogies;
The designer imagines what it would be like to use ones body to produce the effect that
is being sought, e.g. what would it feel like to be a helicopter blade, what forces would act
on mefrom the air and from the hub; what would it feel like to be a bed? (Jones 1992; p. 279)
9. Role of User;
the intent is not to test a product, but to use role playing to understand the experience that
it engenders.
Black Like Me, by John Howard Grin (1961)
Disguised: A True Story(Moore & Conn 1985)
The experience is not real of course, but it was a taste;
It was insights, which were more meaningful and and helpful
than any other ways
Role playing;

reel the story a little more

10. recognise the limitations of the product or user