Kitchen & Bath Market:BATHROOMS

Study Methodology

All the data in this report is based upon a series of surveys conducted among several groups. A consumer survey conducted among 532 homeowners who have were

involved in either a Kitchen or Bathroom remodeling job. A survey of new home builders, with a sample size of 259 builders. A survey of 126 residential remodelers. And a total of 161 general contractors.

Residential Kitchen & Bath Market

The U.S. residential Kitchen & Bath market is estimated at $134.1 billion Remodel and Replacement (R&R) account for nearly two thirds of the total

residential market, or $85.2 billion. Construction of new homes contribute 36% of the total, or $48.9 billion.

37%

26%

13%

23%

Kitchen & Bath Market

KitchenR&R

BathroomR&R

KitchenNew

BathroomNew

Spending for Bathroom products is nearly equal to that for Kitchen products. Bathroom products captured $66.8 billion, or

49.8% of the total. Total spending for Kitchen products is $67.3

billion.

Remodel & Replacement Segment

Residential Remodel & Replacement (R&R) contributes $85.2 billion to the U.S. economy

Bathroom products represent 42% of the R&R market segment, totaling $35.5 billion

18%

41%5%

37%

R&R SegmentKitchenMinor

KitchenMajor

BathroomMinor

BathroomMajor

Most of the spending for bathroom R&R goes into Major or Complete Bathroom remodels, accounting for nearly nine of every ten dollars spent.

“Minor” includes replacement and minor remodel jobs

“Major” reflects both major as well as complete remodel remodels

Spending for Bathroom Products $66.8Billion

Consumers and Professionals spent $66.8 billion in their Bathroom remodel or replacement jobs.

The top two product categories, Showering and Flooring, account for nearly one third (30%) of Bathroom spending.

Other product categories each capturing more than 10% of the Bathroom remodeling dollars, are Bath Vanities, Bathtubs and Countertops.

Bathroom Spending by Project Type

Of the $66.8 billion spent remodeling or replacing Bathrooms:

53%

38%

8%

Project Type

RemodelSingleFamily

Multi Family

Remodeling accounts for over half of the spending, or nearly $36 billion.

The value of spending for Bathrooms in single family construction is second in importance, with well over a third of the dollars.

Not surprisingly, new multi-family housing is the smallest of the three segments, with less than one-tenth of the Bathroom dollars.

This full report includes:

• The size of the Bath industry: by type of remodel activity by estimated retail market by consumer profile.

Product choices by type of remodel activity for: Consumers Professionals

A consumer Bath remodel analysis. A professional Bath construction/remodel

analysis.

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