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situational influences

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11/14/2014 Print | READER: CONSUMER BEHAVIOR FALL 2014 https://online.vitalsource.com/books/9781308245256/print?from=32&to=51&skip_desktop=true 1/20

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The article defines situational influence, explains the four types of situation and their relevance to marketing strategy, summarizes the five characteristics of situations and their influence of consumption and describes the use of situational influence in developing marketing strategy.

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  • 11/14/2014 Print | READER: CONSUMER BEHAVIOR FALL 2014

    https://online.vitalsource.com/books/9781308245256/print?from=32&to=51&skip_desktop=true 1/20

  • 11/14/2014 Print | READER: CONSUMER BEHAVIOR FALL 2014

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