siouxland business journal july 2011

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Vol. 22 No. 3

PO Box 118, Sioux City, Iowa 51102

July 2011

Staying afloatFlooding tests Dakota Dunes merchants

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www.siouxlandbusinessjournal.com Siouxland Business Journal, July 2011 3

ANKRUPTC USINESS LA OMMERCIAL LA ONSTRUCTION LAMPLOYMENT LA NERG NVIRONMENTAL LA WILLS, TRUSTS, ESTATE PLANNING AND PROBATE AMILY LA OVERNMENT CARE

LA NSURANCE NTELLECTUAL PROPERT ITIGATION ERGERS AND ACQUISITION RODUCT LIABILIT SSIONAL LIABILIT EAL ESTATE SECURITIETAXATION WORKERS’ COMPENSATION

R O. GREGERSON WILLIAM G. TAYLOR ARY P. T SEN RADLEY C. GROSSENBURG AMES M. OMET ARALDSON OGER W. DAMGAARD AVID C. KROON AMES E. MOORE KRISTINE K. O’CONNELL LIZ A. LEWI IM R. ELANIE L. CARPENTER WILLIAM G. BECK*+ ROY N. LEONARD Y A. P ANIEL ARMELIN L. WOLLMAN ISA AGUIRE S ENT REGORY S. STARNE AREY A. MILLER*

SCOTT ENDRICKS LEUNING SANDER AN W. SNELL*+ ARY A. AKKERMAN VINCENT ONE S. RAYMOND W P. BOC AMES A. POWER USTIN G. A. MUNSON DAM OIER RAIG KROGSTAD *LICENSED IN IOWA + LICENSED IN NEBRASKA

Ron Peterson, publisherDave Dreeszen, editor

Siouxland Business Journal is published monthly by Sioux City Newspapers Inc., in cooperation with the Siouxland Chamber of Commerce.

Requests for a free subscription or address changes should be sent to:Nan StettnichSiouxland Business JournalBox 118Sioux City, Iowa 51102

Editorial copy should be sent to:Dave DreeszenSiouxland Business Journal editorBox 118Sioux City, Iowa [email protected]

For more information:Editorial: (712) 293-4211 or 800-397-9820, ext. 4211Advertising: (712) 224-6275 or 800-728-8588Circulation: (712) 293-4257 or 800-397-2213, ext. 4257On the web: www.SiouxlandBusinessJournal.com

Index

BusinessJournal

Business Know How ........................................page 15

Business People ...................................page 19, 20, 22

Chamber anniversaries .................................. page 30

Chamber investors.......................................... page 22

Home & Office ....................................................page 9

On the move ................................................page 10, 11

Ribbon cuttings ...................................page 23, 25, 26

ON THE COVER

Journal photo by The Village Square at Dakota Dunes, above, is home to some merchants who saw traffic slow after Missouri River flooding forced the evacuation of hundreds of Dunes homeowners.


More than 100 golf-ers turned out June 27 for the 19th annual Siouxland Chamber Golf Classic, pre-sented by Sam’s Club.

Play was held at Sioux City Country Club and Whispering Creek Golf Club. After the rounds, the Chamber held an awards dinner at South Sioux City’s Marina Inn.

The golf classic is one of the big-gest fundraisers from the Cham-ber. There were drawings for prizes from various sponsors throughout the day.

The following were sponsor’s for this year’s Classic, listed by their level of participation:

Naming –Sam’s ClubAce – Argosy Casino Sioux City;

Bass Advertising; Double Eagle – Great Southern Bank; Primebank; Stoney Creek Inn; Wireless World; Tyson Fresh Meats

Hole In One – Hoak Motors Inc.; Jensen Imports Inc. Kno-epfler Chevrolet Co. Sioux City Ford-Lincoln; Eagle – FEH As-sociates Inc., First National Bank, Siouxland Surgery Center

Birdie – Long Lines, K Brown Constructors, Powell Broadcasting, St. Luke’s Center for Occupational Health Excellence

Par – 1st Financial Bank USA/

Credit Card Center; Aegis Food Testing Labs; BioLife Plasma Ser-vices; CW Suter Service: City of North Sioux City; City of Sioux City; Contemporary Dance Stu-dio; Country Inn & Suites; Daktoa Dunes Development Co.; Dakota

PC Warehouse; Famous Dave’s BBQ; Fresh Start Janitorial and Property Services Inc.; Great West Casualty Co.; Greenberg’s Jewelers

Hamilton Touchless; Iowa-Nebraska State Bank; Iwire Elec-tronics; Jackson Recovery Centers

Inc.; Jarco Builders Ltd; KOSAMA Sioux City; Lawn Pros; Liberty Na-tional Bank-Dakota Dunes; Loess Hills Hunting Preserve; Neumann Monson Wictor Architects; Novak Sanitary Service; Overhead Door Co. of Sioux City; Pierce Street Same Day Surgery; Quadis Tech-nologies; Siouxland Federal Credit Union-South Sioux City; Thomp-son Electric Company

Chamber holds annual Golf Classic

Photo submittedGolfers register at the Siouxland Chamber of Commerce’s 2011 Golf Classic on June 27.

Photo submittedA golfer hits a shot during the Siouxland Chamber of Commerce’s annual Golf Classic on June 27. More than 100 participants played rounds at Whispering Creek and the Sioux City Country Club.


BY DAVE DREESZENBusiness Journal editor

LE MARS, Iowa – An employee at the new Blue Bunny Ice Cream Parlor pressed a scoop of chocolate chip cookie dough ice cream into a chocolate-dipped waffle cone. She then handed the delicacy to Eric Is-ebrand, who was waiting patiently behind the glass counter.

“This is one of the new flavors,” the 10-year-old boy said as he licked the cold treat. “I really like it,” he added, after using a napkin to wipe melted chocolate off his face.

Eric, his mother, Nancy Isebrand, his older sister, Amy, and two of Amy’s friends, Crystal Epppling and Katrina Engebretson, were among the first customers at the old-fashioned ice cream parlor and museum, which made its debut in downtown Le Mars on June 17.

The new parlor and museum is located in a historic building that Wells Enterprises, the Le Mars-based makers of Blue Bunny ice cream and frozen novelties, ex-tensively renovated. It replaces a smaller parlor Wells had operated since 1999 at the intersection of Highways 3 and 75.

For the grand opening, Wells hosted a free concert by Tonic Sol Fa in front of the parlor at 115 Cen-tral Ave., N.W, and sold some 1,000 ice cream cones at the reduced rate of 50 cents each. The celebration was held in conjunction with the annual Ice Cream Days festival in Le Mars, the self-proclaimed Ice Cream Capital of the World.

The new parlor, which boasts nearly 12,000 square feet of space, features an open grand staircase, which allows guests on the second floor to look down at the lower level.

“It really produces that open feel,” Dave Smetter, Wells’ senior director of corporate marketing and communications, said.

Next to the staircase entrance on the first-floor is a gift shop, where guests also can buy various Blue Bunny-themed merchandise.

Nancy Isebrand said she and her family were regular visitors at the former parlor, and were anxiously awaiting the opening of the new one.

“It’s beautiful,” the Le Mars woman said as she looked around. “It has a lot more room. We’re looking forward to spending more time here.”

The main floor seats up to 100 people, and about 30 more on the second level, which is furnished with leather couch and seats and

an 82-inch flat screen TV.A second-floor party room,

which can be booked for various special events, holds up to 130 people. Wells officials also plan to

host corporate visitors in the room, which includes a full kitchen where a company chef can prepare special

Blue Bunny parlor debuts in new homeHistoric building offers more seating, ice cream selections

Kevin VanOtterloo, 9, Le Mars, eats an ice cream coane during the Blue Bunny Ice Cream Parlor and Museum grand opening in Le Mars on June 17.

Customers sit at the counter during the Blue Bunny Ice Cream Parlor and Museum grand opening in Le Mars on June 17,

Journal photos by Jim LeeThe new Blue Bunny Ice Cream Parlor and Museum in downtown Le Mars, Iowa, features a grand staircase.

If you goWHAT: Blue Bunny Ice Cream Par-lor and Museum

WHERE: 115 Central Ave. N.W., downtown Le Mars, Iowa

WHEN: Open 9 a.m. to 10 p.m. Mon-day through Saturday, and noon to 10 p.m. Sunday.

CONTINUED ON PAGE 6


Do you have an outdoor related product or

service to promote? Call us for a booth.

Help us keep all family activities free to public by becoming

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September 17-18

For more information please call 402-755-2284, email at

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ice cream desserts.There also is outdoor seating,

where visitors can enjoyed their ice cream treats on a warm sunny.

With the added space, the parlor has doubled its ice cream selec-tion to more than 35 flavors. The choices include some Blue Bunny flavors not usually found in retail stores, including Huckelberry, Va-nilla Storm and White Chocolate Caramel Cluster.

Workers dish out cones and dish-es of ice cream behind a marble bar that was once used in the historic M&M Bakery & Café in O’Neill, Nebraska

Another old-fashioned coun-ter, brought over from the former

Blue Bunny parlor, is used to serve malts, shakes, floats, sundaes and old-fashioned ice cream sodas.

Small touch-screen panels in all the booths and standalone kiosks around the room allow guests to watch videos about ice cream pro-duction and learn the history of

Wells, a fourth-generation family business.

Displayed on the second floor are historic Wells and Blue Bunny photos and various artifacts. In one display case is a contract company founder Harry C. Wells signed on Oct. 24, 1913, when he purchased

horse, wagon and milk route from a local farmer.

The 1875 building that houses the parlor is itself full of history. The two-story brick structure, built by George E. Pew, was one of the oldest businesses not only in Le Mars, but also the state of Iowa. Pew originally sold hardware and

farm equipment originally, and later automobiles. The business closed in the 1960s, and had been most recently been used for storage before Wells purchased it.

The iconic sundae sculpture from the first Blue Bunny Parlor is posi-tioned in front of the building.

Blue Bunny Ice Cream Parlor and Museum grand opening in Le Mars Friday, June 17, 2011.Journal photos by Jim Lee

Eric Isebrand looks at museum displays during the Blue Bunny Ice Cream Parlor and Museum grand opening in Le Mars during the grand opening on June 17.

“It’s beautiful,” the Le Mars woman said as she looked around. “It has a lot more room. We’re looking forward to spending more time here.”

NANCY ISEBRANDLe Mars


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BY MICHELE LINCKBusiness Journal staff writer

After nearly six weeks of mak-ing do in the Long Lines Family Rec Center across the river, the Norm Waitt Sr. YMCA has headed back to its home on the Missouri Riverfront in South Sioux City.

“We’ve gotten the all-clear from those responsible for mak-ing sure it’s safe,” Faithanne Mo-lineaux, the YMCA’s marketing director. “The gas, water and electricity is up and running as it was the day we left.”

The Y is moving back to its riv-erfront home in phases. It began July 18 with the opening of the swimming pools for lap swim-ming, water aerobics classes and open family swims.

CEO Kevin Engel-Cartie said land-based classes at the facility will begin July 25. The Y’s presence at Long Lines Family Rec Center will end completely July 29-30. The entire YMCA facility in South Sioux City will be back in operation by Aug. 1.

Molineaux said the Y’s staff has been monitoring the river levels carefully over the past six weeks and the levee protecting the facil-ity is also monitored. In addition, the Y has gotten the groundwater out of the parking lot by walling off the drain where the water has been coming up into it.

“It’s a pretty ingenious thought process,” she said.

In addition, about a month ago they built a secondary, LiteForm wall near the adjacent public boat ramp to keep back water from that direction.

Molineaux said the only thing compelling YMCA leaders to make the move now is homesickness, not any need by the Long Lines Fam-ily Rec Center for the space the Y

is using there.“They have been more than

wonderful hosts,” she said. “But it’s always been in the back of our mind that we want to return home as soon as possible.”

Molineaux recalled how hectic the June 4 move from the YMCA to the rec center was.

“It was a struggle to get every-thing done and a lot of us were in a panic,” she said. “We’re glad to show a return to normalcy and that the river didn’t win.”

‘The river didn’t win:’ YMCA returns homeSix-week relocation comes to close beginning Monday

A LiteForm barrier protects the Norm Waitt, Sr., YMCA in South Sioux City from the Missouri River, after water had been drained from the parking lot. After being displaced by flooding for six weeks, the Y on July 18 starting moving back its own building.

Journal photos by Jim Lee

Exercise equipment from the Norm Waitt Sr. YMCA waits to be moved to the Long Lines Family Rec Center in Sioux City in this June 4 photo. After being displaced by Missouri River flooding for six weeks, the Y is returning to its home in South Sioux City.

For more information...Contact the YMCA at 402-404-8439 or visit www.NWSymca.org online. A new FAQ has been added to the site to address common membership questions.


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Vitamin D has been the vitamin ‘du jour’ as of late gar-

nering much attention. Why all the fuss?

For starters, vitamin D is needed for health and to maintain strong bones. It does so by helping the body absorb calcium from both food and supplements. People who don’t get enough vitamin D may develop soft, thin, and brittle bones, a condition know as rick-ets in children and osteomalacia in adults.

Additionally, vitamin D has many other important functions. Mus-cles need it to move, nerves need it to carry messages between the brain and every body part and the immune system needs it to fight off invading bacteria and viruses. Vi-tamin D is found in cells through-out the body.

How much vitamin D you need depends on your age. Recom-mended amounts are determined by the Food and Nutrition Board, a national group of experts and mea-sured in International Units (IU):

Birth to 12 months 400 IUChildren 1-13 years 600 IUTeens 14-18 years 600 IUAdults 19-70 years 600 IUAdults 71 years and older 800 IUPregnant and breastfeeding

women and teens 600 IUWhere or how do we get vitamin

D? There are three ways: through the skin, from the diet and from supplements. Vitamin D is formed

naturally by the body after expo-sure to sunlight. Fifteen minutes in the sun a few times a week with-out sunscreen is plenty for many people to manufacture and store all of the vitamin D they need.

Very few foods have a significant amount of naturally occurring vi-tamin D. Fortified foods such as milk, breakfast cereals, orange juice, yogurt, margarine and soy beverages provide most of the vi-tamin D in American diets. In fact, almost all of the U.S. milk supply is fortified with 400 IU of vitamin D per quart. Fatty fish such as salm-on, tuna, and mackerel are among the best sources.

As mentioned earlier, the body makes vitamin D when skin is di-rectly exposed to the sun. Skin ex-posed to sunshine indoors through a window will not produce vitamin D. Cloudy days, shade and having dark-colored skin also cut down on the amount of vitamin D the skin makes.

People who limit their exposure to the sun and/or who cover their bodies with sunscreen or cloth-ing should include good sources of vitamin D in their diets or take a supplement. Vitamin D is found

in supplements in two different forms: D² (ergocalciferol) and D³ (cholecalciferol). Both increase the vitamin D in the blood.

Blood levels of 25-hydroxyvi-tamin D are the best measure of one’s vitamin D status. Levels below 30nmol/L are too low for bone or overall health and levels above 125nmol/L are probably too high. Groups at risk for not getting enough vitamin D are:

■ Breastfed infants, since human milk is a poor source of the nutri-ent.

■ Old adults, since their skin doesn’t make vitamin D when ex-posed to sunlight as efficiently as when they were young.

■ People with dark skin, because their skin has less ability to produce vitamin D from the sun.

■ People with disorders such as Crohn’s disease or Celiac disease

who don’t metabolize fat properly. Vitamin D needs fat to be absorbed.

■ Obese people, because their body fat binds to some vitamin D and prevents it from getting into the blood.

Vitamin D is being studied for its potential connection to several medical conditions such as diabe-tes, high blood pressure and auto-immune conditions such as mul-tiple sclerosis. It has been shown that supplements of both vitamin D and calcium reduce the risk of bone loss and fractures in elderly people aged 62-85 years. Both men and women should talk with their healthcare providers about their need for vitamin D (and calcium) as part of an overall plan to prevent or treat osteoporosis.

Too much vitamin D in the blood can be harmful as well. Vitamin D toxicity almost always comes from overuse of supplements. It is always important to tell your doctor, phar-macist or other health care provid-ers about any dietary supplements and medicine you take. They can then discuss potential prescrip-tion or supplement interactions with you.

SOURCE: Vitamin D Consumer Fact Sheet, NIH Office of Dietary Supplements, February 2011

Mercy Business Health Services now offers vitamin D (25-hydroxy) blood screening at the worksite. Contact Kira Oregon, MS, Work-site Health Promotion Coordina-tor, at 274-4261 for more informa-tion.

Home & OfficeKIRA OREGON

Vitamin D and your healthWhere or how do we get vitamin D? There are three ways: through the skin, from the diet and from supplements.

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Mercy Medical Center promotes Wharton

Jim Wharton has been appointed to the position of vice president of marketing a n d b u s i -ness devel-opment at Mercy Medi-cal Center in Sioux City. The appoint-m e n t wa s announced by Bob Pee-bles, president and CEO of Mercy.

Wharton came to Mercy in March of 2007 as director of development and public policy. Earlier this year, he transitioned to the position of director of marketing and communications and has been instrumental in driv-ing all of Mercy’s external marketing efforts.

In his new expanded posi-tion, Wharton will develop and implement strategies that continue to define Mercy as the region’s leading health care provider. He will continue to manage market-ing and advocacy efforts and will also be responsible for strategic planning.

Wharton is a former Sioux City mayor and Gateway ex-ecutive. A long-time com-munity leader, he has been active in numerous chari-table organizations, includ-ing currently serving as vice president of Camp High Hopes and on the Downtown Partners board.

Jim is a graduate of South-ern Illinois University and holds a master’s degree from the University of South Da-kota.

St. Luke’s names surgery director

Steve Church has been named as St. Luke’s new director of surgery and cardiology services.

A l o n g -t i m e e m -p l oye e o f St. Luke’s, Church was manager of St. Luke’s main operating rooms, a position he held since 2004. Prior to that, he served as a manager of Pierce Street Same Day Surgery and assistant manager in surgery. He has 20 years of experience as both a Registered Nurse and surgical technologist.

Church received degrees in surgical technology and nursing from Western Iowa Tech Community College. He is currently pursuing a bachelor in nursing from Allen College in Waterloo, Iowa.

Church serves on the Western Iowa Tech Com-munity College Surgical Technology Advisory Board, and is a volunteer with the American Heart Association.

Moen interim head of USD Foundation

The University of South D a k o t a F o u n d a -tion has an-n o u n c e d Dan Moen will serve as interim p r e s i d e n t of The USD Foundation, effective June 15.

Moen, major gifts officer

for The USD School of Law and USD’s Beacom School of Business since 2009, previ-ously served as chair of The USD Foundation. He began his career in 1978 as a private practice attorney in Aber-deen, S.D. before becoming associate general counsel for Super 8 Motels, Inc. He was then president of ACS Inc., a subsidiary of Wells Fargo Financial Bank, from 1994-2003 and continued his career in business devel-opment.

The Foundation’s board of directors appointed its ex-ecutive committee to serve as a search committee as the search for a new president and CEO of the USD Foun-dation is already underway.

Real estate firm adds new agent

Kylie Schlichte has joined JRE Property Pros’ team of Realtors.

Schlichte, who is from M e r r i l l , Iowa, com-pleted the real estate pre-license c o u rs e i n Sioux City, and earned her B.S. de-gree from the University of South Dakota.

Schlichte’s background in real estate and auctions follows in the footsteps of her parents. She can be con-tacted on Facebook or [email protected].

USD law school names interim dean

Thomas E. Geu, profes-sor of law at the University of South Dakota, will serve

OnTheMove

Jim WhartonSteve Church

Dan Moen

Kylie Schlichte

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as interim dean of the USD School of Law.

He is succeeding Barry R. Vickrey, J.D., who will retire as dean effective July 21 to become a full-time member of the law school. Geu is currently h ea d i n g a USD School of Law pro-g r a m i n China with a scheduled re t u r n to campus later this month.

Geu received his juris doctor from the University of Nebraska College of Law. He is an elected member of the American Law Institute and has been active in the State Bar of South Dakota. His areas of teaching include organizational, transactional and capital formation cours-es, and he also writes broadly on business organization law.

Geu is a member of the board of directors of the South Dakota Bar’s Busi-ness Section and is an active member of USD’s Intellec-tual Property Committee.

Additionally, he has taught in Bialystok, Poland, and has reviewed a number of foreign laws such as a model part-nership law for Afghanistan; an economic development ordinance for St. Peters-burg, Russia; and the listing requirements for securities traded on the Zagreb Stock Exchange.

Family Medicine adds faculty member

Dr. Jaime K. Dodge has joined the Siouxland Medical Education Foundation, also known as the Family Medi-cine Center, as an associate director.

As the newest faculty member, Dodge will be

responsible for teaching family medicine residents, medical students and phy-sician extenders. In addition, he will be providing primary medical services at the Fam-ily Medicine Center at 2501 Pierce St. He is accepting new patients.

Dodge is a 2002 gradu-ate of the Unviersity of Ne-braska College of Medicine and a 2005 graduate of the Lincoln Family Medicine Program. He has practiced in Alliance, Neb., and Ida Grove, Iowa, and has served as a physician with the Army National Guard in Iraq and Afghanistan.

He is a member of the American Asociates of Fam-ily Practice and the Iowa Associates of Family Prac-tice, and is certified by the American board of Family Medicine.

Area Reliv distributor receives promotion

Matthew Salvatore, Ida Grove resident and inde-pendent distributor for Reliv International, was recently promoted to the director lev-el. Reliv distributors advance to a higher level when their sales organizations meet certain income and/or sales volume goals.

Reliv makes nutritional supplements that promote optimal health. Its products address essential nutrition, athletic performance, diges-tive health, and energy and

mental focus. Reliv distribu-tors sell the supplements di-rectly to consumers.

Registrar office makes promotions

Northwestern College has announced two staff promo-tions in the registrar’s office. Sandy Van Kley has been promoted to registrar, and Austin Nyhof has been pro-moted to associate registrar.

Van Kley, a member of the registrar’s office since 2001, has served since 2005 as as-sociate registrar. A North-western College graduate

with a major in business administration, she previ-ously worked at The Travel Advantage in Sioux Center and for Oostra, Bierma and Schouten in Sioux Center.

Van Kley replaces Charlie Couch, who left in May to become registrar at the Uni-versity of Northern Colo-rado.

Nyhof joined the office in 2007 as the assistant regis-trar. He earned a bachelor’s degree in accounting and business administration from Northwestern College.

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Living in Metro Sioux City is one of the best deals in America, according to a new online ranking.

The metro area ranks No. 2 on MSN’s 2011 list of the Real Estate Most Livable Bargain Markets.

The tri-state region trailed only Roches-ter, N.Y., in the rankings, which measured 10 livable areas, including unemployment, commute times and cultural and recreational diversions.

“Most people rave about Sioux City’s po-lite and friendly residents and tolerate its weather,” MSN said on its Web site. “Overall, they say, it’s a good place to raise a family.”

“Unemployment is a relatively low 6.4 percent, and there’s not much traffic to speak of. Crime is rare, and home prices are on the rebound, but still affordable.”

The data used in rankings by MSN, a Mi-crosoft Web portal, is somewhat dated. The metro area unemployment rate last month fell to an 18-month low of 5.3 percent.

MSN also ignored some of Sioux City’s best known cultural and entertainment at-tractions, including the Art Center, Tyson Events Center, Orpheum Theater and newly opened Public Museum downtown.

“If you’re not an outdoorsy person, how-ever, you might get a little bored in Sioux City. While golf, hiking and biking are abun-dant in its gently rolling hills, museums, live

theater and galleries are scarce.”Among the cons of living in Sioux City,

according to the site: “Wind, tornadoes, flooding and harsh snowy winters, a lack of culture and colleges, fewer direct flights into its airport and a somewhat unhealthy population.”

The MSN rating is the latest national recognition for the metro area. Earlier this month, Forbes named Sioux City the na-tion’s 15th “Best Small Places for Businesses and Careers.”

The publication’s annual rankings measure a region’s cost of doing business, projected job growth and education.

Manhattan, Kan., home to Kansas State University, topped the 2011 list list of metro areas with populations under 250,000. Sioux Falls, South Dakota’s largest city, was No. 2.

Forbes said Sioux City ranked No. 9 na-tionally in the cost of doing business, and 12th in economic growth projections.

The local economy has slowly rebounded since losing one of its largest largest local employers, the 1,400-worker John Mor-rell plant, in April 2010. In 2010, the metro unemployment rate averaged 5.8 percent, Forbes noted.

Metro Sioux City has a cost of living 14 percent below the unemployment average. The median home price is $87,600.

The region, however, ranks just 106th in education, with 20.2 percent its the adult population attended college.

Sioux City No. 2 on ‘Most livable Bargain’ list

Journal file photo by Jerry MennengaThe Orpheum Theatre is one of the attractions in Sioux City, but wasn’t mentioned in the MSN “Most Livable Bargain” report.


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The Sioux City Farmers Market has expanded its hours of operations, giving area residents additional op-portunties to shop for fresh fruits, vegetables and other locally-grown and made produce.

In response to customer requests, the market, located in the parking lot west of the Tyson Events Center at the intersection of Tri-View Av-enue and Pearl Street, recently added a third day of operations, as well as its first late afternoon and evening hours. The market is now open from 4 to 8 p.m. on Mondays, through Sept. 26. The market will continue to operate from 8 a.m. to 1 p.m. on

Farmers market grows hoursScores of local vendors offer fresh produce

Rena Hebda of Mission Hill, SD, sets out pastries at her Hebda Family Produce booth at the Sioux City Farmers Market in this file photo. The market, located in a parking lot west of the Tyson Events Center, recently expanded to three days a week, Mondays, Wednesdays and Saturdays. Photo by Tim Hynds

FARMERS MARKET, PAGE 14


Wednesdays and Saturdays.Laura Kuennen of ISU Extension

in Woodbury County, is staffing the Monday market. Dee Polak continues as the manager for the market, which is run by the local non-profit group Buy Local, Buy Fresh, Siouxland Inc.

This year, the market moved to the other end of the parking lot from where they previously set up to allow for more space and better safety of pedestrians. Along with adding new vendors to the festivi-ties, many of the existing ones ex-panded in booth size.

During the morning hours, hot breakfasts also are served on site, and live music is featured on Sat-urday mornings.

Although the market doesn’t tell the vendors where to set their prices at Polak said the prices are actually quite reasonable.

“In terms of quality and product, it’s really not that much more ex-pensive at all compared to grocery store prices,” she said.

Polak enjoys the market atmo-sphere because she likes knowing where her food is coming from.

“I’m not a farm girl, I’m a city girl,” she said. “There’s something about knowing how your food is grown. You can talk to the vendor and find out exactly what you’re getting.”

Although only a few vendors are certified organic farmers (an

arduous process that takes a long time to obtain) many of the farm-ers grow without chemicals. All you have to do is ask to find out.

“All of these farmers will let you come out and try their food,” Polak

said. “They may even put you to work.”

Business Journal staff writer Lau-ra Johnson contributed to this story.

If you goWHAT: Sioux City Farmers Market

WHERE: Tyson Events Center Park-ing Lot, corner of Triview Ave. and Pearl St.

WHEN: 4 to 8 p.m. Mondays, 8 a.m. to 1 p.m. Wednesday and Saturday

COST: Free

6 reasons to buy localAccording to the Buy Fresh, Buy Local website there are many rea-sons why shopping local is worth your time and energy.

■ You’ll get exceptional taste and freshness.

■ You’ll strengthen your local economy.

■ You’ll support endangered fam-ily farms.

■ You’ll safeguard your family’s health.

■ You’ll protect the environment.

■ Local food doesn’t have to travel far.

Bundles of asparagus are shown at the Sioux City Farmers Market.

Photos by Tim HyndsNorm Schettler of Schettlers Garden in Carroll sets up his booth at the Sioux City farmers market in the file photo. The market, located in a parking lot west of the Tyson Events Center, recently expanded to three days a week, Mondays, Wednesdays and Saturdays.

Farmers Market: Third day added to operationsFROM PAGE 13

“There’s something about knowing how your food is grown. You can talk to the vendor and find out exactly what you’re getting.”

DEE POLAKSioux City Farmers Market manager


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How many of you remem-ber giving your friend a “snakebite” as a child?

This childhood game happens to be an awesome and very powerful musculoskele-tal myofacialself-care technique to reverse, treat and prevent one of the primary causes of carpal tunnel syndrome and tendonitis pain. Carpal tunnel syndrome, lower back musculoskeletal injuries such as sprains and strains and various tendon disorders (DeQuervains’s Tenosynovitis or Blackber-ry thumb, wrist tendonitis and tennis el-bow) are the most rapidly growing category of OSHA recordable cumulative trauma injuries and illnesses. This isn’t surprising considering our highly computerized and technology driven American culture, where texting is a way of life and Smartphones are always on and active.

When your forearm muscles get stiff and tight overtime from repetitive and sustained use, the fascia which surrounds all muscles and connective tissues slowly compresses the blood vessels and nerves, increasing their irritability which may lead to increased muscle fatigue, numbness or tingling into your fingers, shooting or stab-bing pains, dull achy throbbing pains when you pick things up or loss of grip strength.

I have seen amazing and frankly quite shocking outcomes and results with the snakebite technique in my more than 13 years of treating patients with MSD injuries from across the Siouxland area. Within the very first snakebite technique, a worker’s grip strength improves, numbness or tin-gling symptoms into the fingers decrease and pain is greatly reduced. A patient’s

symptoms are 85 percent to 100 percent re-solved most often within one to two weeks after utilizing the snakebite technique.

1. Have the person suffering with the symptoms of pain or dysfunction detailed in this article hold their forearm with palm up. Start by gripping both of your hands (right next to each other) around their wrist at the end of their forearm.

2. With both hands, squeeze to compress the persons forearm and slowly twist your hands away from each other going in oppo-site directions for 4 to 8 seconds. Repeat for 1 to 2 repetitions at the same location.

3. While you are doing this squeezing, compressing and twisting of their forearm (i.e. the snakebite technique) have them slowly open and close their hand. This

creates a muscle pumping action and helps the forearm muscles to relax, improving blood flow and reducing pressure and stress off of the nerves in the forearm.

4. Then move both hands up the forearm and repeat again for 1 to 2 repetitions of the 4 to 8 seconds snakebite. Keep repeating until you get to the elbow.

5. If you notice a more restricted or tight area of the forearm, you may want to com-plete 1 to 2 extra repetitions before moving up the forearm. Typically you complete 6 to 10 repetitions before you are completed.

6. Perform this snakebite technique 2 to 3 times per week or as needed.

7. Make sure to contact myself, your physical therapist or primary care physi-cian if you have any questions regarding this self-care technique or if this technique doesn’t get rid of your carpal tunnel syn-drome or tendonitis symptoms of pain.

Get bitten by “the snake” today. You and your body will be glad you did!

Contact Erik Nieuwenhuis, St. Luke’s Health System WorkSmart Injury Prevention Specialist and Wellness Consultant, at 712-279-1842 or [email protected]

Snakebite away carpal tunnel, tendonitis painBusiness Know How

ERIK NIEUWENHUIS

Within the very first snakebite technique, a worker’s grip strength improves, numbness or tingling symptoms into the fingers decrease and pain is greatly reduced.

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Fulfilling a longtime dream, Kris Pulscher opened her own bakery in Dakota Dunes in early May.

The initial response to the small business, Cheesecake Creations and Sweet Senations, exceeded even Pulscher’s own lofty expec-tations.

“It was unbelievable,” Pulscher said. “It took off faster than what I expected. The Dakota Dunes peo-ple were so welcoming, referring other people to us.”

Then, the flooding hit.On June 1, the U.S. Army Corps of

Engineers began increasing releas-es of water from upstream Missouri River reservoirs to more than twice the previous record levels. The un-precedented flows sent the Mis-souri well out of its banks, up and down the river. In Dakota Dunes, more than 400 homes and 1,200 residents evacuated the southeast South Dakota community.

With so many of her regular cus-tomers forced to live elsewhere, about 70 percent of Pulscher’s businesses quickly dried up.

Like Cheesecake Creations, some other Dakota Dunes mer-chants that rely on steady vehicu-lar traffic were hurt by the flooding threat, which recently entered its second month.

“Our sales are down a little bit, but not drastically,” said Glenn Mc-Donald, manager of Graham’s Grill & Pub at 201 Tower Road. “Anytime you lose that number of people in the area, you’re going to see a de-crease.”

Graham’s and some other Dunes businesses in close proximity to In-terstate 29 have seen sales rebound since the South Dakota Depart-ment of Transportation reopened Exit 2 to the general public on June 14.

“A lot of people have come back,” said Tara Tullis, manager of Bush

Dry Cleaners, which has a drop off and pick up location at Village Square, the multi-tenant retail center that houses Cheesecake Creations also.

Beginning on May 31, only trucks and other contractor vehicles were allowed access to Exit 2, helping to avoid traffic congestion and speed up the construction of six miles of temporary earthen levees that are now holding back the rushing Mis-souri River.

After the interstate exit closed, many Dunes businesses, though high and dry, fielded dozens of calls from people wondering if they were still open.

Many callers had no idea how to get to the Dunes with Exit 1 closed. They were directed to take the I-29 exit at North Sioux City, and then travel back south on Sioux Point Road to reach the Dunes.

With Exit 2 back open, it’s easier accessing the Dunes business, but the traffic is still not back to nor-mal. It probably won’t be for an-other month or longer. That’s be-cause the corp is scheduled to keep releases from the upstream dams at elevated heights until at least late August. After the river recedes, it’s uncertain how quickly Dunes resi-dents will be allow to get back into their homes. The Village Square at Dakota Dunes.

Photos by Dave DreeszenShelly Swanson, left, and her daughter, Katie, enjoy lunch at Graham’s Grill & Pub. The Dakota Dunes restaurant is among the local businesses that lost traffic after the threat of Missouri River flooding forced hundreds of Dunes residents to evacuate in early June.

Dunes merchants look to reboundTraffic slows at some businesses due to ongoing Missouri River threat


Myranda Kazos, a student at the University of South Dakota, and her parents are among the residents waiting to return to the Dunes. Concerned about her community, Kazos launched a local disaster re-lief effort aimed at helping out not only individuals and families, but also local businesses affected by the flooding threat.

With her own money, Kazos bought gift cards at a local busi-ness, then raffled them off to raise money. Local businesses also have made donations, allowing her group to give away thousands of dollars in gift cards.

Throughout the month of July, Kazos’ group has promoted the theme, “Keep Business in the Dunes.”

“We just want to let people know it’s not a war zone and we are still open,” she said.

Her group currently is offering free dinner at Graham’s on Tuesday nights to anyone who makes a do-nation of school supplies or money. Kazos, who works part-time at Graham’s, said she is trying to help out students at the Dakota Valley

school district, which may lose some enrollment this fall because district families were forced to live elsewhere during the flooding.

Pulscher said she appreciates efforts of Kazos and other local residents who are supporting local businesses like hers.

After experimenting with recipes for cheesecake at home, Pulscher started her business without the help of government aid or a Small Business Administration loan.

Cheesecake Creations offers a variety of cheesecakes, as well as other baked goods, including be-gels, muffins, cookies, cakes and bread. The shop’s signature boiled bagels are patterned after the East Coast bagels Pulscher often ate during her frequent business travels for her former employer, computer maker Gateway.

After her business slowed, Pulscher cut back her hours. Her mother, Vivian, who helps out with the business, said the shop stll has many loyal customers, a number of whom come in for morning cof-fee and baked goods. Cheesecake

Creations also does catering, in-cluding to some banks in the Dunes.

Pulscher said she hopes to grow her business by attracting more customers from Sioux City and other parts of the metro area.

The heavy federal and state pres-ence in the Dunes during the flood-ing crisis has produced additional sales for some local merchants.

McDonald said Graham’s has fed a number of members of the South Dakota Air National Guard, who are temporary stationed in the Dunes, where they have been patrolling and maintaining the levees and operating checkpoints to the restricted neighborhoods. At the request of the Guard, Mc-Donald said he allowed carryouts for his buy-on-get-one free burger night, which is normally an eat-in only special.

Since mid-July, about 25 Guards-men also have been staying at the adjacent Country Inn & Suites, said general manager Terri Schelm said.

“They’re telling us they will have presence here probably until Octo-ber,” Schelm said. “We’re certainly happy to host them.”

Photo by Dave DreeszenVivian Pulscher holds a turtle cheesecake at Cheesecake Creations and Sweet Sensations, a Dakota Dunes shop owned and operated by her daughter, Chris Pulscher. Ongoing Missouri River flooding threatening the Dunes has slowed sales at Cheesecake Creations and other local Dunes businesses that rely on steady vehicular traffic.

Schelm, general manager at the Country Inn & Suites, looks through room files. The ongoing Missouri River flooding has helped fill additional rooms at the Dakota Dunes hotel, which is currently hosting some South Dakota Air National Guardsmen who are assisting with flood control efforts.

By the Numbers

2,540Dunes population in 2010 census

100Number of businesses in the

Dunes

5,000Approximate number of people

who work in the Dunes

1,300Approximate number of homes in

the Dunes

400Approximate number of homes

evacuated because of the Missouri River flooding

Boiled bagels are a featured item at Cheesecake Creations & Sweet Sensations, a new Dakota Dunes business that has lost traffic because of the Missouri River flooding.

“We just want to let people know it’s not a war zone and we are still open.”

MYRANDA KAZOS


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Hedquist installed as River-Cade Admiral

River-Cade Port Offi-cers were announced at the Change of Command ban-quet on June 28.

The Port Admiral for this year’s f e s t i v a l , July 16-24, i s L a n c e Hedquist, city admin-istrator for South Sioux City since 1980.

2010 Port Admiral Skip Meisner was inducted in to the Admiral’s Club. The Admiral’s Club consists of past board presidents, com-modores and port admirals.

Jeff Wooldridge will serve as the 2011 Com-modore. Board officers for 2011 include president Lora Vander Zwaag, Western

Iowa Tech Community Col-lege; secretary Linda McK-ay; and Purser Jeff Jansen, Henjes, Conner & Williams P.C.

The events coordinator is Phil Claeys.

Hospital honors Sioux City native

Sioux City native Dr. Wendell D. Bronson, di-rector of Heartland Regional medical Center’s Arthritis and Osteoporosis Center in St. Joseph, Mo., was recent-ly honored with the annual 2011 Dr. Robert R. Stuber Award.

It’s the highest award a Heartland physician can re-ceive.

Bronson, a North High School graduate, is the son of Dr. Allen and Betsy Bronson of Dakota Dunes.

WIT instructors get teching awards

Western Iowa Tech Com-munity Col-lege instruc-tors Kendra B e r g e n -ske, Lynne Fleury and Ro s ea n n e Lienhard, all of Sioux C i t y, r e -ceived the 2011 Teach-ing Excel-lence Award of the Na-tional Insti-tute for Staff and Organi-zational De-velopment at the 33rd annual In-ternational Conference on Teaching and Leader-ship Excel-lence, May 29-June 1 in

Austin, Texas.Bergenske, a speech in-

structor, was recognized for her high regard for stu-dent learning through her classroom activity, pride in creating a positive learning environment, ability to in-spire and motivate students, and volunteer service to the community. She was also recognized for diverse forms of college service including her leadership role in em-ployee development activi-ties and quality initiatives.

Fleury, a Web design in-structor, was recognized for setting high achievement goals for her students and for doing everything pos-sible to help them achieve these standards. She was also recognized for engag-ing in programs of training and professional activities that feed back into the class-room experience and for her contributions to WITCC’s student recruitment efforts.

Lienhard, a business in-structor, was recognized for nurturing an outstanding

context for learning within the classroom, her high ex-pectations for students, and dexterity in relating theory and practice. She was also cited for her special skills in curriculum development, having written the entire curriculum for WITCC’s paralegal/legal assistant degree, and for her extensive service to her profession and community.

In addition to receiving a 2011 NISOD award at the conference, Lienhard was in-vited to be a Master Present-er. She gave a presentation on the basics of establishing a service learning curriculum that can be used in a com-munity college environment.

Morningside prof publishes article

William Heyborne, as-sistant professor of biology at Morningside College, co-wrote an article with two off-campus colleagues that has been published in the May/June issue of the Journal of

BusinessPeople

Lance Hedquist

Roseanne Lienhard

Kendra Bergenske

Lynne Fleury


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College Science Teaching.The arti-

cle, “A Com-parison of Two Forms of Assess-ment in an I n t r o d u c -tory Biology Laboratory Course,” ex-amines the replacement of free-re-sponse exam questions with multiple-choice exams in the laboratory portion of an introductory-level college biology course. It provides evidence that student per-formance differs depending on the format of exams, and states that substituting one question type with another may have profound implica-tions with regard to student performance and learning.

Heyborne joined the Morningside faculty in 2007.

AEA therapist receives doctorate

Kathy A. McCarthy, a physical therapist at North-west Area Education Agency, has received her doctorate of physical therapy from the University of South Dakota.

She received her degree in a hooding ceremony on the USD campus last month.

McCarthy, who received her master’s degree in physi-cal therapy from Des Moines University, will continue to work at Northwest AEA.

Art Center announces officers, board

At its recent annual meet-ing, the Art Center Associa-tion of Sioux City elected its 2011-2012 officers and board of directors and recognized its new and retiring board members.

Association officers: President, Sheri Lund – L’aventura; Vice President, Carlos G. Rodriguez – Younglove Construction; Secretary/2nd Vice Presi-dent, John Wagner – Wells Fargo Bank N.A.; Treasurer, Michael R. Nagel -Pinnacle Bank; Past President, Jay Chesterman -Chesterman Co.; and members-at-large, Joyce Barnes – communi-ty advocate, Helen Glazer – community advocate and Shannon Liddell – Point of View Photography.

Current board members: Luanne Giesler – commu-nity advocate; Paula Jacob-sen – community advocate; Mari Kaptain-Dahlen, Mercy Medical Center-Sioux City; Kevin Kjeldseth – Kjeldseth Design; Laurie Mills – community advo-cate; Lisa Osborn – Long Lines; Dr. Carol L. Roge – Family Health Care; Mary Sterk – Sterk Financial Services; Suzan Stewart – MidAmerican Energy Co.; Kent Vriezelaar – Vriez-elaar, Tigges, Edgington, Bottaro, Boden, & Ross.

New board members:

S ta c i e A n d e rs o n – Gunderson’s Jewelers; Greg L. Berenstein – Berenstein, Moore, Heffernan, Moeller & Johnson; Joe Durham – Electronic Engineering; Do-lores Guest – Global Foods Processing; Mary Ellen Hartman – Klinger Proper-ties; Chris Holman – Cen-tral Bank; Kelly Meis – community advocate; Min-dy Stevens – Sunnybrook Dental; and Joe Twidwell – Security National Bank.

Retiring board mem-bers: Jeana L. Goosmann – Goosmann Law Firm and Beth Ellis Kollars – Morningside College.

SIMPCO’s Gilbert elected state council

Jane Gilbert, co-execu-tive director of Siouxland In-terstate Metropolitan Plan-ning Council in Sioux City, was elected as vice chair for the 2011-2012 fiscal year of the I o w a A s -s o c i a t i o n of Regional Councils.

IARC is the statewide association for Iowa’s Councils of Govern-ment or COGS, which pro-vide professional planning, programming and technical assistance to Iowa cities, counties, businesses, com-munity organizations and Iowans of all ages. There are

17 member organizations.SIMPCO has been provid-

ing local governments in the tri-state area with support in long-range planning, code enforcement, grant writing, housing market studies, haz-ard mitigation plans, disaster plans, metro transportation planning, rural transporta-tion planning, and commu-nity / economic develop-ment activities since 1965.

Mid-Sioux honors therapist

Marty Wallace, a mental health play therapist from the Creative Living Center in Rock Valley, Iowa, was recently honored at the an-nual banquet and meeting by the Mid-Sioux Community Action Agency as one of the “Outstanding Partnerships” between Mid-Sioux’s chil-dren, adolescents, and young adults and therapy for these populations.

Wallace works extensively with families and children in close partnership with children in Early Head Start, Head Start, FaDss, and the staff of those programs. The Head Start/Early Head Start depends on support on local providers to help with ser-vice.

Morningside prof makes presentation

Joan Nielsen, associate professor of education and director of Project Unlimited

William Heyborne

Jane Gilbert

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She presented “Multi-State University Collabo-ration: Responding to the Professional Development Needs of Teachers of English

Language Learners” with faculty members from Kan-sas State University, Uni-versity of Arkansas and East Carolina University.

They presented prelimi-nary outcomes of a five-year collaboration where univer-sities in multiple states used the same curriculum to assist teachers working with Eng-lish Language Learners.

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RibbonCuttings photos courtesy of the Siouxland Chamber of Commerce

ELDON’S RESTAURANT3322 SINGING HILLS BOULEVARDEldon’s hosted the Siouxland Chamber Business After Hours on June 7. Eldon’s plans to launch a new menu, which will offer some additional menu items and also continue its weekly Guest Bartender night on Thursdays. Individuals responsible for the event were: Keith Wittrock, executive chef, Melis Spencer, sous chef, Nancy Shoup, assistant manager, Regina Roth and Jennifer Letch. Letch is shown severing the ribbon at a previous ribbon-cutting event.

SIOUXLAND WOMEN’S HEALTH CARE1000 JACKSON ST.The physicians of Siouxland Women’s Health Care P.C. recently hosted a ribbon-cutting and open house to celebrate the completion of their expansion and remodeling. The office boasts beautiful waiting rooms, surgical procedure rooms, expanded number of exam rooms and physician offices, a spacious nurses’ station, and an expanded business office. The practice looks forward to expanding its OB/GYN services and number of doctors and employees. ive of the six physicians are pictured, from left are: Drs. Kathy LaFavor, Kendra Jones, William Vereen, Kevin Hamburger and Mary Schneider. Dr. Ratino is not pictured.


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Your HealthPersonalizing healthy living with Mercy Business

Health Physical Therapist Kory Zimney

Can your breathing actually decrease your stress? After taking in a breath slowly exhale. You probably don’t

realize it, but your heart has just slowed down a bit. Don’t worry; it will speed up again when you inhale. This regular-irregular beat is a sign of a healthy interaction between heart and brain. Each time you exhale, your brain sends a signal down the vagus nerve to slow the cardiac muscle. With each inhale, the signal gets weaker and your heart revs up. Inhale, beat faster. Exhale, beat slower.

As your stress and anxiety levels increase you typically will take shorter and faster breaths. This is a useful mechanism to protect you in dangerous situations that may last a few minutes; the problem arises when you have chronic long-term stress that lasts days, months or even years for some people. Normally you should be breathing an inhale/exhale cycle about 8-10 times per minute in a quiet, relaxed state. Many people are in an increased stress response state and will breathe more cycles per minute. Also when stressed these short breaths are often mostly performed by the chest and neck muscles and not as much with

the diaphragm. When you work on taking bigger, slower breaths you get the diaphragm to work more, as it should.

Increase stress can lead to increases in depression, anxiety and increase your susceptibility to disease (you are more likely to catch a cold when over stressed). It will also increase the sensitivity of the nervous system, so your pain will often times be greater when you are stressed. Your brain uses two different nervous systems to control your body. You have complete control over one of them, which tells you to move your arms, legs, mouth, etc. to do things. The other is automatic (that’s why it’s called the autonomic nervous system) it speeds up your heart rate, alters your digestion and other things that happen without your full conscious control. This autonomic system has a part to it that increases activity to tolerate stressful activity and another that slows things down to allow you to keep some balance and not have your heart race out of control along with other functions. The interesting part is that through conscious control of working to slow down and use diaphragm breathing, you can actually affect the autonomic system and promote increase relaxation. So yes by working slow diaphragm breathing you can decrease your stress!

3500 Singing Hills Blvd.

[email protected]

Kory Zimney, PT, DPT

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FULL EFFECT PRODUCTIONS 3300 NORTHBROOK DRIVEFull Effect Productions celebrated its 15th anniversary with an open house at its Sioux City facility on June 10. Guests were able to view past video and TV productions, tour the editing suites and studio, and learn about the various equipment used by the company to create high quality video productions for their clients. Full Effect Productions began operations as Kiel Pro Video in June of 1996. Producers Ron Bass, Nick Kielhold and Rod Wellman provide a wide variety of video production services for businesses, ad agencies and other organizations.

BLUE BUNNY ICE CREAM PARLOR & MUSEUM 115 CENTRAL AVE., N.W., LEMARS, IOWAMike Wells, CEO of Wells Enterprises, cuts the ribbon to officially open the new Blue Bunny Ice Cream Parlor & Museum in Downtown Le Mars, Iowa. He is joined by Chamber Ambassadors from both the Le Mars and Siouxland Chamber of Commerce. The relocation of the parlor brings back to life the historic George E. Pew building, featuring a vintage ice cream parlor décor, interactive exhibits on the history of ice cream and of Wells, memorabilia displays and more than 35 flavors of Blue Bunny ice cream.



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SIOUXLAND VOLUNTEER CENTER4600 SOUTH LEWIS BLVD.Kim DeWitt, vice president of Volunteer Services, is shown cutting the ribbon for the new Volunteer Center. A program of Center For Siouxland, the Volunteer Center collaborates with non-profits, connects people with opportunities to serve and mobilizes volunteers during times of disaster. The Retired and Senior Volunteer Program, directed by Johna Platt, is for those 55 and older, and is a component of the Volunteer Center.

SIOUX GATEWAY AIRPORT2403 AVIATION BOULEVARDSioux Gateway Airport recently celebrated the dedication of its terminal building following the completion of a a $6.2 remodeling project. During the ceremony, architects, engineers, contractors, airport tenants, airport staff, and city departments were thanked for their support on the three-year project. W. A. Klinger was the general contractor and Cannon Moss Brygger & Associates provided the architectural services. Pictured are Mayor Pro-Tem Tom Padgett, Dan Kaplan, chairman, Airport Board of Trustees, and airport director Curt Miller.


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BY TIM GALLAGHERBusiness Journal staff writer

At the end of Sioux City’s best-known rainbow, you won’t find a pot of gold.

What you do discover is sweeter. Colder. And maybe altogether bet-ter.

It’s Rainbow Snow, a summer treat perking up Peters Park in Morningside the past two-plus decades.

“I haven’t had a Rainbow Snow for 10 years,” said Joy Brouillette, a Sioux City native now living in

St. Paul, Minn. “I came back to see relatives and I had to have a Rain-bow Snow.”

Brouillette got a creation featur-ing cherry, peach and the “suicide” flavor that pours all into one. It was a feast for the eyes and taste buds, not to mention the body tempera-ture on a day where the heat index rose well into triple digits.

“Rainbow Snow isn’t super syrupy,” she said. “They’re soooo good. Spot-on delicious.”

Rainbow Snow owner Sally O’Hern Sypersma is an insurance

agent by day. Six years ago, she bought Rainbow Snow. The re-ception she gets from customers is anything but “cool.”

“I sell insurance and I always said that sometime in my lifetime I wanted to sell something that’s tangible and makes people smile,” she said. “I found it.”

You find Rainbow Snow in its bright blue trailer at the corner of Morningside Avenue and Ma-comb Avenue, adjacent to the Story Time Preschool parking lot. On a day like today, look for the line of

customers. They range in age from 2 to 92.

The owner said she vowed to keep the business in Morningside when she took over six years ago. “The business has moved around a bit, but it’s always been in the Pe-ters park area,” O’Hern Sypersma said. “I’m was born and raised at Morningside and it needs to stay here.”

While it’s open seven days per week, it’s not ALWAYS open. The place is open 1-10 p.m. Monday through Saturday and 1-9 p.m.

Sundays.“We close on Sunday nights and

three weeks ago we had just closed when a family drove up,” O’Hern Sypersma said. “The kids got out of the car and I said we were closed. The little boy, he had to be a tod-dler, started to cry.”

The owner cranked up the ice machine to keep the tears from flowing. “We had some tears and I knew we couldn’t have any tears,” she said.

The ice creations come in three sizes and 40-some flavors, ranging

At the end of this ‘Rainbow,’ you’ll find ‘Snow’

The colorful Rainbow Snow stand is at home at the interesection of Morningside Avenue and Macomb Avenue. The stand has been a Peters Park-area tradition for more than 20 years.

Journal photos by Tim Gallagher


from basic strawberry to cara-mel apple to a Tye dye mix. A Pucker Powder can your Rain-bow Snow if you wish.

“It’s a sweet-and-sour pow-der that’s been a hit,” O’Hern Sypersma said.

If there is one drawback to Rainbow Snow, it comes from a worker. Their hands can be freezing by the end of a shift, even on a 98-degree day.

That’s because workers must pack each treat beneath the ice maker.

“The gloves aren’t only for sanitary reasons,” O’Hern Sypersma said. “Your hands get very cold. Our workers would wear mittens if I’d let them.”

Certified Testing Services, Inc.

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T Observation

W. Street

P. 1193

City 51102

252-5132

252-0110

[email protected]

RODNEY HUGHESVice President

Phone.. 712.277.2103Fax .........712.277.2063

P.O. Box 868Sioux City, IA 51102Email: [email protected]

“Your Commercial & Industrial Roofing Experts”

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Put your business at their fingertips.

Sioux City native Joy Brouillette, left, now of St.Paul, Minn., was ready to dig in to her first Rainbow Snow ice treat in 10 years. Brouillette was back to visit family and had to get a cold treat at the Morningside flavored ice stand.Syrups, right, are at the ready to create 40-some different Rainbow Snow flavors.


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We Care For the Employees You Care For

The Sioux City Economic Development Department recently presented its Grow-ing Sioux City Business award to Siouxland Women’s Health Care P.C.

The clinic at 1000 Jackson St. completed a nearly $1 million expansion and renova-tion of its existing facilities, including ex-panded exam rooms and office space. The clinic has increased staff to 30 employees, including six physicians, and plans to hire an additional physician and support staff in the near future.

The project received aid from the city through the Targeted Jobs Program.

“Siouxland Women’s Health is a major as-set to the Sioux City medical community. Their contributions continue to enhance

the city’s outstanding quality of life,” Marty Dougherty, the city’s economic development director said.

Dr. William Vereen and Julie Barto, prac-tice administrator, were presented with a plaque incorporating the Sioux City skyline, a Sioux City wind shirt and a certificate to receive a complimentary tree to be placed on the company property, recognizing their commitment to growing the city.

To date, the Targeted Jobs Program has created and retained more than 1,100 jobs and leveraged nearly $54 million in new in-vestment in Sioux City. Twenty-three com-panies have utilized the program to assist with their expansions.

City presents award to Siouxland Women’s Health

Photo submittedCity officials recently presented the Growing Sioux City Business award to Siouxland Women’s Health Care P.C. Pictured from left in the City Council chambers are: Councilman Aaron Rochester, Councilman Keith Radig, Mayor Mike Hobart, Siouxland Women’s Health Care practice administrator Julie Barto, Dr. William Vereen, Councilman John Fitch, Councilman Tom Padgett and city economic development director Marty Dougherty.

ChamberAnniversariesThe following businesess and organizations this month are observing anniversaries of five or more years as Siouxland Chamber of Commerce investors.

5 YEARSCITY OF SOUTH SIOUX CITYLance Hedquist

1615 First Ave.

South Sioux City, NE 68776

15 YEARSSIOUXLAND PARAMEDICS INC.Terry Stecker

1701 Terminal Drive


25 YEARSFREMONT TIREJon Froehlich

3324 N. Highway 75


SOOLAND BOBCATDoug Muilenburg

3109 N. Highway 75


30 YEARSCONSUMERS SUPPLY DISTRIBUTINGDavid Patee

5101 Harbor Drive

Sioux City, IA


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Vice President

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712-251-1451

PresidentMBA, CCIM

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302 JONES, SUITE 100, SIOUX CITY

Tune into KSCJ 1360 Talk Radio Saturday mornings from 8:10

to 8:30 a.m. to hear interviews with the “movers & shakers” of

Siouxland or go to www.kscj.com for streaming live broadcast.

Conveniently located, this2,200 sf office is beautifully decorated w/parking at door. Large open reception area w/several offices. Attractive lease rate of $1,200/mo. plus utilities.

621 Floyd Blvd

NEW

NEW

302 Jones #210

Congratulations to Robert W. Baird & Co, financial advisors, on their new location on the 2nd floor of the United Center. This transaction was brokered by Chris Bogenrief.

26,725 sf warehouse, 18’ high. 2K sf A/C office. Great lease price of $2.36/sf inc taxes & bldg ins. 3 dock doors & off-street parking. Available Aug 1.

1318 11th Street

NEW

NEW

3,640 sf high visibility store front just off I-29 exit & adjacent to Taco Johns. Good signage & off-street parking. Landlord will subdivide. Only $8.50/sf inc T & I.

1246 River Dr, NSC

NEW

558 River Drive, NSC2,000 sf office/retail space for lease in strip center next to City Hall. Open floor plan or finish to suit. Good signage, exposure and off street parking.

10-bed group home built in ‘91 w/ extra lot priced $130K below assessed. Peaceful setting off Outer Drive & 41st St. Easy conversion to daycare, senior housing, office.

4038 Division Street3,248 sf office space (formerly Hirschbach Trucking Training Center) w/4 private offices & 4 large rooms. Large parking area. 1 block off By-Pass.

2450 9th Ave, SSC

WE WOULD LIKE TO THANK FEMA, THE NATIONAL GUARD, GOVERNMENT LEADERS, PRIVATE CORPORATIONS AND ALL SUPPORTING AGENCIES FOR THEIR EFFORTS TO PROTECT THE

COMMERCIAL AND RESIDENTIAL PROPERTIES DURING THIS FLOOD.

WE ARE PROUD TO BE A PART OF THIS REMARKABLY RESILIENT SIOUXLAND COMMUNITY.

THANK YOU!

REDUCED

siouxland business journal july 2011

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