WE HAVE MORE MEANS OF COMMUNICATIONS,BUT WE COMMUNICATE LESS EFFECTIVELYThere is no doubt about the exponential growth that has taken place in the last decade in the area of communications. Facebook, Twitter or WhatsApp are just a few examples of the dozens of new means of communication that have emerged in the last few years.Few people would dispute the fact that we are at just one-touch distance from anybody, no matter where the other person is. But, does it necessarily mean that we are communicating in a more effective way? It is my firm belief that we are.However, it may be thought the contrary, in the sense that we do not invest enough time in maintaining quality conversations. But, does it mean that they are not effective? Thinking about communication in the very strict sense of the word, it consists of transmitting a message from the transmitter to the receiver through a communication channel. No matter which channel you have chosen, the point is to get the message across.To conclude, and talking from my experience as a telecommunication engineer, no one would dispute that Social Media (also known as the web 2.0) has raised the effectiveness of communications to superlative levels. Nothing more than a smartphone in your hand is needed to be in touch with whoever you need to, whenever you want to. Talking to your friend that is on the other side of the world, sharing a picture or making an appointment, are some examples of outstanding communication methods. These are just a few examples of how we do, undoubtedly, communicate more effectively than ever.