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Simplifying your planning and marketing processes by leveraging on data analytics to build and market your projects more effectively

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Page 1: Simplifying your planning and marketing processes by ...rehdainstitute.com/wp-content/uploads/2016/12/3.-Simplifying-your-planning-and... · Simplifying your planning and marketing

Simplifying your planning and marketing processes by leveraging on data analytics to build and market your projects more effectively

Page 2: Simplifying your planning and marketing processes by ...rehdainstitute.com/wp-content/uploads/2016/12/3.-Simplifying-your-planning-and... · Simplifying your planning and marketing

High Intent to Purchase among GenY 85% of Visitors to iProperty.com Expo are looking to buy

*Data taken from iProperty Expo visitors Jan – Oct 16’

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Budget to Purchase Budget to Purchase – Highest Demand in the Range of properties <RM500k

*Data taken from iProperty Expo visitors Jan – Oct 16’ *Data taken from APMSS H2 2016

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Using real-time data to build and sell homes that are in high demand

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Some common questions by developers

Which housing markets are doing well now?

How is this market compared to other

markets?

What are the popular size and prices in this market? What is in demand now?

How much is it to acquire development

land here?

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iPropertyiQ.com The Home of Property Intelligence

Page 7: Simplifying your planning and marketing processes by ...rehdainstitute.com/wp-content/uploads/2016/12/3.-Simplifying-your-planning-and... · Simplifying your planning and marketing

Which housing markets are doing well now?

Top ten most transacted markets in Malaysia. Last 12 months as of June 2016

Page 8: Simplifying your planning and marketing processes by ...rehdainstitute.com/wp-content/uploads/2016/12/3.-Simplifying-your-planning-and... · Simplifying your planning and marketing

How is Klang terrace house market ranked in Selangor?

1st for the most transacted

18th for capital growth

7th for rental yield

6th for most website visits

Top ten most transacted terrace houses in Selangor. Last 12 months as of June 2016

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What are the popular sizes and prices for Terrace Houses in Klang?

There are two types of terrace house specifications that are popular in Klang based on sold transactions

Option 1: 3 bed, 1 floor, 750-1000sf with a median price of 230k

Option 2: 3 bed, 2 floors, 1500-2000sf with a median price of 495k

1,700 sold

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What specs are people researching online for Terrace in Klang?

3 bed, 2 floors, 1500-2000sf

115k visits

Page 11: Simplifying your planning and marketing processes by ...rehdainstitute.com/wp-content/uploads/2016/12/3.-Simplifying-your-planning-and... · Simplifying your planning and marketing

Development land in Klang?

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Where are development lands being acquired in Klang?

69%

33 acres RM 11 psf

33 acres RM 2 psf

43 acres RM 14 psf

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RM 14 psf

RM 11 RM 2

RM 14 psf

1. Taman Sentosa

2. Bandar Botanic

3. Bandar Puteri

Most transacted Residential Areas

Land listed in iproperty.com for sale in Klang

Land listed in iproperty.com for sale in Klang

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Kapar

Klang

Telok Panglima

Garang

Banting

Dengkil

Sepang

Kajang

Semenyih

Hulu

Langat

Tanjong

Dua

Belas

42

45

160

Acres

92

17

26

62

203

129

146

Tanjong

Sepat

47

Negeri Sembilan ?

Selangor Development Land Acquisition Hotspots

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Summary of Klang

Source Specs Median

Price Market Share

Transacted 3 bed, 2 floors, 1500-2000sf

495k 24%

Most Visits on website

3 bed, 2 floors, 1500-2000sf

495k 29%

Indicators Transaction Median Price Median Psf Capital Growth Rental Yield Users Visits

Results 1700 310k 286 9% 5% 115k

Change 25% 7% 7% 14%

Rank in Selangor 1st 37th 37th 18th 7th 6th

Total Sqft Acquired 7 Million

Total Value RM 112 Million

Median Psf RM 12

Most Acquired Revolusi Hijau Johan Setia, Teluk Gong, Pulau Indah 109 acres (69% market share)

Housing Market

Popular Product Specs Land Cost and Trends

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How to simplify? Using real-time data to build and sell homes that are in high demand www.ipropertyiq.com

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Thank You