A brief explanation of what Search Engine Optimization

is and why it’s important to your business

This Slide Share will discuss

• What is SEO?• Why SEO is important for business.• What is the Search Engine’s Goal?• What do the Search Engines look at?• Simple Not-So-Techi ways to improve

your SEO.

What is SEO?

The process of making improvements on and off your website in order to gain more exposure in search engine results. The goal of SEO is getting the right people to find you for the right reasons, and having them visit your site.

What is the Search Engine’s Goal?

RelevantAuthoritative

The goal of the search engines is to deliver ‘relevant’ and ‘authoritative’ search results to its users. They do this through a mathematical formula called an algorithm. And today, more than ever, that algorithm is very closely aligned with what and how a human searches. This makes it easier for SEO. It means your SEO strategy should always be:

Human first, and Algorithm second

Why is SEO Important?

Every thing your business does online is marketing.

Everything your business does online has the potential to be found by the search engines and delivered to the right people for the right reasons.

But, not every thing your business does online actually gets found and delivered to the right people for the right reason,

SEO=MARKETINGSearch Engine Optimization is Marketing

And an element you don’t want to ignore. Here’s why.

What do the Search Engine’s look at?

Natural links (Other websites that link to your site)Accessibility (can the robots crawl your page)Organization (Is there a clear hierarchy to your site structure)Speed at which your site loadsMobile FriendlyAccurate titles and descriptionsSite mapPrivacy Policy

*Google Latest: Considering ranking websites according to Truthfulness. By comparing the facts on a web page against the list of facts in their knowledge Vault. Read more here

Google looks at over 200 aspects of a website to determine relevancy and authority. Here are just a handful.

*this is anything but an exhaustive list

4 Easy, DIY,Not-So-Techi,

Ways to improve SEO

Local SEOSubmit your business listing to local directories and search engines.

Overall Page word count >250 words

Bold important phrases in your copy text

“We are a full service timeshare real estate brokerage firm that specializes in premium resort timeshare resales. With Timeshare Resale Partners we are committed to helping our clients find the best deals on timeshare resales.”

-Add new, fresh content…….Blog!

Note: (avoid frequent, sweeping changes to your page text, small tweaks here and there are ok.)

Content

Have a strategy! :no need to be an expert to have some sort of key word phrase strategy.

Choose a key word phrase with 3-5 words

1 Target Search Phrase per page; Utilize only one key word phrase (target search phrase) per page. Each blog post is viewed as a page, so optimize your blog posts also!

The Home Page in the most critical to optimize!

Key Word Phrase or Target Search Phrase

URLPage TitleHeading First Sentence

On-Page Key Word Phrase Placement

Four important places that your keyword phrase should appear.