simple facebook ads for $10 a day

36
Simple Facebook Ads On A Shoestring Budget

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Presentation to Artful Business Conference for Micro Businesses & Creative Entrepreneurs.

TRANSCRIPT

Page 1: Simple Facebook Ads For $10 A Day

Simple Facebook Ads On A Shoestring Budget

Page 2: Simple Facebook Ads For $10 A Day

What Sucks About Facebook

•Confusing

•Everything Is Always Changing

•Where To Start?

•Tried It & Wasted $

Page 3: Simple Facebook Ads For $10 A Day

Forget What You Think You Know

This one channel can turn everything around for your business.

It’s still a new frontier, so it is cheap and your competitors may not be there yet!

Page 4: Simple Facebook Ads For $10 A Day

Increase Your ReachHow would you like to reach more people than ever before for less?

You can’t keep relying on Facebook’s organic reach...

Or even harvest new clients every day for as little as $10 a day?

Let me show you how using Facebook Ads...

Page 5: Simple Facebook Ads For $10 A Day

Why You Can’t Ignore Facebook

•Your clients and customers are there

•Storytelling medium

•Builds relationships and community

•Highly targeted

Page 6: Simple Facebook Ads For $10 A Day

Simple System

Today you’ll discover my system for getting your products and services known using Facebook Ads.

I’ll show you how you can make a splash with as little as $10 a day, and get a sizeable boost in sales.

Page 7: Simple Facebook Ads For $10 A Day

Questions

Please hold questions until I’m finished so I can get on a roll and give you as much as I possibly can!

Page 8: Simple Facebook Ads For $10 A Day

Common Mistakes

Jump in without a strategy

Forget the call to action

Don’t know their audience

Nowhere to send the clicks

Page 9: Simple Facebook Ads For $10 A Day

In my programs, I cover the overall strategy to ensure you attract a steady stream of sales with Facebook Ads.

Today, I want to show you how you can use Facebook Ads to bring in sales for as little as $10 a day.

Page 10: Simple Facebook Ads For $10 A Day

Facebook Ads Success System1. Identify Your Goal

2. Find Your Audience

3. Spark Their Interest

4. Inspire Them To Act

5. Test

6. Refine

Page 11: Simple Facebook Ads For $10 A Day

Identify Your Goal

Page 12: Simple Facebook Ads For $10 A Day

Identify Your Goal

Awareness or Leads?

Traffic or Sales?

Grow Your Facebook Page Likes

Which Page Will Support Your Goal?

Page 13: Simple Facebook Ads For $10 A Day

Identify Your Goal

Website or Specific Page?

If you send to your website, make sure the action required is clear.

Most effective campaigns are to low priced products (under $99) or to capture a lead in exchange for something FREE.

Page 14: Simple Facebook Ads For $10 A Day

Identify Your Goal

Page 15: Simple Facebook Ads For $10 A Day

Identify Your Goal

Perfect Post To Target To Page Fans

$10 and seen by 758 with 27 Clicks

Page 16: Simple Facebook Ads For $10 A Day

Identify Your Goal

Page 17: Simple Facebook Ads For $10 A Day

Find Your Audience

Page 18: Simple Facebook Ads For $10 A Day

Find Your Audience

Page 19: Simple Facebook Ads For $10 A Day

Check Suggested & Similar Pages

Page 20: Simple Facebook Ads For $10 A Day

How Do They Live?

Think about what’s in their hearts and minds.

What TV shows do they watch?

What clothes do they wear?

What books do they read?

Page 21: Simple Facebook Ads For $10 A Day

Targeting

Page 22: Simple Facebook Ads For $10 A Day

Spark Their Interest

Page 23: Simple Facebook Ads For $10 A Day

What Type Of Ad?

Page 24: Simple Facebook Ads For $10 A Day

Image Is Everything

Page 25: Simple Facebook Ads For $10 A Day

Attention-Grabbing Copy

Page 26: Simple Facebook Ads For $10 A Day

Inspire Them To Act

Page 27: Simple Facebook Ads For $10 A Day
Page 28: Simple Facebook Ads For $10 A Day
Page 29: Simple Facebook Ads For $10 A Day
Page 30: Simple Facebook Ads For $10 A Day

Unique Is Great

Send To Item Page Not Store

Page 31: Simple Facebook Ads For $10 A Day

Test

Page 32: Simple Facebook Ads For $10 A Day

Return Is Everything

Test & Measure.

Refresh Your Ads.

Split Test Images, Targeting & Copy.

$10 A Day - get seen by 1,000 people, get 15 website clicks

Check your conversion - sales as a portion of clicks

Page 33: Simple Facebook Ads For $10 A Day

Refine

Page 34: Simple Facebook Ads For $10 A Day

Audiences

Use the power of Lookalike & Custom Audiences to zero in on the most relevant buyers...

Upload your email list or track visitors to your website or Facebook Page.

Page 35: Simple Facebook Ads For $10 A Day

Checklist

1. Decide On Your Goal

2. Get Some Images - People or Products

3. Get Clear On Your Offer & Call To Action

4. Profile Your Likely Buyers & Research Them On Facebook

5. Test Different Images, Targeting & Copy On Facebook

6. Decide On A Budget & Stick To It & Always Start Off Small

7. Refresh & Refine

Page 36: Simple Facebook Ads For $10 A Day

Get More...

Facebook Advertising resources at www.marveo.com

More training at www.bit.ly/leadsuccess

www.breakoutsuccess.com