simple conversion tips
DESCRIPTION
This was presented at the Triad Marketers monthly meeting in April of 2010. Unfortunately a lot of the content was verbal and the slides were more backup.TRANSCRIPT
Who Am I?Who Am I?
IT Pro for 20+ IT Pro for 20+ yearsyears
Who Am I?Who Am I?
IT Pro for 20+ IT Pro for 20+ yearsyears
1998 Founded Borg 1998 Founded Borg Systems IncSystems Inc
Who Am I?Who Am I?
IT Pro for 20+ IT Pro for 20+ yearsyears
1998 Founded Borg 1998 Founded Borg Systems IncSystems Inc
2002 Website 2002 Website Design as Netwave Design as Netwave Solutions Solutions
Who Am I?Who Am I?
IT Pro for 20+ yearsIT Pro for 20+ years 1998 Founded Borg 1998 Founded Borg
Systems IncSystems Inc 2002 Website 2002 Website
Design as Netwave Design as Netwave SolutionsSolutions
2003 Ecommerce 2003 Ecommerce and Online and Online Marketing Marketing
Who Am I?Who Am I?
IT Pro for 20+ yearsIT Pro for 20+ years 1998 Founded Borg 1998 Founded Borg
Systems IncSystems Inc 2002 Website Design 2002 Website Design
as Netwave Solutionsas Netwave Solutions 2003 Ecommerce and 2003 Ecommerce and
Online MarketingOnline Marketing 2005 Affiliate 2005 Affiliate
Marketing Marketing
What We DoWhat We Do
Website DesignWebsite Design
What We DoWhat We Do
Website DesignWebsite Design Custom Online SoftwareCustom Online Software
What We DoWhat We Do
Website DesignWebsite Design Custom Online SoftwareCustom Online Software Online Video MarketingOnline Video Marketing
What We DoWhat We Do
Website DesignWebsite Design Custom Online SoftwareCustom Online Software Online Video MarketingOnline Video Marketing Search Engine MarketingSearch Engine Marketing
What We DoWhat We Do
Website DesignWebsite Design Custom Online SoftwareCustom Online Software Online Video MarketingOnline Video Marketing Search Engine MarketingSearch Engine Marketing SEO TrainingSEO Training
AIDAAIDA
AIDAAIDA
A - AttentionA - Attention
AIDAAIDA
A – AttentionA – Attention I – InterestI – Interest
AIDAAIDA
A – AttentionA – Attention I – InterestI – Interest D - DesireD - Desire
AIDAAIDA
A – AttentionA – Attention I – InterestI – Interest D – DesireD – Desire A - ActionA - Action
Use AIDA to get from your Title Use AIDA to get from your Title and Description tag to your and Description tag to your
sitesite
Search Engine Result PageSearch Engine Result Page
Bad Titles and DescriptionsBad Titles and Descriptions
Better Title and DescriptionBetter Title and Description
Best Title and DescriptionBest Title and Description
Netwave Conversion TacticsNetwave Conversion Tactics
Meta TagsMeta Tags
Foveal ViewFoveal View
TestingTesting
Social ProofSocial Proof
Call to ActionCall to Action
TestingTesting
Content Sharing SitesContent Sharing Sites
YouTube, Vimeo,Viddler, HowCast, YouTube, Vimeo,Viddler, HowCast, Blip.tvBlip.tv
Content Sharing SitesContent Sharing Sites
YouTube, Vimeo,Viddle, HowCast, YouTube, Vimeo,Viddle, HowCast, Blip.tvBlip.tv
Flickr, Photobucket, SlideshareFlickr, Photobucket, Slideshare
Content Sharing SitesContent Sharing Sites
YouTube, Vimeo,Viddle, HowCast, YouTube, Vimeo,Viddle, HowCast, Blip.tvBlip.tv
Flickr, Photobucket, SlideshareFlickr, Photobucket, Slideshare Hubpages, Squidoo, WikiHow, Hubpages, Squidoo, WikiHow,
GoogleKnolGoogleKnol
Social BookmarkingSocial Bookmarking Digg, StumbleUpon, delicio.usDigg, StumbleUpon, delicio.us Faves, propeller, mixx, misterwongFaves, propeller, mixx, misterwong
Social BookmarkingSocial Bookmarking Digg, StumbleUpon, delicio.usDigg, StumbleUpon, delicio.us Faves, propeller, mixx, misterwongFaves, propeller, mixx, misterwong