siembra inc

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To Plant and

To Harvest

Investor Presentation

March 11, 2014

1

What Drives Us


Problem

• Not enough Hispanics and Latinos are achieving the goals of

higher education

Why

• Retention issues at all levels of the education system

• Not seen as part of the highly educated demographic

Why it’s Important NOW

• In the U.S. over the next 10 years, we need 1M more workers

for science, technology, engineering, and math (STEM) jobs

that will be created.

• The fastest growing U.S. demographic MUST deliver a large %

of those workers

• The future economic health of the U.S. 2

What We See


Today

• Problems students face have not changed in over 50 years

• Lack of resources to help students get answers

Trends • Hispanics are adopting technology faster than any other group

• Mobile devices provide the connection to the online world

53M U.S. Hispanics today, majority status 2043

• Age 18-24 6M

• K-12 13M

• Buying power 1.5T in 2015

What’s Needed

• Scalable solution to reach students where the live 3

Huge Market Opportunity

Our Focus


Target

• Students looking for direction, help, and guidance

• Counseling office has been left out of technology advances

• 800:1 student to counselor ratio is a huge leverage point

Solution

• Utilize highly scalable, social-networking technology to

connect counselors to students

• Build a culturally sensitive platform to manage and track

information flow

• Design for ease of use by student and counselors

• Exploit mobile device adoption in the student age population

• Use a highly targeted ad revenue to monetize the platform 4

Our Focus


Target

• Students looking for direction, help, and guidance

• Counseling office has been left out of technology advances

• 800:1 student to counselor ratio is a huge leverage point

Solution

• Utilize highly scalable, social-networking technology to

connect counselors to students

• Build a culturally sensitive platform to manage and track

information flow

• Design for ease of use by student and counselors

• Exploit mobile device adoption in the student age population

• Use a highly targeted ad revenue to monetize the platform 5

Phase 1 Delivery – Counselor Connect


6

• Communication platform for counselors

• Enables 1-to-1 and group distribution of notices, information, & reminders

• Real-time and off-line communication • Enables parent communication • Daily/weekly/monthly activity reports

for parents • Gathers data to track

acknowledgments, responses, productivity metrics

• Designed for ease of use • Scalable architecture for more users

and new feature additions

Siembra Platform

Future Products


7

Phase 2

Extended Integration

Phase 3

Live Student Mentoring

Phase 4

Gamification

Phase 5

Virtual Mentoring

• Create an ecosystem of learning and career development.

• Valuable data is created with Siembra’s virtual student engagement system.

• Student is captured in a virtual learning environment.

• Siembra creates learning algorithms and metrics for key stakeholders.

Go To Market Strategy

A self sustaining business model that consistently generates cash


• Corporate Ad Spend for the

Hispanic market is exploding.

• Agreement with ad agencies, ,

like Education Funding Partners,

brings in substantial ad rates,

provides a “free” solution set for

schools.

• Interest from colleges competing

for minority recruitment to

support their Title V funding, seat

licensing.

• Explore all monetization options

to maximize the ROI for the

mobile marketplace. 8

Where we’re at


9

Major Achievements

• 1 live beta, 800 students, So Cal middle-school

Next Up

• 5 schools ready for Counselor Connect beta sites – 7500 users

• 5 additional schools identified for beta sites – 15K-20K

2013 2014 2012

CC Platform Ready

Launch Beta Sites Pilot Site Live

Company Formed Prototype Rdy

Financials


Siembra Inc. - Projected Revenue

Confidential

($M)

Yr1 Yr2 Yr3 Yr4 Yr5 Yr6

$0.0 $2.1 $12.2 $32.6 $46.8 $59.5

AssumptionsMarket Penetration 7.5% of the target market (under 26, internet enabled).Blended CPM Rate $4.42 based on market research, trending Hispanic ad campaigns.

Ad Units per Click at 1 and growing to 3.

Does not include sponsorship adverstising permanent presence, or data base seat licensing for

university recruiting.

B/E approx. 1M users.

10

The Deal


11

Crowdfunding $50,000 • Rewards based, kicked-off March ???

• Limited traction

Seed 1 - Concept Development $100,000

• Convertible note, 30% discount on Series A to aggregate

• Target 10 close investors, close 6/15/2014

Seed 2 - Expand users, Bus Model $350,000est

• Convertible note, standard terms

• Target angel investors, groups, close Dec 2014

Series A - Feature expansion $ TBD

• Equity round

SIEMBRA

Management Team


• Co-founder & President – Timothy Kral, Private/Public Company CFO and Director, technology

startups Silicon Valley.

• Chief Technology Officer – Steven Montoya, Kintero Ventures, UC Davis College of Engineering,

Topanga Technologies, HID Labs, California Clean Tech Open, MBA Pepperdine University.

• Director Information Technology – Derick Needham, Universidad de Guatemala, systems

support & deployments.

• Director, Business Development – Brenda Trejo (acting), Gates Millennial Scholar, Cum

Laude, University Seattle.

12

Founders • Co-founder – Monica Favela Cole, B.A. International Relations 2005, San Francisco State

University. Estilo Fashion startup Palo Alto CA.

• Co-founder – Felicitas Rubalcava, B.S. Biology and Education, Cal Polytechnic San Luis Obispo,

bilingual educator Chula Vista CA.

Advisory Boards


Education Advisors

• Dr. Mark Warschauer – Dean School of Education, UC Irvine, Education Technology Expert.

• Dr. Gabriella Gutierrez – Ph.D. Stanford, Director Latin American Studies Seattle University.

• Dr. Doris M. Madrigal – Ph.D. Stanford, Teach for America, Loyola Marymount University.

• Bonnie D. Mashack – Ed. Psychology MS PPS MFT, Academic Counselor, Education Management.

• Charles Merritt – Technology Coordinator Palo Alto High School. Project-based learning.

• Dr. Jose Luis Valenzuela – Professor of Theater UCLA. Latino Theater Lab, Los Angeles

• Rebecca Altamirano – Masters in Education, Stanford University, Stanford Schools Corporation

Board Advisors

• Randall D. Martinez – Chief Operating Officer, Cordoba Corporation.

• Ed Hernandez – Hispanic Association on Corporate Responsibility, NSMBA Officer (former)

• Archie Robinson – Founder, Robinson & Wood

• Gary Sawka – Founding Partner, Crimson Growth Partners

• Michele Peralta – Vice-President, Silicon Valley Bank Accelerator Program

Cultural Advisor

• Oscar Hernandez – Grammy Award Winning Composer/Pianist, Spanish Harlem Orchestra, Worldwide.

13


THANK YOU!

Contact

•Timothy Kral CEO 408.757.5996

•Steven Montoya CTO 408.202.2852

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