Siege Mode

2008 Summer Olympics

Predispositions• Dealing with an international

user base• Impossible to reach everyone• Define interaction

The Users• Find information about TV

broadcasting of the games• Wanted to know internet

popularity• Previous/current projects• Projected interaction and

information

Insights• People like story lines• The internet is the way to go• Users demand instant

gratification

Concepts• Fantasy league• On-Demand style of viewing for

the TV• Online competition to choose

event winners• Interactive website

Prototype

Our Strategy• Advertise website with television

networks• Link from official 2008 summer

games website• Viral video advertising• Athlete/team promotion

Questions?