Socie

ty o

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um

an

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esou

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Man

ag

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Social Media

The Mason Center at Lynchburg College

Tod

ay’s

Ag

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da

Survey Results• Demographics• Use of Social Networks• Time Spent • Accessing Social Networks

Dr. Sally Selden• HR’s Role

Part

On

e

2009 Survey Results

Ab

ou

t th

e S

urv

ey

146 responses received between September 14-October 19, 2009

Role

s a

nd

R

esp

on

sib

ilit

ies

Type of Employment

Em

plo

ym

en

t S

ize

Size of employer

Part

Tw

o

Social Network Usage

Pop

ula

r S

ocia

l N

etw

ork

sWhich social networks have you

joined?

Pew

Fou

nd

ati

on

Op

inio

ns

Rate the following statements

Hom

e S

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etw

ork

ing

Minutes Spent at Home

Work

Socia

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etw

ork

ing

Minutes Spent at Work

Work

/Hom

e

Com

pari

son

At Home At Work

Inte

rnet

Access

Access via Smart Phone/Laptop Computer

Part

Th

ree

Corporate Policies

Corp

ora

te P

olicie

s Policies Towards Social Networking

Policies Towards Professional Networking

Corp

ora

te P

olicie

s Use of Personal Communication Devices

Corp

ora

te P

olicie

sDoes your organization use social networking to direct traffic to your business?

Do you have an assigned person to social networking?

Clo

sin

gRecent Survey-3,000 business professionals69% depend on webinars and podcast for

business information62% visit company or brand profiles in

their day-to-day routine; mostly marketing and sales professionals

71% of businesses have seven different social media strategies

While branding was the top reason, 2/3 of the business had little insight into measuring effectiveness.

Source; www.business.com/info/business-social-media-benchmark-study

Socia

l M

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The Role of Human Resources

Featuring Dr. Sally Selden

Hu

man

Resou

rces

Social Media and Human Resources External Communications

RecruitingEmployment BrandHR Value PropositionConnection with alumni & partners

Internal CommunicationsFacilitation of teamsKnowledge resourcesEmployee engagement

Ethical and Legal IssuesPrivacyProtection of Intellectual propertyPolicies regarding employee usage of social media

Corporate Social

NetworkingPresented By: Jordan McLaughlin

Corp

ora

te S

ocia

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etw

ork

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CorporateSocial

Networking

LinkedIn Twitter Facebook BlogsSocia

l N

etw

ori

ng

Corp

ora

te U

se

Business Use?

• Networking– Over 535,000,000 users between

LinkedIn, Facebook, & Twitter• Marketing

– Public Relations– New Products/Services

• Recruiting– Post Jobs– Locate Talent

Corp

ora

te

Netw

ork

ingNetworking

• Over 535,000,000 users– LinkedIn: 60,000,000– Twitter: 75,000,000– Facebook: 400,000,000

• Blogs: 130,000,000 Blogs• Business Solutions

– Post Questions & Answers– Customer Feedback

• Connect with Professionals in your Industry, Profession, or Local/Regional area

Corp

ora

te

Mark

eti

ng

Marketing

• Public Relations– Send out tweets or comments to update

customers & followers of trade shows, events, job postings, etc.

– Connect with potential customers/business clients

• New Product or Service– Allow customers/media/competition to view

new jobs or services you perform(ed)– Careful balance of information is KEY

Corp

ora

te

Recru

itin

gRecruiting

• Post Jobs– Post jobs on LinkedIn– Post tweets about new job postings/job

fairs/recruiting events (Twitter)– Provide links to job postings (Facebook)

• Find Talent– Search profiles (skills, geographic locations,

experience, industry, etc.)– Connect with recruiting firms

Fir

st

5 S

tep

s t

o

SN

SFirst Five Steps

1. Research your company’s profile(s)

2. Create an “official” company profile

3. Be selective on what is added or posted

on your company’s profile

4. Stay up-to-date

5. Leverage your networking power

Lin

ked

In

Pros:• PROFESSIONAL• Experienced users• Job Search Engine• High Functionality• No Admin. Restrictions to Company

ProfilesCons:• No Admin. Restrictions to Company

Profiles

Faceb

ook

Pros:• Large Quantity of Users• Private Company Profiles• Moderate Business Functionality (Apps)• Admin. Restrictions to Company Profiles

Cons:• Admin. Restrictions to Company Profiles

Twit

ter

Pros:• Moderate Quantity of Users• Private Company Profiles• Clean, Simple & Easy• High Degree of PersonalizationCons:• Limit Characters for Name• Non-duplication of Names

Blo

gs

Pros:• High degree of personalization• Adjustable level of privacy and control• Little to No RestrictionsCons:• VERY EXPENSIVE to manage• Low traffic

BLOGS