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Shri Vishnu Engineering College for Women:: Bhimavaram

(Autonomous)

Department of Management Studies

Course Structure (MBA) With Effect from 2017-2018

MBA :: First Semester

S.No. Sub. Code Subject Title L T P C I E T

1 PGMB1T01 Management Theory and Practice 3 0 3 40 60 100

2 PGMB1T02 Managerial Economics 3 0 3 40 60 100

3 PGMB1T03 Accounting for Managers 3 2 4 40 60 100

4 PGBS1T04 Managerial Communication 3 0 3 40 60 100

5 PGMB1T05 Business Environment 3 0 3 40 60 100

6 PGBS1T06 Quantitative Analysis for Business

Decisions 3 2 4 40 60 100

7 PGCS1P01 Lab for Business Analysis 6 2 50 50 100

Total 18 4 6 22 290 410 700

MBA :: Second Semester


1 PGMB2T01 Financial Management 3 2 4 40 60 100

2 PGMB2T02 Human Resource Management 3 0 3 40 60 100

3 PGMB2T03 Marketing Management 3 0 3 40 60 100

4 PGMB2T04 Production & Operation

Management 3 0 3 40 60 100

5 PGBS2T05 Research Methodology for

Business Managers 3 2 4 40 60 100

6 PGMB2T06 Organizational Behaviour 3 0 3 40 60 100

7 PGMB2J01 Mini Project 3 1 50 50

8 PGMB2P02 Managerial Skills Development

Lab 3 1 50 50

Total 18 4 6 22 340 360 700

Shri Vishnu Engineering College for Women:: Bhimavaram

(Autonomous)

Department of Management Studies

Course Structure (MBA) With Effect from 2017-2018

MBA :: Third Semester


1 PGMB3T01 Business Policy & Strategic

Management 3 0 3 40 60 100

2 PGMB3T02 Corporate Legal Framework 3 0 3 40 60 100

3 PGMB3T03 Cost and Management Accounting 3 2 4 40 60 100

4 PGMB3T04 Elective I (HRM) 3 0 3 40 60 100

5 PGMB3T05 Elective II (HRM) 3 0 3 40 60 100

6 PGMB3T06 Elective I (MKT) 3 0 3 40 60 100

7 PGMB3T07 Elective II (MKT) 3 0 3 40 60 100

8 PGMB3T08 Elective I (FIN) 3 0 3 40 60 100

9 PGMB3T09 Elective II (FIN) 3 0 3 40 60 100

10 PGMB3P03 Stories of Business Tycoons and Best

Business Practices 3 1 50 50

Total 21 2 3 23 330 420 750

MBA :: Fourth Semester


1 PGMB4T01 Logistics and Supply Chain

Management 3 0 3 40 60 100

2 PGMB4T02 Entrepreneurship and Small

Business Management 3 0 3 40 60 100

3 PGMB4T03 Elective III (HRM) 3 0 3 40 60 100

4 PGMB4T04 Elective IV (HRM) 3 0 3 40 60 100

5 PGMB4T05 Elective III (MKT) 3 0 3 40 60 100

6 PGMB4T06 Elective IV (MKT) 3 0 3 40 60 100

7 PGMB4T07 Elective III (FIN) 3 0 3 40 60 100

8 PGMB4T08 Elective IV (FIN) 3 0 3 40 60 100

9 PGMB4J02 Project Work 5 - -

Total 18 0 23 240 360 600

Year & Semester Credits Internal Marks External

Marks

Total

Marks

I YEAR - I SEMESTER 22 290 410 700

I YEAR - II SEMESTER 22 340 360 700

II YEAR – I SEMESTER 23 330 420 750

II YEAR – II SEMESTER 23 240 360 600

Total 90 1200 1550 2750

Electives for III SEMESTER

Elective-I HRM : Management of Industrial Relations

Elective-II HRM : Management of Change and Development

Elective -I Marketing: Retail Management

Elective -II Marketing: Advertising and Brand Management

Elective -I Finance : Security Analysis and Portfolio Management

Elective -II Finance: Financial Markets and Services

Electives for IV SEMESTER

Elective-III HRM : Compensation and Performance Management

Elective-IV HRM : Global Human Resource Management

Elective -III Marketing: Global and E-Commerce Marketing

Elective -IV Marketing: Consumer Behavior & Marketing Research

Elective - III Finance: International Financial Management

Elective -IV Finance: Strategic Financial Management

HOD/MBA

SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN:: BHIMAVARAM

(AUTONOMOUS)

Name of the Subject: Management Theory & Practice Subject Code: PGMB1T01

Regulation Year: 2017-18 Year/semester: I/I

Theory: 3+0

Credits: 3

UNIT TOPICS

I

Nature of Management

Evolution of Management Thought -Principles of Management – Functions of

Management - Social Responsibility of Management. Classical Theory- Scientific

Management, Administrative Theory, Behavioural Theory, Management Science,

Integrative Perspective – Systems Theory, Socio technical Theory, Contingency

Theory, Comparing Theories.

II

Planning

Nature, Purpose and Importance of Planning-Types of Plans-Steps in Planning-

Planning Premises and Forecasting – Process of Decision Making-Decision Tree

Analysis. Types of plans–Objectives--Managing By Objective (MBO) Strategies-

Types of strategies-Policies-Decision-making-Types of decisions-Decision Making

Process-Rational Decision Making

III

Nature of organizing

Principles of Organization – Formal and informal Organization – types of

Organization Structure – Line and Staff Relations – Delegation – Decentralization –

Organizational design and structure, approaches–delegation of authority -

centralization and decentralization of authority – Relation between Authority, Power

and Influence. Organization Culture – Elements and types of culture – Managing

cultural diversity

IV

Directing

Leadership Theories and Styles –Motivation –Theories: Maslow’s Theory and

Herzberg’s Theory. Using Leadership for managing change towards organizational

effectiveness - Understanding Organizational Culture and changing it for

effectiveness- Contemporary Issues in Leadership Practice. Staffing as a Function of

Management

V

Co-Ordinating & Controlling

Need for Co-Ordination-Principles and Techniques of Co-ordination – Control -

Need for Control-Steps in Control Process-Control Techniques. Organizational and

Functional Area Control Systems, Establishing Control Systems.

VI

Relevant cases have to be discussed in each unit and in examination case is

compulsory from any unit.

Text Books

1. Heinz Weihrich & Harold Koontz, Essentials of Management, Tata-McGraw Hill,ND

2. Stephen P.Robbins, Sanghamitra Bhattacharyya, David A. Decenzo, Madhushree Nanda

Agarwal,Fundamentals of Management Essential Concepts and Application, 6 Edition,

Pearson, 2011.

3. L M Prasad, Principles & Practice of Management, Sultan Publications.

4. Peter F Drucker, The Practice of Management, McGraw Hill

Course Outcomes:

Provides detailed knowledge of management with emphasis on corporate social

responsibility management by objective

Nature organizing and span of control ,authority Vs responsibility ,delegation,

centralization Vs de centralization

SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN: : BHIMAVARAM

(AUTONOMOUS)

Name of the Subject: Managerial Economics Subject Code: PGMB1T02


Theory: 3+0

Credits: 3

UNIT TOPICS

I

Introduction to Managerial Economics Definition, Nature and Scope, Relationship with other areas in Economics, The role

of managerial economist. Concept of opportunity cost, Incremental concept, time

Perspective, Discounting Principle, Risk & uncertainty. Managerial Theories of a

firm – Marris & Williamson’s Models.

II

Demand Analysis

Demand – Meaning, Determinants, Demand function. Law of Demand.

Elasticity of demand- types and significance. Measurement of price Elasticity of

Demand – Need for Demand forecasting, forecasting techniques.

Supply Analysis – Supply function, Law of Supply, Elasticity of Supply.

III

Production Analysis

Production function, Production function with one, two ( Iso Quant ,Iso Cost,Least

cost combination of inputs) & all variables. Cobb-Douglas Production Function.

Economies of large Scale

IV

Cost & Profit theory

Cost concepts, cost – output relationship in the short run and long run – Modern

development in cost theory. Profit – Meaning & theories

V

Market Structure and Pricing practices

Features and Types of different Markets, Price- Output determination in - Perfect

competition, Monopoly& Monopolistic competition both in the long run and short

run. Pricing methods in practice.

VI


compulsory from any unit

Text Books

1. Varshney, R.L and Maheswari, K L: ‘’Managerial Economics”, Sultan Chand and Sons,

New Delhi, 2002.

2. P L Mehata, Managerial Economics, Sultan Publications

3. Siddiqui S A,Siddiqui A S: “Managerial Economics”, and Financial Analysis”, New

Age International Publishers, New Delhi, 2008.

4. D.L. Ahuja: “Managerial Economics”, S. Chand & Company ltd,New Delhi-55.

Course Outcomes:

Provides the student to think systematically about the current state of the economy and

economic policies

Provides the students evaluate the economic within which business and financial

decisions are made

Provides familiarity on concepts like economic forecasting, business conditions analysis,

cost/benefit analysis etc


(AUTONOMOUS)

Name of the Subject: Accounting For Managers Subject Code: PGMB1T03


Theory: 3+2

Credits: 4

UNIT TOPICS

I

Introduction to Accounting Accounting: Meaning, Importance, Objectives and Principles- Accounting Concepts

and conventions- and The Generally Accepted Accounting Principles (GAAP) -

Accounting Standards issued by Institute of Chartered Accountants of India.

II

The Accounting Process

Overview - Books of Original Record - Journal and Subsidiary books – Ledger-

Trial Balance - Classification of capital and revenue expenses - Final Accounts with

adjustments.

III

Valuation of Fixed assets & Inventory

Tangible vs. Intangible assets, depreciation of fixed assets and methods of

depreciation.

Methods of inventory valuation and valuation of goodwill, methods of valuation of

goodwill.

IV

Issue of Shares and Debentures: Entries for Issue of shares, forfeiture - Issue of shares at Discount and premium.

Alteration of share capital and reduction of share capital, Issue and Redemption of

Debentures:

V

Accounting for Amalgamation, Absorption and Reconstruction Accounting treatment in the books of transferor and transferee. Simple problems.

VI



Text Books:

1. Vijaya Kumar.P, Ravindra P.S., Kiran Kumar V: “Accounting for Managers”,

Himalaya Publishing House, New Delhi, 2013

2. Ramachandran N, RamKumar Kakani: Financial Accounting for Management”,

McGraw Hill – 2013

3 Maheashwari and Maheshwari, “Financial Accounting”, Vikas publishing House,

New Delhi,2013

4 Paresh Shah: “Financial accounting for management”, Oxford University press,

New Delhi, 2013.

Course Outcomes:

Provides the awareness on Financial accounting and its concepts.

Also provides knowledge on Valuation of fixed assets, issuing of shares & Debentures


(AUTONOMOUS)

Name of the Subject: Managerial Communication Subject Code: PGBS1T04


Theory: 3+0

Credits: 3

UNIT TOPICS

I

Role of Communication in Business

Objective of Communication – The Process of Human Communication – Media of

Communication: Written Communication - Oral Communication - Visual

Communication, Audio Visual Communication-Barriers to Communication- Cross

Cultural Communication – problems and challenges.

II

Business Correspondence Introduction, Business Letter Writing, Effective Business Correspondence,

Common Components of Business Letters, Strategies for Writing the Body of a

Letter, Kinds of Business Letters, Writing Effective Memos.

III

Business Reports and Proposals:

Introduction, What is a Report, Steps in Writing a Routine Business Report, Parts of

a Report, Business Proposals.

IV

Presentation skills

Techniques of presentation – types of presentation – video

Conferencing–interview techniques –Communication etiquette.

V

Careers and Resumes :

Introduction, Career Building, Understanding yourself, setting a career goal, job

search / looking at various options, preparing your resume, resume formats,

traditional, electronic and video resumes, online recruitment process.

VI Relevant cases have to be discussed in each unit and in examination case is


Text Books:

1. Meenakshi Raman and Prakash Singh, Business Communication, Oxford, 2012.

2. Meenakshi Raman and Sangeetha Sharma, Technical Communication, Oxford

3. Rajendra Pal, J S KorlahaHi: Essentials of Business Communication: Sultan Chand &

Sons, New Delhi, 2013

4. Business English Dictionary, Pearson, 2013.

5. GRE & TOEFL, Kalpan and Baron’s, Kalpan Publishers, 2013.

Course Outcomes:

Provides an exhaustive knowledge on role of communication in business,

Insight about business writing skills,

Introduction to report writing,

To know presentation skills

Concentrate on resume preparation and career building concepts.


(AUTONOMOUS)

Name of the Subject: Business Environment Subject Code: PGMB1T05


Theory: 3+0

Credits: 3

UNIT TOPICS

I

Introduction to Business Environment

Business Environment: Components and Significance – External and Internal

Factors Influencing Business Environment. Industrial Policy and Regulatory

Structure: Industrial policies since independence and their significance - Industrial

policy resolution 1956 – new industrial policy 1991. Five-year plans and their

importance

II

Structure of Indian economy

Nature and significance of Economic Policies: Fiscal Policy- Latest Union Budget-

Reforms Undertaken- NITI Ayog - Role of Government. Monetary Policy- Basic

Concepts- Monetary Policy in the 21 Century. Balance of Payments causes for

disequilibrium in balance of payments – correction measures.1990 BOP Crisis.

III

Stock Markets

Capital Markets, SEBI and RBI: Capital Market Institutions-Stock Indices- Foreign

exchange market, debt market. Derivatives market-Role of SEBI and RBI.

Competition Act 2002 – Competitiveness, Foreign Exchange Management Act.

Foreign direct investment policy - trends -problems – consequences.

IV

India’s Trade Policy

Nature – Magnitude and direction of Indian international trade – problems – bilateral and

multilateral trade agreements. International business environment: International Institutes:

Overview of WTO, IMF, World Bank, and their importance for India. Disputes settlement

mechanism – dumping and antidumping measures.

V

Legal Framework:

Debt restructuring mechanism – ADRs and CDRs. Industrial sickness in India - special

features of the SICA (special provisions) 1985, BIFR, Consumer protection act 1986,

Environmental laws (pertaining to the control and prevention of Air and Water pollution)

and the Essential Commodities Act 1955

VI



Text Books:

1. Aswathappa K: “Essentials of Business Environment”, Himalaya Publishing House,

New Delhi, 2011.

2. Francis Cherunilam ”Business Environment: Text & Cases”HPH, 2012.

3. Justin Paul “ Business Environment: Text & Cases” TMH,2012

4. S.K.Misra & V.K.Puri: Economic Environment of Business – Himalaya

Course Outcomes:

Provides basic fundamentals of Indian business environment and enlighten the students

on the trends in business environment ,economic systems ,industrial sickness ,various

policies of the government and various Indian legislations and acts influencing the

growth and development of the Indian economy


(AUTONOMOUS)

Name of the Subject: Quantitative Analysis for Business Decisions Subject Code: PGBS1T06


Theory: 3+2

Credits: 4

UNIT TOPICS

I

Concept of Probability- Probability Rules – Joint and Marginal Probability –

Baye’s Theorem- Probability Distributions- Binomial, Poisson, Normal and

Exponential Probability Distributions.

Simple Correlation and Regression Analysis

II

Business Decision Analysis:

Steps involved in Decision Making, different environments in which decisions are

made, Criteria for Decision Making, Decision making under uncertainty, Decision

making under conditions of Risk-Utility as a decision criterion, Decision trees,

Graphic displays of the decision making process, Decision making with active

opponent.

Game Theory: Introduction – Two Person Zero-Sum Games, Pure Strategies,

Games with Saddle Point, Mixed strategies, Rules of Dominance, Solution Methods

of Games without Saddle point – Algebraic, matrix and arithmetic methods.

III

Linear Programming

Formation of mathematical modeling, Graphical method, the Simplex Method;

Justification, interpretation of Significance of All Elements In the Simplex Tableau,

Artificial variable techniques: Big M method, Two phase method

IV

Transportation, Assignment Models

Definition and application of the transportation model, solution of the transportation

problem. Assignment Model- Introduction, Hungerian method of assignment,

Traveling Salesman Problem.

Project Management and Replacement Model

Drawing networks, Time estimates in networks, Identifying Critical path(CPM),

V

PERT-probability of completing the project within given time- project crashing –

optimum cost and optimum duration.

Replacement models: Individual replacement – replacement of items when money

value changes, money value does not change- Group replacement.

VI



Text Books:

1. C.R.Kothari: “Quantitative Techniques”, Vikas Publishing House, New Delhi, 2010

2. D P Apte: “Operation Research and Quantitative Techniques”, Excel Publication,

New Delhi, 2013

3. 'OperationResearch': sultan chand & sons,New Delhi,by kante swaroop,pic

gupta,Man Mohan

4. J. K. Sharma, “Operations Research: Theory and Applications”, Macmillan

Gupta S.P: “Statistical Methods”, S. Chand and Sons, New Delhi,

5. N.D.Vohra: “Quantitative Techniques in Management”, Tata-McGraw Hill Private

Limited, New Delhi, 2011.

Course Outcomes:

To solve the basic concepts of probability and understand the concepts of random

variables and different probability distributions.

To understand the various decision making techniques and concepts of game theory.

To formulate the in a programming model and to solve using simplex procedures.

To have knowledge on solving transportation and assignment models.

To Understand network models PERT and CPM

To have an idea about replacement models.


(AUTONOMOUS)

Name of the Subject: Lab for Business Analysis Subject Code: PGCS1T01


No of Hours: 6

Credits: 2

UNIT TOPICS

I

Introduction of various software used for business and their significance in the

current business environments. Introduction of software MS Office, SQL.

II

Financial modeling like present value of cash flows, valuations, financial ratio

analysis, forecasting, trend analysis of data, random input generations

III

Statistics for management - correlation and regression analysis data presentation

techniques. Spread sheet showing the monthly payments with changing interest rate

over a period of loan. (Using excel)

IV

Data Collection and analyzing techniques - chats, flow diagrams TQM

methodologies

V

Preparation and presentations of mini projects assigned for course work of first

semester.

Text Books:

1. Shelly, Cashman: “Microsoft copies 2007”, Cengage Learning, New Delhi. 2012


(AUTONOMOUS)

Name of the Subject: Financial Management Subject Code: PGMB2T01

Regulation Year: 2017-18 Year/semester: I/II

Theory: 3+2

Credits: 4

UNIT TOPICS

I

The Finance function Nature & Scope and Evolution of finance function – The new role in the

contemporary scenario - Goals of finance function – Firm’s mission and objectives:

Maximizing vs. satisfying, Profit vs. Wealth Vs. Welfare. The agency relationship

and costs – The new debate on maximizing vs. satisfying. Major decision of

financial manager. Risk- Return trade off.

II

Financing Decision

Sources of finance - a brief survey of financial instruments. Concept and financial

effects of leverage. The capital structure decision in practice: EBIT – EPS analysis.

Cost of Capital: The concept – Average vs. Marginal Cost of Capital. Measurement

of Cost of Capital – Component Costs and weighted Average Cost.

III

(a). The Investment Decision Investment decision process- Concept of time value of money. Techniques of time

value of money. Developing Cash Flow Data. Using Evaluation Techniques-

Traditional and DCF methods. The NPV vs. IRR Debate. Capital budgeting decision

under conditions of risk and uncertainty: Measurement of Risk – Risk adjusted

Discount Rate

(b) Dividend Decision Major forms of dividends- Cash and Bonus shares. The theoretical backdrop-

Dividends and valuation: Major theories centered on the works of Gordon walter and

Lintner – Dividend policies of Indian Corporate.

IV

Financial Analysis: The scope and purpose of financial analysis; financial

statement analysis. Ratio analysis – liquidity, activity, structural, coverage and

profitability ratios; predictive power of ratio analysis; Inflation and financial

analysis; applications of financial analysis; Related AS.

Funds flow analysis; concepts of funds; ascertaining funds from operations;

Sources of funds: Uses of funds; Preparation and analysis of funds flow statement

and cash flow statement. Related AS.

V

Working Capital Management Concepts and characteristics of working capital. Factors determining the working

capital. Estimating working capital requirements. Working capital policy.

Management of current assets – Cash, Receivables and Inventory.

Text Books:

1. Shashi K.Gupta: “Financial Services”, Kalyani Publishers, New Delhi, 2012.

2. Khan and Jain: Financial Management, Tata McGraw Hill, New Delhi,

3. I.M. Pandey: “Financial Management”, Vikas Publishers, New Delhi, 2013.

4. Brigham,E.F: “Financial Management Theory and Practice”, Cengae Learning,

New Delhi, 2013

Course Outcomes:

Provides knowledge on profit Vs wealth VS Welfare ,various financial decisions like

financing decision, investment decision, dividend decision ,working capital management

, mergers and acquisitions and financial statement analysis.


(AUTONOMOUS)

Name of the Subject: Human Resource Management Subject Code: PGMB2T02


Theory: 3+0

Credits: 3

UNIT TOPICS

I

INTRODUCTION HRM

Definition, Significance and Functions – evolution of HRM- Principles & Ethical

Aspects of HRM, Role of HR department – emerging trends in HRM.

Strategies to increase firm performance – aligning HR strategy with organizational

strategy

II

Investment perspectives of HRM Job Analysis – job description and specifications. HR Planning – definition, Need,

process. Sources of Recruitment. Selection process. Tests and Interview Techniques.

III

Training & Development of employees

Training and Development- Definition, need, methods and techniques– training

evaluation. Management development - Career Development and counseling.

Performance Appraisal: Definition, Importance – traditional and modern methods of

Appraisal .

IV

Wage and Salary Administration Definition, concept, Principles, influencing factors, Methods of payment, process of

wage determination, Wage Differentials. Fringe benefits & Incentive Payment

Systems- Job Evaluation- Statutory and non-statutory welfare measures.

Text Books:

1. Subba Rao P: “Personnel and Human Resource Management-Text and Cases”,

Himalaya Publications, Mumbai, 2013.

2. Shashi K. Gupta. Human Resource Management , Kalyani publishers

3. K Aswathappa: “Human Resource and Personnel Management”, Tata McGraw

Hill, New Delhi, 2013

4. Narendar Singh:“Human Resource Management”, Universities Press (India) Private

Limited, Hyderabad, 2011.

Course Outcomes:

Provides insight about all the aspects related to employees like HRP, Recruitment,

training, performance appraisal, Wage & salary administration etc. These give basic

knowledge for students who have interested to start their career in Human Resource

Department.

V

Managing Industrial Relations

Trade Unions-Employee Participation Schemes-Collective Bargaining–Grievances

and disputes resolution mechanisms. Safety at work – nature and importance, safety

mechanisms. HR audit – Definition & process

VI




(AUTONOMOUS)

Name of the Subject: Marketing Management Subject Code: PGMB2T03


Theory: 3+0

Credits: 3

UNIT TOPICS

I

Introduction to Marketing

Needs, Wants, Demands, Products, Exchange, Transactions, Market, Marketing,

Production Concept, Product Concept, Sales Concept, Marketing Concept, Societal

Marketing Concept, Indian Marketing Environment. Marketing Intelligence system,

marketing decision system

II

Market Segmentation and Targeting

Identification of Market Segments, - Consumer and Institutional/corporate Clientele

- Segmenting Consumer Markets, Segmentation Basis, Selecting Target Markets,

Segmentation and Targeting as a Basis for Strategy Formulation. Developing and

Communicating a Positioning Strategy, Perceptual Mapping.

III

Pricing Strategy

Objectives of Pricing, Methods of Pricing, Selecting the final price,

Adopting price, initiating the price cuts, imitating price increases, Responding to

Competitor’s price changes

IV

Marketing Communication

The communication process , Communication mix, Managing advertising sales

promotion , Public relations and Direct Marketing. Sales force Objectives, Sales

force structure and size, Sales force Compensation

V

Emerging Marketing Concepts

Marketing Ethics, Management Information System (MIS), Marketing Research,

Buying Decision Process, Market Dynamics: Digital Marketing, Global Marketing,

Green Marketing, Guerilla Marketing, Viral Marketing.

VI



Text Books:

1. Phillip Kotler: “Marketing Management “, Pearson Publishers, New Delhi, 2013

2. Rajan Sexena: “Marketing Management”, Tata McGraw Hill, New Delhi, 2012

3. Paul Baines, Chris Fill, Kelly Page Adapted by Sinha K: “Marketing”, Oxford

University Press, Chenni, 2013.

4. Lamb, Hair, Sharma: “MKTG” Cengage Learning , New Delhi, 2013

Course Outcomes:

Provides knowledge about the requirements of marketing ,Indian marketing environment

,market segmentation and targeting positioning strategy, pricing strategy ,market

communication ,marketing organization and control


(AUTONOMOUS)

Name of the Subject: Production & Operations Management Subject Code: PGMB2T04


Theory: 3+0

Credits: 3

UNIT TOPICS

I

Introduction Overview & Definition, Nature and Scope of production and operations

management. Historical Evolution of Production & Operations Management –Role

of production manager. Product & Process Design - Make or Buy decision.

Computer Integrated Manufacturing – Computer Aided Design – Computer Aided

Manufacturing – Flexible Manufacturing System - Lean manufacturing system.

Ergonomic Considerations in Design.

II

Production Planning and Control:

PPC in Mass, Batch, and Job Order manufacturing. Scheduling and Sequencing of

Operations – Gantt charts. Maintenance management & Industrial Safety. Plant

Location & Layout Planning- Factors influencing location - types of layouts.

Capacity Planning , Materials requirement planning.

III

Productivity Factors, affecting Productivity –measurement & improvements in productivity -

Total Productive Maintenance (TPM). Work Design: Method Study and Work

Measurement - Work Sampling- Symbols, Charts, Diagrams. Time Study. Quality

Assurance and Quality Circles.

IV

Inventory Management Purchase functions and Procedure - Stores Management – Requirements for efficient

management of Stores. Inventory Control - Different Systems of Inventory Control,

safety stock, Costs & Types of Inventory. – ABC, VED, XYZ, SDE and FNSD

analysis.

V

Quality Management Dimensions of quality, Juran’s quality trilogy, Deming’s 14 principles, Quality

improvement and cost reduction, ISO 9000-2000 series. Six Sigma, Just-in-time,

Zero defects, Total quality management.

VI



Text Books:

1. Panner Selvem: “Production and Operation Management”, Prentice Hall of India,

NewDelhi, 2012.

2. K.Aswathappa, K. Shridhara Bhatt: “Production & Operation Management”, Himalaya

Publishing House, New Delhi, 2012

3. Buffa E.S., Modern Production & Operations Management

4. Upendra Kachru: “Production and Operations Management”, Excel Books, New

Delhi, 2013.

Course Outcomes:

Provides knowledge about scope history of production and operation management ,

manufacturing process and product design, PPC , plant location and layout capacity

planning work design managing work environment ,inventory control ,quality

improvement and cost reduction ,product development and design , stores management

,cost and inventory analysis and value analysis


(AUTONOMOUS)

Name of the Subject: Research Methodology for Business Managers

Subject Code: PGBS2T05


Theory: 3+2

Credits: 4

UNIT TOPICS

I

Introduction

Nature and Importance of research, The role of business research, aims of social

research, research process, pure research vs. applied research, qualitative research vs

quantitative research, exploratory research, descriptive research and experimental

research, ethical issues in business research. Research Process – Types of Research –

Defining Research Problem – Formulation of Hypothesis – Testing of Hypothesis.

II

Data Base and Data Analysis

Discussion on primary data and secondary data, tools and techniques of collecting

data. Methods of collecting data. Sampling design and sampling procedures.

Random Vs. Non-random sampling techniques, determination of sample size and an

appropriate sampling design. Designing of Questionnaire.

Editing – Coding – Classification of Data – Tables and Graphic Presentation –

Preparation and Presentation of Research Report.

III

Survey Research and Attitude Measurement

Media used to communicate with respondents, personal interviews, telephone

interviews, selection of an appropriate survey research design, the nature of field

work, principles of good interviews and field work management.

Measurement and Scaling – Nominal Scale – Ordinal Scale – Interval Scale – Ratio

Scale – Guttmann Scale – Likert Scale – Schematic Differential Scale.

IV

Statistical Inference & quality control

Tests of Hypothesis, Introduction to Null hypothesis vs alternative hypothesis,

parametric vs. non-parametric tests, procedure for testing of hypothesis, tests of

significance for small samples, application, t-test, Chi Square test.

Statistical Quality Control- three sigma control limits- LCL ,UCL- control charts for

variables- x-bar, R- charts-control charts for attributes- P, np & C charts and

industrial applications.

V

Multivariate Analysis

Nature of multivariate analysis, classifying multivariate techniques, analysis of

dependence, analysis of interdependence. Bivariate analysis-tests of differences-t test

for comparing two means and z-test for comparing two proportions and ANOVA for

complex experimental designs.

VI



Text Books:

6. M.V.Kulkarni: “Research Methodology” , Everest Publishing House, New Delhi,

2010.

7. Sachdeva: “Business Research Methods”, Himalaya Publishing House, Mumbai,

2011

8. S.C. Gupta: “Fundamentals of Statistics”, Himalaya Publishing House,Mumbai.

9. Navdeep and Guptha : “Statistical Techniques & Research Methodology”,

Kalyani Publishers

10. Willam G.Zikmund, Adhkari: “Business Research Methods”, Cengage Learning,

New Delhi, 2013.

Course Outcomes:

To instill knowledge on importance of research and its role, techniques of data collection

and data management.

To understand the preparation of a questioner, the nature of field work and field work

management.

To have a preliminary knowledge on scaling techniques, different multivariate

techniques


(AUTONOMOUS)

Name of the Subject: Organizational Behaviour Subject Code: PGMB2T06


Theory: 3+0

Credits: 3

UNIT TOPICS

I

Organization Behaviour

Definition, scope, Challenges and opportunities. Organization Theories: Classical

Theory- Features –limitations. Neoclassical Theory – features – limitations.

Contemporary Organization Theory – features- limitations. Systems Approach –

Contingency Approach. linkages with other social sciences - Individual perspective

– Perception and process- Values, Attitudes

II

Motivation

Motivational theories - Leadership – approaches to leadership – leadership behavior

and styles – leadership skills – leadership in cross-cultural environment –Individual

Behaviour – Learning Theories. The Perceptual Process – Factors influencing

perception – Internal & External; Attitudes and Behaviour- Attitude Formation and

Attitude Change.

III

Group Behaviour

Importance of Group Behaviour – Fundamentals of Groups – Stages of

Development-Group dynamics – group formation and development – Important

Factors influencing Team Effectiveness – Cohesiveness – Norms – Decision

Making. Organizational conflict-causes and consequences- conflict management and

negation skills.

IV

Personality

Models-Personality – Types – Factors Affecting Personality Theories – Perception –

Importance – Factors influencing Perception – Interpersonal Perception

Personality Determinants – Big five Personality factors. Personality, types and

models –Exchange theory, Johari window, Transitional analysis

V

Organizational culture

Definition – creating organizational culture- approaches to organizational culture –

learning of organizational culture – measurement of organizational culture –

organizational effectiveness – nature and importance. Creating an Ethical

Organization - Managing Stress.

VI



Text Books

1. Fred Luthans: Organizational Behavior, Me Graw Hill, New Delhi.

2. Robins P.Stephen & Judge: Organizational Behavior, 12/e PHI, New De1hi.2007

3. K.Aswathappa: “Organizational Behavior-Text, Cases and Games”, Himalaya


4. Dr.P.Subba Rao and Prof. N.Sambasiva Rao:”Management and Organizational

Behaviour - (Text and Cases)”, Himalaya Publishing House, Mumbai

5. Udai Pareek, Organizational Behaviour, Oxford University Press.

6. L.M.Prasad, Organisational Behaviour, Sultan Chand & Sons

Course Outcomes:

Provides detailed knowledge on organizational behaviour.

Perception, personality theories ,motivational theories ,leader ship approach, group

dynamics and organizational culture and effectiveness


(AUTONOMOUS)

Name of the Subject: Managerial Skills Development Lab Subject Code: PGMB2P02


Theory: 3

Credits: 1

UNIT TOPICS

I

Group Discussions

II

Business Quiz

III

Role Play's

IV

JAM Sessions

V

Ad-Making (Audio Ad's)

VI

Business Plan Presentations

Resources:

1. Daily News Papers & Business News Papers

2. Business Journals

3. Current Affairs

Course Outcomes:

Loose Fear of Public Speaking

Develop Vocabulary, Comprehension and Speaking Skills.

Improve Time Management Skills.

Improve Team Building Skills

Help students to confidently face and succeed in corporate selection process

To develop creative skills of the students.


(AUTONOMOUS)

Name of the Subject: Business Policy & Strategic Management Subject Code: PGMB3T01

Regulation Year: 2017-18 Year/semester: II/I

Theory: 3+0

Credits: 3

UNIT TOPICS

I

Introduction:

Concepts in Strategic Management, Strategic Management as a process –

Developing a strategic vision, Mission & Objectives. Environmental Analysis -

Environmental scanning techniques- ETOP, QUEST and SWOT (TOWS) PEST.

Competition and Porter's 5 Factor Model, The internal Environment: Resource,

Capabilities and Competitive advantages -Building Core Competencies-Value Chain

Analysis.

II

Strategy Formulation :

Formulation of strategy at corporate, business and functional levels. Concept of

Synergy. Corporate level strategies-- Stability, Expansion, Retrenchment and

Combination strategies. Corporate restructuring, Mergers & Acquisitions, Strategic

Alliances. Turnaround management.

III

Portfolio analysis :

Strategic Analysis and Choice - Corporate level analysis - BCG, GE Nine-cell,

Hofer’s product market evolution and Shell Directional policy Matrix). Industry

level analysis; Porters’ five forces model. Qualitative factors in strategic choice,

Mckinsey’s 7’S framework.

IV

Strategy implementation:

Issues in implementation, project implementation, procedural implementation,

resource allocation, organization structure, matching structure and strategy,

behavioral issues, leadership style, corporate culture, values, power, social

responsibilities, ethics, functional issues, functional plans and policies, financial,

marketing, operations and personnel plans and policies.

V

Strategy Evaluation and control Establishing strategic controls - Measuring performance – appropriate measures–

using qualitative and quantitative benchmarking to evaluate performance - strategic

information systems – problems in measuring performance – Strategic control and

operational Control - Strategic surveillance -strategic audit.

VI



Text Books:

1. Lawrence R.Jauch., Glueck William F. - Business Policy and Strategic Management

(Frank Brothers)

2. P.Subba Rao: “Business Policy and Strategic Management” Text and Cases, Himalaya

3. Publishing House, New Delhi, 2011

4. Azhar Kazmi, Business & Strategic Management, Tata McGraw Hill, New Delhi, 1998

Course Outcomes:

Provides basic fundamentals of strategic management and enlighten the students on the

trends in the Indian and global business organizations , their growth & development


(AUTONOMOUS)

Name of the Subject: Corporate Legal Framework

Subject Code: PGMB3T02


Theory: 3+0

Credits: 3

UNIT TOPICS

I

Importance of Commercial Law The Indian Contracts Act, 1872 – Nature of the Act and Classification of Contracts –

Essentials of a Valid Contract – Offer and Acceptance – Capacity – Consideration –

Free Consent –Legality of Object –Performance of a Contract – Discharge of a

Contract – Breach of a Contract and Remedies.

II

The Sales of Goods Act : 1930 Distinction between Sales and Agreement to Sell – Conditions and Warranties –

Performance of Contract of Sale –Transfer of Ownership – Rights of an Unpaid

Seller.

III

Contract of Agency

Kinds of Agents –Creation of Agency- Duties and Rights of Principal and

Agents- Principal’s Liability for the Acts of the Agent-Liability of Agent –

Termination of Agency.

IV

Companies Act 1956, Indian Partnership Act 1932 Nature and Types of Companies – Formation – Memorandum of

Association-Articles of Association –Kinds of Shares –Duties of Directors-Winding

up. Latest amendments in companies act - Meaning and Essentials of Partnership-

Registration – Tests of Partnership-Duties and Rights of Partners – Dissolution of

Partnership.

V

Taxation Act, Negotiation Act, Consumer protection Act

Direct and Indirect Tax: Income Tax Act -1961 - Important Provisions of

Income Tax Act: Assessment year –Assesses, Gross Total Income, Procedure for

advance payment of tax and tax deducted at source. Assessment procedure. Central

Excise Act -1944, Basic concept of VAT.

Consumer Protection Act, 1986: Consumer Right –Machinery for Redressal of

Consumer Grievances - Information Technology Act 2000 - Latest amendments in

Information Technology Act.

Negotiable Instruments Act, 1881- Kinds of a Negotiable Instruments and

endorsement- Presentation and discharge of Negotiable Instrument.

VI


compulsory from any unit

Text Books:

1. N.D.Kapoor , Business Law, Sultan Chand Publications

2. Ravindra Kumar: “Legal Aspects of Business”, Cengage Learning, New Delhi, 2011

3. S.N.Maheshwari, S.K.Maheshwari: “A Manual of Business Laws”, Himalaya

Publishing House, 2013.

4. P.K.Padhi: “Legal Aspects of Business”, PHI Learning’s, New Delhi, 2013

Course Outcomes:

Provides knowledge on the various concepts like Indian contracts and their

classifications , Sales and performance of contract, Consumer protection act,

Information technology act, Kinds of negotiable instruments, Memorandum and

Articles of association etc.


(AUTONOMOUS)

Name of the Subject: Cost & Management Accounting



Theory: 3+2

Credits: 4

UNIT TOPICS

I

Introduction to Management accounting: Management accounting Vs Cost

accounting vs. Financial accounting - Role of accounting information in planning

and control - The management process and accounting.

Cost analysis and control: Direct and Indirect expenses - allocation and

apportionment of overheads - calculation of machine hour rate and labour hour rate.

II

Costing for specific industries

Unit costing, job costing, cost sheet and tender and process costing and their

variants, treatment of normal losses and abnormal losses, inter-process profits,

costing for by-products and equivalent production

III

Marginal Costing & Break-even-analysis

Introduction, Application of Marginal costing in terms of cost control- Income

determinants under marginal cost.

Concept of cost-volume-profit relationship-Profit Planning – make or buy decision,

Selection of suitable product mix- desired level of Profits – Determination of Break

even point, Break-even-graph and assumptions of BEP, importance, Margin of

safety and angle of incidence. Application of BEP for various business problems.

IV

Budgetary Control Budget, budgetary control, steps in budgetary control, Fixed vs Flexible budgets,

different types of budgets: sales budget, , cash budget, production budget, master

budget, budget reports for management control. Zero based budgeting.

V

Standard Costing Standard Cost and Standard Costing, standard costing vs. budgetary control,

standard costing vs. estimated cost, standard costing and marginal costing, analysis

of variance, material variance, labour variance and sales variance. -Inter-firm

comparison.

VI



Text Books:

1. M.N.Arora: Cost and Management Accounting, Vikas Publication, New Delhi, 2009.

2. S.P.Jain, K.L.Narang: Cost and Management Accounting, Kalyani Publications, New

Delhi, 2009

3. Khan and Jain: Management Accounting, Tata McGraw-Hill Publishing Co. New. Delhi,

2010

4. Horngren, Sumdem, Strattom: Introduction to Management Accounting,

Pearson,Secundrabad, 2010

.

Course Outcomes:

Provide insight into the concepts like cost analysis & control, costing various expenses

for specific industries, profit planning through Break Even Analysis, Budgetary control &

standard costing.


(AUTONOMOUS)

Name of the Subject: Management of Industrial Relations (HRM Elective I)



Theory: 3+0

Credits: 3

UNIT TOPICS

I

Introduction to Industrial Relations Management Meaning- Concept- importance- Aspects of IR- Influencing factors of IR in

enterprise and the consequences industrial relations- perspectives/ approaches to

industrial relations

II

Trade Unions Introduction-Definition and objectives-growth of Trade Unions in India-trade

Unions Act , 1926 and Legal framework-Union recognition-Union Problems-

Employees Association-introduction ,Objective Membership, Financial Status.

III

Quality of Work Life Workers’ Participation in Management - Worker’s Participation in India, Worker’s

Participation schemes at shop floor, Plant Level, Board Level- Collective bargaining

concepts , Characteristics , Process , CB practices in India –Promoting peace.

IV

Promotion of Harmonious Relations:

Industrial Disputes: Meaning, nature and scope of industrial disputes - Machinery

for prevention & settlement of Industrial Dispute - Industrial Dispute Act 1947 -

Conciliation, Arbitration and Adjudication - Standing Orders

V

Employee Grievances & Discipline Causes of Grievances- Grievance Redressal Machinery – Code Discipline in

industry – Workmen Compensation Act- Employees state insurance Act

VI



Text Books:

1. Mamoria: “Dynamics of Industrial Relations”, Himalaya Publishing House, New

Delhi, 2010

2. Sinha: “Industrial Relations, Trade Unions and Labour Legislation”, Pearson

Education, New Delhi, 2013

3. Prof. N.Sambasiva Rao and Dr. Nirmal Kumar: “Human Resource Management

and Industrial Relations”, Himalaya Publishing House, Mumbai

4. Ratna Sen: “Industrial Relations”, Macmillan Publishers, New Delhi, 2011

Course Outcomes:

Provides knowledge on the basic fundamental of industrial relations with emphasis on

importance of industrial relations, trade unions act, employee associations quality of

work life, wage and salary administration, workmen compensation act, employees state

insurance act, agency, employee grievances and relevant case study discussions for the

topics concerned for industrial relations


(AUTONOMOUS)

Name of the Subject: Management of Change& Development (HRM Elective II)



Theory: 3+0

Credits: 3

UNIT TOPICS

I

Basics of Change Management

Meaning, nature Importance and Types of Change – change programmes – change

levers – change as transformation – change as turnaround – value based change.

II

Mapping change

The role of diagramming in system investigation – A review of basic flow

diagramming techniques –systems relationships – systems diagramming and

mapping, influence charts, multiple cause diagrams- a multidisciplinary approach

III

Interventions Strategies

Systems approach to change: systems autonomy and behavior, the intervention

strategy model - cases in intervention - total project management model (TPMM).

Learning organization: The relevance of a learning organization , Building a learning

organization

IV

Organization Development (OD)

Meaning, Nature and scope of OD - Dynamics of planned change – Person-focused

and role-focused OD interventions –Planning OD Strategy – OD interventions in

Indian Organizations – Challenges to OD practitioners.

V

Contemporary issues in managing change

Resistance to change- Organizational politics & change- Organizational Culture &

change - Ethics & managing change - Role of change agents & leadership



Text Books:

1. Robert A Paton: Change Management, Sage Publications, New Delhi, 2011.

2. Adrian Thorn hill: Managing Change, Pearson Education, New Delhi, 2012

3. Radha R Sharma: Change Management, TMH, New Delhi, 2012

4. Cummings: “Theory of Organization Development and Change”, Cengage

Learning, New Delhi, 2013.

Course Outcomes:

Provides basics of change management ,system approach to change learning organization

, organizational development , challenges of organizational development ,negotiated

change, changes in legal frame work of collective bargaining, team building ,group

thinking and contemporary issues in managing teams

SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN: :

BHIMAVARAM

(AUTONOMOUS)

Name of the Subject: Retail Management Subject Code: PGMB3T06


Theory: 3+0

Credits: 3

UNIT TOPICS

I

Basic concept of Retailing Retail development – types and functions of retailers – multi channel retailing –

organized retailing in India – special characteristics of retailing services retailing-

legislation for retailing in India.

II

Retail strategy Market strategy – retail format and target market – building sustainable competitive

advantage – growth strategies – strategic retail planning process.

III

Retail location Types, location opportunities – selection of location and Site analysis - financial

strategy – strategic profit model – setting and measuring performance objectives.

IV

Store layout Store layout and design, store operations and inventory management- merchandise

planning and control, buying merchandise – developing assortment plan – Floor

Management

V

Retail pricing Retail pricing Strategy, category management, customer services – retail branding-

International retailing – promotional strategies – advertising, sales promotion, store

atmosphere.

VI



Text Books:

1. Swapna Pradhan, “Retail management”, Tata McGraw Hill Education Pvt. Ltd.

New Delhi, 2012

2. Sheikh and Kaneez Fatima, “Retail Management”, Himalaya Publishing House,

Mumbai, 2012

3. A.J. Lamba:“The Art of Retailing”, Tata McGraw Hill Education Pvt. Ltd. New

Delhi.2011

4. Sivakumar, A, “Retail Marketing”, Excel Books, New Delhi, 2007

Course Outcomes:

Provides knowledge on Retail development & Retailing legislation in India, Retail

strategy & strategic Retail planning process , Retail store layout design, retail pricing

strategy.


(AUTONOMOUS)

Name of the Subject: Advertising and Brand Management (MKT Elective II)



Theory: 3+0

Credits: 3

UNIT TOPICS

I

Advertising Changing concept, role of advertising in a developing economy, a critical appraisal,

Ethics of Advertising, Types of advertisement, advertisement in marketing mix,

Role of advertisement agencies, Functioning of advertisement agencies, Advertising

agency skills and service, Client agency relationship.

II

Advertisement budgets and Media Types of budgets, Ad media: Media selection, optimizing approaches, scheduling,

research, USP, brand image, positioning, purchase proposition and creative

interpretation, insertions, contract.

III

Advertising and Sales Promotion

Visual layout, art work, production traffic copy. Advertisement effectiveness: Pre-

testing, post –testing, experimental designs, sales promotion and types ( cross

surrogate selling )

IV

Competition and Brand Concept of Brand – Brand Evaluation- Brand Positioning- Brand and consumers-

Brand Equity – Brand Inside and Outside.

V

Brand Extensions

Brand over time – Stages of concept Management – Challenges facing Brands –

Brand Revitalization and Elimination – Brand and Firm – Brand valuation.



Text Books:

1. S.A.Chunawalla: “Advertising, Sales and Promotion Management”, Himalaya


2. Pingali Venugopal: “Sales and Distribution Management “, SAGE Publication,

New Delhi,2012

3. George E Belch, Michael A Belch, Keyoor Purani: “Advertising and Promotion:

An Integrated Marketing Communication Perspective”, TMH, New Delhi,2012

4. A.S.Gupta: “Advertising and Sales Promotion”, Everest Publishing House, New

Delhi, 2010.

Course Outcomes:

Provides a knowledge about sales promotion techniques ,role of advertising in marketing ,

publicity Vs corporate advertising , various creative interpretations and transportation and

traffic management


(AUTONOMOUS)

Name of the Subject: Security Analysis & Portfolio Management (FIN Elective-I)



Theory: 3+0

Credits: 3

UNIT TOPICS

I

Investments Concept of Investment- Investment Decision: Factors, Process- Sources of

investment information; security investment vs. non security investment, Investment

vs. Speculation; classification and functions of financial market - Securities trading -

Computational procedure of Sensex and Nifty. Regularity systems for Sensex and

Nifty

II

Portfolio Analysis

Portfolio Risk & Return - Meaning, concept- Measurement of portfolio risk and

returns: Mean – variance approach- Portfolio Models: Harry Markowitz’s Portfolio

theory-selection of optimal portfolio. .

Fundamental analysis : Economy, industry & company analysis

III

Fixed Income Securities Analysis

Features and types of debt instruments, Bond yield measurement-Current yield, and

holding period return, YTM, AYTM and YTC- Bond valuation: Bond-price

theorems, Valuation of compulsorily/optionally convertible bonds, Valuation of

deep discount bonds- Bond duration, Bond immunization.

IV

Equity Analysis & Valuation Analysis and Valuation: Basic Features of Common Stock, Approaches to

valuation–Balance sheet model, earnings capitalization models; Price-Earnings

multiplier approach , capital asset pricing model, Arbitrage pricing theory (APT)

Single index model. Relative valuation using comparables-P/E,P/BV, P/S;

V

Derivatives and Portfolio Evaluation Forward contracts: Definition, features valuation- Futures contracts: definition

features, pricing of Futures – Options Market: Definition, types, pricing models,

Meaning, overview about Swap.

Performance Evaluation models - Sharpe’s model, Treynor’s reward to volatility

index, Jensen’s differential index, Fama’s decomposition of returns.

VI



Text Books:

1. Shashi and Rosy: “Security Analysis and Portfolio Management Investment

Management”, Kalyani Publishers, New Delhi 3rd EDT.

2. Prasanna Chandra, “Investment Analysis and Portfolio Management”, TMH, New

Delhi, 2013

3. Alexander. G.J, Sharpe. W.F and Bailey. J.V, “Fundamentals of Investments”, PHI,

4. Sudhindra Bhat, “Security Analysis and Portfolio Management”, Excel Books.32

Course Outcomes:

Provides the basic concepts of securities analysis and portfolio management and various

tools and techniques to facilitate the managers in managing their portfolio the basic

outcome of the subject is acquaint the students in respect to the investment decisions

related to financial assets ,the risks and the returns involved to make aware about the

functioning of securities market alongside the theories and concepts involved in portfolio

management


(AUTONOMOUS)

Name of the Subject: Financial Markets and Services (FIN Elective-II)



Theory: 3+0

Credits: 3

UNIT TOPICS

I

Structure of Financial System :

Role of Financial System in Economic Development Financial – structure of

Financial Markets and Financial Instruments – Role & functions of RBI & SEBI -

Primary & Secondary Market Operations , Regulation – Functions of Stock

Exchanges – Listing ,Formalities – Financial Services Sector Problems and Reforms.

II

Financial Services

Concept, Nature and Scope of Financial Services – Regulatory Frame Work of

Financial Services – Growth of Financial Services in India: Commercial banks – the

public and the private sectors –The problems of competition - interest rates, spreads,

and NPAs. Meaning, Type, Responsibilities of Merchant Bankers – Role of

Merchant Bankers in Issue Management – Regulation of Merchant Banking in India.

Structure and Investment Pattern of LIC, GIC and other insurance companies,

Competition, innovation, Role of IRDA, Challenges of Insurance Sector.

III

Venture Capital

Growth of Venture Capital in India – Financing Pattern under Venture Capital –

Legal Aspects and Guidelines for Venture Capital, Leasing – types of Leases –

Evaluation of Leasing Option Vs. Borrowing. Factoring, Forfeiting and Bill

Discounting – Types of Factoring Arrangements –Factoring in the Indian Context;

IV

Credit Rating

Meaning, Functions – Debt Rating System of CRISIL, ICRA and

CARE. Government Securities Market – T-bills market, Commercial Bills market,

Commercial paper and certificate of deposits

V

Mutual Funds

Concept and Objectives, Functions and Portfolio Classification,

Organization and Management, Guidelines for Mutual Funds, Working of Public

and Private Mutual Funds in India. Debt Securitization – Concept and Application –

De-mat Services-need and Operations-role of NSDL and CSDL.

VI



Text Books:

1. Bhole & Mahakud, Financial Institutions and Market, TMH, New Delhi

2. V.A.Avadhani, Marketing of Financial Services, Himalayas Publishers, Mumbai

3. Vasanth Desai, Financial Markets & Financial Services, Himalaya, Mumbai

4. M.Y.Khan:Financial Services,TMH,2012

Course Outcomes:

Provides exposure on working of various Financial Institutions and their services

to the growth of economic development also for the establishment & growth of

industries. It also provides knowledge on how Factoring, forfeiting, Leasing, Hire

purchasing etc.,


(AUTONOMOUS)

Name of the Subject: Stories of Business Tycoons and Best Business Practices Lab

Subject Code: PGMB3P03


Theory: 3

Credits: 1

Resources:

Daily News Papers

Business News Papers

Business Journals

Current Affairs

UNIT TOPICS

I

Profile of the Business Tycoons from India

II

Profile of the Business Tycoons around the world.

III

Corporate Social Responsibility (CSR)

IV

Environmental Concerns

V

Product Liability

VI

Share Market Analysis

Course Outcomes:

1. To learn about the successful business personalities from around India and the World.

2. To gain Inspiration and Motivation from the business legends.

3. To get an insight about the general best practices followed by the Organizations.

4. To have an insight about the general business environment of the country.


(AUTONOMOUS)

Name of the Subject: Logistics & Supply Chain Management


Regulation Year: 2017-18 Year/semester: II/II

Theory: 3+0

Credits: 3

UNIT TOPICS

I

Introduction Basic Concepts & Philosophy of Supply Chain Management Evolution-Role in

Economy-Importance-Decision Phases-Supplier-Manufacturer-Customer chain.

Logistics and Competitive strategy: Competitive advantage –Gaining Competitive

advantage through logistics. Enablers/Drivers of Supply Chain Performance. Supply

chain strategy-Supply Chain Performance Measures.

II

Measuring logistics costs and performance

Logistics costs, different models, logistics sub-system, Inbound and outbound

logistics, Coordination in supply chains - bullwhip effect. Distribution and

warehousing management. Purchasing & Vendor management: Centralized and

Decentralized purchasing, Frame work for strategic alliances – 3 PL / 4 PL,

performance Metrics in Supply Chain.

III

Logistics and Supply chain relationships:

Benchmarking the logistics process and SCM operations –Mapping the supply chain

processes – Supplier and distributor benchmarking – setting benchmarking priorities

–identifying logistics performance indicators. Lack of coordination and its impact -

Bullwhip Effect. Channel structure– Economics of distribution –channel

relationships –logistics service alliances.

IV

Sourcing & Transportation

Sourcing decisions and transportation in supply chain – Transporting and Pricing

Products: Outsourcing–Make Vs buy. Warehouses as Integrators in Supply Chain,

Distribution Network Planning, Modes of Transportation. IT in Supply Chain- ERP,

RFID, GPS, E-Procurement. Agile Supply Chains-Reverse Supply chain.

V

Managing global Logistics and global Supply Chains

Logistics in a global economy – views of global logistics- global operating levels –

The global supply chains -Global supply chain business processes –Global strategy

–Global purchasing – Global logistics – Channels in Global logistics – Global

Logistics, Containerization, Export-Import procedures.

VI



Text Books:

1. Donald J.Bowersox and David J.Closs: “Logistical Management” The Integrated Supply

Chain Process, TMH, 2011.

2. K.Shridhara Bhat: “Logistics and supply chain Management” Himalaya Publishing

House 2012.

3. Edward J Bradi, John J Coyle: “ A Logistics Approch to Supply Chain Management,

Cengage Learning, New Delhi, 2012.

4. D.K.Agrawal: “Distribution and Logistics Management”, MacMillan Publishers, 2011

Course Outcomes:

Provides knowledge about how materials and information move from one end to the other. Highlights the

importance of relationships in the networks and gives an overview about various support services used in

businesses at national and international levels.

SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN: BHIMAVARAM

(AUTONOMOUS)

Name of the Subject: Entrepreneurship and Small Business Management



Theory: 3+0

Credits: 3

UNIT TOPICS

I

Entrepreneurship

Importance and growth - Characteristics and Qualities of Entrepreneur- Role of

Entrepreneurship, Ethics and Social Responsibilities. Women Entrepreneurship:

Role &Importance, Problems of Women Entrepreneurs – corporate entrepreneurship

– mobility of entrepreneur – entrepreneurial motivation-21st century trends in

Entrepreneurship

II

Planning and Evaluation of Projects

Growth of Firm – Project identification and selection -Factors inducing growth- -

Project Feasibility Study - Post Planning of Project-Project Planning and Control.

III

Small and Micro Enterprises

Importance, definitions – policies and their support to MSMEs -growth and growth

strategies – sickness in small business and remedies – small entrepreneurs in

international business.

IV

Functional Management in SSI

Functional Management in SSI-Production Management in SSI- Human resource

management in SSI –Marketing Management in SSI

V

Institutional support to entrepreneur and MSMEs

Role of Government - Role of IDBI,NIESBUD, SISI, DIC - Financial Institutions-

Commercial Banks, Entrepreneurial Development Institutes, Universities and other

Educational Institutions offering Entrepreneurial Development Programme.

VI



Text Books:

1. Arya Kumar: “Entrepreneurship”, Pearson, Publishing House, New Delhi, 2012.

2. VSP Rao, Kuratko: “Entrepreneurship’, Cengage Learning, New Delhi,

3. Manjunatha, Amit Kumar Goudar: “Management and Entrepreneurship”

University Science Press, New Delhi, 2011

4. P.C.Shejwalkar: “Entrepreneurship Development”, Everest Publishing House, New

Delhi, 2011.

Course Outcomes:

Provides knowledge importance of entrepreneurs, women entrepreneurs and their

problems, creativity Vs entrepreneurship, new venture management, planning and

evaluation of projects, small and micro enterprises and institutional support to them.


(AUTONOMOUS)

Name of the Subject: Compensation and Performance Management (HRM Elective-III)



Theory: 3+0

Credits: 3

UNIT TOPICS

I

Compensation

Concept, definition, objectives - factors influencing compensation - aligning

compensation strategy with business strategy – Designing a compensation system-

classification of incentives - Executive compensation: Trends - The new trends in

compensation management at national and international level

II

Legal framework for Wage & Salary administration

Job evaluation : Meaning, methods – Wage Structure - legal frame work – The

payment of Wages Act 1936, The Minimum Wages Act 1948 – institutional

mechanism for wage determination- pay revision commission

III

Introduction to Performance Management

Performance Management - Definition, concept, scope. Performance Management

Vs performance appraisal Vs Human Resource management- HR challenges-

Performance Management Cycle- Performance Management System - objectives ,

Functions , types.

IV

Performance Management Planning & Tools

Performance Management Planning: Importance, process, barriers. Goal Setting -

Competency mapping – Career development

Performance Management Tools: Importance- Traditional and Modern Techniques-

Balanced Score Card- 360 Degree Performance Apprising- Merit Rating- MBO-

BARS

V

Performance Monitoring & PM skills

Performance Monitoring – Meaning, objectives, principles, process- Counseling

Supervision- Periodic reviews- Problem solving - Role efficiency- Coaching-

Performance Audit

Performance management skills: Building and leading High performing teams

VI



Text Books:

1. T.V.Rao: “Performance Management Appraisal Systems”, Sage Publications,

2008

2. A.M.Sarma, N.Sambasiva Rao: “Compensation and Performance management”,

Himalaya Publishing House, Mumbai

3. Dewakar Goel:“Performance Appraisal and Compensation Management”, PHI

Learning, New Delhi, 2012

4. A.S. Kholi: “Performance Management”, Oxford University Press, New Delhi,2012

Course Outcomes:

Provides a frame work of Compensation policy, linking wage with productivity, various

wage legislations ,Balance Score card, Performance appraisal methods and counseling

and monitoring


(AUTONOMOUS)

Name of the Subject: Global HRM (HRM Elective IV)



Theory: 3+0

Credits: 3

UNIT TOPICS

I

Introduction

A Global HR Perspective in New Economy-Challenges of Globalization & Mobility

of HR – Concept of Expatriate & Repatriate – Talent crunch - Domestic Vs Global

HRM - Indian MNCs and Challenges - Legal content of Global HRM.

II

International HRM Perspectives

Global HR Planning – Staffing policy – Training and development – performance

appraisal – International Compensation: Importance, Trends, Issues, Methods,

Factors of Consideration - International Labor relations.

III

Managing International Assignments

Significance – Selection methods – Positioning Expatriate – Repatriate – factors of

consideration - Strategies - International assignments for women - Problems

IV

Cross Culture Management

Importance – Concepts and issues – theories- considerations -Problems – Skill

building methods – Cross Culture Communication and Negotiation – Cross Culture

Teams.

V

Managing Global strategies

Mergers & Acquisition : Definition, importance, issues, role of HRM , HR

interventions – Diversity management : concept, problems & strategies

VI



Text Books:

1. Peter Dowling: “International Human Resource Management”, Cengage

Learning,

2012.

2. Subba Rao P: “International Human Resource Management”, Himalaya

Publishing House, Hyderabad, 2011

3. Aswathappa K, Sadhana Dash: “International Human Resource Management,

TMH, New Delhi,

4. S.C.Gupta: “International Human Resource Management Text and Cases”,

MacMillion,New Delhi, 2012 Course Outcomes:

Provides the basic elements of global HRM and to enlighten the students on the trends in

issues like global training and development, global wage and administration, cross

cultural conflicts etc.


(AUTONOMOUS)

Name of the Subject: Global and E-Commerce Marketing (MKT Elective III)



Theory: 3+0

Credits: 3

UNIT TOPICS

I

International Marketing and Environment

Scope and Significance of International Marketing, International Environment,

International Social & Cultural Environment, The Political Legal Environment and

Regulatory Environment of International Marketing, Technological Environment,

Business Customs in International Market, Special Economic Zone (SEZ).

II

International Market Entry Strategies

Product and Culture , Indirect Exporting, Direct Exporting, Domestic Purchasing,

Foreign Manufacturing Strategies without Direct Investment, Foreign Manufacturing

Strategies with Direct Investment, Entry Strategies of Indian Firms, Brand in

International Market.

III

International Marketing Channels and Pricing

Challenges in managing an International Distribution Strategy, Selecting Foreign

Country Market intermediaries, Environmental influences on pricing decisions, Grey

Market goods, Transfer pricing, Global pricing.

IV

Frontiers of E-Commerce Marketing

Evolution of E-Commerce Marketing , Scope, Need , Types of E-Commerce,

Growth of E-Commerce Marketing in India, E-Commerce challenges and

opportunities, Governments policy towards ecommerce Marketing, Trends in E-

Commerce in India.

V

Perspectives of E-Commerce Marketing

Pricing strategies, Internet marketing technologies, Online consumer purchasing

models, Adwords, Website Marketing, Cryptocurrencies, E-Commerce

Infrastructure, E-Commerce Applications, Issues in E-Commerce Marketing:

Internet Traffic Control.

VI



Text Books:

1. Czinkota: International Marketing, Cengage Learning,New Delhi, 2009

2. Philip R. Cateora, John L. Graham, International Marketing 11/e, Tata McGraw-Hill Co.

Ltd.,2002.

3. R.Srinivasan: International Marketing, Prentice-Hall of India Pvt. Ltd., 2010

4. V. Rajaraman: Essentials of E-Commerce, Prentice-Hall of India Pvt. Ltd., 2009

5. Danielle Zilliox: The Get Started Guide to E-Commerce,Amacom,2001.

Course Outcomes:

This course provides an insight into the International Marketing Environment, Entry

Strategies, Pricing strategies etc. It also enables the students to have a brief look into the

dynamics of E-Commerce Marketing along with its opportunities, challenges, Govt’s

Policy, Latest technology governing E-Commerce industry etc


(AUTONOMOUS)

Name of the Subject: Consumer Behavior & Marketing Research (MKT Elective-IV)



Theory: 3+0

Credits: 3

UNIT TOPICS

I

Introduction to Consumer Behavior

Understanding consumers and market segments. Evolution of consumer behavior,

consumer analysis and business strategy. Models of Buyer Behavior, Howard

Model, Howard- Sheth Model, EKB Model, Webster and Wind Model and Sheth

Industrial Buyer Behavior Model.

II

Psychological Foundations of Consumer Behavior

Consumer Motivation, Perception, Personality and Behavior, Learning and Behavior

Modification, Information Processing, Memory Organization and Function, Attitude

Formation and Attitude Change.

III

Consumer Behavioral Influences

Social and Cultural Environment Economic, Demographic, Cross Cultural and

Socio–Cultural Influences, Social Stratification, Reference Groups and Family,

Personal influence

IV

Communication and Consumer Behavior

Components of communications process, designing persuasive communication and

Diffusion of Innovations. Consumer Decision Processes High and Low Involvement,

Pre-purchase Processes, Post Purchase processes, Consumption and evaluation,

Brand Loyalty and Repeat Purchase Behavior.

V

Consumerism

The roots of consumerism, consumer safety, consumer information, environmental

concerns, consumer privacy, legislative responses to consumerism and marketer

Responses to consumer issues.

VI



Text Books:

1. M.S.Raju: “Consumer Behavior Concepts, applications and Cases”, Vikas

Publishing House, New Delhi, 2013.

2. David L Loudon and Albert J Della Bitta, Consumer Behaviour, 4/e, TMH, New

Delhi, 2002

3. Ramneek Kapoor, Nnamdi O Madichie: “Consumer Behaviour Text and Cases”,

TMH, New Delhi, 2012.

4. Ramanuj Majumdar: “Consumer Behavior insight from Indian Market”, PHI

Learning, New Delhi, 2011

Course Outcomes:

Provides knowledge on consumer analysis and business strategy , psychological foundations

of consumer behavior ,social and cultural environment ,communication and consumer

behavior ,consumer decision process ,consumerism and consumer protection Act1986


(AUTONOMOUS)

Name of the Subject: International Financial Management (FIN Elective III)



Theory: 3+0

Credits: 3

UNIT TOPICS

I

International Monetary & Financial System

Evolution of international Monetary system: Gold standard system, Bretton wood

system, current exchange regimes.

International financial markets-Eurocurrency market, international bond market:

types Euro bonds, international Equity market - ADR, GDRs, international money

market; global financial institution–IMF, Bank for International Settlements;

II

Foreign Exchange Market and International Parity Relationships

Foreign exchange market: Participants, structure , Quotations in spot market and

forward market, Foreign Exchange Management Act ; BOP, current account deficit,

BOP trends in India;

Parity Relationships - Purchasing Power Parity, Interest Rate Parity, International

Fisher Effect. Asian currency crisis - Greek debt crisis.

III

Multinational Corporate Decisions in Global Markets

Foreign direct investment (FDI) : motives, FDI theories-theory of comparative

advantage, OLI paradigm of FDI - Modes of foreign investment – evaluation of

overseas investment proposal using APV; Multinational capital structure decision &

cost of capital- international cash management, international Financing: equity,

bonds, Parallel loans

IV

Risk Management in Multinational Corporations

currency derivatives–forwards, futures, forward rate agreement, options, swaps;

Types of risk: currency risk, transaction exposure, translation exposure &

accounting standards , economic exposure and assessment, interest rate risk, country

risk, political risk,

Overview of Currency derivatives–forwards, futures, options, swaps;

Hedges with currency derivatives–forward market hedge, futures market hedge,

options market hedge, hedging recurrent exposure through swaps

V

International Tax Environment

Types of tax–income tax, withholding tax, value added tax,

Tobin tax; taxation methods–worldwide approach, territorial approach; tax havens -

Tax treaties-Double taxation Avoidance agreement- foreign tax credit; Transfer

pricing (TP) and methods

VI



Text Books:

1. P.G. Apte: “International Financial Management”, Tata McGraw hill, New Delhi,

2011

2. Madhu Vij: “International Financial Management”, Excel Books, New Delhi,

2011

3. Shashi K Gupta, Praneet Rangi: “International Financial Management”, Kalyani

Publishers, New Delhi, 2013.

4. P.K.Jain, Surendra S Yadav, Peyrard: International Financial Management”,

Macmillan, 2013

Course Outcome

Provides knowledge about evaluation of international l financial system, international

financial instruments, foreign exchange market , quotes, FEMA, International Debt crisis

,multi national corporate decisions in global market , international portfolio

diversification ,risk management in MNC’S and hedging tools and techniques,

international tax environment : Double Taxation Avoidance Agreement ,transfer pricing

and TP rules in India


(AUTONOMOUS)

Name of the Subject: Strategic Financial Management (FIN Elective IV)



Theory: 3+0

Credits: 3

UNIT TOPICS

I

Financial Goals and Strategy

Shareholder Value Creation (SCV): Market Value Added (MVA) – Market-to-Book

Value (M/BV) – Economic Value Added (EVA) – Managerial Implications of

Shareholder Value Creation

II

Financial Strategy for Capital Structure

Leverage Effect and Shareholders’ Risk – Capital Structure Planning and Policy –

Financial Options and Value of the Firm – Dividend Policy and Value of the Firm.

III

Investment Strategy

Techniques of Investment Appraisal Under Risk and Uncertainty – Risk Adjusted

Net Present Value – Risk Adjusted Internal Rate of Return – Capital Rationing –

Decision Tree Approach for Investment Decisions –Evaluation of Lease Vs

Borrowing Decision.

IV

Merger Strategy

Theories of Mergers – Horizontal and Conglomerate Mergers –

Merger Procedure – Valuation of Firm – Financial Impact of Merger – Merge and

Dilution Effect on Earnings Per Share – Merger and Dilution Effect on Business

Control.

V

Takeover Strategy Types of Takeovers – Negotiated and Hostile Bids – Takeover

Procedure – Takeover Defenses – Takeover Regulations of SEBI – Distress

Restructuring Strategy – Sell offs – Spin Offs – Leveraged Buyouts

VI



Text Books:

1. Van Horn, JC, Financial Management and Policy, Prentice Hall,New Delhi

2. GP Jakarthiya, Strategic Financial Management, Vikas, New Delhi

3. PG Godbole, Mergers, Acquisitions and Corporate Restructuring, Vikas, New Delhi

4. Weaver, Strategic Corporate Finance, Cengage, ND

5. Weston JF, Chung KS & Heag SE., Mergers, Restructuring & Corporate Control,

Prentice Hall.

Course Outcomes:

Students get deep insight about strategic issues related to financial matters. It provides

knowledge on how to deal investment, Merger, Takeover strategies

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