shreddies campaign by: evan ropp, eric watkins, and hiedi kelso
Post on 21-Dec-2015
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TRANSCRIPT
About Shreddies
• Product of Post Foods Canada Corp.
• Brand was made in 1950• Sold in UK, Canada, Ireland,
Germany, and New Zealand
Pre-Campaign
• Boring• Old fashioned• Tasteless• An adult cereal• They needed to find a way to get people to
think about the 65+ year old brand again
Campaign Results
• The popular site ``creativity-online.com`` ranked the Diamond Shreddies campaign ``best in the world`` for a few weeks.
• Created buzz among:– Consumers (Facebook groups)– Marketers & Ad Agencies– Competitors
• Sales Increased 18% within the first month alone. Growth has remained steady.
• Generated over 265 press stories covering this campaign• Multiple marketing awards
Relation to Class
• Humor
• Support Media
• Integrative Marketing Communication
• Internet & Interactive Marketing
Works Cited
http://vimeo.com/6033227http://www.postfoods.ca/cereals/post_shreddies/http://www.mopo.ca/2007/04/video-diamond-shreddies.htmlhttp://www.macleans.ca/business/companies/article.jsp?content=20080507_56414_56414&page=3http://www.visualtargeting.com/research.html