shreddies campaign by: evan ropp, eric watkins, and hiedi kelso

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Shreddies Campaign By: Evan Ropp, Eric Watkins, and Hiedi Kelso

Post on 21-Dec-2015

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Shreddies CampaignBy: Evan Ropp, Eric Watkins, and Hiedi Kelso

About Shreddies

• Product of Post Foods Canada Corp.

• Brand was made in 1950• Sold in UK, Canada, Ireland,

Germany, and New Zealand

Pre-Campaign

• Boring• Old fashioned• Tasteless• An adult cereal• They needed to find a way to get people to

think about the 65+ year old brand again

The Campaign

Campaign Results

• The popular site ``creativity-online.com`` ranked the Diamond Shreddies campaign ``best in the world`` for a few weeks.

• Created buzz among:– Consumers (Facebook groups)– Marketers & Ad Agencies– Competitors

• Sales Increased 18% within the first month alone. Growth has remained steady.

• Generated over 265 press stories covering this campaign• Multiple marketing awards

Relation to Class

• Humor

• Support Media

• Integrative Marketing Communication

• Internet & Interactive Marketing

Thoughts?

Works Cited

http://vimeo.com/6033227http://www.postfoods.ca/cereals/post_shreddies/http://www.mopo.ca/2007/04/video-diamond-shreddies.htmlhttp://www.macleans.ca/business/companies/article.jsp?content=20080507_56414_56414&page=3http://www.visualtargeting.com/research.html