WELCOME

You're invited to explore the benefits of becoming a local partner of AAA Carolinas' Show Your Card & Save® program. Offering exclusive discounts to our members is a core principle of AAA. It's how we distinguish ourselves from our competition and it's something that we've become known for over the years. Show Your Card & Save is a WIN – WIN – WIN for those involved. Members love the savings, AAA loves happy members, and our discount partners love getting promoted to over 1.8 million members throughout the Carolinas. This program, and our distinguished list of partners, is promoted through a variety of touchpoints on a year-round basis:

· New Member Kit · Show Your Card & Save brochure · AAA website · Go Magazine · On-hold messaging in branches · Billing Inserts · E-blasts to members · Web Banners online · Phone Call campaigns · Branch Agents recommendations Getting started is easy. Just approve the custom partnership agreement and email us some basic items so that we can begin promot-ing your business (logo, web address, photos, etc.) The best part is that aligning with the powerful AAA brand doesn't cost you any advertising dollars! Read on to learn more . . .

PROGRAM BACKGROUND

The Show Your Card & Save® program was established in 1993 as a way to build value in the discount offerings for AAA members. At its inception, the program had just seven national partners. The program now has over 160,000 participating merchant locations nationwide. Show Your Card & Save partners tap into the AAA brand loyalty that runs wide and deep. Through the program, partners can reach their ideal customers, win back customers and generate incremental sales.

Why offer an exclusive AAA discount? Research has shown that if customers know they are getting an exclusive discount, they:

Venture into the remarkable market of more than 1.8 million AAA members in North & South Carolina. As a business owner or organization, you want results from your marketing—the kind of results you can count on to boost your business. You can get the results you want by teaming up with AAA Carolinas.

*Statistics based upon actual client return reporting.

of all AAA members transactions were new customers.

more is spent by AAA members (on the average dollar per transaction).

of AAA members tend to “buy up”.

of AAA members tend to spend more frequently.

of transactions came from previously inactive customers.

• Feel good about being a loyal customer • Buy larger quantities

• Buy more expensive items • Come back more often, and bring others with them

WHY AAA IS AN OUTSTANDING PARTNER

TESTIMONIALS

“AAA continues to be one of our highest performing partners. We are consistently impressed by their dedication to the partnership. We are entering our seventh year as a partner and look forward to continuing to grow the relationship and find new areas of opportunity.”SHERYL SIMONITIS, DIRECTOR OF NATIONAL SALES AND ACCOUNT DEVELOPMENT | BARNES&NOBLE.COM

“AAA members are an important customer segment to the Luxottica Retail brands, including LensCrafters, Pearle Vision, Sears Optical and Target Optical. The unique value AAA members receive is that they can save 30% year-round on complete pairs of eyewear as often as they’d like. We also offer an additional $5 off if the store offer better fits their needs. We continue to invest in ways to drive awareness through our store locations and current marketing vehicles, including in-store signage and web advertising. This year we intend to focus on how we can continue to provide a special, preferred value to all AAA members, in addition to leveraging the valuable AAA marketing opportunities available to us.”JAMES WRIGHT, VICE PRESIDENT, ACCOUNT SERVICES | EYEMED VISION CARE

“Since 1998 Gray Line has partnered with the Show Your Card & Save® Program to reach AAA members worldwide. Though our mem-ber savings offer and individual promotions, AAA customers currently account for over 15% of our total online sales. We continue to see growth from this segment month after month and continue to be pleased with our partnership with AAA.”MARY LEE HARDER, VICE PRESIDENT OF MARKETING | GRAY LINE WORLDWIDE

“The AAA partnership has proven to be win-win for both DIRECTV and AAA. AAA members get a tremendous Show Your Card & Save discount on top of our national new customer offers, while DIRECTV gets access to quality new customers with loyalty to both AAA and DIRECTV. AAA’s membersbase of homeowners making over $75,000 is an ideal new customer target for us. We see significant growth potential as the relationship continues to mature and we find new ways to communicate our special offer.”MICHAEL RUDICH, DIRECTOR BUSINESS DEVELOPMENT AND AFFINITY MARKETING | DIRECTV, INC.

“Riverbanks Zoo and Garden’s partnership with AAA continues to be rewarding and a great success. Since 2006, we have watched the value of participation double each year, resulting in thousands of additional visitors to Riverbanks. Ticket sales from the Show Your Card & Save program this year are projected to exceed our total revenue return over the last three years. The AAA benefits team continues to provide excellent service to us, as well as remarkable savings and offers to their significant membership base, making the program a win-win for everyone involved. I look forward to many more years of continued growth in our ticket sales through this program!”JUDIE VANPATTEN, SALES MANAGER | RIVERBANKS ZOO AND GARDEN

“We have been partnering with the AAA Show Your Card & Save program since 2002. Over the years we have seen steady growth year over year with above average order values across all brands. We look forward to this continued success for both companies. ”DAN HERMAN , KEY ACCOUNT MANAGER | 1-800-FLOWERS.COM

FAQ

Can any business or organization become a Show Your Card & Save Partner?

No, partners are reviewed by AAA Carolinas and must meet certain qualifications and standards.

How much does becoming a partner cost?

There is no cost to become a partner except for the savings you offer our members. Your organization is a preferred establishment and a benefit to our members. Logoed items or gift certificates for promotional activities are welcomed.

Are there any restrictions on the type of savings I can offer?

Your discount must be equal to or better than any similar offer ongoing to another organization accessible to the general public. Your offer can be a percentage off a total purchase, dollars saved, or value added. Your offer should be grand enough to get attention and encourage new business, while protecting your margin.

Do I need to sign an agreement?

There is a simple licensing agreement you must sign. It allows us to advertise your business’ offer to our members. Most agreements last at least a year. You may also need to complete a Savings Application to be admitted into the program.

Can I cancel my agreement?

You or AAA may cancel the offer at anytime as long as either party informs the other 60 days before the offer is to cease or as noted in your licensing agreement.

What are some of the benefits of becoming a Show Your Card & Save® Partner?

• Your business and discount offer listed on the AAA Carolinas website with your logo, business description, and a link to your webpage.

• Discounts to advertise in Go Magazine• Opportunities to be featured in Go Magazine or on the

SYC&S advertorial page.• Placement in our E-newsletter (when scheduled)• Recognition with a brand people trust• Logo placed on special projects or in renewal bills• Complimentary online banner in SYC&S section on

AAA.com (when scheduled)• Use your affiliation as a AAA partner on radio, TV, or print

ads (with prior approval)

• Brochures or handouts you supply us may be featured in AAA offices

• Your business or organization may be searchable in the AAA National database

• Awareness with AAA Travel Agents• Opportunity to network with other partners• Partnership forms to share best practices• No risk—no cost• Press Releases• Twitter and Facebook exposure • Members can find their way to your business using the

Online TripTik® Planner or the iPhone App

AAA HISTORY

MEMBER FACTS

AUTO RESOURCES TRAVEL SMART INSURANCE READY SHOW YOUR CARD & SAVE®

What began as a need for safer roads is now one of the most recognized organizations in the world. In 1902, delegates from other auto clubs met in Chicago to create the American Automobile Association. AAA clubs have covered a wide range of issues and interests that include automobile and traffic laws, environmental and air quality concerns, driver education and highway improvement. Each club is chartered under individual state laws and governed by local officers and a board of directors. AAA Carolinas has grown to 1.8 million members and offers multiple resources for automobile owners including roadside assistance, travel assistance, insurance preparedness, financial resources and special savings.

is the age range of most AAA members.

AAA members reside in the Carolinas.

is the average household income of AAA members.

of members have earned a college diploma or higher.

of members have taken a leisure trip in the last 12 months.

You know AAA as the leader in roadside assistance, but did you know we operate our own AAA Car Care Center facilities, can find you the perfect car through our Auto Sales program and fix a crack in your windshield with AAA Auto Glass.

Worldwide Travel Agency - AAA Vacations plans the perfect trip. Members have access to cruise specials, car rentals, and exclusive hotel discounts. AAA provides travelers with travelers cheques, Visa Travel Money, TourBook® guides, TripTik® routings, maps and even travel supplies like luggage.

AAA Auto Insurance - AAA can find the best quote available or issue a policy themselves. Autos, motorcycles, recreation vehicles, all-terrain vehicles and travel trailers can also be insured. AAA also offers homeowners and liability coverage, specialty coverage, life insurance and health insurance.

AAA Members save thousands of dollars every year utilizing SYC&S program partners. Partners include retailers, attractions, museums, and many more. For a complete list of partners visit AAA.com/discounts.