Short course (1 credit): Photojournalism photography by Navroze

Timings: Saturdays 3 hours from 1 September to 29 September 2012

Who can take the course: any student of IITH possessing his/her own digital camera (and enthusiasm to learn photography! this is a must)

Maximum registration: 20 students

Course contents

The course will be for documentary/photojournalism photography. There will be a brief introduction to the kinds of photography in the world but will zero in on documentary photography.

A brief illustrated history of photojournalism and introduction to some of the world's greatest photographers in this field. Introduction and basics of working a still camera.

Choosing a subject for the entire class to work on. Each student must take an aspect of that subject, research it, and in the class say what they wish to do with it.

The subject will be chosen 15 days before the course lectures start and each student is required to think and research the same which will be discussed in the first class.

Subsequently students must go out and shoot, bring the images for appreciation/scrutiny and further guidance. This will be done for two more classes, after which selection for an exhibition will be made from the images brought in.

Exhibition prints will be made from the selected images and finally an exhibition will be mounted in the campus.

If the participants have the energy/enthusiasm left a very brief introduction to cinema can follow, starting from the extreme basics of film grammar. Some outstanding films will be screened, time permitting, in the evenings.

Introduction to Finance & Economy

B.Tech. Minor in Entrepreneurship, IIT Hyderabad

# Topic* Details Date & Time

1 Why Finance & Economy for Engineers

- A case study of AutoComp Ltd. - Objective: to study the impact of Finance and

Economy on Companies

4th Aug, Saturday, 2:30pm

The Economic Environment

- What is economic environment? Who are the main players?

- The role of Governments, Central Banks, Banks, Corporates and individuals

Influence on Economy on Finance and Companies

- Panel Discussion- Can Companies ignore economy? What should companies do in adverse economy?

2

Introduction to Finance - Introduction to the world of Finance. What and why Returns? Risk and Return. Financial world, markets, equity markets

- Financing options, Leveraging and Leveraging Risk. Debt vs. Equity.

- A case study on CarPaint Brush Start up - Objective: To understand start up, business

plan, financing etc. - Estimation of: Revenue, Costs, Profits, Fund

Requirement, Organisation, Sales methodology

11th Aug, Saturday, 2:30pm

3 Macro Economy - GDP, Understanding Budget, Fiscal and Monetary Policy

18th Aug, Saturday, 2:30pm

What should the students be able to take away from this course?

Familiarity and basic understanding of Finance and

Economy and how it affects business, investment and

entrepreneurship

Ability and knowledge to pursue Finance and Economy

for a more detailed study

Basic skills for enabling an Integrated approach for

managing a job, a venture or a company

Credit 1

Contact Hours 14 hours

Duration of each class 2 hours

Number of sessions 7

Teaching Methodology

Lectures

Case analysis

Debates

Suggested study material / textbook

Teaching Support

Suggestions during lecture (Preferred)

Suggestions on texts (optional)

Evaluation Methodology

1- End Term Exam – 30min

2- Paper presentation –

15min each

4

Company - What is a company? A legal entity? - A role play of Company vs. Individual - How is it different from individual? - How does it operate? - Different functions?

25th Aug, Saturday, 2:30pm

Types of Companies - Limited Private Company, Limited Public Company, Partnerships, LLPs

- Discussion: Which one is suitable for a start up?

Basics of Financial Accounting

- Understanding Accounts - Balance Sheet, Profit and Loss, Cash Flow - How Balance Sheet analysis can be used to

evaluate performance?

5 Project Financing - Financing of Projects, IRR, NPV, on Investments –

- Sources of Finance e.g. Banking, Venture Capital Companies, Angel Funds and PE Funds

- How to approach them?

1st Sep, Saturday, 2:30pm

Investments – Personal Finance

- Personal Income and Savings, Risk attitude and Investment, Liquidity as an overlooked criterion

6 Taxes - Income Tax, Indirect Taxes, State Taxes, Impact of Taxes on Decision making

8th Sep, Saturday, 2:30pm

7 Summing up - Takeaways 15th Sep, Saturday, 2:30pm

* The course content may be altered to suit the need and interest of the participants

Mr. T Srinagesh is the Chief Executive Officer of Pragnya Advisors Ltd. (PAL), Hyderabad, the Investment Advisor for Pragnya Funds. PAL advised investments for the Funds in 8 projects as of the date with over 13 million sft under implementation. Mr. Srinagesh has over 30 years of experience in financing, conceptualization and execution of projects in real estate, power and airports.

Prior to joining PAL, Srinagesh worked as the Chief Operating Officer of GMR Hyderabad International Airport Ltd. (GHIAL). In this role, he led the successful development of the 12 million capacity airport and support facilities like fuel farm, flight kitchens, ground handling, retail and food and beverage, a 5 star airport hotel with 308 keys, two SEZs, one for general purpose and the other for aircraft component manufacturing and repair business.

Srinagesh in his earlier career worked as Head, ABB Equity Ventures and ABB Structured Finance for South and South East Asia and Head, Joint Venture Cell at NTPC.

Srinagesh is a graduate in engineering from IIT Madras and a

PGDM (MBA) from IIM Bangalore.

About the Faculty

Introduction to Sales & Marketing

B.Tech. Minor in Entrepreneurship, IIT Hyderabad

Session # Content* Date & Time

1 - Sales Vs Marketing - B2B Vs B2C - Feature Vs Benefit - Let’s sell laptops

4th Aug, Saturday, 9am

2

- Are marketers liars? - The buying process - How to influence the buyer - 4Ps of marketing

11th Aug, Saturday, 9am

3 - Brand & Communication - Who, what, where and how? - Segmentation, Targeting & Positioning - Name, logo, slogan, message - One company many brands - Katrina, Saina or Sachin

25th Aug, Saturday, 9am

4

- Is the right price a fair price? - Building a brand: Case Analysis

1st Sep, Saturday, 9am

5 - Integrated Marketing- Case Analysis - Internal & External brand management

8th Sep, Saturday, 9am

6 - Digital Marketing 15th Sep, Saturday, 9am

7 - Project Presentation - Wrap-up

22nd Sep, Saturday, 9am

* The course content may be altered to suit the need and interest of the participants

What should the students be able to take away from this course?

Familiarity and basic understanding of sales, marketing and brand building concepts

Application of such concepts in real world

Credit 1

Contact Hours 14 hours

Duration of each class 2 hours

Number of sessions 7

Teaching Methodology

Lectures

Case analysis

Project work

Evaluation Methodology

1- Class participation (20%)

2- Quizzes (40%)

3- Group project (40%)

JP Sahu is an alumnus of IIM Bangalore. He has 15 years of

experience in various leadership roles in consulting, business

development and marketing in leading global companies like

Oracle, Siemens PLM, Tata Motors & Mahindra Satyam. He is also

a strategic advisor to Knoltus, a company he co-founded in 2010.

JP is a proponent of everyday innovation. He loves to teach and

mentor.

About the Faculty