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A_MS02-0216 Effie Awards Ad Jet Pack Final.indd 1 2/1/16 1:38 PM

2016 Shopper Marketing Effie Award Winners 1

® Effie is a registered trademark/service mark of Effie Worldwide, Inc.

Overviews and related materials about the winners and finalists in the 2016 Shopper Marketing Effies were provided as part of the entry process and were edited for consistency and clarity.

For more in-depth coverage of the campaigns, visit www.p2pi.org and www.effie.org. Additional information will also be available in upcoming issues of Shopper Marketing.

Peter HoytExecutive Director & CEOPath to Purchase Institute

Neal DaviesPresident & CEO

Recognizing the Best in Shopper Marketing

We are thrilled to present this year’s winners of the Shopper Marketing Effie Awards.

Effie Worldwide and the Path to Purchase Institute have once again joined forces to present the Shopper Marketing portion of the prestigious North American Effie Awards competition, which has been recognizing true effectiveness in marketing communications since 1968. Launched in 2011 with just two competitive categories, the 2016 Shopper Marketing competition boasts 12 unique categories.

This year’s winning entries put a spotlight on various ways in which brands and retailers are overcoming the business challenges confronting them in a fast-changing marketplace. By analyzing successful programs that demonstrate unique, behavior-influencing marketing solutions, we as an industry can continue to push the envelope and spark debate about what defines effective shopper marketing — and, more importantly, what the discipline will look like in the future.

Such worthy campaigns deserve an equally impressive showcase, which is why the Effie trophies were again presented during the “Shopper Marketing Celebration” at this year’s Shopper Marketing Summit in New York City. More information about the winners is available at www.effie.org and www.p2pi.org.

We’d like to thank everyone who helped make this year’s competition another rousing success, especially the jury of industry executives who unselfishly devoted their time to help select the finalists and winners. We look forward to fostering continued learning and sharing about what it takes to develop impactful shopper marketing strategies.

Of course, we’d also like to congratulate the winners themselves on their most deserving recognition. Once you’ve learned more about these programs, we’re sure you’ll agree with that conclusion.

Sincerely,

2 2016 Shopper Marketing Effie Award Winners

CVS Love Your Skin

Unilever

Brands: Dove, Vaseline, Simple

Lead Agency: Team Unilever Shopper Contributing Companies: Shopper2Buyer; Lunchbox; Barrows

Award: Gold, Single-Retailer Program - Drugstores

In 2014, CVS rebranded with a renewed focus on health but needed a way to unite its health positioning with on-trend beauty categories. Unilever created “Love Your Skin,” a platform that leveraged the Dove, Vaseline and Simple brands to link beauty and health and encourage women to consider their skin as part of their overall well-being. “Love Your Skin” drives skin health education and helps build a broader, more intentional skin care regimen while leveraging each brand’s area of skin expertise to create a more powerful, head-to-toe skincare approach.

Statement of Effectiveness: The program grew CVS’ share of the skin category to 5.7%, outpacing the rest of the market at 2.5%.

RSI-Base-FP-Ad-outline.pdf 1 2/18/16 10:15 PM


Play with OREO

Mondelez International

Brand: OREO

Lead Agency: Geometry Global Contributing Companies: HelloWorld, Inc.; Triad Retail Media; MOjO Marketing, Inc.

Award: Gold, Multi-Retailer Program

OREO cookie sales were losing momentum after the brand’s 100th birthday celebration. In fact, the entire cookie category was slowing down. With a program called “Play with OREO,” shoppers got to do more than just twist, lick and dunk OREO cookies. Custom retailer programs included exclusive recipes that showed shoppers how much fun OREO cookies could be. As a result, shoppers picked up more OREO cookies, used them in creative ways, shared recipe ideas with their social networks and lifted sales of the entire cookie category.

Statement of Effectiveness: Moms used OREO cookies in new ways, growing sales by 24.6% and increasing buy rate by 12.9%.


FLONASE Allergy Relief Over-the-Counter Launch

GlaxoSmithKline

Brand: FLONASE Allergy Relief

Lead Agency: Epsilon Contributing Companies: Geometry Global; Brand Union

Award: Gold, New Product/Service Introduction

Launching prescription-strength FLONASE over the counter meant introducing the brand into a category where people traditionally shop on autopilot. In order to grab their attention, the biggest launch in GSK history was created using an omnichannel approach to educate allergy sufferers about the more complete allergy relief of FLONASE, and drew their attention to the allergy aisle at top retailers nationwide. Within the first six months of the launch, FLONASE exceeded its target brand share and, in the process, grew the category for all of its retail partners.

Statement of Effectiveness: GSK introduced a new class of drug beyond FLONASE’s target brand share, and grew the category.


Chosen by Kids

Walmart

Brand: Walmart

Lead Agency: Starcom MediaVest Group Contributing Companies: Shopper Events; The Martin Agency; OneKreate; Quick Test

Award: Gold, Seasonal/Event

Finding the perfect toy to put under the Christmas tree is tricky. Will he play with it? What if she doesn’t like it? In 2014, Walmart went directly to the source and let kids pick the top holiday toys. “Chosen by Kids” leveraged ratings and reviews, demonstration videos, mom bloggers, in-store demos and the only kid-curated top toys list on the market to break through the holiday clutter and help moms feel confident about their Christmas toy purchases.

Statement of Effectiveness: Walmart drove topline sales and a year-over-year sales increase in toys.


CVS Love Your Skin

Unilever

Brands: Dove, Vaseline, Simple

Lead Agency: Team Unilever Shopper Contributing Companies: Shopper2Buyer; Lunchbox; Barrows

Award: Gold, Shopper Experience

In 2014, CVS rebranded with a renewed focus on health but needed a way to unite its health positioning with on-trend beauty categories. Unilever created “Love Your Skin,” a platform that leveraged the Dove, Vaseline and Simple brands to link beauty and health and encourage women to consider their skin as part of their overall well-being. “Love Your Skin” drives skin health education and helps build a broader, more intentional skin care regimen while leveraging each brand’s area of skin expertise to create a more powerful, head-to-toe skincare approach.

Statement of Effectiveness: The program grew CVS’ share of the skin category to 5.7%, outpacing the rest of the market at 2.5%.


Launching a product into a low-engagement category is tough. But when the product isn’t placed in an intuitive location, the challenge magnifies. So to launch Amopé Pedi Perfect, the brand boldly broke out of the foot care aisle. Engaging the beauty-minded Target guest during peak moments of self-indulgence and tactically redirecting her to the foot care aisle, the brand inspired her to embrace Amopé, and her feet, as part of her beauty routine. The result? A U.S. foothold for Amopé and a significant increase in foot care category sales at Target.

Statement of Effectiveness: Sales in stores averaged 7 units/per store/per week for the first 10 weeks – 600% over KPI.

“Love Your Feet:” Amopé Pedi Perfect™ Launch at Target

RB

Brand: Amopé Pedi Perfect™

Lead Agency: IN Marketing Services

Award: Gold, Single-Retailer Program - Mass Merchants


Alcon’s Howard and the Amazing Eye Exam

Alcon

Brand: Alcon

Lead Agency: Leo Burnett/Arc Contributing Company: Starcom MediaVest Group

Award: Silver, Single-Retailer Program - Mass Merchants

How do you make parents and retailers pay attention to your eye care brands when they are not part of the shopping list during back-to-school season? You do it by creating an activation born from an unacknowledged insight that your eyes are the most important learning tool; not your typical “school supplies.” Alcon partnered with the nation’s biggest back-to-school destination, Walmart, to help parents set their kids up for success by supporting their kids’ most powerful learning tool (their eyes). This program featured a charming eBook, and leveraged an experience-based, omnichannel approach to reach parents and kids and bring the importance of eye care into focus. To date, this program has delivered a 262% increase in sales vs. the previous year, has led to a +3.5% increase in share, and more importantly shed light on the importance of eye care in setting kids up for academic success.

Statement of Effectiveness: The program delivered a 262% incremental sales change/lift vs. previous year, $2 million in incremental sales in 8 weeks, and a 3.5% share increase.


Walgreens Healthy Home Solutions

Procter & Gamble

Brand: Procter & Gamble

Lead Agency: Leo Burnett/Arc

Award: Silver, Single-Retailer Program - Drugstores

The P&G shopper keeps her house clean and her family healthy but doesn’t buy her P&G home essentials at Walgreens because she thinks the selection is too limited. To boost P&G sales and improve shopper perception, the company created seasonally inspired product collections to spotlight Walgreens healthy home solutions. P&G showcased its product collections where she looks for home care inspiration — on the home improvement show “Home Made Simple.” In the end, results really hit home. The company increased P&G share and sales and made Walgreens the shopper’s destination for a healthy home.

Statement of Effectiveness: P&G changed its target’s perception of Walgreens as a household needs retailer.


SOUR PATCH Watermelon SLURPEE Campaign

Mondelez International and 7-Eleven, Inc.

Brands: SOUR PATCH KIDS & SLURPEE

Lead Agency: Phoenix Creative Co. Contributing Companies: T3; Ketchum; TPN; Camelot Strategic Marketing & Media

Award: Silver, Shopper Experience

The SOUR PATCH KIDS brand was on a mission to become famous amongst teens. The problem: 7-Eleven’s non-chocolate candy/gum sales were underperforming the rest of c-store. To make SOUR PATCH KIDS famous with teens, the brand needed to be associated with a brand teens already love – like SLURPEE. To meet this challenge, the brand first did a little sour/sweet snooping on social media. Guess what? #Opportunity! The brand saw what they were doing, listened to what they were saying and created what they wanted: a SOUR PATCH Watermelon SLURPEE. Teens thirsting for an authentic experience slurped it up and they kept coming back all summer long.

Statement of Effectiveness: The SOUR PATCH Watermelon SLURPEE campaign grew candy/gum sales & boosted SLURPEE sales all summer.


Fight Hunger. Spark Change.

Walmart

Brand: Walmart

Lead Agency: Saatchi & Saatchi Contributing Companies: The Mars Agency; Brand Networks; Starcom Mediavest Group; Tiny Horse

Award: Silver, Seasonal/Event

In 2015, Walmart launched its “Fight Hunger. Spark Change.” initiative to create a more customer-centric hunger donation program. This new approach created a genuine three-way partnership between the retailer, its brand partners and its customers to make a huge local impact on the fight against hunger. This highly collaborative, socially supported, omnichannel initiative made it so easy for Walmart’s Millennial target to participate that it blew past its initial goals, securing 78.8 million meals and resulting in Feeding America’s largest campaign to date.

Statement of Effectiveness: The campaign secured 10% more meals than vs. its goal and was Feeding America’s largest campaign to date.


Big Heart Pet Brands Seasonal Platform Activation

Big Heart Pet Brands

Brands: Milk-Bone, Pup-Peroni, Milo’s Kitchen

Lead Agency: FCB/RED

Award: Silver, Seasonal/Event

Big Heart Pet Brands understood that pet parents see their pets as part of the family – and wanted to make sure our portfolio of treats was a part of that relationship, too. The company investigated family treating occasions and discovered a massive disconnect at cultural holidays. Families were treating themselves and including pets in the celebration via gifts and toys – but weren’t giving them special treats. This $350 million opportunity led to an insight about pet gift-giving behavior that inspired Big Heart Pet to champion the cause of pets receiving the gifts they really want at the holidays – treats.

Statement of Effectiveness: Big Heart Pet Brands changed shopper behavior by inspiring pet parents to gift with treats during the holidays.


Unilever Dry Spray Antiperspirant Launch

Unilever

Brands: Dove, Dove Men+Care, Degree, Axe

Lead Agency: Team Unilever Shopper Contributing Company: Lunchbox

Award: Silver, New Product/Service Introduction

If you’re the global deodorant category leader, how do you bring life to a forgettable, highly habitual category in the U.S.? You launch a new product format to shake it up. Unilever launched new Dry Spray antiperspirants from trusted brands (Dove, Dove Men+Care, Degree, Axe) and got shoppers to “Try Dry!” Through huge-trial driving efforts, Dry Sprays contributed 93% of category growth and brought shoppers new benefits they didn’t know they could expect from their deodorant. Shoppers made the switch and embraced a new way to stay dry!

Statement of Effectiveness: During the launch period, Dry Sprays grew the category, contributing 93% of total category growth.


Chosen by Kids

Walmart

Brand: Walmart

Lead Agency: Starcom MediaVest Group Contributing Companies: Shopper Events; The Martin Agency; OneKreate; Quick Test

Award: Silver, Multi-Brand/Manufacturer Shopper Solution

Finding the perfect toy to put under the Christmas tree is tricky. Will he play with it? What if she doesn’t like it? In 2014, Walmart went directly to the source and let kids pick the top holiday toys. “Chosen by Kids” leveraged ratings and reviews, demonstration videos, mom bloggers, in-store demos and the only kid-curated top toys list on the market to break through the holiday clutter and help moms feel confident about their Christmas toy purchases.

Statement of Effectiveness: Walmart drove topline sales and a year-over-year sales increase in toys.


Go Commando

Kimberly-Clark Corp.

Brand: Cottonelle

Lead Agency: Geometry Global Contributing Companies: VML; Ketchum; Mindshare; Trisect

Award: Bronze, Awareness & Trial

How does the #5 toilet paper brand come from behind to claim the category’s raison d’être: getting you clean? The Cottonelle brand’s unique texture “removes more,” but shoppers thought their current toilet paper got them clean enough – and didn’t want to hear otherwise. So Cottonelle challenged people’s confidence in clean by asking, “Are you clean enough to go commando?” By changing how shoppers choose their toilet paper, Cottonelle surpassed its full-year brand equity goal in six months, boosted share by 7.3%, and leapfrogged a competitor to become the #4 brand.

Statement of Effectiveness: Cottonelle leapfrogged a competitor in share by challenging shoppers to “go commando.”


UnderJams at Walmart Overcomes Bedwetting

Procter & Gamble

Brand: Pampers UnderJams

Lead Agency: Saatchi & Saatchi X

Award: Bronze, Awareness & Trial

When a child struggles with bedwetting, it impacts more than just the child as Mom feels she has failed as a mother. Mothers of children who struggle with bedwetting need advice on what to do and a better way of communicating with her child about this sensitive topic. Pampers UnderJams offered expert counsel and a unique solution to reach her child. Moms responded by finding UnderJams at Walmart, leading to business growth.

Statement of Effectiveness: The UnderJams activation delivered 25% growth at Walmart and improved 4.1 share points.


Olay Shelf Reinvention at Walmart

Procter & Gamble

Brand: Olay

Lead Agency: Saatchi & Saatchi X

Award: Bronze, Category/Aisle Reinvention

With impressive prestige growth and lackluster Olay business results at Walmart, P&G set out to ignite the Olay business at Walmart, which meant focusing on the core: the shelf. Shoppers were overwhelmed and frustrated in the Walmart skin care aisle, so P&G executed a simplified shopping experience and gave her the inspiration and confidence she needed to close in-aisle. Ultimately, Olay exceeded program objectives by driving new, top sellers and regimen at the shelf.

Statement of Effectiveness: P&G grew skin care category sales and Olay sales in test stores at Walmart.


Publix the Best Meals Happen At Home

Unilever

Brands: Multiple including Hellmann’s, Green Giant, Campbell’s and Hunt’s

Lead Agency: Team Unilever Shopper Contributing Companies: Lunchbox; Weber Shandwick

Award: Bronze, Multi-Brand/Manufacturer Shopper Solution

Mom was in a rut, balancing work and home, relying too much on the convenience of fast food. She simply wanted to make meals her family would love. Enter “Best Meals Happen at Home” for Publix – a program that gave her easy recipes, offers and inspiration at multiple touch points, including Facebook, where recipe how-to videos were played over 21,600 times. Plus, over 92 percent used coupons regularly and 65 percent utilized recipes as inspiration. It was clear, Moms embraced Best Meals Happen at Home and family mealtime was alive.

Statement of Effectiveness: The program drove shoppers to center store leading to an increase in retail category share vs. competitors.


Real Women of Depend®

Kimberly-Clark Corp.

Brand: Depend

Lead Agency: Geometry Global Contributing Companies: Organic, Inc.; Marina Maher Communications LLC; Mindshare

Award: Bronze, Single-Retailer Program - Mass Merchants

With the launch of DEPEND Silhouette Active Fit Underwear, Kimberly-Clark’s most premium female product to date, the company was charged by Walmart to grow the total category and bring in new users in an increasingly crowded aisle. Success meant convincing bladder-leakage pad shoppers, who refused to shop for “old-people diapers,” that DEPEND was actually designed for active women just like them. Through a uniquely relatable customized program, the company was able to change shopper perceptions, and their behavior, resulting in significant incremental sales gains for DEPEND and for Walmart.

Statement of Effectiveness: The launch brought reluctant new users into the category and defended the brand’s leadership position with Walmart.


Fight Hunger. Spark Change.

Walmart

Brand: Walmart

Lead Agency: Saatchi & Saatchi Contributing Companies: The Mars Agency; Brand Networks; Starcom Mediavest Group; Tiny Horse

Award: Bronze, Single-Retailer Program - Mass Merchants

In 2015, Walmart launched its “Fight Hunger. Spark Change.” initiative to create a more customer-centric hunger donation program. This new approach created a genuine three-way partnership between the retailer, its brand partners and its customers to make a huge local impact on the fight against hunger. This highly collaborative, socially supported, omnichannel initiative made it so easy for Walmart’s Millennial target to participate that it blew past its initial goals, securing 78.8 million meals and resulting in Feeding America’s largest campaign to date.

Statement of Effectiveness: The campaign secured 10% more meals than vs. its goal and was Feeding America’s largest campaign to date.


Dollar General Frozen Merchandising Campaign

Nestlé USA

Brands: Nestlé Frozen Scale: DiGiorno, Tombstone, Stouffer’s, Hot Pockets, Nestlé Ice Cream

Lead Agency: Geometry Global

Award: Bronze, Single-Retailer Program - Other

Frozen food sales at Dollar General weren’t just cold, they were freezing. Shoppers ran in when they ran out of things like paper towels, toilet paper and dish soap. But frozen pizza and ice cream? Not so much. That’s when Nestlé stepped in, getting shoppers to see the retailer as more than just a place for paper plates, but also for what goes on them. Sales grew, freezers emptied and dinnertime got a whole lot easier for a whole lot of people.

Statement of Effectiveness: Nestlé increased trip frequency and sales in 100 test stores, which led to a full rollout.

Celebrate your success: you’ve earned it.

Congratulations to the 2016

Shopper Marketing Effie Award Winners

Untitled-2 1 2/29/16 10:03 AM


Shopper Marketing Effie JuryFinal Round

Round OneSteve Abdo SVP Catapult

Mauriahh Beezley Associate Creative Director Saatchi & Saatchi X

Paige Berrigan Professional Development Path to Purchase Institute

Suzanna Bierwirth SVP, Group Creative Director FCB Chicago

Kelly Boatright Director, Shopper Marketing Coca-Cola

Tom Boccuzzi SVP, Account Management Geometry Global

Peter Breen Managing Director, Special Content Path to Purchase Institute

Jeremy Brown Director, Shopper Marketing Alcon

Shaun Brown SVP, CPG & Digital Shopper Lead Momentum Worldwide

Jackie Burks Principal Pivot Point Marketing

Kristen Buss VP, Strategy Hunter Straker

Summer Butler Director, Shopper Marketing Integration Coca-Cola

Heather Campain Director, Category Insights & Shopper Marketing Johnson & Johnson

April Carlisle SVP, Global Shopper Marketing Arc Worldwide

Jackie Clifton Director, PepsiCo Shopper Marketing, Walmart Customer Team PepsiCo

Timothy Cory Associate Creative Director SapientNitro

Aimee Coulter Senior Account Director Mortenson Safar Kim

Liz Crawford SVP, Strategy & Insights Match Marketing Group

Dino de Leon SVP, Head of Creative Shoptology

Leslie Donovan EVP, Shopper Marketing IN Marketing Services

Jillian Dugger Senior Manager, Shopper Marketing GlaxoSmithKline

Chris Emery SVP, Group Account Director Arc Worldwide

Lisa Fasana VP, Account Management Marketing Werks

Ken Featherston EVP, Planning & Strategy Geometry Global

Rita Finley Director, Category & Shopper Insights World Kitchen LLC

James Fraser General Manager Hunter Straker

Gary Friedlander Partner Collaborative Marketing Group Inc.

Matthew Gidley Managing Director, Chicago Momentum Worldwide

Ally Gill VP, Shopper Marketing TPN

Justine Greenwald Executive Creative Director Geometry Global

Patrick Hare Director, Member Development Path to Purchase Institute

Elizabeth Harris EVP, Strategy Director Arc Worldwide

Tekisha Harvey Director, Shopper Marketing ConAgra Foods

Sue Hayes Director, Shopper & Customer Engagement Bayer Consumer Healthcare

Jessica Hendrix President Saatchi & Saatchi X

Terese Herbig Managing Director, Member Development Path to Purchase Institute

Hayes Hereau Director, Strategic Planning The Mars Agency

Peter Hoyt Executive Director & CEO Path to Purchase Institute

Christine Jacobson Senior Shopper Strategist Grey

Sherry Kerrigan Shopper Marketing Manager, Target/Strategic Grocery RB

Matt Knust VP, Shopper Marketing MaxPoint

Nick Kraska Director, Digital Products FCB/RED

Joe Lagattuta Executive Creative Director Lunchbox

Leslie Lee Director, Shopper Marketing Corporate Platforms ConAgra Foods

Michael Lewis Director, Shopper Foresights PepsiCo

Patrycja Malinowska Associate Director of Content Path to Purchase Institute

Steve McGowan Director, Shopper Marketing Mondelez International

Kelly McKeever Jones Senior Director, Shopper Marketing ConAgra Foods

Joy Mead Associate Director, Grocery Channel Procter & Gamble

Holly Meloy SVP, Managing Director Marketing Werks

Shawn Millerick Head of Marketing, U.S. OTC Alcon

Tim Moore SVP, Group Creative Director Ryan Partnership

Pam Morrisroe Managing Director Geometry Global

Laura Moser SVP, Shopper Marketing Practice Lead, North America Momentum Worldwide

Brendan Nash SVP, Creative Director Arc Worldwide

Jennifer Olliges VP, Director, Consumer Shopper Integration Momentum Worldwide

Christy O’Pella SVP, Senior MD, Client Development TPN

Mike Paley EVP, Shopper Marketing The Marketing Arm

Brad Panarese Marketing Manager Saputo

Holly Pavlika SVP, Marketing & Content Collective Bias

Garrett Plepel President Collaborative Marketing Group Inc.

Cheryl Policastro Director, Shopper Marketing Reckitt Benckiser

Julie Quick Head of Insights & Strategy Shoptology

Bryant Ross SVP Geometry Global

ulie Rothweiler VP, Account Director Arc Worldwide

Neal Ryan Director, Shopper Marketing Albertsons

Shelly Sawyer VP, Multicultural Geometry Global

Katie Schiavone Director, Strategic Initiatives, PepsiCo North America Nutrition Sales PepsiCo

Heidi Schoeneck Executive Creative Director Geometry Global

Jeff Skolnik EVP, General Manager Blue Chip Marketing Worldwide

Amie Stanley Co-Principal Pivot Point Marketing

Heather Storms Director, Shopper Marketing Pfizer Consumer Healthcare

Dana Stotts SVP, Group Management Director FCB/RED

Pat Taflinger VP, Media Blue Chip Marketing Worldwide

Van Taylor Director, Cross Brand/Portfolio Marketing & Shopper Marketing The Scotts Miracle Gro Company

Leigh Temple Account Director Grey

Matthew Tilley Senior Director, Shopper Marketing & Enterprise Marketing MaxPoint

Michael Tilley Associate Director, Shopper Marketing & Strategic Partnerships Mondelez International

Leslee Urhahn SVP, Shopper Marketing IN Marketing Services

Peter Viento Executive Creative Director, Shopper Marketing Grey

Edward Wallon Executive Director, Commercial Strategy Colangelo

Allison Welker EVP, Client Services IN Marketing Services / Edge Marketing Services

Phil White SVP, Strategic Planning Geometry Global

Kim Yansen Director, Field Shopper Marketing Mondelez International

Keith Albright Global Shopper Leader 3M

Charlie Anderson CEO Shoptology

Wendy Jean Bennett Director, Channel & Customer Marketing Tyson Foods

Tom Dolan SVP, Enterprise Solutions MaxPoint

Patrick Fitzmaurice Managing Director, Professional Development Path to Purchase Institute

Chad Grenier EVP, Retail Marketing Services Hunter Straker

Jacques Hagopian Brand Director Procter & Gamble

Amy Hahn SVP, Marketing Ahold USA

Carl Hartman CEO, North America Geometry Global

Jessica Hendrix President, USA Saatchi & Saatchi X

Peter Hoyt Executive Director & CEO Path to Purchase Institute

Joe Lampertius CEO, Global Shopper Marketing Grey

Sharon Love CEO TPN

Michael Lovegrove President & CCO TracyLocke

Tina Manikas President FCB/RED

Liz Mayer Senior Manager, Shopper Marketing J.M. Smucker Company

Liz Metz Senior Director, Shopper Engagement Kimberly-Clark

John Mount VP, Retail Channel Strategy & Marketing Coca-Cola

Andy Murray SVP, Creative Walmart

Mike Paley EVP, Shopper Marketing The Marketing Arm

Karuna Rawal EVP, Business Director Leo Burnett/ARC

Rob Rivenburgh CEO, North America The Mars Agency

Barry Roberts Director, Retail Shopper Solutions Colgate-Palmolive

Bill Schober Managing Director & Editorial Director Path to Purchase Institute

As a proud sponsor of the Effie Awards judging rounds, MaxPoint congratulates the teams behind

this year’s most powerful shopper marketing campaigns as well as the hall of fame inductees for

their lifetime achievements. We’re excited to celebrate excellence in shopper marketing tonight

and look forward to further excellence in the years to come.

to the Effie Award Winners

RAISE YOUR GLASSES

© 2016 MaxPoint Interactive, Inc.

maxpoint.com

148 Madison Avenue, 4th Floor, New York, NY 10016

(212) 913-9772 | www.effie.org8550 W. Bryn Mawr Ave., Ste. 200, Chicago, IL 60631

(773) 992-4450 | www.p2pi.org

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