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Shopify is one of the most popular hosted e-commerce solutions in the world.

It is easy to start an e-commerce business with Shopify.

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WHAT MAKES IT DIFFERENT FROM THE OTHER HOSTED E-COMMERCE SOLUTIONS?

It is very intuitive to set up and use. There are a tons of options to customize your Shopify

store. Their pricing is transparent and one can now sell from

off line store in addition to the online store.

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VISIT SHOPIFY

We will take you through the various options in the web interface in the below detailed Shopify review.

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SELLING OPTIONSShopify currently offers three options for selling products.

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To sell product only on the online store. To sell product only in the offline store.

The third option combines the two to allow the customer to sell same products in both online

and offline store.

SHOPIFY SIGN UP PROCESSSigning up for a new e-commerce store on Shopify platform is a breeze.

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To start the signup process, you need to click on a Get Started button on the home page.

Once you fill up the details, the next screen will ask you for complete address.

On completing this, you will reach the dashboard of your e-commerce store.

THEME SELECTION AND CUSTOMIZATION IN DASHBOARDChanging themes is as easy as clicking on the themes button in the navigation bar on the left side.

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PRODUCT ADDITION AND MANAGEMENT

The next step after theme selection is to add products to your e-commerce store. After all, that is why you open this e-commerce store.

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CUSTOMER MANAGEMENT

The customer tab on the navigation bar takes you through the various options for managing your customers. There is an option for importing your list of existing customers as well as adding new customers manually.

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DISCOUNT OPTIONSThere is also an option for offering discounts on the products in your store. Click on the discount link in the navigation bar on the left side and the options for adding discounts to your products

will pop up on the right side.

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GIFT CARDSIf you opt for professional or unlimited plan, there is an option

for selling gift cards on your e-commerce store.

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PAYMENT OPTIONSThe payments tab lists various options you can use for taking

payments on the Shopify platform. By default, all the stores have PayPal express checkout selected for payments.

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CHECKOUT SETTINGThe checkout tab provides various options for managing

customer accounts as well as order processing. In this tab you can select the time for charging a customer’s credit card as well

as permission for sending promotional emails to customers.

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TAX SETTINGSIn the tax settings options, you can choose to set up your tax

rates depending on your country.

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SHIPPING MANAGEMENTThe options here let you set the shipping rates for standard

packages as well as heavy packages. You can also set shipping rates for international shipping.

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CUSTOM DOMAIN SET UPSetting up a custom domain on the Shopify platform is very

easy. You can set up a domain which you already own or you can buy a new domain right from inside the dashboard.

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FILE UPLOADThere is a separate option for uploading any files to your

account. You can use this option to upload videos, images as well as any other documents to your online store.

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ACCOUNT MANAGEMENTThe account settings area lets you change your account type as

well as provides an account overview. You can also manage staff members and see the monthly invoices created by Shopify.

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BLOG SETTINGSShopify dashboard also has the option for setting up your own

blog on your e-commerce store. Blogging will help you in attracting more organic customers from search engines.

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APP STOREIn the App Store, there are a number of apps in various categories. These apps provide additional functionality to the Shopify store.

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ADVANTAGE The biggest advantage of Shopify platform is that it lets you open an

e-commerce store even if you have zero knowledge about any web technologies

within a few hours.

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ADVANTAGE There is extensive documentation

available for various options on their website. Their support is excellent.

CONSThe biggest gripe customers have with

Shopify is there transaction fee of 2% on top of the credit card transaction fee in

case you choose to use any other payment gateway.

VERDICTOverall, the extensive set of features

offered by Shopify easily overcomes the few cons of their service. The ease of use, excellent customer service and the ability to maintain both offline and online store

on a single platform tilts the scale in their favor as compared to other options

available in the market.

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