Shooting Stars - Case StudyBattle Of Hope Contest

Man Of Steel

The Concept• Warner Bros. Pictures & Shooting Stars LLC were

giving a chance to win Special Edition “Man Of Steel” Nokia Lumia 720.

• A custom Facebook app was created where fans where asked to compete against each other by choosing a side each.

• Winners were to be selected from the side that gets maximum entries at the end of the contest.

App - Battle Of Hope

The Facebook App

• The contest was in the form of a Facebook app.

• A ‘like-gate’ was installed to ensure non-fans like the fan page before participating.

• On the next page fans were asked to fill in few basic details.

• All entries were captured in a database at the backend.

• The user now had to choose his/her side and proceed.

• The user still doesn’t know which side has the maximum entries.

• Once they chose a side they were asked to submit their answer to the following question

“I deserve to win because _____.”

• Each vote was counted on a live ticker which was displayed on the app itself.

• Because of which, interactions increased as users prompted friends to participate in the same side as theirs.

• The lucky winners were picked from the side with maximum votes.

• The contest was on for a period of 30 days.

• 2 lucky winners were selected from the side which won maximum votes.

How did we go viral?

• Fans were able to invite their friends to the app, thereby increasing interaction.

• Auto wall posts, which increased the visibility of the contest user’s newsfeed.

How did we promote the contest?

• The contest was promoted on a frequent basis to reach to out to existing fans.

• Facebook ads were run to bring in new fans on the page and increase participation.

What did we achieve?

• Reaching out to more fans organically.• Interacting with our fans on the page. • Engagement.• Higher recall for MAN OF STEEL & SHOOTING

STARS.

The story on twitter..

• The contest was open to all the resident of United Arab Emirates.

• One could tweet and retweet as many times.• It was mandatory to use the hashtag and

mention @ShootingStarsae in each of their tweets.

• The tweet had to answer the following “I deserve a chance to win because ______.”The most creative answer would win the contest.

Statistics

Facebook stats

• Total entries: 347• Votes for Right hand side : 286• Votes for Left hand side : 61• Total increase in the number of Fans = 200 +

Twitter Stats

• Total Tweets: 60• Total Retweets: 161

• Total increase in the number of followers = 20

Statistics

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