Shaw-Pepsi Facebook Offer presentation

Download Shaw-Pepsi Facebook Offer presentation

Post on 01-Nov-2014

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DESCRIPTION

A simple analysis presentation on the successful Facebook offer executed for Pepsi Shaw theaters. The success of this offer is benchmarked against companies that launched offer around the same period. It includes well known F&B, Beauty, Travel, Retailer and even a Bank. And oncoffeemakers.com's Facebook offer done much better than all of the above.

TRANSCRIPT

  • 1. By: Oncoffeemakers.com
  • 2. By: Oncoffeemakers.comSocial Media Marketing is about creating buzz and excitementfor your brand.In the following slides, we will show you how we fare againstsome brands that executed Facebook offers around the sameperiod.Buzz is measure in terms of PTAT (people talking about this),this stats measures how many of your fans/non-fans share, likeand comment on your post.The higher it is, the more buzz and excitement you generatefor your brand (i.e. the more claim your offer will garner)
  • 3. By: Oncoffeemakers.comOncoffeemakers.com(OCM) offer for Shaw-PepsiOffer claimed: 1185PTAT: 400Total Reach: 125 817
  • 4. By: Oncoffeemakers.comComparisonOffer claimedTravel offer -484|OCM -1185PTAT:Travel offer -100|OCM-400
  • 5. By: Oncoffeemakers.comComparisonOffer claimedMall offer -1129|OCM -1185PTAT:Travel offer -537|OCM-400
  • 6. By: Oncoffeemakers.comComparisonOffer claimedMall offer -488|OCM -1185PTAT:Travel offer -164|OCM-400
  • 7. By: Oncoffeemakers.comComparisonOffer claimedMall offer -29|OCM -1185PTAT:Travel offer -20|OCM-400
  • 8. By: Oncoffeemakers.comComparisonOffer claimedMall offer -190|OCM -1185PTAT:Travel offer -120|OCM-400
  • 9. By: Oncoffeemakers.comAll the companies highlighted executedFacebook offer around the same periodMost of them are well knownThey have very interesting offerBut, we got more claim (i.e. more traffic to youroutlet)Look forward to doing more in the next project
  • 10. By: Oncoffeemakers.com