Production plan 1 (STICKERS)

Description Time spent Price Total

Image Capture & record of meeting 2 Hours £3.79 £7.58

Image editing 4 Hours £3.79 £15.16

Initial sticker planning 2 Hours £3.79 £7.58

Notes being taken 20 minutes £0.13 £0.13

Initial post card planning 6 Hours £3.79 £22.74

Note editing and Finalising 1 Hours £3.79 £3.79

Contacting client 4 Hours £3.79 £15.16

Finalising ides (stickers &postcard – front and back)

6 Hours £3.79 £22.74

printing stickers – 6.5cm width x 600 copies

1 Hours £54.00 £54.00

Printing postcards A5 X 40 copies 1 Hours £1,800 £1,800

Bus time travel – 30 minutes one way (30 min x 4 travels)

2 Hours £8.40 £16.80

Travel to bus stop from college 10 minutes £0.06 £0.06

Travel from bus stop to Burwash Manner

10 minutes £0.06 £0.06

Meeting running time x2 2 Hours 10 minutes £3.60 £7.64

Grand Total £1,981.02

The Route We Will Be Taking by bus and foot

Recce Report

Pictures from the meeting with client on Friday 30th January 2014

We had to asked the client if there was any promotional offers she would like to include in the typography of the design. Also need to understand whether the print based advert we was going to create needed to be a classic design that can be used over and over again so the client saves cost. on the other hand if she wanted to make the advert more seasonal that would be trending on holidays ect. however, this will bump up production cost depending on colour and quantity of objects on the design. This was not included in the brief the client sent over so it would be an important to enlighten the client if they had not thought of.

Outline of the form/style/content

With the stickers we stuck to the basic concept of the original stickers that Backstitch have already. They are circle stickers which can be used when a customer buys a product from the store. Alice (our client) uses a paper carrier bag for the customers items, in some cases these bag will need to be closed up, this is when Alice can use her stickers to close up the back or give to a customer to take home. This design is to catch the consumers eyes, to be subtly draw attention to the consumers.

Position In the market.

The position in the market for these stickers wont be so high as it can only reach customers in the store or locally. These stickers have to be distributed and can be a slow process to bring customers in. however we can put these stickers out on the market, such as putting them our for sale on their website or sending them through letter boxes.

Target audience

The target audience are mainly for (ages 12 - 65) women however can also be for men. These people can be interested in sewing or crafting, or also for those who would like to add an extra curriculum and are interesting in exploring and developing their love for fabrics.

There isn’t many classes out there for students to join at a reasonable price.

Started with three initial designs that we showed the client to, she ranked them in preference order and what she wanted changed. So taking all that into consideration focused on no.1 design and experiment with reversing the colour and adding the logo in.

Concept and Pre-production (STICKERS)

Resources and equipment needed• High quality pixelated logo (already used for backstitch)• Adobe Illustrator • Adobe Photoshop• Graphics tablet• Picture of a bobbin from her store ideally can be cartooned

Relevant Campaign PlanLaunch date for finished print advertisement:• Print Advertisement and Campaign complete: 19th February

2015• Launch date: 3nd March 2015 ( colours are the clients own,

therefore they don’t go out of season due to it being the theme identity of the shop)

Budget and personnel and activities with time budgetWorking 10.5 hours in the week on the final print advertisement would be equal to around £420 for a graphic designer. • According to cost helper (

http://smallbusiness.costhelper.com/graphic-designer.html ): A freelance graphic designer can charge anything from £13-£230 per hour, although the average charges £43 - £49. Numerous sources on the web say they would accept no less than £40 an hour for an experienced designer. Therefore if we charged £40 per hour for 10.5 hours, it would typically cost £420.

We also previously worked out it would be another £20.80 for 550 which is more than enough minimum would be £15 for 100- 350 for print cost of the stickers. • https://www.digitalprinting.co.uk/products/round-stickers/39/

I would recommend the quote for £15 for 350, 51mm diameter as it’s the cheapest amount for more than enough also taking into consideration does her shop get more customers than 350 a month.

Total: £435

Legal and Ethical Issues

There are a very few legal or ethical issues that will be avoided, however:• The final design only feature the client’s logo and web address and bobbin, due to

copyright • The design only includes the website address, the logo, the colour pallet (given to us

by client), and a threading bobbin, it’s not offensive in any way.

We will make sure that we don’t mislead our consumers. The images we have for our advert ideas, will only be of products from backstitch showing what they sell this wont be misleading as we not be using it in any content that is not relevant to the brand or its identity.

There are a very few legal or ethical issues that will be avoided, however the final design only feature the client’s logo and web address and bobbin, due to copyright. The design only includes the website address, the logo, the colour pallet (given to us by client), and a threading bobbin, it’s not offensive in any way.

Production Plan 2 (POSTCARDS)

Outline of the form/style/content

For the post card we decided that we will have an A5 size post card, with simple classy style. At the front of the post card we though of putting her social media networks, logo and her slogan. Keeping it with simple information and then on the back of the post card we will put the backstitch address, map and contact details.

Position In the market.

The position in the market for these post cards wont be so high as it can only reach customers in the store or locally however may reach more people than the stickers. These postcards have to be distributed and can be a slow process to bring customers in however as these post cards have backstitches information and contact details customers are most likely to be coming through the door. These postcards can be posted through letterboxes around town to reach more consumers.

Target audience

The target audience are mainly for (ages 12 - 65) women however can also be for men. These people can be interested in sewing or crafting, or also for those who would like to add an extra curriculum and are interesting in exploring and developing their love for fabrics.

There isn’t many classes out there for students to join at a reasonable price.Postcards are mainly for those for who are in education so that colleges and universities can hand them to their students. As well as for elderly people as they can receive it through post and can reach to the location using the postcard.

For each idea that we presented we noted on the idea which she liked, disliked and any changes would like to be made. We also recorded our whole meeting so we could track back later on to see if there was anything else we missed.

Concept and Pre-production (POSTCARDS)

POSTCARDS:Client didn't really like the use of people so had to come up with a new concept if we where to do the postcard idea.

Resources and equipment needed• High quality pixelated logo (already used for backstitch)• Adobe Illustrator • Adobe Photoshop• Graphics tablet• Picture of a bobbin from her store ideally can be cartooned• DSLR Camera

Relevant Campaign PlanLaunch date for finished print advertisement:• Print Advertisement and Campaign complete: 19th February

2015• Launch date: 3nd March 2015 ( colours are the clients own,

therefore they don’t go out of season due to it being the theme identity of the shop)

Budget and personnel and activities with time budgetWorking 10.5 hours in the week on the final print advertisement would be equal to around £420 for a graphic designer. • According to cost helper (

http://smallbusiness.costhelper.com/graphic-designer.html ): A freelance graphic designer can charge anything from £13-£230 per hour, although the average charges £43 - £49. Numerous sources on the web say they would accept no less than £40 an hour for an experienced designer. Therefore if we charged £40 per hour for 10.5 hours, it would typically cost £420.We looked on Vista print. The cost of 100 printing post cards A5 £26.24. to print at least 2000 post cards to distribute in the store, university’s, colleges and around town will cost £524.80. as well as the charge for the graphic designer. £420 is what a professional graphic designer would charge for the hours they put into it and for the design. We took this all into account and the amount of profit she makes in her store and came up with the quote of £40 per hour. Which would all add up to £420.

Legal and Ethical Issues

For our postcards we have use women as our icon however this can come across as sexists. As many males are interested in sewing and fashion also the more higher up we go in the fashion industry we will notice how many of them are males.

Not only will it offend gender but also age and size. The model we had in mind was a a pretty young adult who has a well sized figure. This can offend elder women and also younger girls. Also our image is quite high market this also goes against what our client had said, as she wanted it to be simple, homely and classy.

We also made sure that we designed the map ourselves and not copied it off from a another site. We did reference from Google map but made sure we made its in our colour range and the format was unique.

Final Production Plan

Feedback and Improvement

These are the three pieces that we designed. Alice (our client thought that concept 1 was too busy. She liked our second and third design however wanted it to look classy as well as being simple and clear.

We decided to make improvements from what our client has said. We will make sure that the post cards have all the main information such as location, slogan, website and her social networking sites. As well as putting what she offers briefly.

• Concept 1

Concept 2

Concept 3

Back of postcard FINAL

Front of postcard FINAL

Feedback and Improvement

We took into consideration what the client wanted, and we have changed a few parts to the design like, minimising the social networks and she also preferred the to be written then having the social network logo. We added her logo with the green circle behind the ‘B’ from concept 1,2,and 3. we made sure that the companies name was big and bold with the website below it. We kept her slogan in as this will give the consumers a feel of her company and their aim.

We used our own photographs that we had taken from her store to show what they offer. On the back of the post card we have put backstitch contact details.

By keeping the post cards simple, clear and classy we have achieved what our client had imagined us to design and it is ideal for her.

Back of postcard FINAL

Front of postcard FINAL

Information: Vista PrintQuantity – 250Flat Size – A5 Feature - Square CornersPaper Type – Gloss AdhesivePrice - £87.69

Final Print Advertisement Postcards

We presented our designs to Alice Synge who said, her favourites were both concept 1 and 2, and however they weren’t the final product. Alice liked certain things in each concept 1- the green circle behind the ‘B’, but she thought the white writing would be too hard to read although she like the white boarder. Concept 2- she liked the style in which I did the bobbin as it was clearer but her logo wasn’t on it so there was no brand identity. She suggested we merge the two ideas together. She also suggested using the colour pallet she given us to change the colour of the bobbin to add more colour.

Feedback and Improvement

• Concept 1

Concept 2

Feedback and Improvement

We took into consideration what the client wanted, and we have changed a few parts to the design like, adding in her logo with the green circle behind the ‘B’ from concept 1 and adding the styling of the bobbin from concept 2. However, she did say she preferred the white board although trying it out the light green back ground made the logo of the ‘B’ blend in which wasn’t clear for the audience to recognise her brand identity. We thought it looked more pleasing having a balance of two greens by making it the boarder. We presented the final designs to Alice Synge who said, she defiantly thinks this is the best design of what she’s seen previously she was concerned why we didn’t change the boarder and after explaining she was on the same page and agreed with our creative direction.

Final Print Advertisement (Sticker)

Information: Digital PrintingQuantity – 350Flat Size - 51mm DiameterPaper Type – Gloss AdhesivePaper Weight – 120gsmPrice - £15

Time Scale

January 9th 2015 researching potential clients.January 12th 2015 selecting a client, reading their brief and brainstorming ideas.January 13th - 14th 2015 exploring ideas, researching information (costs and places) and developing an presentation for the client.January 15th – 16th 2105 developing rough ideas to show our client.January 20th 2015 meeting our client.January 21st – 23rd 2015 developing our ideas and prototypes for our client. January 26th 2015 feed back from clientJanuary 27th – 28th 2015 work from the clients feed back and develop more ideas.January 29th 2015 develop a file with all our designs information for our client.January 30th 2015 meeting with the client 2pm February 2nd – 6th 2015 work on our final pieces for post cards and stickers.February 9th – 13th 2015 final are worked on from the feed back and A1 sheet is made.

Launch date for finished print advertisement:• Print Advertisement and Campaign complete: 19th February 2015• Launch date: 3nd March 2015 (beginning of spring, has to be trending forecast for summer as

fabrics, classes, making summer clothes in march ready for summer)

Resources/Equipment

• Photoshop (college)• Mac (college)• Tablet (college)• Images from store (graphic designers)• Camera (college)• Internet (college)• Colour pallet (client)• Hd logo image (client)• Brief from client• Pens (graphic designers)• Papers (college)• Book (sharmin)• Google (research)

All of the above we need to use throughout and mainly whilst designing our final designs. We made sure that we have access to all of the above and we asked for some samples (such as sold stickers, logo and bags) from our client.

Labour has previously been worked out for 10.5 hours is £420. This includes 2 graphic designers one designing the stickers using Photoshop that will be a circular shape in 51mm in diameter the content will include the green from the clients colour pallet and the website as well as a bobbin that’s been cootnised The second graphic designer will be working on the postcard while sticker is being done they will be designing on Photoshop a A5 two sided postcard covering social media of the company and where it is located and using imagery from when we visited the backstitch store. The budget for the production of the products the graphic designer will need for the stickers is £15 that’s covers Quantity – 350, Flat Size - 51mm Diameter, Paper Type – Gloss Adhesive, Paper Weight – 120gsm,Price - £15From Digital Printing Company, the budget for production of postcards are £87.69 that will also cover Quantity – 250, Flat Size – A5,Feature - Square Corners, Paper, Type – Gloss Adhesive, Price - £87.69, from Vista Print.Altogether this will cost £420+£15+£89.69= £524.69 this will also cover distribution costs

Personnel and activities/ budget

Legal and Ethical IssuesThere are a very few legal or ethical issues that will be avoided, however:• The final design only feature the client’s logo and web address and bobbin, due to

copyright • The design only includes the website address, the logo, the colour pallet (given to us

by client), and a threading bobbin, it’s not offensive in any way.

We will make sure that we don’t mislead our consumers. The images we have for our advert ideas, will only be of products from backstitch showing what they sell this wont be misleading as we not be using it in any content that is not relevant to the brand or its identity.

There are a very few legal or ethical issues that will be avoided, however the final design only feature the client’s logo and web address and bobbin, due to copyright. The design only includes the website address, the logo, the colour pallet (given to us by client), and a threading bobbin, it’s not offensive in any way.

We also made sure that we designed the map ourselves and not copied it off from a another site. We did reference from Google map but made sure we made its in our colour range and the format was unique.

We made an A1 to display each phase we went through from initial design to the final outcome. We produced two designs for two products - a postcard and a sticker, that would be manufactured to the client's desirable quantity.

Finished Print Advertisement for Mounting on Board