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ABCs of Brand Advertising This hands-on workshop will teach you how top brand advertisers use the web for marketing, what it takes to get their attention and how you can create innovative programs for brand advertisers. Led by Shari Gunn, Vice President Advertising & Business Development, Kaboodle , Director, Marketing, Hearst Digital Media, VP, Marketing, Primedia’s Automotive Enthusiast Group

TRANSCRIPT

  • 1. ABCs of Brand AdvertisingOctober 20, 2009Shari Gunn, Kaboodle
    Online Advertising and Social Media Summit

2. What do you want to get out of today?
3. Todays Agenda
Online Advertising Industry Snapshot
Basics of Brand Advertising Online
Lifecycle of a Brand Campaign
Ad Networks and the Path to Monetization
Final Thoughts & Wrap-Up
4. Lets Get Personal
Write down the 3 5content sites that you visit on a regular basis
Name an advertiser or advertising campaign that you remember seeing on one of those sites
5. Online Advertising Industry Snapshot
6. Online Advertising Ecosystem
Advertising
Agency
Advertiser
Media Outlets
Full-service
Media planning/ buying
Creative
Interactive
Etc.

  • TV

7. Print 8. Radio 9. Internet 10. Outdoor 11. Etc. 12. Single product/ brand 13. Multiple brands 14. Local 15. National 16. Etc.