sharepoint 2012_how to implement an effective social media strategy
TRANSCRIPT
- 1. HOW TO IMPLEMENT ANEFFECTIVE SOCIAL MEDIASTRATEGY
2. El nico capital irremplazableque tiene una organizacin esel conocimiento de su gente.La productividad de ese capitaldepende de cmo lo compartencon aquellos que puedenutilizarlo 3. WHAT WE USUALLY EXPECT FROM APRESENTATION WITH SOCIAL IN THETITLE?Gartner and MySite tour StatisticsForrester quotes 4. WHAT ARE WE GOING TOEXPLAIN?1. Lessons learnt while implementing Social Intranets2. Esade Case study3. Raona Live demo 5. WHAT DO WE MEAN BY SOCIALINTRANET? 6. WHY DO WE NEED A SOCIAL INTRANET?CommunicateKnowledgeHuman Management ResourcesSpread The information Identify Information ChampionsEngage with employeesin your company 7. INTERNAL SURVEY80% use Facebook for personal purposesNo Facebook integration58% use twitter everydayTwitter integration99% of employees have LinkedIn profilesUsing LinkedIn groups 8. INTERNAL SURVEY87% want more technical docsGamification for content creation63% want to be informed aboutproposalsCRM integration and document rating71% find Lync the most productive tool 9. DO A PROPER ASSESSMENTEmpathy: The more you listen, thebetter you can respond to specificneedsUser-centric: Solve real problemsusers are facing every dayUbiquity: Go wherever your users are 10. HOW DO WE IMPLEMENT ASOCIAL INTRANET?SHAREPOINT OOB 11. HOW DO WE IMPLEMENT ASOCIAL INTRANET? SHAREPOINT + 3RD PARTY TOOLS 12. HOW DO WE IMPLEMENT ASOCIAL INTRANET?NO SHAREPOINT BASED SOLUTIONS 13. CASE STUDY: ESADEClient: Esade Business SchoolBefore:The Intranet: Lotus Notes with severalcustom applicationsThe Social Network: Called Nexus, builtover VignetteThe Notice Board: Based in Moodle 14. CASE STUDY: ESADEGoals Reduce email traffic Allow students to create and manage communities Increase visits 15. CASE STUDY: ESADEImplementation100% Based in SharePointLook&Feel customisationUsing MySiteCustom webparts : MyHUBs 16. CASE STUDY: ESADEMy ESADE Communities 17. CASE STUDY: ESADEMyESADE 18. CASE STUDY: ESADEOrganize people ininterests groups 19. CASE STUDY: ESADE People can create their own communities 20. CASE STUDY: ESADE Give Them Tools for Collaborate 21. CASE STUDY: ESADERESULTS AFTER 6 MONTHSThe use of e-mail has decreased by 25%.More than 45 communities created duringthe first four months.Visitors per day has increased more than30% 22. HOW EFFECTIVE IS MY SOCIALINTRANET?Set up achievable goals, for exampleExternal Info Internal InfoEngagementArea% Tweets /Posts ArticlesPartnersClientsHHRR5% 60 5 4 26 Finances 5% 60 5 4 26 Solutions 20%2402016103IT support5% 60 5 4 26 Account / Project Manager 20%2402016103 Engineers 20%2402016103 Leisure5% 60 5 4 26 Customer Satisfaction5% 60 5 4 26Partners5% 60 5 4 26IT news10%12010 8 52 Total 100% 1.20010080515 23. HOW EFFECTIVE IS MY SOCIALINTRANET?THE IMPORTANCE OF MEASURING 1200 tweets /posts during 2012 100 articles +500 people in our LinkedIn groups Increase unique visitors +20% Unique point of information: The Wall 24. DEMO 25. CONCLUSIONS1 Dont change your user habits, reinforcethem.Example: If your users are in twitter, go there too.2Find your own secret formula for success.Example: Using Lync as the glue that sticks everything together.3Dont implement a product, create a strategy.SharePoint + 3rd Party Tools + Customization. 26. Gracias! [email protected]