shareholder activism in the united states: managing shareholder interventions

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Shareholder Activism in the United States: Managing Shareholder Interventions Stephen M. Bainbridge William D. Warren Distinguished Professor of Law, UCLA 2014 Cameron Visiting Fellow, University of Auckland Faculty of Law

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This is a presentation I gave at the University of Auckland Faculty of Law on May 19, 2014. It is based on my paper Preserving Director Primacy by Managing Shareholder Interventions (August 27, 2013), which is available at SSRN: http://ssrn.com/abstract=2298415. Even though the primacy of the board of director primacy is deeply embedded in state corporate law, shareholder activism nevertheless has become an increasingly important feature of corporate governance in the United States. The financial crisis of 2008 and the ascendancy of the Democratic Party in Washington created an environment in which activists were able to considerably advance their agenda via the political process. At the same time, changes in managerial compensation, shareholder concentration, and board composition, outlook, and ideology, have also empowered activist shareholders. There are strong normative arguments for disempowering shareholders and, accordingly, for rolling back the gains shareholder activists have made. Whether that will prove possible in the long run or not, however, in the near term attention must be paid to the problem of managing shareholder interventions. This problem arises because not all shareholder interventions are created equally. Some are legitimately designed to improve corporate efficiency and performance, especially by holding poorly performing boards of directors and top management teams to account. But others are motivated by an activist’s belief that he or she has better ideas about how to run the company than the incumbents, which may be true sometimes but often seems dubious. Worse yet, some interventions are intended to advance an activist’s agenda that is not shared by other investors. This paper proposes managing shareholder interventions through changes to the federal proxy rules designed to make it more difficult for activists to effect operational changes, while encouraging shareholder efforts to hold directors and managers accountable.

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Page 1: Shareholder Activism in the United States: Managing Shareholder Interventions

Shareholder Activism in the United States:Managing Shareholder Interventions

Stephen M. Bainbridge

William D. Warren Distinguished Professor of Law, UCLA

2014 Cameron Visiting Fellow, University of Auckland Faculty

of Law

Page 2: Shareholder Activism in the United States: Managing Shareholder Interventions

Introduction

Part I

Page 3: Shareholder Activism in the United States: Managing Shareholder Interventions

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Kamin v. American Express (N.Y. Sup. Ct. 1976)Bayer v. Beran (N.Y. Sup. Ct. 1944)

Smith v. Van Gorkom (Del. 1985). Manson v. Curtis (N.Y. 1918).

Marx v. Axers (N.Y. 1996). DGCL § 141(a)

Director Primacy:USA Corporate Governance is Board Centric

“The business and affairs of every corporation organized under this chapter shall be managed by or under the direction of a board of directors….”

“the business judgment rule is the offspring of the fundamental principle, codified in [Delaware General Corporation Law] § 141(a),that the business and affairs of a Delaware corporation are managed by or under its board of directors. ... The business judgment rule exists to protect and promote the full and free exercise of the managerial power granted to Delaware directors.”

“To encourage freedom of action on the part of directors, or to put it another way, to discourage interference with the exercise of their free and independent judgment, there has grown up what is known as the “business judgment rule.” “

“By their very nature, shareholder derivative actions infringe upon the managerial discretion of corporate boards. . . . Consequently, we have historically been reluctant to permit shareholder derivative suits, noting that the power of courts to direct the management of a corporation’s affairs should be “exercised with restraint”

The board’s powers are “original and undelegated.”

“The directors’ room rather than the courtroom is the appropriate forum for thrashing out purely business questions which will have an impact on profits, market prices, competitive situations, or tax advantages.”

Page 4: Shareholder Activism in the United States: Managing Shareholder Interventions

Acquiring >5% of target company stock, File Schedule 13D disclosure statement. Include critique of management and proposals.

Meet with target management to outline critique and proposals.• If management resists, make stance public

SEC Rule 14a-8 allows shareholders to put proposals on company proxy statement.• Most must be non-binding

Certain proposals under Rule 14a-8 may be mandatory.• Key: Certain mendments to bylaws

Seek board representation, but not control

Taking a Position

Negotiations

Precatory Proposals

Binding Proposals

Short Slate Proxy Contest

But Shareholders are Not Powerless:Mechanisms of Influencing Management

Page 5: Shareholder Activism in the United States: Managing Shareholder Interventions

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Corporate Social Responsibility Corporate Governance

Concerned primarily with ensuring that their investments are consistent with their values/

Tend to be individuals, charitable and religious organizations, government pension funds.

Typically use non-binding shareholder proposals• Request reports on topic• Change corporate policy• Review corporate policy

Issue set has evolved over time• Environmental (e.g., climate change)• Human rights (e.g., divestment and boycott)• Divest certain product lines (e.g., defense, tobacco,

nuclear power)• Affirmative action (e.g., gay rights)• Animal rights (e.g., no lab experiments)• Tie executive pay to social benchmarks• Labor rights

Primarily concerned with increasing investment value

Union/government pension funds and hedge funds dominate

Activism form varies by type• Union/government pension funds focus on non-

binding proposals• Hedge funds use full arsenal

Issue set:• Takeover defenses• Board diversity and independence• CEO compensation• Political contribution disclosure• Separate CEO and Chair

Activist Types

Page 6: Shareholder Activism in the United States: Managing Shareholder Interventions

Goals and Methods

The Emergence of Hedge Fund Activism

Page 7: Shareholder Activism in the United States: Managing Shareholder Interventions

THE PLAYERS | Activist Hedge Funds

7© Stephen M. Bainbridge 2014

Less likely to PubliclyPress for Change

More likely to PubliclyPress for Change

Constructive Activist

Operational Activist Reluctant Activist

Pure Activist

Page 8: Shareholder Activism in the United States: Managing Shareholder Interventions

IdentifyUndervalued

Stock

ExamineCorporateStructure &Governance

ReviewShareholder Base

DetermineChange Threshold

Buy MoreStock

Buy Stock

Contact Mgt. andRequest Change

Publicly

Discuss withOthers

Tagalong Investors Accumulate Positions

Buy More StockThreaten Proxy

ContestBuild Proxy

PlatformLaunch Proxy

Contest

NegotiateSettlement

Agreeable?

Settle

Shareholder Vote

Timeframe: 1 – 1.5 years

The Activist Process Model

Page 9: Shareholder Activism in the United States: Managing Shareholder Interventions

Director versus Shareholder Primacy

Activism in a Theoretical Framework

Page 10: Shareholder Activism in the United States: Managing Shareholder Interventions

“A corporation is just a nexus of contracts, subject to rearrangement in many ways.”

--Central States, Southeast and Southwest Areas Pension Fund v. Sherwin-Williams Co., 71 F.3d 1338, 1341 (7th Cir. 1995)

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The Central Office: “All corporate powers shall be exercised by or under the authority of, and the business and affairs of the corporation managed under the direction of, its board of directors . . . .” (DGCL § 141(a))

Page 12: Shareholder Activism in the United States: Managing Shareholder Interventions

12© Stephen M. Bainbridge 2008

On the necessity for a central office

Kenneth J. Arrow

Where constituents have asymmetric information, divergent interests, and face collective action problems,it is “cheaper and more efficient to transmit all the pieces of information to a central place”that makes “the collective choice and transmit it rather than retransmit all the information on which the decision is based”

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13© Stephen M. Bainbridge 2008

On the necessity for a central office

Kenneth J. Arrow

Where constituents have asymmetric information, divergent interests, and face collective action problems,it is “cheaper and more efficient to transmit all the pieces of information to a central place”that makes “the collective choice and transmit it rather than retransmit all the information on which the decision is based”

Page 14: Shareholder Activism in the United States: Managing Shareholder Interventions

14© Stephen M. Bainbridge 2008

On the necessity for a central office

Kenneth J. Arrow

Where constituents have asymmetric information, divergent interests, and face collective action problems,it is “cheaper and more efficient to transmit all the pieces of information to a central place”that makes “the collective choice and transmit it rather than retransmit all the information on which the decision is based”

Page 15: Shareholder Activism in the United States: Managing Shareholder Interventions

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Directors are not agents of the shareholders. Directors’ powers are

“original and undelegated”

Shareholder wealth maximization

Contribute equity capital

Page 16: Shareholder Activism in the United States: Managing Shareholder Interventions

16© Stephen M. Bainbridge 2008

On the necessity for authority

Kenneth J. Arrow

“If every decision of A is to be reviewed by B, then all we have really is a shift in the locus of authority from A to B”

Page 17: Shareholder Activism in the United States: Managing Shareholder Interventions

Managing Shareholder Interventions

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Page 18: Shareholder Activism in the United States: Managing Shareholder Interventions

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Goals of Governance Activism

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Beneficial

Most Controversial

Undesirable

Ranking Desirability of Shareholder Interventions

Directed at increasing director and manager accountability

Do we really think a hedge fund manager is systematically going to make better decisions on issues such as the size of widgets a company should make than are the company’s incumbent managers and directors?

Private rent-seeking

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Allowed Disallowed

Sorting

Process-focused interventions:• Shareholder interventions directed at

issues on which they are statutorily entitled to a vote—election of directors, removal of directors, approving mergers or other changes of control, amending the bylaws, and so on

• Interventions making use of existing shareholder rights to communicate with the board, to bring direct and derivative litigation, or to acquire additional shares and/or control of the company.

• Interventions designed to provide procedures for effecting such interventions—such as bylaw amendments relating to nomination of directors—likewise would be permissible.

Substantive interventions:• If shareholders are not entitled to a

vote (or other form of governance action) with respect to a given issue under state corporate law, however, that issue presumptively would be deemed substantive and thus impermissible.

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Disclosure of Holdings

Rule 14a-8 Eligibility

Rule 14a-8 Substantive

Specific Rule Changes

Amend Schedule 13D to require filing within 2 days after crossing 5% threshold

More rigorous definition of group activity

Current eligibility—lesser of $2000 or 1% of float—should be raisedMuch higher limits on shareholder support necessary for proposals to be

repeated in future years

Expand and revitalize exemption allowing exclusion of proposals relating to ordinary business matters

Proposals that are not a proper subject of shareholder action should be disallowed, even if phrased as a recommendation

Allow companies to opt out