share point as your digital marketing platform
DESCRIPTION
INDUSA conducted a webinar on December 14, 2011 which focused on how SharePoint as Digital Marketing is an excellent choice for companies like yours. In this tech webinar, we explained how to leverage digital experiences to make your marketing program more influential, create websites that drive revenue with the help of social and touch-based experiences, gain flexibility to expand content and enhance user experience, and much more.TRANSCRIPT
SharePoint as your Digital Marketing Platform
December 14, 2011, 11:00 AM CT
INDUSA Technical Corp.Innovative, Intelligent, Inspired Solutions!
© 2011 INDUSA Technical Corp. 2
Agenda
• Introduction of the Panel
• Digital marketing
• Poll
• SharePoint as a Digital Marketing tool
• Large scale SharePoint Implementations
• INDUSA’s Case Studies & Methodology
• About Us
• Summary
• Q&A
Introduction of the Panel/ Speaker
© 2011 INDUSA Technical Corp. 4
• Dan FioRito – Director, Business Development
• Sanjay Savkur – Director, Business Development
Introduction of the Panel
• Katelynn Ballinger – Marketing Coordinator
Digital Marketing
© 2011 INDUSA Technical Corp. 6
What is Digital Marketing?
“Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers.”
--Wikipedia
“The operational definition of digital marketing includes addressable branding/advertising, contextual, marketing, social marketing and transactional marketing.” --Gartner
“Marketing in the digital decade means ‘adapting to the core’–or transforming the marketing organization and becoming adaptive.”
--Forrester
YouTube
WordPress
Digital marketing is about every single interaction a company has with its customers online.
© 2011 INDUSA Technical Corp. 7
Evolution of Digital Marketing
Web BannerAdvertising
“Web 1.0”
Internet SiteSolutions
Traditional Media
Brochure-ware
Static Content
PAPER DIGITAL
Web Content
Search
Digital AssetsCommerce
Analytics
Social & Web 2.0
UserExperience
© 2011 INDUSA Technical Corp. 8
FROM TO
PUSH Broadcasts PULL Content
Monolog Conversation
Individual Consumption Group Participation
Sales & Marketing Pitch Hi-Fidelity
Attracting Publicity Pursuing Interaction
• A cultural shift…
Digital Media —Trends
© 2011 INDUSA Technical Corp. 9
Challenges organizations are facing today
Clients
• Usability
• Fresh content
• Too much content
• I belong…
• I connect…
• Stay engaged
Marketing
• “100m sprint”
everyday
• Stale content
• Slow moving
ships
• Quantifying ROI
IT
• “Silo” effect
• Content Islands• Inconsistent
branding• Tech platform
soup
• Back-office App
Integration
© 2011 INDUSA Technical Corp. 10
Prioritizing the Digital Marketing radar
Source: SmartInsights.com
Consumers more DIGITAL
Marketing more
complicated
© 2011 INDUSA Technical Corp. 11
Poll
© 2011 INDUSA Technical Corp. 12
Poll Results
SharePoint as a Digital Marketing tool
© 2011 INDUSA Technical Corp. 14
SharePoint 2010
Share Point 2010
Collaboration
Portal
Enterprise Search
Content Mgmt
Business Processes
Insights
Collaboration
• Documents, Tasks, Blogs, Wikis, Lists, Calendars, Email, Projects, …
Portals
• Enterprise Portal, Site Directory, “My Sites”, Social Networking, Privacy Control, …
Enterprise Search
• Scalability, Context sensitive, Rich people and business data search, …
Content Management
• Integrated Documents, Records, Workflows, web content, …
Business Processes
• Web-based forms, LOB Actions, workflows, SSO, …
Insights
• Server-based Excel, Data Visualization, KPI, Dashboards,…
•Managed Meta-data
•Audience Object Model•Reusable Workflows
•Visio Services•Web Analytics
© 2011 INDUSA Technical Corp. 15
Site Search
Web Content Mgmt
Workflow
Social Computing
Collaboration
FAST ESP 5.3
Languages (all)
Connectors (all)
Content TransformationServices (CTS)
Interaction Management Services (IMS)
FAST Search Designer
Web Content Mgmt
Workflow
Social Computing
Collaboration
Business Intelligence
Forms Services
FAST ESP(Adapted for SharePoint)
Languages (all)
Connectors (all)
SharePointFront-Ends
System CenterSupport
Single-domain Multi-domain server for top-tier websites
SharePoint Products for Digital Marketing
© 2011 INDUSA Technical Corp. 16
Leveraging SharePoint For Internet Sites (FIS)
Authoring made simple
SharePoint ribbon
Multilingual interface
Web standards support
Simplified publishing
Multistage disposition
Workflow templates
Content management
policies
Compelling online experience
Integrated Search
rich media & social
computing
Online communities
Partner extranets
Build rich web apps
Sandboxed solutions
Familiar tools
Rich media management
Manage a unified infrastructure
Metadata management
Streamlined central
administration
Content scalability
© 2011 INDUSA Technical Corp. 17
Leveraging FAST Search Server 2010
•Pre-Built Web Controls
•Web Control Extensibility
•Cross-Platform Support
Build Adaptive Interactions
•Personalized Results
•Query and Results Processing
•Federated Search
Orchestrate query and results
•Search-Driven Topic Pages
•Rules-Driven Search
•A/B Testing
Optimize Business Rules and Results
•Search Connectors
•Content Processing Pipeline
•Content Fusion
Enrich and Transform Content
•Familiar Environment
•Visual Design
•Business Control
Design Dynamic Information Flows
© 2011 INDUSA Technical Corp. 18
Attract and retain visitors
Drive conversion
Showcaseyour brand Enable
self-service Streamline key processes
MediaCommerce
Marketing Customer Service Extranet
Value to Customers
Online revenue (Ads/Transactions)
Top-tier trafficUX (User Experience)
differentiationLarge services budget
EnterpriseMultiple brands, micro-
sites, or countries
Interactive search
Interactive search with social experiences
Access to business data, forms & online services
EnterpriseSurfaces LOB data,
forms-based workflowsHigh content volume
© 2011 INDUSA Technical Corp. 19
Connect
Guide
Adapt
FederatedOff-site Content
Search-generatedTopic Pages
Interactive Product Experiences
Blended User-generated Content
Promotions and Cross-sell
Targeted Lead Generation
One-stopAccount Servicing
InteractiveCustomer Support
Recommendations& Personalization
Dynamic, VisualNavigation
Location-based & Mobile Search, Content
Social Ranking & Tagging
Support for Digital Marketing Future
Large scale SharePoint Implementations
© 2011 INDUSA Technical Corp. 21
• Big brand e-commerce site
• 100K hits / day
• Social network integration
• Intense online collaboration
• Ultra luxury car manufacturer
• High-traffic
• Rich personalized content
• Dedicated, active fans
• Fortune 50 Retailer
• Global e-commerce branding
• Active, interactive content
• Full “radar” digital marketing
• Top3 news media company
• Efficient, real time content for
30 MM visitors / month
• “Mass customization” needs
• Multi-device rendering
Large-scale Implementations
Case Studies
© 2011 INDUSA Technical Corp. 23
Case Study — E-Commerce Development
Organization:• One of the largest Office Furniture Manufacturer in the World
Business Challenge:• Redesign of website and re-platform to increase revenue• Lack of customized web-parts to implement master templates based on wireframes
Solution:• master templates using Customized web
parts• Rich interactive experience tailored for
demanding users• Integration with FAST, Omniture, Scene7
and the clients’ own Search and Dealer portal
• Comprehensive testing• Develop key analytics and content
Benefits:• Reusable web parts for templates• Great UI for better interactivity• Centralized data repository along with easy
access to data from third party applications and portal
• High usability and ease of manageability• 50% increase in speed of search results
© 2011 INDUSA Technical Corp. 24
1
2
© 2011 INDUSA Technical Corp. 25
Organization:• A not-for-profit integrated healthcare provider
Business Challenge:• Absence of user controls and need for specific web parts• Need for modifications in the user interface for seamless browsing
Solution:• Modified components in client site master
page for MOSS 2007 and SharePoint 2010• Add Master page Webparts and customize
search Functionality • Inner page UI Customization• Unit testing of different components with
different users having various access rights.• Development of User Controls for MOSS
2007 and SharePoint 2010
Benefits:• Better browsing capability and seamless
navigation• Design akin to the client’s image for brand
recognition • Organized repository of information• Instant search of healthcare records of the
patient and diagnosis
Case Study — Implementation
© 2011 INDUSA Technical Corp. 26
© 2011 INDUSA Technical Corp. 27
Organization:• A well-known international cosmetics and skincare firm
Business Challenge:• Communication and collaboration problems between the company and its subsidiaries• Unappealing user interface• Unorganized event scheduling & management
Solution:• Developed master group site as well as
individual work stream sites• Developed & customized different web-
parts such as, scrolling image and video gallery, announcements, document library, calendar/events/survey, discussions, video/image gallery etc.
• Security options handled by system admin with content control options in charge of work stream admin
Benefits:• 40% faster communication: Seamless
communication & collaboration between the company & its subsidiaries
• User friendly and appealing look & feel• Event scheduling• 37% Faster site creation: One step creation
of a site using the template that will provide the same look and feel as required, allowing data to be easily edited.
Case Study — Branding and Development
© 2011 INDUSA Technical Corp. 28
1
2
© 2011 Indusa Technical Corp. 29
Case Study: Development / Integration
Organization:• A University that offers distance learning services
Business Challenge:• Unable to facilitate exams for distance learning students• Absence of a system to communicate with exam conducting centers• Absence of a portal for internal communication between students, faculties and mentors• Need for common platform between geographical locations
Solution:• Portal for facilitating exams for distance
learning students• Built the portal using Microsoft SharePoint
2010 with several user groups including admin, student, exam conducting center and faculty
• Modules integrated: login page functionalities, Google Map integration, and user management
• Integration with existing SQL Server Database
Benefits:• Highly secured and integrated SharePoint
portal for facilitating exams for distance learning
• Systematic user access management system with permissions & restrictions
• Integration of miscellaneous features like Google maps, chat functionalities between students, admin, faculty & mentors
• Sinking of data from their existing SQL Server Database
© 2011 INDUSA Technical Corp. 30
1
2
3
Methodology
© 2011 INDUSA Technical Corp. 32
SharePoint Lifecycle Methodology
Strategy
• Business case• ROI/TCO analysis• Project charter
Maintenance and Support
• SLA based• 24 X 7 support• On-demand support
Development/ Test
• Agile• Standard• Interactive
Roll Out
• Training• Knowledge transfer• Go live
• Upgrades• Migration• Enhancements
• New implementation• Customization• Integration
© 2011 INDUSA Technical Corp. 33
INDUSA’s SharePoint Experience
Template creation Web design User
Experience Branding
Architectural design RIA design Analytics SEO
Customization
Workflows / web parts
Business rules Integration
Browser / Mobile
compatibility
Agile Methodolog
y
Creative
Development
Design
Summary
© 2011 INDUSA Technical Corp. 35
Landscape for Digital Marketing
Web Experience
Interactive Community
• Rich media management
• Search-driven Navigation
Wikis & BlogsSharePoint for Internet Sites and FAST Search
- Scalable and Supported
Intelligence- Build insight
Platforms- Drive
engagement
Media- Create
demand
Basic Site
• Fresh content• Workflows• Consistent
brand
Integrated Portal
• Business Intelligence
• Customer self-service
• Advanced analytics
• CRM Integration
• E-Commerce
Adaptive Experience
• Behavioral Profiling
• Dynamic Content
• Multi-screen Publishing
• Targeting• Cross-Media
Dashboard
Address the Basics Innovate and Grow
About Us
© 2011 INDUSA Technical Corp. 37
• A US Corporation headquartered in Chicago, IL
• Offshore Development Center based in Ahmedabad, India
• In business since 1989 – 22 years
• Employees: ~150
• SEI CMM 4• ISO 9001:2008• ISO 27001:2005
• Executed projects in more than 12 countries
Corporate Snapshot
© 2011 INDUSA Technical Corp. 38
• Services:• Strategy• Migration• Application Integration
• ROI and TCO driven services approach
• Approved SharePoint Deployment Planning Services (SDPS) Partner
• 93% of employees are Microsoft-certified
• Microsoft NSAT (Net Customer Satisfaction) Index of 96% since 2009
• Microsoft Partner with 4 Gold Competencies
• Cost savings beyond labor arbitrage• Web part Add-ons, Automation, Reusable components, etc.
• Active Citizen in SP community
• Implementation• Customization• UI Design
SharePoint Services Practice Overview
© 2011 Indusa Technical Corp.
Key Clients
Q&A
© 2011 INDUSA Technical Corp. 41
Web: www.indusa.com Email: [email protected]
Thank You!Thank You!
Corporate Headquarters: INDUSA Technical Corp.1 Trans Am Plaza Drive, Suite 350,Oakbrook Terrace, IL 60181Tel: +1 (630) 424-1800