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Shake Party Step-by-Step Guide

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Page 1: Shake Party Step-by-Step Guide - Herbalife · WHAT IS A SHAKE PARTY? • Social gatherings to introduce Herbalife products in a relaxed environment • Entertain a group of people

Shake Party Step-by-Step Guide

Page 2: Shake Party Step-by-Step Guide - Herbalife · WHAT IS A SHAKE PARTY? • Social gatherings to introduce Herbalife products in a relaxed environment • Entertain a group of people

WHAT IS A SHAKE PARTY?

• Social gatherings to introduce Herbalife products in a relaxed environment

• Entertain a group of people at the same time in your or your customers’ home

• Offers you the chance to expand your customer base as well as possibly growing your Distributor organisation

Page 3: Shake Party Step-by-Step Guide - Herbalife · WHAT IS A SHAKE PARTY? • Social gatherings to introduce Herbalife products in a relaxed environment • Entertain a group of people

PLANNING YOUR SHAKE PARTY BUSINESS

1. Activities to attract Customers

2. Sampling of products (At a Party or

office) Show before and after pictures

3.Consider offering a

personalised Wellness

Evaluation

4. Get new person on a program or trial

5. Discuss with the customer the

possibility of them hosting their own

shake party

6. Diarise more shake parties

7. LOCAL SYSTEMATIC SUPPORT!

HOM,TRAINING

Recognition, education and socialisation

for all customers and distributors.

Then promote the big events

5. Level 10 5. Weight Loss Challenge,

Nutrition Club

Page 4: Shake Party Step-by-Step Guide - Herbalife · WHAT IS A SHAKE PARTY? • Social gatherings to introduce Herbalife products in a relaxed environment • Entertain a group of people

Promoting your Party

Page 5: Shake Party Step-by-Step Guide - Herbalife · WHAT IS A SHAKE PARTY? • Social gatherings to introduce Herbalife products in a relaxed environment • Entertain a group of people

WHO TO INVITE TO YOUR SHAKE PARTY?

• Here are some ideas to get you started:

– People who are interested in improving their nutrition or maybe wanting to lose weight

– Invite their friends too – a lot of people like to bring friends to a party to feel socially comfortable

– Use invitation cards to hand out to people you meet

– At the end of your Shake Party, ask attendees if they’d like to host a party at their home with their friends and family

• Friendly tips:

– To get the best attendance, speak to people face to face

– The more people you invite, the less likely you will have last minute cancellations

– Follow up with invitees a few days before your party to remind them of the time/date and location

Page 6: Shake Party Step-by-Step Guide - Herbalife · WHAT IS A SHAKE PARTY? • Social gatherings to introduce Herbalife products in a relaxed environment • Entertain a group of people

HOW TO USE FACEBOOK TO ATTRACT MORE PEOPLE

• Facebook is a great tool to show your party photos but be sure you’re respecting other peoples privacy in getting their permission. Also ensure that no children appear in these photos

• Show photos of lovely shakes and people having fun

• Comment on how much fun the party was, how you can’t wait for the next one and thank those who attended

• To get the best attendance speak to people personally

• Invite 20-30 people • 10-15 may say yes • 5-10 may turn up on the

night

TIP: Refer to Social Media Guidelines to help with all Social Media channels

Page 7: Shake Party Step-by-Step Guide - Herbalife · WHAT IS A SHAKE PARTY? • Social gatherings to introduce Herbalife products in a relaxed environment • Entertain a group of people

Planning your Party

Page 8: Shake Party Step-by-Step Guide - Herbalife · WHAT IS A SHAKE PARTY? • Social gatherings to introduce Herbalife products in a relaxed environment • Entertain a group of people

Shake

Blender

Formula 1 Shake mix - 4 flavours

Mixers – Milk, Juice, Soya Milk

Cups and Napkins

Snacks

Protein Bars

Additional

Calculator

Order pads and Receipts

New Customer Forms

Display

Formula 1 Canisters in a variety of flavours

Formula 1 Meal Bars

Healthy Breakfast

Protein Bars

Aloe Concentrate

Herbal Tea Beverage

Literature

Product Brochures

Wellness Evaluation

Recipe Cards

Healthy Breakfast

PARTY PLANNING TIPS

Page 9: Shake Party Step-by-Step Guide - Herbalife · WHAT IS A SHAKE PARTY? • Social gatherings to introduce Herbalife products in a relaxed environment • Entertain a group of people

BEFORE YOUR PARTY Shake Parties are all about getting people to try the products in a fun and relaxed setting, and that retailing is done afterwards:

• Prepare shakes – keep the flavours simple

• Aim to create a party atmosphere e.g. use high tail glasses, or flutes – have the shakes poured

• If you’re holding a party at a customer’s house, you can store the shakes in containers until you’re ready

• Set up the cups on a table, have things like table cloth, napkins set out

Page 10: Shake Party Step-by-Step Guide - Herbalife · WHAT IS A SHAKE PARTY? • Social gatherings to introduce Herbalife products in a relaxed environment • Entertain a group of people

BEFORE YOUR PARTY Shake Parties are all about getting people to try the products in a fun and relaxed setting therefore keep these tips in mind:

• Keep shakes simple

• Additionally, future customers can sometimes be put off by having to create a complicated shake in the morning

• Keeping the shakes simple (exactly as they are) is a great a way of keeping the business simple and duplicable

• They taste great as they are

• Showing recipe cards on the night to show customers shake recipe options is a better idea

Page 11: Shake Party Step-by-Step Guide - Herbalife · WHAT IS A SHAKE PARTY? • Social gatherings to introduce Herbalife products in a relaxed environment • Entertain a group of people

DURING YOUR PARTY • Welcome everyone; offer everyone a HERBALIFE

tea on arrival

• If you want, have a theme for your party – make it personal!

• Give a very brief overview of the company, and keep it informal

• Talk about the products they are sampling and add you’re not looking to sell

• Get everyone to try them – ask what your guests think?

• Share your product success story

• A number of Distributors who run shake parties allow 1-2 hours for customers to sample the products

Page 12: Shake Party Step-by-Step Guide - Herbalife · WHAT IS A SHAKE PARTY? • Social gatherings to introduce Herbalife products in a relaxed environment • Entertain a group of people

DURING YOUR PARTY • If it’s the right opportunity to do so, you could perform a

Wellness Evaluation or get people on to some scales to create their personal wellness profile

• This is a good way to continue the conversation you’ve started about the products and move someone from seeing them at the party to getting them started on a programme

• If other people are interested, schedule some time to meet with them within 48 hours to complete the Wellness Evaluation

• This is a good way of introducing people to more of the Herbalife products on a one to one basis

TIP: The easiest way to find another Shake Party is during a Shake Party so focus on looking for your next host whilst you’re at the party

Page 13: Shake Party Step-by-Step Guide - Herbalife · WHAT IS A SHAKE PARTY? • Social gatherings to introduce Herbalife products in a relaxed environment • Entertain a group of people

Following up after your Party

Page 14: Shake Party Step-by-Step Guide - Herbalife · WHAT IS A SHAKE PARTY? • Social gatherings to introduce Herbalife products in a relaxed environment • Entertain a group of people

TIP: Give anyone who shows an interest a Product Brochure with your details on the back to take home with them, make sure you get their details in return so you can follow up

HAVE PEOPLE HAD A GOOD TIME? • At the end of the party ask around if anyone would like to host a

party of their own

• Take extra invitations with you to give to attendees if they’d like host the next party

• Ask for attendees to hand out invitation cards to their friends who might be interested in attending a Shake Party

• Keep in touch with your party attendees through methods that suit you and them

• If people were interested, schedule some time to meet with them within 48 hours to complete the Wellness Evaluation

• This is a good way to continue the conversation you’ve started with individuals and move to talking about product programmes on a one to one basis

Page 15: Shake Party Step-by-Step Guide - Herbalife · WHAT IS A SHAKE PARTY? • Social gatherings to introduce Herbalife products in a relaxed environment • Entertain a group of people

TIP: Give anyone who shows an interest a Product Brochure with your details on the back to take home with them, make sure you get their details in return so you can follow up

WHAT TO DO AFTER A SHAKE PARTY You can use Shake Parties to expand your business – see if there’s anyone who’s paying particular interest to your presentation

• Advise that with a little work and a bit of fun they could generate enough profit to pay for their own product consumption

• Maybe have your own promotion to encourage others to organise a party

• Arrange to meet within 48 hours to talk to them about the Business Opportunity

• Train your new Distributor on your method of doing Shake Parties, maybe attend the first few with them to give them confidence

Page 16: Shake Party Step-by-Step Guide - Herbalife · WHAT IS A SHAKE PARTY? • Social gatherings to introduce Herbalife products in a relaxed environment • Entertain a group of people

THANK EVERYONE FOR ATTENDING AND LEAVE THEM WITH A GREAT FOLLOW UP QUESTION: “We would like to just thank you for all your time today and we would like to just leave you with two questions if we may: 1. Who do you know who would be interested in changing to a healthy active lifestyle? 2. Who do you know that would like to host their own shake party?” Let’s shake it up!

Page 17: Shake Party Step-by-Step Guide - Herbalife · WHAT IS A SHAKE PARTY? • Social gatherings to introduce Herbalife products in a relaxed environment • Entertain a group of people

CUSTOMER IS KING • Every customer that you attract through a Shake Party

needs to be looked after and cared for

• Make sure you build strong and positive relationship with each and every customer

• A happy customer with good results will give you:

• great testimonials,

• re-orders,

• quality referrals

• and maybe even become a Distributor

• Builds a strong foundation within your organisation enabling you to continuously work your way up the Marketing Plan

Page 18: Shake Party Step-by-Step Guide - Herbalife · WHAT IS A SHAKE PARTY? • Social gatherings to introduce Herbalife products in a relaxed environment • Entertain a group of people

SHAKE PARTY RECAP If you invite 20-30 people, 10-15 may say yes, 5-10 may turn up on the night

• Pick a date that suits you, your friends, family & colleagues

• Put some background music on – have a party!

• Fill cups with a small amount of shake

• Consider placing product brochures on the table

• Offer an instant Herbal Beverage on arrival

• Talk about why you’re having the Shake Party

• Encourage guests to sample the products and engage in conversation about them

• Share your product success story

• Offer those who are interested a Wellness Evaluation

• Hand out invitation cards for attendees to pass to their friends

Most importantly – HAVE FUN!

Page 19: Shake Party Step-by-Step Guide - Herbalife · WHAT IS A SHAKE PARTY? • Social gatherings to introduce Herbalife products in a relaxed environment • Entertain a group of people

Shake Party Supporting your Business

Page 20: Shake Party Step-by-Step Guide - Herbalife · WHAT IS A SHAKE PARTY? • Social gatherings to introduce Herbalife products in a relaxed environment • Entertain a group of people

Shake Parties can have a

positive impact

because…

They attract interest

They allow for product

sampling

You can perform Wellness

Evaluations

Prospects are more

interested in becoming customers

It’s an opportunity to grow your

Downline

You can duplicate and

organise more parties

Page 21: Shake Party Step-by-Step Guide - Herbalife · WHAT IS A SHAKE PARTY? • Social gatherings to introduce Herbalife products in a relaxed environment • Entertain a group of people

Programme Products Total VP

Customer 1 Formula 1 x

3

Aloe x

1

Instant herbal beverage

original 50g x 1

Formula 2 x

1

141.75

Customer 2 Formula 1 x

2

Aloe x

1

Instant herbal beverage

original 50g x 1

92.8

Customer 3 Formula 1 x

2

Aloe x

1

Instant herbal beverage

original 50g x 1

92.8

Customer 4 Formula 1 x

2

Aloe x

1

Instant herbal beverage

original 50g x 1

92.8

Customer 5

Formula 1 x

2

Aloe x

1

Instant herbal beverage

original 50g x 1

92.8

Total Formula 1 x

11

Aloe x

5

Instant herbal

beverage original 50g

x 5

Formula 2 x

1

512.95

How to build your Shake Party business

• The below table has been created as an example to show the potential of Shake Parties.

• If you have 5 customers who bought the following products you could achieve 500vp

• Please note: this does not represent average figures or any results that you could expect to achieve and is for illustration purposes only

Page 22: Shake Party Step-by-Step Guide - Herbalife · WHAT IS A SHAKE PARTY? • Social gatherings to introduce Herbalife products in a relaxed environment • Entertain a group of people

How to build your Shake Party business

• As always invest as much time and money that is right for you.

• Use the Shake Party concept to eventually help your team members to host more of their own Shake Parties

― So they become accustomed to looking after their own customer base

• Results vary depending on the time, energy and dedication that you put into it

• As always ensure that you are operating in accordance with the Herbalife rules and advisories

Page 23: Shake Party Step-by-Step Guide - Herbalife · WHAT IS A SHAKE PARTY? • Social gatherings to introduce Herbalife products in a relaxed environment • Entertain a group of people

Marketing materials

• There are a number of marketing tools available for you to use – invitations, posters, recipe cards and training including invitations with editable fields

• Available on myherbalife.co.uk

• Scribe URL: http://www.herbalife.ibospace.com/playv/W79CQnhx