sgb weekly 1142

OCTOBER 17 2011

NEWS amp INFORMATION FOR THE RUNNING amp TRIATHLON MARKET

PSSTPSR

IS NOW SGB PERFORMANCE

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Releva

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Sound relevant to your business Then its time to take a second look at Spenco

Pictured The YUMINew for spring Featuring dynamicsupport in a stylish sandal Availablein 3 colors in both menrsquos and womenrsquos styles

Call 1-800-877-3626 or visit wwwspencopromocom to order a free sample today PROMO CODE SGBYUMI Expires Aug 31 2011

WEEK 1142 | SGBweeklycom 3

Copyright 2011 SportsOneSource LLC All rights reserved The opinions expressed by writers amp contributors to SGB WEEKLY are not necessarily those of the editors or publishers SGB WEEKLY is not responsible for unsolicited manuscripts photographs or artwork Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher SGB WEEKLY is published weekly by SportsOneSource LLC 2151 Hawkins Street Suite 200 Charlotte NC 28203 7049873450 Send address changes to SGB WEEKLY 2151 HAWKINS STREET SUITE 200 CHARLOTTE NC 28203 7049873450

FEATURES 4 BROOKS Gets Happy 8 BAREFOOTIN IN MANHATTAN Merrell VivoBarefoot And Injinji Were Among The Sponsors Of The 2nd Annual New York City Barefoot Run DEPARTMENTS

14 I AMSGB PERFORMANCE Chris Farley Owner Pacers Running Stores

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A collection of casual footwear insoles and accessories that are easy to merchandise and sellA 45 year track record of products that keep people healthy and active Great pricing Terrific customer service




12Editor In ChiefJames Hartford (7049873450 x104)

jamessportsonesourcecom

Senior Business EditorThomas J Ryan (9173754699)

tryansportsonesourcecom

Creative DirectorTeresa Hartford

Graphic DesignerCamila Amortegui

Advertising Sales DirectorCasey Vandenoever (3039977302)

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Advertising Sales Account ManagerKatie OrsquoDonohue (7049873450 x110)

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Circulation amp Subscriptionssubssportsonesourcecom

TechnologyChief Information Officer Mark Fine

VP Research amp Development Gerry AxelrodManager Database Operations Cathy Badalamenti

SportsOneSource Publications

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TEAM Business

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Sports Executive Weekly

SGB Update

Footwear Business Update

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Team Business Update

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Group PublisherBill Garrels

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SportsOneSource LLC2151 Hawkins Street bull Suite 200 bull Charlotte bull NC bull 28203

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Page

Cover photo Barefoot Ted offered rides across Governors Island on his rickshaw which was custom-built for NYCBR and flown-in from across the country (Photo credit Keith Goldstein)

Pho

to c

ourt

esy

of M

izun

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OCTOBER 17 2011ISSUE 1142

Brooks short film What is Life launched in 2005 and wound up topping the charts on iFilmcom

4 SGB PERFORMANCE l OCTOBER 17 2011

In 2001 Brooks Sports made a strategic decision to focus exclusively on running setting the stage for the brand to become the leading footwear vendor last year in specialty run But it took awhile to develop the brands point of view

The Run Happy theme first appeared in a short-lived campaign in early 2000 but was replaced by an ultra-serious ldquoRespect the Runrdquo effort in late 2002 Within a few months the campaign was ditched after being deemed much too straight-laced for the fun Brooks brand according to Dave Larson Brooks VP of marketing Management also began to real-ize that a lighter approach could become a point of differentiation

Analysis showed us that the competition was focused on Big Sweat (running is a chore featuring serious lonely guys no painno gain redemption in sweat) andor Big Shoe (main image is the shoe with clever featurebenefit copy) said Larson who has been with Brooks since 2003 The incredible variation in runners and the richness of the running experience was reduced to clicheacutes Brooks wanted to be the brand to disrupt this convention and break from the pack with a fun and celebratory brand voicerdquo

The shift culminated with the 2005 launch of ldquoRun World Runrdquo a worldwide marketing campaign incorporating various artistsrsquo interpretations of the running world The highlight was a 90-second Flash-animated short film What is Life that humorously depicted the life of a runner from birth to death The short wound up going viral and topped the charts on iFilmcom

While recognizing the value in making people laugh Brooks was also learning how to tap into the communal aspect of running

Runners belong to a community and re-gardless of their level of ability they are sup-porters of the much broader running commu-nity said Larson Competitive elite runners appreciate and encourage those who run for fun and likewise the more casual runners embrace their more accomplished counter-parts The connective tissue is their passion for the run Brooks embraces this spirit

At the urging of many consumers and its own employees Brooks morphed back into its Run Happy messaging Officially re-turning in January 2008 with a collage print campaign Run Happy found its groove with its Superfans campaign Running from

BROOKS GETS HAPPY

BRASH (Brooks Running Athletic Support Hospital) booths at running expos introduces gait analysis to runners under a theme borrowed from the MASH TV show

By Thomas J Ryan


January 2009 until mid-year 2010 the ef-fort featured Carl and Karl Underwood as two overly-obsessed running enthusiasts Played by the cult-comedy brothers Jason and Randy Sklar nine videos were produced and ran on running sites and blogs culminating in more than 4 million views An accompanying print campaign ran in running lifestyle and fitness publications

The response encouraged Brooks to delve deeper into bringing a more playful approach to its overall messaging

Our positioning is focused on our unique ldquosecret saucerdquo -- we are solely dedicated to creating performance running products inspired

by runners grounded in science blended with art and engineered to make every run a happy run said Larson We see the world as half-full not half-empty and take it upon ourselves to celebrate the run As one retailer put it I like Brooks because you take your product very seriously but donrsquot take yourselves seriously

Run Happy has continued through different renditions such as the BILBO campaign featuring ldquoLost-Likerdquo characters extolling the virtues of DNA cushioning technology in hilarious yet educational videos that likewise had successful viral results

One of the highlights of the Superfans effort was creating the ldquoRunbearable Lightness of Beingrdquo show at the Boston Marathon Expo in April 2009 It was a staged comedy fea-turing the Sklar brothers as Superfans glorifying everything running Said Larson It was a sort of revivalist show with chorus organ player a healing all designed to pay homage to the runner We ran the show every hour for two and a half days

That sent a message to the Brooks marketing team that the envelope could be pushed much further in its bid to reach runners at the grassroots level

BRASH (Brooks Running Athletic Support Hospital) booths were introduced at sev-eral marathons (ie Boston Chicago Marine Corps) that featured gait analysis wrapped in a Run Happy MASH theme With helicopter noise in the background every few minutes a siren would sound and an actor dressed as Klinger would get on the speaker with running jokes Podiatrists dressed as doctors would administer the gait analysis

Fun and games as part of the Cavalcade of Curiosities mobile tour

A Pure Running Heaven booth debuted at the Chicago Marathon

Launched in June 2010 the Cavalcade of Curiosities mobile tour has made more than 150 stops across the US


NEWS

alongside gurneys and tents A distillery station dispensed Gatorade Participants received t-shirts and dog tags worth a chance to win prizes

In the same vein Brooks brought out VIP Porta Potties at Rock lsquonrsquo Roll marathon events which rewarded runners with a luxurious Porta Potty experience mdash toilets that flush separate non-smelly stalls at-tendants dressed in tux tees red carpets etc

At the Chicago Marathon on October 9 Brooks ran its first Pure Running Heaven promotion featuring the pearly gates of heaven and a heaven-like set with harpists angels cherubs all doing gait analy-sis for its new line of PureProject shoes

The most ambitious undertaking is the Cavalcade of Curiosities mobile tour A London double-decker bus retrofitted with free gait analysis stations on the top floor and an ldquoArcade of Odditiesrdquo on the ground floor that features a ldquomuseumrdquo - displays such as the worldrsquos biggest shoe the legendary ldquoBunion Boyrsquosrdquo malady preserved and pulsating in a jar and other running wonders Complimentary pop-corn hot dogs games giveaways and raffles for bigger prizes were offered in a carnival atmosphere

Larson noted that running can be intimidating and Brooks was looking for a less serious way to inspire people to run but also instill lessons on proper running form and injury prevention Said Larson All in all it is just gait analysis skinned in a fun way but it is some-thing only Brooks would do and it does put our best foot forward expert product solutions in a fun way

Launched in June 2010 the bus has driven around the country hitting Rock lsquonrsquo Roll events while stopping at local running stores and running events to put on a show for runners A costumed Walking Jesus Lizard that walked on its DNA liquid midsole was part of the show at each Rock lsquonrsquo Roll expo The tour is on its second year and has had more than 150 stops with plans to continue in 2012

Brooks also continues to evolve the Cavalcade of Curiosities ef-fort It has recently been visiting high school cross country running events such as the Paul Short XC event held in September in Beth-lehem PA an event with over 3000 runners One of the primary les-sons Brooks has learned is to focus on where runners are and also to encourage retailers to bring their own ldquospinrdquo to the event

Wersquove been to many retailers who have brought in jugglers ac-tors on stilts local sports medicine professionals bra-fitters etc to make the event more dimensional said Larson

Social media is also intertwined in everything Brooks is doing on the marketing side especially given the success of its viral videos Said Larson Our staff is continually tweeting and posting on Face-book and we have more than tripled our Facebook fans in the last six months All of our communication has a Run Happy vibe and is about encouraging our Brooks faithful to interact with us in a unique and fun way The goal is to ensure that anything we do from in-store

presentation to broadcast is shouting the Brooks message with this unique voice

Indeed due to the fragmented nature of TV and the increased use of DVR and Tivo Larson believes the future is in digital advertising Added Larson We will probably be in TV at sometime in the future but we feel we can make a bigger and more measureable dent with digital communication at this stage

Going forward Larson said Brooks growth has allowed the com-pany to devote more resources to getting its message out in front of runners Its sponsorship of the Rock lsquonrsquo Roll Marathon Series which started in 2010 will continue with 25 events set for 2012 Said Lar-son Thats hitting over 480000 runners most of them new to the sport at any given race

The Cavalcade bus tour BRASH and Pure Running Heaven elements will also all be continued in 2012

Brooks recently orchestrated PureProject in-store launch parties timed across the nation for the October 1 launch of the collection With word of mouth and retailer support driving Brooks market share gains an emphasis on consumer-facing marketing efforts will be added to its present strategy

We feel that the message is right but we need to get in front of more eyeballs so yoursquoll see a dramatically increased media budget going forward said Larson

Brooks VP of marketing Dave Larsen

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The starting line at the 2nd Annual New York City Barefoot Run (Photo credit Keith Goldstein)


he barefoot movement in all its extremes was on display at the 2nd Annual New York City Barefoot Run (NYCBR) held the last weekend in September

The biggest names behind the barefoot movement attended the event while an increasing amount of sponsors including Merrell ironically found themselves helping fund an event where several in the crowd advocated wearing no shoes

The 2nd Annual NYCBR was an enormous success said Maggie Durant who co-founded the event with her brother John She described the event as An unmatched line-up of the barefoot running pioneers who sparked the revolution and the most passionate barefoot runners who fuel its growth The two have already started making plans for next year

Despite only two months of planning the first NYCBR took place in October 2010 attracted two sponsors ndash VivoBarefoot the UK-based minimal shoe maker and Tip Top Shoes the iconic Upper West Side NYC store and 265 participants This years participation reached over 400 from 11 countries Its list of sponsors also grew to include Merrell sock-maker Injinji and the NYC run-and-tri chain Jack Rabbit Sports ndash as well the VivoBarefoot and Tip Top Shoes returning

After a meet-and-greet at a local pub for early arrivers on Friday night the weekend started with a series of running clinics held throughout the day on Saturday at Battery Park Saturday night featured the Barefoot Party sponsored by Merrell at South Street Seaport with beer and wine a mini-expo for the sponsors and barefoot book sellers and talks from a panel of barefoot experts

The actual Barefoot Run took place Sunday on Governors Island With no set length participants were encouraged to sprint jog or walk while exploring the barefoot experience About half of the participants wore minimal shoes (FiveFingers Merrell etc) while the rest went shoeless Other events on Sunday included the first NYC Barefoot Kids Run rickshaw rides sponsored by Luna Sandals that proved particularly popular and a late afternoon beer garden sponsored by Injinji

BAREFOOTIN IN MANHATTAN

Merrell VivoBarefoot and Injinji were among the sponsors of the 2nd Annual New York City Barefoot Run By Thomas J Ryan

T

The star participant was Christopher McDougall the author of the best-seller Born To Run that is widely credited with inspiring the barefoot movement He spoke as a guest on the panel of Kudus or barefoot experts Saturday night Other speakers on the barefoot all-star lineup included

bull Dr Daniel Lieberman the professor of human evolutionary biology at Harvard University whose research gained notoriety for demonstrating the benefits of a forefoot strike over a heel strike

bull Barefoot Ted a featured athlete in Born to Run and founder of Luna Sandals

bull Lee Saxby renowned running coach of barefoot technique bull Jason Robillard the founder of Barefoot Running University

and author of The Barefoot Running Bookbull Erwan Le Corre the founder of MovNat a method for training

in natural movementbull Barefoot Ken Bob who founded TheRunningBarefootcom in

1997 and has run 77 marathons barefootbull Michael Sandler chief coaching officer of RunBare and author

of Barefoot Running bull Daniel Howell professor of human anatomy at Liberty

University and an outspoken advocate of barefoot living

bull Esther Gokhale founder of the Gokhale Method a process of restoring pain-free posture and movement

bull Mark Cucuzzella a professor of Family Medicine at West Virginia University School of Medicine who opened the nationrsquos first minimalist shoe store Two Rivers Treads in Shepherdstown WV in 2010

bull John Durant co-founder of the NYBRC founder of Barefoot Runners NYC and author of the health and fitness blog at Hunter-Gatherercom

Directly opening up the floor to questions rather than offering a formal presentation McDougall downplayed a few concerns around shod running including risks around toxins as well as running in urban settings He noted that over the last year he had run barefoot from Brooklyn to Harlem He also addressed the Tarahumara Indians profiled in his book and told the audience that a movie based on his book could start filming this spring

Asked how his experience changed his life McDougall a stout 63 said In a real simple way For years people and doctors would eye me up and down and say Dude Why are you even running in the first place Look at the size of you Youre like Shrek A body your size shouldnt be running up and down I always hurt and I was always told thats what you should expect So I accepted that and

Starting line for the first Barefoot New York City Kidsrsquo Run at this years event (Photo credit Keith Goldstein)


I stopped running and I did things more like ride the bike But what was happening was I was getting beer-heavier and grouchier and grouchier

He pointed to an analogy that wild animals put in captivity often develop mood swings and sexual dysfunctions Once they go back to nature they start to reproduce and eat well and their mood stabilizes

Thats essentially what happened to me said McDougall I got the use of my legs back I was able to run and move my body and not feel that this was some risky operation For me it changed everything

Asked if he was on the hit list of the major shoe companies McDougall joked You know something minimalist as a genre didnrsquot exist two years ago Its now a $17 billion industry Im waiting for my fruit basket from Nike

He did note that when the book first came out in January 2008 none of the major shoe companies wanted to have anything to do with me and only Curt Munson the owner of Playermakers in Okemos MI reached out on the retail side Curt makes his living selling running shoes and when he hears something that challenges his ideas he listens said McDougall

On the bright side McDougall was enthused about the new minimal designs coming out mentioning New Balance and Merrells efforts He was still concerned that the minimalist approach is being led by product rather than around education

Its not the footwear at all its about learning a different form said McDougall Once you learn the form you can run in army boots if you want to Everybody here today will be talking to you endlessly about form Unfortunately if you go to stores what youre going to hear about are new products Itrsquos just a product focus and it should be on the form

Many of the other talks on Saturday night focused around education including lessons in transitioning to barefoot as well as research around barefoot running and forefoot striking Other topics included improving posture whether more gyms would eventually allow bare feet on treadmills and why the barefoot movement

is so far heavily-skewed toward men The evening also worked as a celebratory event of the thriving movement for a few who have been running barefoot for over 20 years and those committed to a barefoot lifestyle as well as the many newcomers pumped up about the barefoot technique

The NYCBR comes as an increasing number of barefoot lectures and running clinics inspired by barefoot fascination have been significantly cropping up around the country Barefoot-themed runs remain a rare occurrence and the NYCBR could have been the largest ever barefoot run and more certainly the best-sponsored one

Jim Zwiers president of Wolverine World Wides Outdoor Group who attended the event along with the majority of Merrells executive team agreed that the NYCBR clearly attracted the zealots of the movement He said Merrell wanted to remain at the forefront of the emerging movement

The barefoot movement just continues to grow said Zwiers We see it not only with the enthusiasts but also the total population coming around to focus not only on barefoot but also on better form in their running and their movement We think its the start of something much bigger

Besides sponsoring the Saturday night party Merrell brought in key barefoot and running bloggers editors and influencers from different backgrounds to the event

Zwiers liked that the events particular focus was on education Since the launch Merrell has sponsored clinics at stores established a separate microsite focusing on education and is working with Jason Robillard one of the events kudus to develop educational materials to help people safely transition to minimalist shoe running At NYCBR Merrell handed out metronomes that count running pace

Its really about education for us said Zwiers Form comes first and then the products and the tools that come with running in the proper form come second This was a pretty natural event for us

At Injinji Deirdre Mahoney marketing director admitted that there were times during the event weekend when she wondered if this was an appropriate place for the sock maker especially with some people attending living an entirely barefoot lifestyle But the messaging and the interactive elements of the weekend worked for Injinji

We are always trying to get out there and educate runners and athletes about


the foot health and performance benefits to our 5 toe sleeve designed socks said Mahoney Barefoot running embraces similar messaging Injinjis offer natural movement and barefoot-like feel inside any shoe but with the added protection of a sock interface If men and women who are hardcore barefoot runners and live in cold andor rough terrain are going to put anything on their feet it makes sense to start with Injinji We also have a unique product that you must experience Being able to insert ourselves into running clinics Merrell amp VivoBarefoot product testing and expo education was helpful

Mahoney also liked the format of the weekend that ran from integrating running clinics with expo panels social time and a run She said Personally Irsquom used to events being more ldquoturn-keyrdquo and structured I do think the NYCBR may need a little more of that in the future to continue to get the sponsors to come on board and support I have to give them credit for wanting it to be laid back while still be organized of course The highlight is always speaking with such passionate runners and thatrsquos what it is all about for us at Injinji

VivoBarefoot has been a sponsor of several of Chris McDougallrsquos ldquoNaked Tourrdquo events this year as well as the Barefoot Runner Societyrsquos International Barefoot Running Day held in May It also tries to reach out to runners that are not already involved in the barefoot movement by offering education and outreach at traditional running races

Galahad Clark owner of Terra Plana the parent of VivoBarefeet said he particularly liked NYCBR because it offered many opportunities to reach participants beyond putting a logo on a banner Said Clark In our case we were able to bring along Lee Saxby and our coaches to help participants learn proper barefoot running technique in addition to showcasing our Autumn Winter 2011 collection and having people try on shoes while interacting with our team Typically when sponsoring events therersquos little room to make a difference but here we felt like we were part of the program and not just funding

Clark was likewise concerned about newcomers getting injured and earlier this year launched a formal program with Saxby to run clinics at running events Clark said he was thrilled to see the barefoot movement catch on to a more mainstream audience Itrsquos taking time

to grow but people are starting to understand that barefoot is best and the importance of proper footwear offering maximum proprioception with maximum protection is an integral part of development and injury reduction said Clark

Jack Rabbit Sports was sponsoring the event along with the Hamptons MarathonHalf Marathon and the Westchester Triathlon over that weekend Owner Lee Silverman described NYC barefoot run as more of an event or a gathering than a traditional race

Its like Burning Man for the Minimalist runner crowd said Silverman We sponsored it because while we dont believe the hype around minimalism we do believe that running in minimalist shoes or barefoot is a great way to get in touch with your body and to remember what a joy it is to run

Silverman said minimalist shoes have become a measurable percentage of its sales and an even larger percentage of its staffs conversations with runners during the fitting process He suspects it will continue to be an early adopter movement not a mainstream movement He remained concerned about the messages the trend is sending

For 15+ years runners have known that footwear technology can help reduce the likelihood of injury if you choose the right shoe says Silverman The advertising for minimalist shoes is that less is better which means runners are putting less value on the protection thats available in regular running shoes That will inevitably lead to more injuries and fewer runners and thats bad for our industry and for the overall health of the country

Playmakers Munson who was a guest of Merrell at NYCBR wants to stay on top of a trend he thinks is both growing and healthy for the industry

Were asking more questions than ever before which is really important said Munson Every industry needs someone to say Hey lets check how were doing We should be accountable Running and walking are the two most significant forms of exercise in the world today and yet theyve been the least studied practiced and perfected As Chris (McDougall) says its not so much barefoot or the shoes but knowing the art of running and then choosing your weapon

NYC Barefoot Run group photo Photo courtesy of Keith Goldstein

EVERY JOURNEY BEGINS WITH A GREAT JOB HAVE YOU LANDED YOURSFOR INFORMATION CONTACT 7049873450 OR SPORTSJOBSSPORTSONESOURCECOM

OBJ COM

I AM SGB PERFORMANCE

PROUDEST ATHLETIC MOMENT My last race running for the University of Virginia

WHAT MIGHT HAVE SET THE STAGE FOR YOUR CAREER Even at a young age being an entrepreneur was natural for me My older brother and I had a lawn mowing business when I was a teenager We did the marketing the sales the actual work and the accounting The process was pretty simple but I was so excited that as long as we did a good job people would tell their friends Next thing you know my brother and I were working every day of the summer

HOW DID YOU GET INVOLVED WITH PACERS I managed the Pacers store starting in 2001 when it was a one-door operation in Alexandria VA for the previous owner I quickly realized it was my calling I wanted to franchise another store or open up my own with the peanuts that I had saved since I had graduated college in 1998 After not finding the location or situation that was right for both the previous owner and me he asked if I was interested in buying it from him I was shocked This was a store that had been in business for 12 years and was one of the most successful in the DC area I knew I was going to need some reinforcements

WHAT DID YOU DO I put together a PowerPoint presentation cut my hair and set up a meeting with my parents Having worked for 25 years to pay off their house to say they are ultraconservative is an understatement I was 27 years old and neither of my parents had any retail experience but I presented my case with more passion than anything I had done in my life to that point and they said ldquoYesrdquo They mortgaged their house and trusted that I wouldnrsquot screw it up Eight years endless amounts of passionate work and five stores later we are all glad they took the leap of faith

ARE THEY STILL HEAVILY INVOLVED IN THE BUSINESS They both play major roles My dad is in charge of bookkeeping My mom has more energy than some of my employees half her age and works the floor among many other duties They both have an uncanny ability to just ldquomake it happenrdquo no matter

CHRIS FARLEYOwner Pacers Running Stores

what Fortunately for me that attitude was contagious They also both had their own businesses when I was growing up My dad had his own software development company and my mom owned her own business painting houses Theyrsquove been great mentors

WHY HAS PACERS HAS BEEN SUCCESSFUL We have stayed focused on inspiring people to run and walk the vehicle we believe is the best way to get or stay in shape We accomplish that mission by offering expert personalized service in our stores but also offering customers an outlet to use their new purchased shoes apparel and accessories We have 40 different free fun runs a week that we offer throughout the DC metro area We also own and operate 18 road races that are premiere events in the DC area

WHAT ACTIVITIES DO YOU PARTICIPATE IN NOW I run two marathons a year Irsquove run each day of 2011 for at least 30 minutes I believe firmly in leading by example

WHO IS THE BUSINESS PERSON YOU ADMIRE MOST My business partner Kathy Dalby of Pacers Events She is best in class and has great life balance

IF MONEY WERE NO CONCERN WHAT WOULD YOU BE DOING Coaching running to adults and kids

HOW WOULD YOUR FRIENDS DESCRIBE YOU Passionate

THREE PEOPLE IN THE WORLD ALIVE OR DEAD YOU WOULD WANT TO HAVE DINNER WITH Patrick Lencioni my favorite author Pat Tillman former NFL football player who died in Iraq and Thomas Jefferson founder of UVA All three seem to be positive influencers who share similar values of community service

ADVICE TO SOMEONE LOOKING TO GET A JOB IN THE RUNNING INDUSTRY Think about what pursuit in the running business you can be authentic about It will never work trying to fake it

RUN ONE LAP ON A BIGGER TRACK

With Speed and Distance powered by GPS Run Trainertrade system gives you the freedom to run anywhere Just press start and enjoy your run

copy2011 Timex Group USA Inc TIMEX TRIATHLON INDIGLO RUN TRAINER and HOW FAR WILL YOU TAKE IT are trademarks of Timex Group BV and its subsidiaries IRONMAN and M-DOT are registered trademarks of World Triathlon Corporation Used here by permission

HOW FAR WILL YOU TAKE ITtrade

NEW

GPS

Shannon Coates Timex Multisport Team

wwwspencocom

Releva

nceA collection of casual footwear insoles and accessories that are easy to merchandise and sellA 45 year track record of products that keep people healthy and active Great pricing Terrific customer service








wwwspencocom

Releva

nce



















SGB

TEAM Business


The BOSS Report


SGB Update





SGB Weekly


SportScanInfo

OIA VantagePoint

SOS Research





Page


Pho

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esy

of M

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BROOKS GETS HAPPY


By Thomas J Ryan














NEWS

































T

















































OBJ COM




















NEW

GPS






wwwspencocom

Releva

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SGB

TEAM Business


The BOSS Report


SGB Update





SGB Weekly


SportScanInfo

OIA VantagePoint

SOS Research





Page


Pho

to c

ourt

esy

of M

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BROOKS GETS HAPPY


By Thomas J Ryan














NEWS

































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OBJ COM




















NEW

GPS










BROOKS GETS HAPPY


By Thomas J Ryan














NEWS

































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NEW

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NEWS

































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sgb weekly 1142

Documents

business editorthomas

sgb performancewww

charlotte nc

llc2151 hawkins street

sgb performance chris

sound relevant

year track record of

people healthy