Sex or Marriage: growing User Experience

into the organisation

Aga Szóstek

setting the picture

2011

exploiting curiosity

skeleton out of the closet

just get your first project

train, train, train

collaboration across the organisation and also outside of it

too early, too bold

first do, then apologise

make physical things

find friends to play with

2

Market'Research' UX'

Client'Intelligence'

your client is internal

growing your ambassadors

idealism vs realism

finding equilibrium

change is upon us

ain’t gonna be easy

courage to take up whatever challenge passes by

respect for business needs and expertise

sharing successes and failures

keep in the back of your head that you don’t change products or services, you change culture

thank you