sew profitable ppc webcast presentation
DESCRIPTION
TRANSCRIPT
David [email protected]
Blog: http://www.Clixmarketing.com/Blog
SEW Columns: http://searchenginewatch.com/showPage.html?page=sew_author_fullarchive&author=3627445
PPC Rockstars:http://www.webmasterradio.fm/Advertising/PPC-Rockstars/
Profitable PPC: The Fundamental Secrets
•Campaign settings
•Building keyword sets
•Personas and buckets
•Creating small, powerful ad groups
•Writing killer ads
The Fundamentals of PPC
Campaign Setup - Google
4
5
Campaign Setup - Yahoo
Campaign Setup - Microsoft
Campaign Setup - Microsoft
•Start with customers, not words
•Define customer types - Personas
•Different personas use different search terms
Building Keywords Lists
Guitar Advertiser – Teenage Customer
Guitar Advertiser – Performer Customer
Guitar Advertiser – Collector Customer
Create Combinations – The Permutator
The Permutator
April 9, 2023 16
http://www.boxersoftware.com/thepermutator.htm
(Almost) every keyword should appear in the ad text.
Perfect Ad Groups
•Keywords in ad are “bolded”
•Best possible CTR (click-through-rate)
•Best possible Quality Scores
•Include “root words” plus minimal modifiers
Perfect Ad Groups
•Second-person pronouns – “You”
•Imperative verbs – “Get” “Compare”
•Test capitalization, punctuation
•Tell visitor what to do on site
Great PPC Ads
Great PPC Ads
Keyword in Title
Action Verb
Poker Information
Get the Must-read Secrets – Winning
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Capitalized Words
More Action at EndExtra Words in Display URL
David [email protected]
Blog: http://www.Clixmarketing.com/Blog
SEW Columns: http://searchenginewatch.com/showPage.html?page=sew_author_fullarchive&author=3627445
PPC Rockstars:http://www.webmasterradio.fm/Advertising/PPC-Rockstars/
Profitable PPC: The Fundamental Secrets