Starting out on LinkedIn

Make an impact with your profile

Find your buyers

Be influential and be admired

Generate leads

Common mistakes to avoid

*What is LinkedIn?

Network with 250 MILLION people

The world’s largest

professional social

network.

Control your professional

identity onlineFind the people &

knowledge you need to achieve your

goals

Why do I need to be on it?

What return on investment is it going to give me…?

This is always dependant on the product you’re trying to sell

*B2B

*LinkedIn is 277% MORE effective at generating leads than Twitter and

Facebook

*B2C

Suppliers

Stockists

Contractors

Asking your network advice

It’s used by your

KEY DECISION MAKERS

Managers

Directors

OwnersChief Officers

Vice President

s

*Features

Profile

Feeds

Messaging

Company pages

Industry News

Follow tools

Community building

*Get found

Keyword Density

Shared Connection

s

Profile Completen

ess

3 Top TIPS for a fantastic profile

USE KEYWORDS THROUGHOUT

Write it ALL OUT (as you)! Don’t miss out sections, people WANT to know your previous experience or education because that’s what

makes you GOOD AT WHAT YOU DO!

Don’t have a boring job title…

ONE GOLDEN RULE

ALWAYS

PROOF

READ

*Connecting

An active network to SELL your services to

People you

don’t know…

People you MAY know

People you DO know

*Using searches

*Using searches

Use the search function of LinkedIn as an exercise in finding decision makers!

Search by job title in the search box,

On the left hand side choose ‘People’

Chose by location

Target by specific company if there is a new company you want on your books.

Think about your KEYWORDS

Think of a specific company or person you’d like to target

Think about what makes you SPECIAL

*Writing the first message

‘Hi x,

 

Great to meet you yesterday at the networking breakfast meeting. What did you think of the set-up?

 

Would be great to connect with you on LinkedIn as I’m really interested in that new <training project> you were chatting about, let me know how it’s going!

 

All the best,

 

Miranda

‘Hi x,

Thanks for connecting with me on LinkedIn. Your work in <3D printing> looks so <interesting> and I’d love to hear more about <it> as I currently am designing a new <related product>. Let me know how it’s going.

If there’s anything I can help you with in the future please do just get in touch.

Have a great weekend,

 

Miranda

Touch base

Recognition

Interest in Industry

Helpful

Friendly (not too informal)

Hi Efe,

I hope you’re well?

I noticed we share a group and I’ve recently started a new role at Leopard Digital where I have been speaking with professionals in SMEs to find out their biggest needs within online marketing to bring in more business. I myself specialise in customer interaction through social media with high focus on Twitter & Facebook campaigning.

I’d love to chat to hear how you currently get new customers and to discuss whether we can assist you in your current efforts. Do you have time for a short conversation this week? If so, what’s the best number to reach you on?

Thanks,

Miranda

Touch base

Recognition

Interest in Industry

Call to action

Friendly (not too informal)

*Remember:

EV

ER

YO

NE I

S O

N

LIN

KED

IN F

OR

A

REA

SO

N!

Establishing themselves in their

industry

Looking for better offers, suppliers,

staff or customers

Networking

*Updates to ‘contacts’

*Relationship

*Relationship

Tag to categorise

into leads/referral

s

Add notes to yourself

Add reminders of when to get

in touch

* Establishing yourself as an expert

Updates

Website links

Saved search

es

Groups

Company

Updates

Post updates REGULARLY

Make them industry specific

Make them ENGAGING

Include videos,

photos or links to

outside sites when you

can

* Lead Generation

Adverts

Private Messagi

ng

Mass messagi

ng

Company Pages

Groups

Email marketin

g

*Groups

*groups

*Promotions

Members

You can freely message

anyone in the same group as you (provided they haven’t opted out of

this function).

Local groups are great for

keeping up to date

with events etc

Build new connection

s

Find NEW people to market to

Concerted Lead Generation

Building connection

s

Messages to your network

Updating your

status

Group Promotio

ns

Company Updates

Paid Advertisi

ng

InMail

Group Manageme

nt

Using external

companies

Where to go from here…

Make/Update your company pages• Follow 5 companies

Join 5 groups

Download your email database from LinkedIn

Save searches

OPTIMISE YOUR PROFILE

*Common mistakes

*Being too vague…

*Instead be SPECIFIC and

show PASSION

Connections Collection

How many do I need

Getting to the magic

500+

What do I do now I

have them…?

*How many do I need?

What are you selling?

Is your service or product

mass market?

Needs a large varied

audience

Or is it niche and

high value?

Needs a specific narrow

audience

I’m a ‘LION’…..

Do you ignore your emails…?

Don’t ignore your connections

!

Update and optimise your

profile

Think of 2-3 sets of key words or

phrases

Use 3 different search functions

and test what works and what

doesn’t

Post at least one update per week

with some engaging or

valuable information.

Join 10 relevant groups

Follow 10 relevant

companies

Start (or update) your company

page

Export your connections using the link below and send them some

emails!

https://www.linkedin.com/

people/export