seven steps for choosing the right database cleansing company - sales inside

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7 Steps for Choosing the Right Data Cleansing Company

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Discover just how accurate your company’s data is with Sales Inside Inc.’s data cleansing companies

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Page 1: Seven Steps for Choosing the Right Database Cleansing Company - Sales Inside

7 Steps for Choosing the Right 

Data Cleansing Company

Page 2: Seven Steps for Choosing the Right Database Cleansing Company - Sales Inside

When you are in the marketing for a database hygiene or database cleansing companies, it can be hard to know who to choose. According to Marketing Sherpa, 2.1% of contact data goes bad every month. This data degradation drastically affects the way you target your outbound marketing and sales activities. Use these 7 steps to help you choose the consultant that's right for your company so that your marketing and sales teams can bring in qualified leads.

Steps for Choosing the Right Data Cleansing Companies

Page 3: Seven Steps for Choosing the Right Database Cleansing Company - Sales Inside

Email Marketing

Check if the prospective database cleanse cleansing company has specialization in B2B or B2C databases. Both databases have very different characteristics and need specialized skills to evaluate and analyze the hygiene issues.

Specialization and Skills

Ask the company about the process that will be followed for analyzing the hygiene issues of your database. Is it manual or automated? Is certain software or tool being used to check certain attributes of the data like email address validation or mailing address validation.

Process

Page 4: Seven Steps for Choosing the Right Database Cleansing Company - Sales Inside

Email Marketing

Does the company have the ability to segregate bad data, incomplete data, suspect data and good data? Can they provide density and gap analysis on say titles or geographic concentration?

Reports

Ask your database hygiene company to provide you a sample analysis and report on a small part of your database before entrusting with the entire work.

Pilot or Sample

Page 5: Seven Steps for Choosing the Right Database Cleansing Company - Sales Inside

Email Marketing

Your end goal is to make the database marketing and sales ready. Does the company have the technology, resources and processes to repair the database in the time you want? Can the company also append extra data like firmographic information etc?

Next Steps

Does your database hygiene company provide ongoing maintenance? What is the frequency of updates?

Maintenance

The prices are generally go by record or row basis and are also tiered to the size of the database. Please ensure that the company’s pricing model supports your needs.

Price of the service

Page 6: Seven Steps for Choosing the Right Database Cleansing Company - Sales Inside

Every company’s database is unique and requires a unique approach to fix it. Sales Inside Inc. offers comprehensive database cleansing and hygiene solutions customized to fit your needs

Facebook : https://www.facebook.com/SalesInside Twitter : https://twitter.com/SalesInside LinkedIn :

http://www.linkedin.com/company/sales-inside-inc Google Plus : https://plus.google.com/+Salesinsideinc

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