Setting our Sites on the Cloud

Carl FordCo-Founder, Crossfire Media

carl@crossfiremedia.com

• Viewers 60%– Watch Video– Browse the Web– Read Books– Shop– Games

• Doers 40%– Drive– Talk– Email– Post– Socialize

Everyone thinks their part of the Elephant is Everything

The Cloud represents the Next Phase of Internet

Performance Places People Power

Four P’s of the Cloud

B

BEWARE THE MIDDLEWARE

IT DISTRIBUTEENTERPRISES SECURE

CDNS CACHECARRIERS OPTIMIZE

Viewing 60% of the time80% of the traffic20% of the Price

Doing 40% of the time20% of the traffic80% of the Price

• PEOPLE– Millennials– Communities– Clusters– THE SEINFELD EFFECT

• THINGS– Applications– Sensors– Devices

• PLACES– Global– Mobility– Mobile– Choice

• SITUATIONS– Evolution of the Web– Augmenting Reality– Contextual

So What’s The Big Picture

We Are on Information Overload

We May Need an External Interface

Engineering to Mask Simplicity

And It May Look Nothing Like What We Expected

We May a Tail to Balance

The Connection will be worth it

Enjoy the Ride

Thank You for your Time

Carl@crossfiremedia.com